HPY / Heartland Payment Systems, Inc. - Insider Trading and Ownership Report - SEC Form 3, 4, 5

Insider Trading Chart

Insider Roster and Profitability Metrics

This table shows the list known insiders, and is generated automatically from filings disclosed to the SEC. In addition to the names, most recent title, and director, officer, or 10% owner designation, we provide the latest disclosed holdings. Additionally, when possible we provide the historical trade performance for the insider. The historical trade performance is a weighted average of the performance of actual open-market purchase transactions made by the insider. For more information on how this is calculated, watch this YouTube webinar.

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Track Records of Insider Purchases - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HPY / Heartland Payment Systems, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical .

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Max	Price at Max	Max Profit ($)	Max Return (%)
2013-03-12	Drysdale Ian	2,000	31.2390	2,000	31.2390	62,478	296
2013-03-08	Drysdale Ian	2,000	29.6069	2,000	29.6069	59,214
2005-08-11	RAYMOND GEORGE F	900	23.3500	900	23.3500	21,015

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Track Records of Insider Sales - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HPY / Heartland Payment Systems, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical .

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Min	Price at Min	Max Loss Avoided ($)	Max Loss Avoided (%)
2015-11-06	PALMER JONATHAN J	4,000	74.0000	4,000	74.0000	296,000	7
2015-11-05	Lawler Michael A	4,000	72.7577	4,000	72.7577	291,031
2015-11-04	NIEHAUS ROBERT H	15,000	72.7876	15,000	72.7876	1,091,814
2015-11-04	CARR ROBERT O	40,000	72.8044	40,000	72.8044	2,912,176
2015-06-05	Kallenbach Charles	13,669	53.2800	13,669	53.2800	728,284
2015-05-22	CARR ROBERT O	10,000	53.0900	10,000	53.0900	530,900
2014-11-25	Lawler Michael A	6,695	54.1200	6,695	54.1200	362,333
2014-11-04	PALMER JONATHAN J	5,000	52.7500	5,000	52.7500	263,750
2014-09-08	BALDWIN ROBERT H B JR	1,908	49.0200	1,908	49.0200	93,530

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Transaction History

Click the link icon to see the full transaction history. Transactions reported as part of a 10b5-1 automatic trading plan will have an X in the column marked 10b-5.