BFH / Bread Financial Holdings, Inc. - SEC Filings, Annual Report, Proxy Statement

Bread Financial Holdings, Inc.
US ˙ NYSE

Basic Stats
LEI 549300G8S4PO686J7H97
CIK 1101215
SEC Filings
All companies that sell securities in the United States must register with the Securities and Exchange Commission (SEC) and file reports on a regular basis. These reports include company annual reports (10K, 10Q), news updates (8K), investor presentations (found in 8Ks), insider trades (form 4), ownership reports (13D, and 13G), and reports related to the specific securities sold, such as registration statements and prospectus. This page shows recent SEC filings related to Bread Financial Holdings, Inc.
SEC Filings (Chronological Order)
This page provides a complete, chronological list of SEC Filings, excluding ownership filings which we provide elsewhere.
August 27, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 27, 2025 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 27, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

August 27, 2025 EX-99.1

Bread Financial Announces Approval of $200 Million Share Repurchase Program

Exhibit 99.1 Bread Financial Announces Approval of $200 Million Share Repurchase Program Columbus, Ohio, August 27, 2025 – Bread Financial® Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that its Board of Directors (the “Board”) has authorized a new plan to repurchase up to $200 million of shares of its common stock. There is no expiration date for the repurchase p

August 22, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 22, 2025 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 22, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

August 22, 2025 EX-99.1

BREAD FINANCIAL ANNOUNCES EXPIRATION AND RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFERS

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES EXPIRATION AND RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFERS Columbus, Ohio, August 22, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that its previously announced cash tender offers (the “Tender Offers”) described in the Offer to Purchase, dated July 24, 2025 (as amended, the “Offer to Purchase”) ex

August 15, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 15, 2025 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 15, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

August 15, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2025 COLUMBUS, Ohio, August 15, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquency

August 7, 2025 EX-99.1

BREAD FINANCIAL ANNOUNCES EARLY TENDER RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFERS AND EXTENDS TOTAL CONSIDERATION THROUGH THE EXPIRATION DATE

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES EARLY TENDER RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFERS AND EXTENDS TOTAL CONSIDERATION THROUGH THE EXPIRATION DATE Columbus, Ohio, August 7, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that as of 5:00 p.m., New York City time, on August 6, 2025 (the “Early Participation Date”), pursuant to and

August 7, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 7, 2025 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 7, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

July 29, 2025 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2025 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS, I

July 24, 2025 EX-99.2

Second quarter 2025 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 July 24, 2025 Exhibit 99.2 2©2025 Bread Financial Key highlights Second quarter 2025 Demonstrated financial resilience and focused c

exhibit992slides7-24x25 Second quarter 2025 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 July 24, 2025 Exhibit 99.

July 24, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2025 COLUMBUS, Ohio, July 24, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquency ra

July 24, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 24, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 24, 2025 EX-99.1

Bread Financial | July 24, 2025 1 Bread Financial reports second quarter 2025 results COLUMBUS, Ohio, July 24, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, le

exhibit991epr7-24x25 Bread Financial | July 24, 2025 1 Bread Financial reports second quarter 2025 results COLUMBUS, Ohio, July 24, 2025 – Bread Financial Holdings, Inc.

July 24, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 24, 2025 EX-99.1

Bread Financial Announces Modified Dutch Auction Cash Tender Offers for 9.750% Senior Notes Due 2029 and/or 8.375% Fixed-Rate Subordinated Notes due 2035

Exhibit 99.1 Bread Financial Announces Modified Dutch Auction Cash Tender Offers for 9.750% Senior Notes Due 2029 and/or 8.375% Fixed-Rate Subordinated Notes due 2035 Columbus, Ohio, July 24, 2025 — Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced it has commenced cash tender offers (the “Tender Offers” and each, a “Tender Offer”) to purchase up to $1

July 24, 2025 EX-99.3

Bread Financial Declares Dividend on Common Stock

Exhibit 99.3 Bread Financial Declares Dividend on Common Stock COLUMBUS, Ohio – July 24, 2025 – Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Septemb

June 18, 2025 EX-23.01

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Exhibit 23.01 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in Registration Statement No. 333-65556 of Bread Financial Holdings, Inc. on Form S-8 of our report dated June 18, 2025, with respect to the financial statements and supplemental information of the Bread Financial 401(k) Plan included in this Annual Report on Form 11-K for the year e

June 18, 2025 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K (Mark One) [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-15749 A. Full title of the pl

June 11, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2025 COLUMBUS, Ohio, June 11, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquency rat

June 11, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 11, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 5, 2025 8-K

Current Report

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 5, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 5, 2025 EX-99.1

BREAD FINANCIAL ANNOUNCES EARLY TENDER RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFER

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES EARLY TENDER RESULTS OF ITS PREVIOUSLY ANNOUNCED CASH TENDER OFFER Columbus, Ohio, June 5, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced that as of 5:00 p.m., New York City time, on June 4, 2025 (the “Early Participation Date”), pursuant to and in accordance with its previously announced cash tender offer (th

May 21, 2025 8-K

Financial Statements and Exhibits, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 21, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 21, 2025 EX-99.1

Bread Financial Announces Modified Dutch Auction Cash Tender Offer for 9.750% Senior Notes Due 2029

Exhibit 99.1 Bread Financial Announces Modified Dutch Auction Cash Tender Offer for 9.750% Senior Notes Due 2029 Columbus, Ohio, May 21, 2025 — Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced it has commenced a cash tender offer (the “Tender Offer”) to purchase up to $150.0 million (subject to increase, the “Tender Cap”) aggregate principal amount of

May 14, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 13, 2025 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 13, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 13, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 13, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 13, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2025 COLUMBUS, Ohio, May 13, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquency ra

April 29, 2025 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2025 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS,

April 24, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 24, 2025 EX-99.1

Bread Financial | April 24, 2025 1 "In the first quarter, we continued to demonstrate our financial resilience with net income of $138 million and by increasing our tangible book value per common share to $48.92. We advanced our ongoing efforts to op

exhibit991form8-k4x24x25 Bread Financial | April 24, 2025 1 "In the first quarter, we continued to demonstrate our financial resilience with net income of $138 million and by increasing our tangible book value per common share to $48.

April 24, 2025 EX-99.2

First quarter 2025 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 April 24, 2025 Exhibit 99.2 2©2025 Bread Financial Key highlights First quarter 2025 Demonstrated financial resilience and opportunis

exhibit992form8-k4x24x25 First quarter 2025 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 April 24, 2025 Exhibit 99.

April 24, 2025 EX-99.3

Bread Financial Declares Dividend on Common Stock

Exhibit 99.3 Bread Financial Declares Dividend on Common Stock COLUMBUS, Ohio – April 24, 2025 – Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on June 1

April 24, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2025 COLUMBUS, Ohio, April 24, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquency

April 24, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 24, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 2, 2025 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

DEFA14A UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☐ Definitive Pro

April 2, 2025 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Defi

March 17, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 17, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

March 17, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2025 COLUMBUS, Ohio, March 17, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinquen

March 10, 2025 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 10, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

March 10, 2025 EX-4.1

Indenture, dated as of March 10, 2025, among Bread Financial Holdings, Inc. and U.S. Bank Trust Company, National Association, as trustee (including the form of the Company’s 8.375% Fixed-Rate Reset Subordinated Notes due June 15, 2035).

Exhibit 4.1 BREAD FINANCIAL HOLDINGS, INC., as Issuer 8.375% FIXED-RATE RESET SUBORDINATED NOTES DUE 2035 INDENTURE Dated as of March 10, 2025 U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION, as Trustee TABLE OF CONTENTS Page Article 1 Definitions and Incorporation by Reference 1 Section 1.01. Definitions 1 Section 1.02. Rules of Construction 8 Section 1.03. Incorporation by Reference of Trust Inden

March 6, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 5, 2025 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 5, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

March 6, 2025 EX-99.1

Bread Financial Announces Pricing of Private Offering of $400 million of Subordinated

Exhibit 99.1 Bread Financial Announces Pricing of Private Offering of $400 million of Subordinated Notes COLUMBUS, Ohio, March 5, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing of its previously announced offering of $400 million in aggregate principal amount of its 8.375% fixed-rate reset subordinated notes due 2035 (the “Notes”)

March 6, 2025 EX-10.1

BREAD FINANCIAL HOLDINGS, INC. 8.375% Fixed-Rate Reset Subordinated Notes due 2035 Purchase Agreement

Exhibit 10.1 BREAD FINANCIAL HOLDINGS, INC. 8.375% Fixed-Rate Reset Subordinated Notes due 2035 Purchase Agreement March 5, 2025 J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 BMO Capital Markets Corp. 151 W. 42nd Street New York, New York 10036 As Representatives of the several Initial Purchasers listed in Schedule 1 hereto Ladies and Gentlemen: Bread Financial Holdings, I

March 5, 2025 EX-99.1

Bread FinancialTM Announces Approval of $150 Million Share Repurchase Program

Exhibit 99.1 Bread FinancialTM Announces Approval of $150 Million Share Repurchase Program COLUMBUS, Ohio, March 5, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that its Board of Directors (the “Board”) has authorized a new plan to repurchase up to $150 million of shares of its common stock. There is no expiration date for the repurchase pl

March 5, 2025 EX-99.2

Bread FinancialTM Announces Private Offering of Subordinated Notes

Exhibit 99.2 Bread FinancialTM Announces Private Offering of Subordinated Notes COLUMBUS, Ohio, March 5, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today that it intends to offer, subject to market and other conditions, $400 million aggregate principal amount of fixed-rate reset subordinated notes (the “Notes”) in a private offering that is exe

March 5, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 5, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

February 14, 2025 EX-10.135

First Amendment to Series 2024-VFN1 Indenture Supplement, dated as of December 20, 2024, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.135 FIRST AMENDMENT TO SERIES 2024-VFN1 INDENTURE SUPPLEMENT This FIRST AMENDMENT TO SERIES 2024-VFN1 INDENTURE SUPPLEMENT, dated as of December 20, 2024 (this “Amendment”), is made between Comenity Capital Asset Securitization Trust, a Delaware statutory trust, as issuer (the “Issuer”), and U.S. Bank Trust Company, National Association, not in its individual capacity but solely as inde

February 14, 2025 EX-97

Bread Financial Holdings, Inc. Compensation Recoupment Policy

Exhibit 97 Compensation Recoupment Policy Compensation Recoupment Policy Table of Contents 1.

February 14, 2025 EX-21

Subsidiaries of the Registrant

Exhibit 21 Subsidiaries of Bread Financial Holdings, Inc. A Delaware Corporation (as of December 31, 2024) Subsidiary Jurisdiction of Organization Other Business Names ADS Card Services Foreign Holdings B.V. Netherlands None Bread Financial Canada Co. Nova Scotia, Canada None Bread Financial Global Solutions India LLP India None Bread Financial Payments, Inc. Delaware None Bread Reinsurance Ltd. B

February 14, 2025 EX-10.100

Amendment No. 2 to Receivables Purchase Agreement, dated as of December 12, 2024, between World Financial Capital Bank and World Financial Capital Credit Company, LLC.

Exhibit 10.100 AMENDMENT NO. 2 TO RECEIVABLES PURCHASE AGREEMENT THIS AMENDMENT NO. 2 TO RECEIVABLES PURCHASE AGREEMENT, dated as of December 12, 2024, to be effective as of February 1, 2025 (this “Amendment”), is between Comenity Capital Bank, a Utah industrial bank, as seller (the “RPA Seller”), and World Financial Capital Credit Company, LLC, a Delaware limited liability company, as purchaser (

February 14, 2025 EX-10.133

Second Amendment to Series 2023-VFN1 Indenture Supplement, dated as of December 20, 2024, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.133 SECOND AMENDMENT TO SERIES 2023-VFN1 INDENTURE SUPPLEMENT This SECOND AMENDMENT TO SERIES 2023-VFN1 INDENTURE SUPPLEMENT, dated as of December 20, 2024 (this “Amendment”), is made between Comenity Capital Asset Securitization Trust, a Delaware statutory trust, as issuer (the “Issuer”), and U.S. Bank Trust Company, National Association, not in its individual capacity but solely as in

February 14, 2025 EX-10.134

Series 2024-VFN1 Indenture Supplement, dated as of February 21, 2024, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.134 COMENITY CAPITAL ASSET SECURITIZATION TRUST Issuer And U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION Indenture Trustee SERIES 2024-VFN1 INDENTURE SUPPLEMENT Dated as of February 21, 2024 SERIES 2024-VFN1 INDENTURE SUPPLEMENT, dated as of February 21, 2024 (the “Indenture Supplement”), between COMENITY CAPITAL ASSET SECURITIZATION TRUST, a trust organized and existing under the laws

February 14, 2025 EX-10.112

Supplemental Indenture No. 1 to Master Indenture, dated as of December 20, 2024, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.112 SUPPLEMENTAL INDENTURE NO. 1 TO MASTER INDENTURE This SUPPLEMENTAL INDENTURE NO. 1 TO MASTER INDENTURE, dated as of December 20, 2024 (this “Supplemental Indenture”) is made between the Comenity Capital Asset Securitization Trust, as Issuer (the “Issuer”), and U.S. Bank Trust Company, National Association, as Indenture Trustee (the “Indenture Trustee”), to the Master Indenture, date

February 14, 2025 EX-10.109

Amendment No. 1 to Transfer Agreement, dated as of December 20, 2024, between Comenity Capital Credit Company, LLC and Comenity Capital Asset Securitization Trust.

Exhibit 10.109 AMENDMENT NO. 1 TO TRANSFER AGREEMENT THIS AMENDMENT NO. 1 TO TRANSFER AGREEMENT, dated as of December 20, 2024 (this “Amendment”), is between Comenity Capital Credit Company, LLC, as transferor (the “Transferor”), and Comenity Capital Asset Securitization Trust, as issuer (the “Issuer”). BACKGROUND WHEREAS, the Transferor and the Issuer are parties to a transfer agreement, dated as

February 14, 2025 EX-10.105

Supplemental Indenture No. 4 to Master Indenture, dated as of December 12, 2024, between World Financial Capital Master Note Trust and U.S. Bank National Association.

Exhibit 10.105 SUPPLEMENTAL INDENTURE NO. 4 TO MASTER INDENTURE This SUPPLEMENTAL INDENTURE NO. 4 TO MASTER INDENTURE, dated as of December 12, 2024 (this “Supplemental Indenture”) is made between the World Financial Capital Master Note Trust, as Issuer (the “Issuer”), and U.S. Bank National Association, successor in interest to Deutsche Bank Trust Company Americas, as Indenture Trustee (the “Inde

February 14, 2025 EX-10.130

Sixth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of December 12, 2024, between World Financial Capital Master Note Trust and Deutsche Bank Trust Company Americas.

Exhibit 10.130 WORLD FINANCIAL CAPITAL MASTER NOTE TRUST Issuer And U.S. BANK NATIONAL ASSOCIATION Indenture Trustee SIXTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT Dated as of December 12, 2024 SIXTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of December 12, 2024 (the “Indenture Supplement”), between WORLD FINANCIAL CAPITAL MASTER NOTE TRUST, a trust organ

February 14, 2025 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2024 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-157

February 14, 2025 EX-10.103

Amendment No. 2 to Transfer and Servicing Agreement, dated as of December 12, 2024, among World Financial Capital Credit Company, LLC, World Financial Capital Bank and World Financial Capital Master Note Trust.

Exhibit 10.103 AMENDMENT NO. 2 TO TRANSFER AND SERVICING AGREEMENT THIS AMENDMENT NO. 2 TO TRANSFER AND SERVICING AGREEMENT, dated as of December 12, 2024, to be effective as of February 1, 2025 (this “Amendment”), is among World Financial Capital Credit Company, LLC, as transferor (the “Transferor”), Comenity Capital Bank, as servicer (the “Servicer”) and World Financial Capital Master Note Trust

February 14, 2025 EX-10.124

Eleventh Amendment to Fourth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of April 26, 2024, between World Financial Network Credit Card Master Note Trust and U.S. Bank National Association, as successor to MUFG Union Bank, N.A.

Exhibit 10.124 ELEVENTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009- VFN INDENTURE SUPPLEMENT This ELEVENTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of April 26, 2024 (this “Amendment”), is made between World Financial Network Credit Card Master Note Trust, as Issuer (the “Issuer”), and U.S. Bank National Association, as Indenture Trustee (in

February 14, 2025 EX-10.132

First Amendment and Consent to Series 2023-VFN1 Indenture Supplement, dated as of February 21, 2024, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.132 FIRST AMENDMENT AND CONSENT TO SERIES 2023-VFN1 INDENTURE SUPPLEMENT This FIRST AMENDMENT AND CONSENT TO SERIES 2023-VFN1 INDENTURE SUPPLEMENT, dated as of February 21, 2024 (this “Amendment”), is made between Comenity Capital Asset Securitization Trust, a Delaware statutory trust, as issuer (the “Issuer”), and U.S. Bank Trust Company, National Association, not in its individual cap

February 14, 2025 EX-19

read Financial Holdings, Inc. Insider Trading Policy

Exhibit 19 Insider Trading Policy Insider Trading Policy Table of Contents 1.0 Policy Overview 3 1.1 Purpose 3 1.2 Scope 3 1.3 Objectives 3 2.0 Certain Defined Terms 3 3.0 Policy Elements 4 3.1 Restrictions Applicable to all Insiders 4 3.2 Additional Restrictions Applicable to Covered Persons 6 3.3 Restrictions Applicable to the Company 6 3.4 Transactions Covered by This Policy 7 3.5 Unauthorized

February 14, 2025 EX-10.107

Amendment No. 1 to Receivables Purchase Agreement, dated as of December 20, 2024, between Comenity Capital Bank and Comenity Capital Credit Company, LLC.

Exhibit 10.107 AMENDMENT NO. 1 TO RECEIVABLES PURCHASE AGREEMENT THIS AMENDMENT NO. 1 TO RECEIVABLES PURCHASE AGREEMENT, dated as of December 20, 2024 (this “Amendment”), is between Comenity Capital Bank, a Utah industrial bank, as seller (the “RPA Seller”), and Comenity Capital Credit Company, LLC, a Delaware limited liability company, as purchaser (the “Purchaser”). BACKGROUND WHEREAS, the RPA S

February 11, 2025 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 11, 2025 BREAD FINANCIAL HOLDINGS, INC

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 11, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

February 11, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2025

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2025 COLUMBUS, Ohio, February 11, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S. consumers, provided a performance update. The following tables present the Company’s net loss rate and delinqu

January 30, 2025 EX-99.1

Bread Financial | January 30, 2025 1 • Relative to the fourth quarter of 2023: • Average loans decreased 1%, resulting from lower full year credit sales. • Common equity tier 1 (CET1) capital ratio increased 20 basis points to 12.4%. • Tangible book

Bread Financial | January 30, 2025 1 • Relative to the fourth quarter of 2023: • Average loans decreased 1%, resulting from lower full year credit sales.

January 30, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 30, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

January 30, 2025 EX-99.2

Fourth quarter and full year 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 January 30, 2025 Exhibit 99.2 2©2025 Bread Financial 2024 achievements Full year 2024 outlook Full year 2024 actuals A

Fourth quarter and full year 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 January 30, 2025 Exhibit 99.

January 30, 2025 EX-99.3

Bread Financial Declares Dividend on Common Stock

Exhibit 99.3 Bread Financial Declares Dividend on Common Stock COLUMBUS, Ohio – January 30, 2025 – Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Marc

January 30, 2025 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 30, 2025 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

January 30, 2025 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR DECEMBER 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR DECEMBER 2024 COLUMBUS, Ohio, January 30, 2025 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

December 31, 2024 8-K

Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 31, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

December 11, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 11, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

December 11, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR NOVEMBER 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR NOVEMBER 2024 COLUMBUS, Ohio, December 11, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indi

December 2, 2024 EX-99.1

Bread Financial Announces $25 Million Increase to 2024 Share Repurchase Program

Exhibit 99.1 Bread Financial Announces $25 Million Increase to 2024 Share Repurchase Program COLUMBUS, Ohio – December 2, 2024 – Bread Financial® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors has approved a $25 million increase to its previously-announced 20

December 2, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 2, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

November 14, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR OCTOBER 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR OCTOBER 2024 COLUMBUS, Ohio, November 14, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

November 14, 2024 SC 13G/A

BFH / Bread Financial Holdings, Inc. / Turtle Creek Asset Management Inc. Passive Investment

SC 13G/A 1 sayw2411140413ga.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock (Title of Class of Securities) 018581108 (CUSIP Number) September 30, 2024 (Date of Event which Requires Filing of this Statement) Check the appropriate box to d

November 14, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): November 14, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

October 31, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2024 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDIN

October 24, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 24, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

October 24, 2024 EX-99.3

Bread Financial® Declares Dividend on Common Stock

Exhibit 99.3 Bread Financial® Declares Dividend on Common Stock COLUMBUS, Ohio – October 24, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Dece

October 24, 2024 EX-99.1

Bread Financial | October 24, 2024 1 • Repurchased $262 million in principal amount of convertible notes, impacting pre-tax results by $96 million, primarily due to the repurchase premium paid. • Relative to the third quarter of 2023: • Average loans

Bread Financial | October 24, 2024 1 • Repurchased $262 million in principal amount of convertible notes, impacting pre-tax results by $96 million, primarily due to the repurchase premium paid.

October 24, 2024 EX-99.2

Bread Financial Third quarter 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 October 24, 2024 Exhibit 99.2 2©2024 Bread Financial Demonstrated financial resilience and opportunistic capital allo

Bread Financial Third quarter 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 October 24, 2024 Exhibit 99.

October 24, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR SEPTEMBER 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR SEPTEMBER 2024 COLUMBUS, Ohio, October 24, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indi

October 24, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 24, 2024 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 24, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

October 21, 2024 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 18, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

October 21, 2024 EX-99.1

AMENDMENT NO. 1 TO CREDIT AGREEMENT

Exhibit 10.1 Execution Version AMENDMENT NO. 1 TO CREDIT AGREEMENT This AMENDMENT NO. 1 TO CREDIT AGREEMENT (this “Amendment”) is entered into as of October 18, 2024 , by and among BREAD FINANCIAL HOLDINGS, INC., a Delaware corporation, as the borrower (the “Borrower”), each of the Guarantors party hereto, JPMORGAN CHASE BANK, N.A., as the administrative agent (the “Administrative Agent”), and eac

September 16, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR AUGUST 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR AUGUST 2024 COLUMBUS, Ohio, September 16, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

September 16, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): September 16, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Nu

August 15, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 15, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

August 15, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2024 COLUMBUS, Ohio, August 15, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated.

August 9, 2024 EX-99.1

BREAD FINANCIAL ANNOUNCES PARTIAL REPURCHASE OF 4.25% CONVERTIBLE SENIOR NOTES DUE 2028

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES PARTIAL REPURCHASE OF 4.25% CONVERTIBLE SENIOR NOTES DUE 2028 Columbus, Ohio, August 9, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today that it has entered into separate, privately negotiated repurchase agreements with a limited number of holders of its 4.25% Convertible Senior Notes due 2028 (the “Notes”

August 9, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 9, 2024 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 9, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

August 1, 2024 EX-10.13

Form of Non-employee Director Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2024 Omnibus Incentive Plan.

Exhibit 10.13 NON-EMPLOYEE DIRECTOR RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL HOLDINGS, INC. 2024 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [•], 2024 (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [Name] (the “Participant”) who is a non-employee director of the Company. WHEREAS, pursua

August 1, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2024 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS, I

August 1, 2024 EX-10.11

Form of Time-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2024 Omnibus Incentive Plan

Exhibit 10.11 TIME-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2024 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, evidences the

August 1, 2024 EX-10.12

Form of Performance-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2024 Omnibus Incentive Plan

Exhibit 10.12 PERFORMANCE-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2024 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”), by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, evide

July 25, 2024 EX-99.1

Bread Financial | July 25, 2024 1 • Relative to the second quarter of 2023: • Average credit card and other loans increased 1%, driven by ongoing growth in co-brand programs. • Net income increased $85 million, with Revenue decreasing $13 million, or

exhibit991 Bread Financial | July 25, 2024 1 • Relative to the second quarter of 2023: • Average credit card and other loans increased 1%, driven by ongoing growth in co-brand programs.

July 25, 2024 EX-99.2

Bread Financial Second quarter 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 July 25, 2024 Exhibit 99.2 2©2024 Bread Financial Demonstrated financial resilience • Net income of $133 million and

exhibit992 Bread Financial Second quarter 2024 results © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 July 25, 2024 Exhibit 99.

July 25, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 25, 2024 EX-99.3

Bread FinancialTM Declares Dividend on Common Stock

Exhibit 99.3 Bread FinancialTM Declares Dividend on Common Stock COLUMBUS, Ohio – July 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Septem

July 25, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2024 COLUMBUS, Ohio, July 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated. F

July 25, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 2, 2024 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of Earliest Event Reported) June 30, 2024 World Financial Network Credit Card Master Note Trust (Exact Name of Issuing Entity as Specified in its Charter) Commission File Numbers of Issuing Entity: 333-208463 and

July 2, 2024 EX-99.1

THIRD ADDENDUM TO APPENDIX A OF FIFTH AMENDED AND RESTATED SERVICE AGREEMENT

Exhibit 99.1 THIRD ADDENDUM TO APPENDIX A OF FIFTH AMENDED AND RESTATED SERVICE AGREEMENT This Third Addendum to Appendix A of that certain Fifth Amended and Restated Service Agreement (the "Addendum") is entered into as of this 30th day of June, 2024, by and between Comenity Bank (“Bank”), a Delaware state bank, with its principal place of business at One Righter Parkway, Suite 100, Wilmington, D

June 18, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 18, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 12, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 12, 2024 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 12, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 12, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2024 COLUMBUS, Ohio, June 12, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated. Fo

June 11, 2024 EX-99.1

Praniti Lakhwara Appointed to Bread Financial™’s Board of Directors

Exhibit 99.1 Praniti Lakhwara Appointed to Bread Financial™’s Board of Directors COLUMBUS, Ohio, June 11, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH) today announced that Praniti Lakhwara, a seasoned information technology executive, has joined the Company’s board as an independent director, effective June 10, 2024. In connection with her appointment, Ms. Lakhwara will also serve as a member

June 11, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 10, 2024 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 10, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 11, 2024 EX-23.01

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Exhibit 23.01 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in Registration Statement No. 333-65556 of Bread Financial Holdings, Inc. on Form S-8 of our report dated June 11, 2024, with respect to the financial statements and supplemental information of the Bread Financial 401(k) Plan included in this Annual Report on Form 11-K for the year e

June 11, 2024 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K (Mark One) [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-15749 A. Full title of the pl

May 17, 2024 EX-FILING FEES

Calculation of Filing Fee Table Form S-8 (Form Type) Bread Financial Holdings, Inc. (Exact Name of Registrant as Specified in its Charter) Table 1: Newly Registered Securities

Exhibit 107 Calculation of Filing Fee Table Form S-8 (Form Type) Bread Financial Holdings, Inc.

May 17, 2024 S-8

As filed with the Securities and Exchange Commission on May 17, 2024

As filed with the Securities and Exchange Commission on May 17, 2024 Registration No.

May 15, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 14, 2024 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 14, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 15, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 15, 2024 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 15, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 15, 2024 EX-10.1

BREAD FINANCIAL 2024 OMNIBUS INCENTIVE PLAN

Exhibit 10.1 BREAD FINANCIAL 2024 OMNIBUS INCENTIVE PLAN 1. Establishment and Purpose. The purpose of this Bread Financial 2024 Omnibus Incentive Plan (the “Plan”) of Bread Financial Holdings, Inc., a Delaware corporation (the “Company”), is to advance the interests of the Company and its stockholders by providing a means to attract, retain and reward executive officers, other key employees, direc

May 15, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2024 COLUMBUS, Ohio, May 15, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated. F

May 2, 2024 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2024 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS,

April 25, 2024 EX-99.3

Bread FinancialTM Declares Dividend on Common Stock

Exhibit 99.3 Bread FinancialTM Declares Dividend on Common Stock COLUMBUS, Ohio – April 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on J

April 25, 2024 EX-99.1

Bread Financial | April 25, 2024 1 "Our financial resilience was evident in the first quarter of 2024 as we generated net income of $134 million, driven by a strong risk-adjusted loan yield which contemplates higher credit losses as a result of the c

exhibit9914-25x24 Bread Financial | April 25, 2024 1 "Our financial resilience was evident in the first quarter of 2024 as we generated net income of $134 million, driven by a strong risk-adjusted loan yield which contemplates higher credit losses as a result of the challenging macroeconomic environment.

April 25, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 25, 2024 EX-99.2

Bread Financial First quarter 2024 results April 25, 2024 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2 2©2024 Bread Financial Forwar

Bread Financial First quarter 2024 results April 25, 2024 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.

April 25, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 25, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2024 COLUMBUS, Ohio, April 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated.

April 3, 2024 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant  ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)( 2 )) ☒ D

April 3, 2024 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☐ Definitive Proxy State

March 13, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2024 COLUMBUS, Ohio, March 13, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicat

March 13, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 13, 2024 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 13, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

February 21, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 21, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

February 21, 2024 EX-99.1

Bread Financial Announces Approval of $30 Million Share Repurchase Program

Exhibit 99.1 Bread Financial Announces Approval of $30 Million Share Repurchase Program COLUMBUS, Ohio – February 21, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors has approved a new plan to purchase up to $30 million of shares of the

February 20, 2024 EX-10.14

Form of Non-employee Director Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.14 NON-EMPLOYEE DIRECTOR RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL HOLDINGS, INC. 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [Name] (the “Participant”) who is a non-employee director of the Company. WHEREAS, pur

February 20, 2024 EX-10.2

Amendment effective January 1, 2024 to the Bread Financial Holdings, Inc. Executive Deferred Compensation Plan.

Exhibit 10.2 AMENDMENT TO THE BREAD FINANCIAL EXECUTIVE DEFERRED COMPENSATION PLAN This Amendment to the Bread Financial Executive Deferred Compensation Plan (the “Plan”), made pursuant to the right to amend reserved in Section 12.1 of the Plan, amends the Plan as follows, effective January 1, 2024. 1.The definition of “Base Salary” is hereby deleted and replaced in its entirety with the following

February 20, 2024 EX-10.9

Form of Time-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.9 TIME-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, evidences the

February 20, 2024 EX-10.138

between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.138 COMENITY CAPITAL ASSET SECURITIZATION TRUST Issuer And U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION Indenture Trustee SERIES 2023-VFN1 INDENTURE SUPPLEMENT Dated as of September 29, 2023 SERIES 2023-VFN1 INDENTURE SUPPLEMENT, dated as of September 29, 2023 (the “Indenture Supplement”), between COMENITY CAPITAL ASSET SECURITIZATION TRUST, a trust organized and existing under the law

February 20, 2024 EX-97

read Financial Holdings, Inc. Compensation Recoupment Policy effective Octob

Exhibit 97 Compensation Recoupment Policy 1.0 Policy Overview 1.1 Purpose This Bread Financial Holdings, Inc. Compensation Recoupment Policy (the “Policy”) has been adopted by the Board of Directors (the “Board”) of Bread Financial Holdings, Inc. (the “Company”) to be effective as of the Effective Date (as defined below). This Policy provides for the recoupment of certain executive compensation in

February 20, 2024 EX-10.127

Ninth Amendment to Fourth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of February 1, 2023, between World Financial Network Credit Card Master Note Trust and U.S. Bank National Association, as successor to MUFG Union Bank, N.A.

Exhibit 10.127 NINTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT This NINTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of February 1, 2023 (this “Amendment”), is made between World Financial Network Credit Card Master Note Trust, as Issuer (the “Issuer”), and U.S. Bank National Association, as successor in interest to M

February 20, 2024 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-157

February 20, 2024 EX-10.137

Third Amendment to Fifth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of April 25, 2023, between World Financial Capital Master Note Trust and U.S. Bank National Association (successor to Deutsche Bank Trust Company Americas).

Exhibit 10.137 THIRD AMENDMENT TO FIFTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT This THIRD AMENDMENT TO FIFTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of April 25, 2023 (this “Amendment”), is made between World Financial Capital Master Note Trust, a Delaware statutory trust, as issuer (the “Issuer”), and U.S. Bank National Association (successor to Deut

February 20, 2024 EX-21

Subsidiaries of the Registrant

Exhibit 21 Subsidiaries of Bread Financial Holdings, Inc. A Delaware Corporation (as of December 31, 2023) Subsidiary Jurisdiction of Organization Other Business Names ADS Card Services Foreign Holdings B.V. Netherlands None Bread Financial Canada Co. Nova Scotia, Canada None Bread Financial Global Solutions India LLP India None Bread Financial Payments, Inc. Delaware None Bread Reinsurance Ltd. B

February 20, 2024 EX-10.10

Form of Performance-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.10 PERFORMANCE-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, eviden

February 20, 2024 EX-10.128

Tenth Amendment to Fourth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of December 22, 2023, between World Financial Network Credit Card Master Note Trust and U.S. Bank National Association, as successor to MUFG Union Bank, N.A.

Exhibit 10.128 TENTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT This TENTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of December 22, 2023 (this “Amendment”), is made between World Financial Network Credit Card Master Note Trust, as Issuer (the “Issuer”), and U.S. Bank National Association, as Indenture Trustee (in suc

February 15, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2024

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2024 COLUMBUS, Ohio, February 15, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

February 15, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 15, 2024 BREAD FINANCIAL HOLDINGS, INC

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 15, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

February 14, 2024 SC 13G/A

BFH / Bread Financial Holdings, Inc. / Turtle Creek Asset Management Inc. Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 2)* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock (Title of Class of Securities) 018581108 (CUSIP Number) December 31, 2023 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to whi

February 13, 2024 SC 13G/A

BFH / Bread Financial Holdings, Inc. / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0470-breadfinancialholding.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 15)* Name of issuer: Bread Financial Holdings Inc Title of Class of Securities: Common Stock CUSIP Number: 018581108 Date of Event Which Requires Filing of this Statement: December 29, 2023 Check the appropriate

February 9, 2024 SC 13G

BFH / Bread Financial Holdings, Inc. / DIMENSIONAL FUND ADVISORS LP - SEC SCHEDULE 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* Bread Financial Holdings Inc (Name of Issuer) Common Stock (Title of Class of Securities) 018581108 (CUSIP Number) December 29, 2023 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which

January 30, 2024 SC 13G/A

BFH / Bread Financial Holdings, Inc. / FRANKLIN MUTUAL ADVISERS LLC Passive Investment

SC 13G/A 1 brea23a4.htm CUSIP NO. 018581108 13G Page 1 of 7 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 4)* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 018581108 (CUSIP Number) December 31, 2023 (Date of Event Which Requires Fi

January 25, 2024 EX-99.2

Bread Financial Fourth quarter and full year 2023 results January 25, 2024 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2 2©2024 Bread

Bread Financial Fourth quarter and full year 2023 results January 25, 2024 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.

January 25, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

January 25, 2024 EX-99.1

Bread Financial | January 25, 2024 1 "Throughout 2023 we continued to execute on our strategic initiatives by strengthening our balance sheet and optimizing data and technology, while strategically investing to capture future growth opportunities. We

Bread Financial | January 25, 2024 1 "Throughout 2023 we continued to execute on our strategic initiatives by strengthening our balance sheet and optimizing data and technology, while strategically investing to capture future growth opportunities.

January 25, 2024 EX-99.3

Bread FinancialTM Declares Dividend on Common Stock

Exhibit 99.3 Bread FinancialTM Declares Dividend on Common Stock COLUMBUS, Ohio – Jan. 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Ma

January 25, 2024 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 25, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

January 25, 2024 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR DECEMBER 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR DECEMBER 2023 COLUMBUS, Ohio, January 25, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

January 19, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 19, 2024 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 19, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

January 9, 2024 EX-99.1

Bread FinancialTM Announces Private Offering of Additional 9.750% Senior Notes due 2029

Exhibit 99.1 Bread FinancialTM Announces Private Offering of Additional 9.750% Senior Notes due 2029 COLUMBUS, Ohio, Jan. 8, 2024 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today that it intends to offer, subject to market and other conditions, an additional $200 million aggregate principal amount of its 9.750% Senior Notes due 2029 (the “Additional

January 9, 2024 EX-10.1

BREAD FINANCIAL HOLDINGS, INC. 9.750% Senior Notes due 2029 Purchase Agreement

Exhibit 10.1 BREAD FINANCIAL HOLDINGS, INC. 9.750% Senior Notes due 2029 Purchase Agreement January 8, 2024 J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 As Representative of the several Initial Purchasers listed in Schedule 1 hereto Ladies and Gentlemen: Bread Financial Holdings, Inc., a Delaware corporation (the “Company”), proposes to issue and sell to the several initi

January 9, 2024 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 8, 2024 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 8, 2024 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

January 9, 2024 EX-99.2

BREAD FINANCIAL ANNOUNCES PRICING AND UPSIZE OF PRIVATE OFFERING OF $300 MILLION OF ADDITIONAL 9.750% SENIOR NOTES DUE 2029

Exhibit 99.2 BREAD FINANCIAL ANNOUNCES PRICING AND UPSIZE OF PRIVATE OFFERING OF $300 MILLION OF ADDITIONAL 9.750% SENIOR NOTES DUE 2029 Columbus, Ohio, January 8 ,2024 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing and upsize of its previously announced offering of an additional $300 million in aggregate principal amount of its 9.750%

December 22, 2023 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of the earliest event reported): December 22, 2023 Bread Financial Holdings, Inc. (Exact Name of Registrant as Specified in Its Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation or Organizati

December 22, 2023 EX-4.1

Indenture, dated as of December 22, 2023, among Bread Financial Holdings, Inc., certain of its subsidiaries as guarantors and U.S. Bank Trust Company, National Association, as trustee (including the form of the Company’s 9.750% Convertible Senior Note due March 15, 2029).

Exhibit 4.1 BREAD FINANCIAL HOLDINGS, INC., as Issuer AND EACH OF THE GUARANTORS PARTY HERETO, as Guarantors 9.750% SENIOR NOTES DUE 2029 INDENTURE Dated as of December 22, 2023 U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION, as Trustee TABLE OF CONTENTS Page ARTICLE 1 Definitions and Incorporation by Reference Section 1.01. Definitions 1 Section 1.02. Rules of Construction 40 Section 1.03. Incorpo

December 13, 2023 8-K

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 12, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

December 13, 2023 EX-10.1

BREAD FINANCIAL HOLDINGS, INC. 9.750% Senior Notes due 2029 Purchase Agreement

Exhibit 10.1 BREAD FINANCIAL HOLDINGS, INC. 9.750% Senior Notes due 2029 Purchase Agreement December 12, 2023 J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 As Representative of the several Initial Purchasers listed in Schedule 1 hereto Ladies and Gentlemen: Bread Financial Holdings, Inc., a Delaware corporation (the “Company”), proposes to issue and sell to the several ini

December 13, 2023 EX-99.1

BREAD FINANCIAL ANNOUNCES PRICING AND UPSIZE OF PRIVATE OFFERING OF $600 MILLION OF SENIOR NOTES

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES PRICING AND UPSIZE OF PRIVATE OFFERING OF $600 MILLION OF SENIOR NOTES Columbus, Ohio, December 12, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing and upsize of its previously announced offering of $600 million in aggregate principal amount of its 9.750% senior notes due 2029 (the “Notes”), i

December 11, 2023 EX-99.1

Bread FinancialTM Announces Private Offering of Senior Notes

Exhibit 99.1 Bread FinancialTM Announces Private Offering of Senior Notes COLUMBUS, Ohio, Dec.11, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today that it intends to offer, subject to market and other conditions, $500 million aggregate principal amount of senior notes (the “Notes”) in a private offering that is exempt from the registration requ

December 11, 2023 8-K

Financial Statements and Exhibits, Triggering Events That Accelerate or Increase a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 11, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

December 11, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR NOVEMBER 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR NOVEMBER 2023 COLUMBUS, Ohio, December 11, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indi

December 11, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 11, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

December 6, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 6, 2023 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): December 6, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

November 14, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): November 14, 2023 BREAD FINANCIAL HOLDINGS, INC

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): November 14, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Num

November 14, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR OCTOBER 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR OCTOBER 2023 COLUMBUS, Ohio, November 14, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

October 26, 2023 EX-99.2

Bread Financial Third quarter 2023 results October 26, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2 2©2023 Bread Financial Forw

Bread Financial Third quarter 2023 results October 26, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.

October 26, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 26, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

October 26, 2023 EX-99.3

Bread FinancialTM Declares Dividend on Common Stock

Exhibit 99.3 Bread FinancialTM Declares Dividend on Common Stock COLUMBUS, Ohio – Oct. 26, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on De

October 26, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): October 26, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numb

October 26, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2023 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDIN

October 26, 2023 EX-99.1

Bread Financial | October 26, 2023 1 "With net income of $171 million, earnings per diluted share of $3.42, and a 25% return on equity, our third quarter results demonstrate our enhanced financial resilience even as losses were above our through-the-

Bread Financial | October 26, 2023 1 "With net income of $171 million, earnings per diluted share of $3.

October 26, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR SEPTEMBER 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR SEPTEMBER 2023 COLUMBUS, Ohio, October 26, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indi

September 12, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR AUGUST 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR AUGUST 2023 COLUMBUS, Ohio, September 12, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indic

September 12, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): September 12, 2023 BREAD FINANCIAL HOLDINGS, IN

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): September 12, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Nu

August 15, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Numbe

August 15, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JULY 2023 COLUMBUS, Ohio, August 15, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated.

August 8, 2023 8-K

Temporary Suspension of Trading Under Registrant's Employee Benefit Plans, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): August 7, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

August 8, 2023 EX-99.1

To: Members of the Board of Directors and Executive Officers of Bread Financial Holdings, Inc.

Exhibit 99.1 To: Members of the Board of Directors and Executive Officers of Bread Financial Holdings, Inc. From: Tracy A. Crum, VP and Assistant General Counsel Date: August 8, 2023 Notice of Blackout Period and Regulation BTR Trading Restrictions As a director or executive officer of Bread Financial Holdings, Inc. (the “Company”), you are subject to Section 306(a) of the Sarbanes-Oxley Act of 20

August 3, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 30, 2023 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS, I

July 27, 2023 EX-99.4

Bread Financial Announces Approval of $35 Million Share Repurchase Program; also Declares Quarterly Dividend on Common Stock

Exhibit 99.4 Bread Financial Announces Approval of $35 Million Share Repurchase Program; also Declares Quarterly Dividend on Common Stock COLUMBUS, Ohio – July 27, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors has approved a new plan t

July 27, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 27, 2023 EX-99.2

Bread Financial Second quarter 2023 results July 27, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2 2©2023 Bread Financial Forwar

exhibit992-slides7x27x23 Bread Financial Second quarter 2023 results July 27, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.

July 27, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition, Other Events

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): July 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

July 27, 2023 EX-99.1

Bread Financial | July 27, 2023 1 "Strengthening our balance sheet remains fundamental to Bread Financial's business transformation and long-term strategy. I am pleased to report that we achieved another major milestone in the second quarter, reducin

exhibit991-epr7x27x23for Bread Financial | July 27, 2023 1 "Strengthening our balance sheet remains fundamental to Bread Financial's business transformation and long-term strategy.

July 27, 2023 EX-99.3

Bread FinancialTM to Provide Consumer Credit Program for Top Technology Company

Exhibit 99.3 Bread FinancialTM to Provide Consumer Credit Program for Top Technology Company COLUMBUS, Ohio – July 27, 2023 – Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, today announced it has signed an agreement to provide a suite of payment solutions, including a private label credit program, for Del

July 27, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2023 COLUMBUS, Ohio, July 27, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions,

exhibit991creditstats7-2 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JUNE 2023 COLUMBUS, Ohio, July 27, 2023 – Bread Financial Holdings, Inc.

July 11, 2023 EX-99.1

Joyce St. Clair Appointed to Bread Financial’s Board of Directors

Exhibit 99.1 Joyce St. Clair Appointed to Bread Financial’s Board of Directors COLUMBUS, Ohio, July 11, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) today announced that Joyce St. Clair, a veteran financial services senior executive, has joined the Company’s board as an independent director, effective July 10, 2023. In connection with her appointment, Ms. St. Clair will also serve as a member

July 11, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of the earliest event reported): July 10, 2023 Bread Financial Holdings, Inc

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of the earliest event reported): July 10, 2023 Bread Financial Holdings, Inc. (Exact Name of Registrant as Specified in Its Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation or Organization)

June 15, 2023 EX-99.1

BREAD FINANCIAL ANNOUNCES RESULTS OF TENDER OFFER FOR ANY AND ALL OF ITS OUTSTANDING 4.750% SENIOR NOTES DUE 2024

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES RESULTS OF TENDER OFFER FOR ANY AND ALL OF ITS OUTSTANDING 4.750% SENIOR NOTES DUE 2024 Columbus, Ohio, June 15, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced the results, as of 5:00 p.m., New York City time, on June 14, 2023 (the “Expiration Time”), of its previously announced cash tender offer for its outst

June 15, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 13, 2023 EX-10.2

Credit Agreement, dated as of June 7, 2023, by and among Bread Financial Holdings, Inc., the subsidiary guarantors parties thereto, JPMorgan Chase Bank, N.A., as administrative agent, and other financial institutions as lenders.

Exhibit 10.2 Execution Version CREDIT AGREEMENT dated as of June 7, 2023 among BREAD FINANCIAL HOLDINGS, INC., as Borrower, THE GUARANTORS PARTY HERETO, THE BANKS PARTY HERETO, and JPMORGAN CHASE BANK, N.A., as Administrative Agent JPMORGAN CHASE BANK, N.A., BMO HARRIS BANK N.A., BNP PARIBAS, CANADIAN IMPERIAL BANK OF COMMERCE, NEW YORK BRANCH, KEYBANC CAPITAL MARKETS INC., THE BANK OF NOVA SCOTIA

June 13, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 13, 2023 BREAD FINANCIAL HOLDINGS, INC. (E

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 13, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 13, 2023 EX-4.1

Indenture, dated as of June 13, 2023, among Bread Financial Holdings, Inc., certain of its subsidiaries as guarantors and U.S. Bank Trust Company, National Association, as trustee (including the form of the Company’s 4.25% Convertible Senior Note due June 15, 2028).

Exhibit 4.1 BREAD FINANCIAL HOLDINGS, INC., THE GUARANTOR PARTIES HERETO AND U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION, as Trustee INDENTURE Dated as of June 13, 2023 4.25% Convertible Senior Notes due 2028 TABLE OF CONTENTS Page ARTICLE 1 Definitions Section 1.01 Definitions 1 Section 1.02 References to Interest 14 ARTICLE 2 Issue, Description, Execution, Registration and Exchange of Notes Se

June 13, 2023 EX-99.1

[Signature Pages Follow.]

Exhibit 99.1 [DEALER] [], 2023 To: Bread Financial Holdings, Inc. 3095 Loyalty Circle Columbus, Ohio 43219 Attention: Re: [Base][Additional] Call Option Transaction The purpose of this letter agreement (this “Confirmation”) is to confirm the terms and conditions of the call option transaction entered into between [DEALER] (“Dealer”) and Bread Financial Holdings, Inc. (“Counterparty”) as of the Tra

June 13, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2023 COLUMBUS, Ohio, June 13, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, p

exhibit9916-13x23 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MAY 2023 COLUMBUS, Ohio, June 13, 2023 – Bread Financial Holdings, Inc.

June 13, 2023 EX-10.1

BREAD FINANCIAL HOLDINGS, INC. 4.25% Convertible Senior Notes due 2028 Purchase Agreement

Exhibit 10.1 BREAD FINANCIAL HOLDINGS, INC. 4.25% Convertible Senior Notes due 2028 Purchase Agreement June 8, 2023 J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 As Representative of the several Initial Purchasers listed in Schedule 1 hereto Ladies and Gentlemen: Bread Financial Holdings, Inc., a Delaware corporation (the “Company”), proposes to issue and sell to the sever

June 13, 2023 EX-99.2

BREAD FINANCIAL ANNOUNCES PRICING OF PRIVATE OFFERING OF $275 MILLION OF NEW CONVERTIBLE SENIOR NOTES

Exhibit 99.2 BREAD FINANCIAL ANNOUNCES PRICING OF PRIVATE OFFERING OF $275 MILLION OF NEW CONVERTIBLE SENIOR NOTES Columbus, Ohio, June 8, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing of its private offering of $275 million in aggregate principal amount of its 4.25% convertible senior notes due 2028 (the “Convertible Notes”) in

June 13, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of the earliest event reported): June 8, 2023 Bread Financial Holdings, Inc.

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of the earliest event reported): June 8, 2023 Bread Financial Holdings, Inc. (Exact Name of Registrant as Specified in Its Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation or Organization) (

June 12, 2023 SC 13G/A

BFH / Bread Financial Holdings Inc / Turtle Creek Asset Management Inc. - SC 13G/A Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1)* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock (Title of Class of Securities) 018581108 (CUSIP Number) May 31, 2023 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which th

June 8, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 7, 2023 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): June 7, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

June 8, 2023 EX-99.1

BREAD FINANCIAL ANNOUNCES CONVERTIBLE NOTES OFFERING

Exhibit 99.1 BREAD FINANCIAL ANNOUNCES CONVERTIBLE NOTES OFFERING Columbus, Ohio, June 8, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today that it intends to offer, subject to market and other conditions, $275 million in aggregate principal amount of convertible senior notes due 2028 (the “Convertible Notes”). The Company intends to use a porti

June 8, 2023 EX-99.2

BREAD FINANCIAL COMMENCES OFFER TO PURCHASE ANY AND ALL OF ITS OUTSTANDING 4.750% SENIOR NOTES DUE 2024

Exhibit 99.2 BREAD FINANCIAL COMMENCES OFFER TO PURCHASE ANY AND ALL OF ITS OUTSTANDING 4.750% SENIOR NOTES DUE 2024 COLUMBUS, Ohio, June 8, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that it has commenced a cash tender offer to purchase any and all of its outstanding 4.750% Senior Notes due 2024 (the “Notes”) for the consideration descri

June 7, 2023 EX-23.01

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Exhibit 23.01 CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statement No. 333-65556 on Form S-8 of our report dated June 7, 2023 relating to the financial statements and supplemental schedules of the Bread Financial 401(k) Plan, which appears in this Annual Report on Form 11-K for the year ended December 31, 2022. /s/ Ary

June 7, 2023 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 11-K (Mark One) [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2022 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-15749 A. Full title of the pl

May 31, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 31, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 18, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 16, 2023 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 16, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 15, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2023 COLUMBUS, Ohio, May 15, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions,

bfh-20230515xex991 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR APRIL 2023 COLUMBUS, Ohio, May 15, 2023 – Bread Financial Holdings, Inc.

May 15, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (Ex

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): May 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number)

May 2, 2023 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 31, 2023 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 001-15749 BREAD FINANCIAL HOLDINGS,

April 27, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 27, 2023 EX-99.1

Bread Financial | April 27, 2023 1 ($ in millions, except per share amounts) First Quarter 2023 Net income $455 Earnings per Diluted Share $9.08 Bread Financial Reports First Quarter 2023 Results CEO COMMENTARY “Bread Financial made great progress in

exhibit991-1q23bfheprfi Bread Financial | April 27, 2023 1 ($ in millions, except per share amounts) First Quarter 2023 Net income $455 Earnings per Diluted Share $9.

April 27, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2023 COLUMBUS, Ohio, April 27, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions

bfh-20230427xex991 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR MARCH 2023 COLUMBUS, Ohio, April 27, 2023 – Bread Financial Holdings, Inc.

April 27, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): April 27, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction of Incorporation) (Commission File Number

April 27, 2023 EX-99.2

Bread Financial First Quarter 2023 Results April 27, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.2 2©2023 Bread Financial Forwar

exhibit992-1q23bfhslides Bread Financial First Quarter 2023 Results April 27, 2023 © 2 0 2 2 B r e a d F i n a n c i a l | C o n f i d e n t i a l & P r o p r i e t a r y 1 Ralph Andretta | President & CEO Perry Beberman | EVP & CFO Exhibit 99.

April 27, 2023 EX-99.3

Bread Financial Declares Dividend on Common Stock

Exhibit 99.3 Bread Financial Declares Dividend on Common Stock COLUMBUS, Ohio – April 27, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on Jun

April 5, 2023 DEFA14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

DEFA14A UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☐ Definitive Pro

April 5, 2023 DEF 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐ Check the appropriate box: ☐ Preliminary Proxy Statement ☐ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) ☒ Defi

March 15, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): March 15, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction (Commission (IRS Employer of Incorporatio

March 15, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR FEBRUARY 2023 COLUMBUS, Ohio, March 15, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicat

February 28, 2023 EX-10.100

Servicing Agreement, dated as of June 17, 2022, between Comenity Capital Credit Company, LLC, Comenity Capital Bank and Comenity Capital Asset Securitization Trust.

Exhibit 10.100 SERVICING AGREEMENT between COMENITY CAPITAL CREDIT COMPANY, LLC, Transferor, COMENITY CAPITAL BANK, Servicer, and COMENITY CAPITAL ASSET SECURITIZATION TRUST, Issuer, Dated as of June 17, 2022 THIS SERVICING AGREEMENT, dated as of June 17, 2022 (this “Agreement”), by and among COMENITY CAPITAL CREDIT COMPANY, LLC, a Delaware limited liability company, as Transferor, COMENITY CAPITA

February 28, 2023 EX-10.99

Transfer Agreement, dated as of June 17, 2022, between Comenity Capital Credit Company, LLC and Comenity Capital Asset Securitization Trust.

Exhibit 10.99 TRANSFER AGREEMENT between COMENITY CAPITAL CREDIT COMPANY, LLC, Transferor and COMENITY CAPITAL ASSET SECURITIZATION TRUST, Issuer, Dated as of June 17, 2022 THIS TRANSFER AGREEMENT, dated as of June 17, 2022 (this “Agreement”), by and between COMENITY CAPITAL CREDIT COMPANY, LLC, a Delaware limited liability company, as Transferor, and COMENITY CAPITAL ASSET SECURITIZATION TRUST, a

February 28, 2023 EX-4.2

Description of Registrant’s Common Stock

EXHIBIT 4.2 DESCRIPTION OF CAPITAL STOCK General Bread Financial Holdings, Inc.’s (the “Company,” “us,” “we” or “our”) Third Amended and Restated Certificate of Incorporation, as amended (“charter”) is filed as Exhibits 3.1, 3.2 and 3.3 to this Annual Report on Form 10-K and incorporated herein by reference. Our Sixth Amended and Restated Bylaws (“bylaws”) is filed as Exhibit 3.4 to this Annual Re

February 28, 2023 EX-10.15

Form of Non-employee Director Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.15 NON-EMPLOYEE DIRECTOR RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL HOLDINGS, INC. 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of January 17, 2023 (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [Name] (the “Participant”) who is a non-employee director of the Company. WHEREAS,

February 28, 2023 EX-21

Subsidiaries of the Registrant

Exhibit 21 Subsidiaries of Bread Financial Holdings, Inc. A Delaware Corporation (as of December 31, 2022) Subsidiary Jurisdiction of Organization Other Business Names ADS Card Services Foreign Holdings B.V. Netherlands None ALLDATA Card Services India LLP India None Bread Financial Canada Co. Nova Scotia, Canada None Bread Financial Payments, Inc. Delaware None Bread Reinsurance Ltd. Bermuda None

February 28, 2023 EX-10.98

Receivables Purchase Agreement, dated as of June 17, 2022, between Comenity Capital Bank and Comenity Capital Credit Company, LLC.

Exhibit 10.98 RECEIVABLES PURCHASE AGREEMENT between COMENITY CAPITAL BANK RPA Seller, and COMENITY CAPITAL CREDIT COMPANY, LLC Purchaser Dated as of June 17, 2022 THIS RECEIVABLES PURCHASE AGREEMENT, dated as of June 17, 2022 (this “Agreement”) is by and between COMENITY CAPITAL BANK, a Utah industrial bank, (“CCB”), as seller (“RPA Seller”), and COMENITY CAPITAL CREDIT COMPANY, LLC, a Delaware l

February 28, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 23, 2023 BREAD FINANCIAL HOLDINGS, INC

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 23, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction (Commission (IRS Employer of Incorpora

February 28, 2023 EX-10.119

Series 2022-VFN1 Indenture Supplement, dated as of June 17, 2022, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.119 COMENITY CAPITAL ASSET SECURITIZATION TRUST Issuer And U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION Indenture Trustee SERIES 2022-VFN1 INDENTURE SUPPLEMENT Dated as of June 17, 2022 SERIES 2022-VFN1 INDENTURE SUPPLEMENT, dated as of June 17, 2022 (the “Indenture Supplement”), between COMENITY CAPITAL ASSET SECURITIZATION TRUST, a trust organized and existing under the laws of the S

February 28, 2023 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2022 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-157

February 28, 2023 EX-10.11

Form of Performance-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.11 PERFORMANCE-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, eviden

February 28, 2023 EX-10.101

Master Indenture, dated as of June 17, 2022, between Comenity Capital Asset Securitization Trust and U.S. Bank Trust Company, National Association.

Exhibit 10.101 MASTER INDENTURE between COMENITY CAPITAL ASSET SECURITIZATION TRUST Issuer, and U.S. BANK TRUST COMPANY, NATIONAL ASSOCIATION, Indenture Trustee Dated as of June 17, 2022 THIS MASTER INDENTURE, dated as of June 17, 2022 (this “Indenture”), is between COMENITY CAPITAL ASSET SECURITIZATION TRUST, a statutory trust organized under the laws of the State of Delaware (the “Issuer”), and

February 28, 2023 EX-10.10

Form of Time-Based Restricted Stock Unit Award Agreement under the Bread Financial Holdings, Inc. 2022 Omnibus Incentive Plan.

Exhibit 10.10 TIME-BASED RESTRICTED STOCK UNIT AWARD AGREEMENT UNDER THE BREAD FINANCIAL 2022 OMNIBUS INCENTIVE PLAN THIS RESTRICTED STOCK UNIT AWARD AGREEMENT (the “Agreement”), made as of [GRANT DATE] (the “Grant Date”) by and between Bread Financial Holdings, Inc. (the “Company”) and [PARTICIPANT NAME] (the “Participant”) who is an employee of the Company or one of its Affiliates, evidences the

February 28, 2023 EX-10.110

Eighth Amendment to Fourth Amended and Restated Series 2009-VFN Indenture Supplement, dated as of August 1, 2022, between World Financial Network Credit Card Master Note Trust and U.S. Bank National Association, as successor to MUFG Union Bank, N.A.

Exhibit 10.110 EIGHTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT This EIGHTH AMENDMENT TO FOURTH AMENDED AND RESTATED SERIES 2009-VFN INDENTURE SUPPLEMENT, dated as of August 1, 2022 (this “Amendment”), is made between World Financial Network Credit Card Master Note Trust, as Issuer (the “Issuer”), and U.S. Bank National Association, as successor in interest to M

February 14, 2023 SC 13G

BFH / Bread Financial Holdings Inc / Turtle Creek Asset Management Inc. - SC 13G Passive Investment

SC 13G 1 brhc10047675sc13g.htm SC 13G UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock (Title of Class of Securities) 018581108 (CUSIP Number) December 31, 2022 (Date of Event which Requires Filing of this Statement) Check the appropriate box

February 14, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 14, 2023 BREAD FINANCIAL HOLDINGS, INC

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 14, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction (Commission (IRS Employer of Incorpora

February 14, 2023 EX-99.1

BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2023

Exhibit 99.1 BREAD FINANCIAL PROVIDES PERFORMANCE UPDATE FOR JANUARY 2023 COLUMBUS, Ohio, February 14, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company providing simple, personalized payment, lending and saving solutions, provided a performance update. The following tables present the Company’s net loss rate and delinquency rate for the periods indicated

February 13, 2023 8-K

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): February 13, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction (Commission (IRS Employer of Incorpora

February 10, 2023 SC 13G/A

BFH / Bread Financial Holdings Inc / Southpoint Capital Advisors LP - SC 13G/A Passive Investment

SC 13G/A 1 d397016dsc13ga.htm SC 13G/A UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 13G/A Under the Securities Exchange Act of 1934 (Amendment No. 1)* Bread Financial Holdings, Inc. (Name of Issuer) Common Stock, par value $0.01 (Title of Class of Securities) 018581108 (CUSIP Number) December 31, 2022 (Date of Event Which Requires Filing of this Statement) Check

February 9, 2023 SC 13G/A

BFH / Bread Financial Holdings Inc / VANGUARD GROUP INC - SCHEDULE 13G/A Passive Investment

SC 13G/A 1 tv0450-breadfinancialholding.htm SCHEDULE 13G/A SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 14)* Name of issuer: Bread Financial Holdings Inc. Title of Class of Securities: Common Stock CUSIP Number: 018581108 Date of Event Which Requires Filing of this Statement: December 30, 2022 Check the appropriate

January 30, 2023 SC 13G/A

BFH / Bread Financial Holdings Inc / FRANKLIN MUTUAL ADVISERS LLC Passive Investment

brea22a3.htm - Generated by SEC Publisher for SEC Filing CUSIP NO. 018581108 13G Page 1 of 7 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* BREAD FINANCIAL HOLDINGS, INC. (Name of Issuer) Common Stock, par value $0.01 per share (Title of Class of Securities) 018581108 (CUSIP Number) December 31, 2022

January 26, 2023 EX-99.4

Bread Financial Declares Dividend on Common Stock

Exhibit 99.4 Bread Financial Declares Dividend on Common Stock COLUMBUS, Ohio – January 26, 2023 – Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today announced that its Board of Directors declared a quarterly cash dividend of $0.21 per share on the Company’s common stock, payable on M

January 26, 2023 EX-99.3

Bread Financial™ Teams Up with the New York Yankees® to Offer Co-Brand Credit Card, Rewards Program for Loyal Fans The New York Yankees Mastercard® Credit Card will provide cardholders with exclusive experiences and unique benefits from their favorit

Exhibit 99.3 Bread Financial™ Teams Up with the New York Yankees® to Offer Co-Brand Credit Card, Rewards Program for Loyal Fans The New York Yankees Mastercard® Credit Card will provide cardholders with exclusive experiences and unique benefits from their favorite team COLUMBUS, Ohio – Jan. 26, 2023 – Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, pers

January 26, 2023 8-K

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 26, 2023 BREAD FINANCIAL HOLDINGS, INC.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of report (Date of earliest event reported): January 26, 2023 BREAD FINANCIAL HOLDINGS, INC. (Exact Name of Registrant as Specified in Charter) Delaware 001-15749 31-1429215 (State or Other Jurisdiction (Commission (IRS Employer of Incorporat

January 26, 2023 EX-99.1

“During the fourth quarter, we announced a new multi-year agreement with the New York Yankees. This exciting relationship rewards Yankees fans for their purchases and provides enhanced benefits through a New York Yankees co-brand credit card, while f

Exhibit 99.1 “During the fourth quarter, we announced a new multi-year agreement with the New York Yankees. This exciting relationship rewards Yankees fans for their purchases and provides enhanced benefits through a New York Yankees co-brand credit card, while further diversifying our brand partner base. ($ in millions) Fourth Quarter 2022 Full Year 2022 Net (loss) income $(134) $223 Earnings per

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