Overview
Rush Enterprises, Inc., based in the United States, operates as a premier solutions provider to the commercial vehicle industry. The company primarily engages in selling commercial vehicles, primarily new and used trucks, primarily through its Rush Truck Centers. In addition to its robust vehicle sales operations, Rush Enterprises offers an integrated range of services including vehicle maintenance and repair, parts supply, and financial services such as financing, leasing, and insurance. The company’s strategic initiatives emphasize expanding its footprint across North America, enhancing after-sales services, and digitalization of its operations to streamline customer experiences and operational efficiency. As of 2023, Rush Enterprises continues to drive innovation in commercial vehicle solutions, leveraging technology and extensive industry networks to maintain and expand its market presence.
Basic Stats
The share price of Rush Enterprises, Inc. as of September 5, 2025 is $58.29 / share. This is an increase of 1.55% from the prior week. The market cap (or net worth) of Rush Enterprises, Inc. as of September 5, 2025 is $4,554.72 MM.
The Factor Analysis chart (below right) shows a view of Rush Enterprises, Inc. from a variety of lenses. Each factor shows how well the company ranks against all other companies in the Fintel global investing universe. Factor scores range from zero to 100, with 100 being most desirable, and 50 being average.
For example, a company with a Value Score of 100 would be the most undervalued company in our database. A company with a Value Score of zero would be the most overvalued.
| Market Cap | 4,554.72 MM |
| EV | 5,866.56 MM |
| Shares Out. | 77.74 MM |
| Earnings Date | |
| EPS (TTM) | 3.69 |
| Dividend Yield | 1.30 % |
| Ex-Dividend Date | 2025-08-12 |
| Borrow Rate | 0.27 |
| Short Shares Avail. | 0.70 MM |
| Short Interest | 3.66 MM |
| Short Float | 6.05 % |
| Days to Cover | 20.26 days |
| Risk Free Rate | 4.17 % |
| Price Change (1 yr) | 17.33 % |
| Volatility (1 yr) | 0.33 |
| Beta | 0.90 |
| Sharpe Ratio (1 yr) | 0.39 |
| Sortino Ratio (1 yr) | 0.73 |
| PE Ratio | 15.89 |
| Price/Book | 2.09 |
| Price/TBV | 2.66 |
| Book/Market | 0.48 |
| EBIT/EV | 0.06 |
| EBIT(3yr avg)/EV | 0.07 |
| ROA | 0.06 |
| ROE | 0.14 |
| ROIC | 0.07 |
| CROIC | 0.01 |
| OCROIC | 0.23 |
| Implied Volatility | 32.16 % |
| Put/Call OI Ratio | 0.04 |
Factor Scores range from 0 to 100, with 100 being most desirable. Larger circles are better. In situations where we have no data (e.g. no insider trades), we plot the score at 50 to avoid penalizing companies. However, a company that does not pay dividends will get a Dividend Score of Zero. Additionally, we inverted volatility to create a "stability" metric which is better when higher.
Price Target
The average one-year price target for Rush Enterprises, Inc. is $61.20. The forecasts range from a low of $60.60 to a high of $63.00. A stock’s price target is the price at which analysts consider it fairly valued with respect to its projected earnings and historical earnings. Analysts typically set price targets that correspond to their buy or sell recommendations.
Update Frequency: Monthly
Stock Upgrades/Downgrades
This card shows analyst upgrades/downgrades for Rush Enterprises, Inc.. An analyst rating is a classification that gives investors a sense of analyst sentiment about the direction and performance of an equity - usually a stock - over a period of time, typically 12 months.
The standard analyst ratings are generally as follows:
- Buy/Overweight/Outperform - Any of these ratings conveys an analyst’s belief that the stock is likely to outperform a market index (e.g. the S&P 500).
- Hold/Equal-Weight/Market Perform - Any of these ratings conveys an analyst’s belief that the stock is likely to perform in line with a market index.
- Sell/Underweight/Underperform - Any of these ratings suggest that an analyst believes the stock is likely to underperform a market index.
When an analyst upgrades a stock, they are signaling that the company’s fundamentals are being undervalued by investors. It could also mean they believe the market is underestimating the company’s potential. The opposite is true when a stock receives a downgrade.
The average rating of each individual analyst’s rating is the consensus rating for a stock. This gives investors a broader sense of the overall sentiment for that stock.
| Date | Analyst | Prior | Latest Recommendation |
Action |
|---|---|---|---|---|
| 2022-07-28 | Credit Suisse | Neutral | Maintains | |
| 2021-10-22 | Credit Suisse | Neutral | Maintains | |
| 2021-07-22 | Credit Suisse | Neutral | Maintains | |
| 2021-07-22 | BMO Capital | Market Perform | Maintains | |
| 2020-07-24 | BMO Capital | Market Perform | Maintains | |
| 2020-02-14 | Stephens & Co. | Overweight | Maintains | |
| 2020-02-14 | Buckingham | Buy | Maintains | |
| 2020-01-17 | Buckingham | Buy | Maintains | |
| 2018-10-25 | Credit Suisse | Neutral | Neutral | Maintains |
| 2018-06-01 | Longbow Research | Neutral | Buy | Upgrade |
| 2018-04-25 | Stifel Nicolaus | Hold | Buy | Upgrade |
| 2018-04-25 | Credit Suisse | Neutral | Neutral | Maintains |
| 2018-02-27 | Buckingham | Neutral | Buy | Upgrade |
| 2018-02-20 | Stifel Nicolaus | Hold | Hold | Maintains |
| 2018-02-20 | BMO Capital | Market Perform | Market Perform | Maintains |
| 2018-02-09 | Stephens & Co. | Equal-Weight | Overweight | Upgrade |
| 2017-10-30 | Stifel Nicolaus | Hold | Maintains | |
| 2017-10-30 | BMO Capital | Outperform | Maintains | |
| 2017-09-05 | Buckingham | Neutral | Initiate | |
| 2017-08-01 | BMO Capital | Outperform | Maintains | |
| 2017-04-06 | Seaport Global | Buy | Initiate | |
| 2016-10-10 | Stifel Nicolaus | Hold | Initiate | |
| 2016-08-01 | BMO Capital | Outperform | Maintains | |
| 2016-07-15 | Stephens & Co. | Overweight | Equal-Weight | Downgrade |
| 2016-05-10 | Bank of America | Neutral | Buy | Upgrade |
| 2016-02-16 | Stephens & Co. | Equal-Weight | Overweight | Upgrade |
| 2016-02-11 | Raymond James | Outperform | Market Perform | Downgrade |
| 2016-02-11 | Credit Suisse | Neutral | Maintains | |
| 2016-02-11 | CL King | Buy | Neutral | Downgrade |
| 2016-02-11 | BMO Capital | Outperform | Maintains | |
| 2016-01-07 | RBC Capital | Outperform | Sector Perform | Downgrade |
| 2016-01-06 | Longbow Research | Buy | Neutral | Downgrade |
| 2015-12-17 | BB&T Capital | Buy | Hold | Downgrade |
| 2015-07-23 | Longbow Research | Buy | Maintains | |
| 2015-06-11 | Raymond James | Strong Buy | Maintains | |
| 2014-10-08 | Raymond James | Market Perform | Strong Buy | Upgrade |
| 2014-09-30 | Credit Suisse | Outperform | Neutral | Downgrade |
| 2014-07-24 | Credit Suisse | Outperform | Maintains | |
| 2014-04-22 | Bank of America | Buy | Underperform | Downgrade |
| 2014-04-01 | BMO Capital | Outperform | Upgrade | |
| 2013-10-24 | Wunderlich | Hold | Maintains | |
| 2013-09-11 | Raymond James | Outperform | Market Perform | Downgrade |
| 2013-09-06 | Longbow Research | Buy | Initiate | |
| 2013-02-14 | Wunderlich | Hold | Maintains | |
| 2013-01-14 | Wunderlich | Buy | Hold | Downgrade |
| 2012-07-27 | Wunderlich | Buy | Maintains | |
| 2012-05-17 | Wunderlich | Buy | Initiate | |
| 2023-02-16 | Stephens & Co. | Overweight | Reiterate | |
| 2023-06-02 | Stephens & Co. | Overweight | Overweight | Reiterate |
| 2023-05-01 | BMO Capital | Market Perform | Maintains | |
| 2023-07-12 | Credit Suisse | Neutral | Neutral | Reiterate |
| 2024-04-24 | Stephens & Co. | Overweight | Overweight | Reiterate |
| 2023-07-27 | Stephens & Co. | Overweight | Overweight | Maintains |
| 2023-07-27 | Credit Suisse | Neutral | Neutral | Maintains |
| 2024-02-14 | Stephens & Co. | Overweight | Overweight | Reiterate |
| 2024-07-08 | Stephens & Co. | Overweight | Initiate | |
| 2024-11-01 | Stephens & Co. | Overweight | Overweight | Maintains |
| 2025-02-19 | Stephens & Co. | Overweight | Overweight | Maintains |
| 2025-05-02 | Stephens & Co. | Overweight | Overweight | Maintains |
