USEP - Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September Stock - Stock Price, Institutional Ownership, Shareholders (BATS)

Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September
US ˙ BATS

Basic Stats
Institutional Owners 68 total, 68 long only, 0 short only, 0 long/short - change of -2.86% MRQ
Average Portfolio Allocation 0.3069 % - change of -19.33% MRQ
Institutional Shares (Long) 2,756,176 (ex 13D/G) - change of -0.13MM shares -4.62% MRQ
Institutional Value (Long) $ 95,876 USD ($1000)
Institutional Ownership and Shareholders

Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September (US:USEP) has 68 institutional owners and shareholders that have filed 13D/G or 13F forms with the Securities Exchange Commission (SEC). These institutions hold a total of 2,756,176 shares. Largest shareholders include Kellett Schaffner Wealth Advisors LLC, Sovran Advisors, LLC, Simplicity Wealth,LLC, C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors, Kestra Advisory Services, LLC, Advisor Group Holdings, Inc., Commonwealth Equity Services, Llc, Central Valley Advisors, Llc, Kfg Wealth Management, Llc, and Truist Financial Corp .

Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September (BATS:USEP) institutional ownership structure shows current positions in the company by institutions and funds, as well as latest changes in position size. Major shareholders can include individual investors, mutual funds, hedge funds, or institutions. The Schedule 13D indicates that the investor holds (or held) more than 5% of the company and intends (or intended) to actively pursue a change in business strategy. Schedule 13G indicates a passive investment of over 5%.

The share price as of September 5, 2025 is 38.18 / share. Previously, on September 9, 2024, the share price was 33.87 / share. This represents an increase of 12.71% over that period.

USEP / Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September Institutional Ownership
Fund Sentiment Score

The Fund Sentiment Score (fka Ownership Accumulation Score) finds the stocks that are being most bought by funds. It is the result of a sophisticated, multi-factor quantitative model that identifies companies with the highest levels of institutional accumulation. The scoring model uses a combination of the total increase in disclosed owners, the changes in portfolio allocations in those owners and other metrics. The number ranges from 0 to 100, with higher numbers indicating a higher level of accumulation to its peers, and 50 being the average.

Update Frequency: Daily

See Ownership Explorer, which provides a list of highest-ranking companies.

Institutional Put/Call Ratio

In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

USEP / Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - September Historical Put/Call Ratio
13D/G Filings

We present 13D/G filings separately from the 13F filings because of the different treatement by the SEC. 13D/G filings can be filed by groups of investors (with one leading), whereas 13F filings cannot. This results in situations where an investor may file a 13D/G reporting one value for the total shares (representing all the shares owned by the investor group), but then file a 13F reporting a different value for the total shares (representing strictly their own ownership). This means that share ownership of 13D/G filings and 13F filings are oftentimes not directly comparable, so we present them separately.

Note: As of May 16, 2021, we no longer show owners that have not filed a 13D/G within the last year. Previously, we were showing the full history of 13D/G filings. In general, entities that are required to file 13D/G filings must file at least annually before submitting a closing filing. However, funds sometimes exit positions without submitting a closing filing (ie, they wind down), so displaying the full history sometimes resulted in confusion about the current ownership. To prevent confusion, we now only show ’current’ owners - that is - owners that have filed within the last year.

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File Date Form Investor Prev
Shares
Latest
Shares
Δ Shares
(Percent)
Ownership
(Percent)
Δ Ownership
(Percent)
2025-03-04 13G/A Brookstone Capital Management 1,197,466 45,437 -96.21 1.19 -95.02
13F and NPORT Filings

Detail on 13F filings are free. Detail on NP filings require a premium membership. Green rows indicate new positions. Red rows indicate closed positions. Click the link icon to see the full transaction history.

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File Date Source Investor Type Avg Price
(Est)
Shares Δ Shares
(%)
Reported
Value
($1000)
Δ Value
(%)
Port Alloc
(%)
2025-08-01 13F Envestnet Asset Management Inc 49,504 -60.14 1,824 -57.32
2025-08-19 13F Advisory Services Network, LLC 37,331 0.00 1,399 8.88
2025-07-09 13F Central Valley Advisors, Llc 57,416 -2.49 2,116 4.44
2025-08-13 13F SageView Advisory Group, LLC 32,638 -8.68 1,226 -0.24
2025-08-15 13F Kestra Advisory Services, LLC 83,127 -1.00 3,064 6.02
2025-05-05 13F Miller Financial Services LLC 0 -100.00 0
2025-07-22 13F Miracle Mile Advisors, LLC 9,015 0.00 332 7.10
2025-08-08 13F Gts Securities Llc 8,199 302
2025-08-14 13F First Commonwealth Financial Corp /pa/ 19,327 0.00 712 7.07
2025-07-22 13F Berger Financial Group, Inc 27,390 -16.77 1,009 -10.87
2025-08-06 13F Commonwealth Equity Services, Llc 60,907 0.00 2 0.00
2025-08-12 13F LPL Financial LLC 20,050 -4.07 739 2.64
2025-08-14 13F Core Wealth Advisors, Inc. 7,704 -27.73 284 -22.68
2025-07-07 13F O'Connor Financial Group LLC 0 -100.00 0
2025-08-11 13F Outlook Wealth Advisors, LLC 8,820 -16.74 325 -10.71
2025-08-15 13F Morgan Stanley 3,500 0.00 129 6.67
2025-08-14 13F Raymond James Financial Inc 16,003 23.44 590 32.06
2025-07-24 13F Vantage Point Financial LLC 5,728 211
2025-07-09 13F Fermata Advisors, LLC 0 -100.00 0
2025-08-14 13F Talon Private Wealth, LLC 5,101 -27.06 188 -23.67
2025-07-14 13F Kfg Wealth Management, Llc 57,348 -6.45 2,114 0.19
2025-08-11 13F HighTower Advisors, LLC 25,999 0.00 958 7.16
2025-08-12 13F Wood Tarver Financial Group, LLC 12,789 0.00 0 -100.00
2025-07-30 13F Strategic Blueprint, LLC 29,428 0.00 1,085 7.11
2025-07-21 13F Sageworth Trust Co 42,816 0.00 1,578 7.06
2025-08-06 13F AE Wealth Management LLC 9,445 -31.36 348 -26.43
2025-08-14 13F UBS Group AG 2,282 15.19 84 23.53
2025-08-04 13F Spire Wealth Management 22,804 -15.99 841 -10.06
2025-08-14 13F Susquehanna International Group, Llp 29,719 394.33 1,095 431.55
2025-08-07 13F Allworth Financial LP 12,432 -1.79 458 6.51
2025-08-08 13F Cetera Investment Advisers 34,383 7.26 1,267 14.87
2025-05-09 13F Atlantic Private Wealth, LLC 0 -100.00 0
2025-08-12 13F Steward Partners Investment Advisory, Llc 3,368 -21.09 124 -15.07
2025-07-25 13F Kellett Schaffner Wealth Advisors LLC 607,034 -26.76 22,372 -21.56
2025-08-14 13F Visionary Wealth Advisors 0 -100.00 0
2025-07-30 13F Brookstone Capital Management 49,533 1.63 1,826 8.83
2025-08-14 13F Garden State Investment Advisory Services LLC 12,665 -1.94 467 4.95
2025-07-21 13F DHJJ Financial Advisors, Ltd. 1,190 0.00 44 7.50
2025-08-14 13F Royal Bank Of Canada 500 0.00 18 5.88
2025-07-18 13F Truist Financial Corp 50,179 -1.76 1,849 5.24
2025-07-25 13F Cwm, Llc 140 0.00 0
2025-05-15 13F Fort Point Capital Partners LLC 0 -100.00 0
2025-05-02 13F Sigma Planning Corp 0 -100.00 0 -100.00
2025-08-04 13F Prairie Wealth Advisors, Inc. 21,491 0.00 792 7.17
2025-08-12 13F Bedel Financial Consulting, Inc. 14,593 0.00 538 6.76
2025-08-14 13F Mml Investors Services, Llc 18,506 0.67 1
2025-08-08 13F Avantax Advisory Services, Inc. 11,489 0.00 423 7.09
2025-08-06 13F Rps Advisory Solutions Llc 6,104 -4.67 225 1.82
2025-08-07 13F PFG Advisors 14,219 524
2025-07-31 13F Cambridge Investment Research Advisors, Inc. 23,704 -1.41 1
2025-08-08 13F Emerald Investment Partners, Llc 3,003 -46.39 111 -42.71
2025-07-14 13F UMA Financial Services, Inc. 7,350 0.00 271 7.14
2025-08-12 13F PKS Advisory Services, LLC 7,737 -3.23 285 3.64
2025-04-15 13F Accurate Wealth Management, LLC 0 -100.00 0
2025-07-22 13F Simplicity Wealth,LLC 167,338 1,330.97 6,167 1,434.08
2025-07-24 13F Riverchase Wealth Management, Llc 0 -100.00 0
2025-07-10 13F Sovran Advisors, LLC 601,067 8.37 22,206 20.18
2025-08-14 13F Financial Network Wealth Advisors LLC 1,183 0.00 44 7.50
2025-08-08 13F Foundations Investment Advisors, LLC 6,294 -71.19 232 -69.24
2025-05-15 13F IHT Wealth Management, LLC 0 -100.00 0
2025-08-12 13F Archer Investment Corp 9,374 -1.76 345 5.18
2025-08-13 13F Truvestments Capital Llc 4,339 0.00 160 6.71
2025-07-10 13F Wealth Enhancement Advisory Services, Llc 10,465 0.00 388 7.50
2025-07-30 13F IMG Wealth Management, Inc. 357 13
2025-07-28 13F Cornerstone Wealth Group, LLC 9,416 0.00 347 7.10
2025-04-30 13F AlphaStar Capital Management, LLC 0 -100.00 0
2025-05-09 13F CoreCap Advisors, LLC 0 -100.00 0
2025-05-14 13F Jane Street Group, Llc 0 -100.00 0
2025-08-14 13F/A Barclays Plc 4,880 48,700.00 0
2025-07-28 13F Harbour Investments, Inc. 13,121 0.00 484 7.10
2025-08-05 13F C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 138,338 9.95 5,098 17.55
2025-07-03 13F Fiduciary Financial Group, Llc 24,257 0.00 894 10.25
2025-08-05 13F WorthPointe, LLC 10,226 0.00 377 7.12
2025-08-07 13F Legacy Advisors, LLC 0 -100.00 0
2025-08-12 13F SRS Capital Advisors, Inc. 437 0.00 16 6.67
2025-08-12 13F Proequities, Inc. 0 0
2025-08-14 13F Arete Wealth Advisors, LLC 35,830 -2.52 1 0.00
2025-08-14 13F Citadel Advisors Llc 22,472 76.03 828 88.61
2025-09-04 13F/A Advisor Group Holdings, Inc. 69,262 0.73 2,552 7.86
2025-07-10 13F Atticus Wealth Management, Llc 10,000 0.00 369 6.98
2025-08-13 13F Continuum Advisory, LLC 11,819 -0.58 436 6.36
2025-08-14 13F FC Advisory LLC 5,656 208
2025-08-14 13F Old Mission Capital Llc 16,035 -38.73 591 -34.44
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