Overview
Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. Purple designs and manufactures a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Its products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of its own manufacturing processes. Its proprietary gel technology, Hyper-Elastic Polymer®, underpins many of Its comfort products and provides a range of benefits that differentiate its offerings from other competitors' products. Purple markets and sells its products through its direct-to-consumer online channels, traditional retail partners, third-party online retailers and its owned retail showrooms.
Basic Stats
The share price of Purple Innovation, Inc. as of September 5, 2025 is $1.13 / share. This is a decrease of -2.59% from the prior week. The market cap (or net worth) of Purple Innovation, Inc. as of September 5, 2025 is $122.32 MM.
The Factor Analysis chart (below right) shows a view of Purple Innovation, Inc. from a variety of lenses. Each factor shows how well the company ranks against all other companies in the Fintel global investing universe. Factor scores range from zero to 100, with 100 being most desirable, and 50 being average.
For example, a company with a Value Score of 100 would be the most undervalued company in our database. A company with a Value Score of zero would be the most overvalued.
| Market Cap | 122.32 MM |
| EV | 183.49 MM |
| Shares Out. | 108.24 MM |
| Earnings Date | |
| EPS (TTM) | -0.78 |
| Dividend Yield | 0.09 % |
| Ex-Dividend Date | 2023-04-27 |
| Borrow Rate | 0.58 |
| Short Shares Avail. | 2.00 MM |
| Short Interest | 2.02 MM |
| Short Float | 3.58 % |
| Days to Cover | 5.46 days |
| Risk Free Rate | 4.17 % |
| Price Change (1 yr) | 4.63 % |
| Volatility (1 yr) | 0.87 |
| Beta | 1.89 |
| Sharpe Ratio (1 yr) | 0.00 |
| Sortino Ratio (1 yr) | 0.01 |
| PE Ratio | -1.45 |
| Price/Book | -7.85 |
| Price/TBV | -5.27 |
| Book/Market | -0.13 |
| EBIT/EV | -0.46 |
| EBIT(3yr avg)/EV | -0.18 |
| ROA | -0.23 |
| ROE | -1.27 |
| ROIC | -0.47 |
| CROIC | 0.06 |
| OCROIC | -0.11 |
| Implied Volatility | 0.00 % |
| Put/Call OI Ratio | 0.17 |
Factor Scores range from 0 to 100, with 100 being most desirable. Larger circles are better. In situations where we have no data (e.g. no insider trades), we plot the score at 50 to avoid penalizing companies. However, a company that does not pay dividends will get a Dividend Score of Zero. Additionally, we inverted volatility to create a "stability" metric which is better when higher.
Price Target
The average one-year price target for Purple Innovation, Inc. is $3.37. The forecasts range from a low of $1.62 to a high of $5.25. A stock’s price target is the price at which analysts consider it fairly valued with respect to its projected earnings and historical earnings. Analysts typically set price targets that correspond to their buy or sell recommendations.
Update Frequency: Monthly
Stock Upgrades/Downgrades
This card shows analyst upgrades/downgrades for Purple Innovation, Inc.. An analyst rating is a classification that gives investors a sense of analyst sentiment about the direction and performance of an equity - usually a stock - over a period of time, typically 12 months.
The standard analyst ratings are generally as follows:
- Buy/Overweight/Outperform - Any of these ratings conveys an analyst’s belief that the stock is likely to outperform a market index (e.g. the S&P 500).
- Hold/Equal-Weight/Market Perform - Any of these ratings conveys an analyst’s belief that the stock is likely to perform in line with a market index.
- Sell/Underweight/Underperform - Any of these ratings suggest that an analyst believes the stock is likely to underperform a market index.
When an analyst upgrades a stock, they are signaling that the company’s fundamentals are being undervalued by investors. It could also mean they believe the market is underestimating the company’s potential. The opposite is true when a stock receives a downgrade.
The average rating of each individual analyst’s rating is the consensus rating for a stock. This gives investors a broader sense of the overall sentiment for that stock.
| Date | Analyst | Prior | Latest Recommendation |
Action |
|---|---|---|---|---|
| 2022-11-10 | Craig-Hallum | Hold | Buy | Upgrade |
| 2022-09-20 | Wedbush | Outperform | Maintains | |
| 2022-09-20 | Keybanc | Overweight | Maintains | |
| 2022-03-28 | Keybanc | Overweight | Maintains | |
| 2022-03-02 | Roth Capital | Buy | Neutral | Downgrade |
| 2022-03-02 | Keybanc | Overweight | Maintains | |
| 2021-12-14 | Wedbush | Outperform | Maintains | |
| 2021-12-14 | Keybanc | Overweight | Maintains | |
| 2021-11-10 | UBS | Buy | Neutral | Downgrade |
| 2021-11-10 | Truist Securities | Buy | Hold | Downgrade |
| 2021-11-10 | Raymond James | Outperform | Market Perform | Downgrade |
| 2021-11-10 | Keybanc | Overweight | Maintains | |
| 2021-11-10 | B. Riley Securities | Buy | Neutral | Downgrade |
| 2021-11-08 | B of A Securities | Buy | Underperform | Downgrade |
| 2021-10-04 | Keybanc | Overweight | Maintains | |
| 2021-09-28 | Craig-Hallum | Buy | Hold | Downgrade |
| 2021-08-11 | Roth Capital | Buy | Maintains | |
| 2021-07-01 | Roth Capital | Buy | Maintains | |
| 2021-06-30 | Raymond James | Outperform | Maintains | |
| 2021-05-18 | Roth Capital | Buy | Maintains | |
| 2021-05-18 | Raymond James | Outperform | Maintains | |
| 2021-03-05 | Raymond James | Outperform | Maintains | |
| 2021-03-05 | KeyBanc | Overweight | Maintains | |
| 2021-02-09 | KeyBanc | Overweight | Maintains | |
| 2021-01-14 | KeyBanc | Overweight | Maintains | |
| 2020-11-10 | KeyBanc | Overweight | Maintains | |
| 2020-10-26 | Raymond James | Outperform | Maintains | |
| 2020-08-14 | Raymond James | Outperform | Maintains | |
| 2020-08-14 | KeyBanc | Overweight | Maintains | |
| 2020-08-03 | Craig-Hallum | Buy | Initiate | |
| 2020-07-24 | KeyBanc | Overweight | Maintains | |
| 2020-06-16 | B. Riley FBR | Buy | Initiate | |
| 2020-06-11 | Raymond James | Outperform | Maintains | |
| 2020-06-10 | KeyBanc | Overweight | Maintains | |
| 2020-05-12 | Wedbush | Outperform | Maintains | |
| 2020-05-12 | Raymond James | Outperform | Maintains | |
| 2020-05-12 | KeyBanc | Overweight | Maintains | |
| 2020-03-31 | KeyBanc | Overweight | Maintains | |
| 2020-03-10 | Wedbush | Outperform | Maintains | |
| 2020-02-14 | Oppenheimer | Outperform | Maintains | |
| 2020-01-27 | KeyBanc | Overweight | Maintains | |
| 2020-01-16 | Raymond James | Outperform | Maintains | |
| 2020-01-14 | Wedbush | Outperform | Maintains | |
| 2019-12-19 | Bank of America | Buy | Initiate | |
| 2019-11-26 | Raymond James | Outperform | Initiate | |
| 2019-11-25 | KeyBanc | Overweight | Initiate | |
| 2019-10-28 | Roth Capital | Buy | Initiate | |
| 2019-09-23 | Wedbush | Outperform | Maintains | |
| 2018-11-15 | Wedbush | Outperform | Outperform | Maintains |
| 2018-08-10 | Wedbush | Outperform | Outperform | Maintains |
| 2018-04-11 | Wedbush | Outperform | Initiate | |
| 2023-01-12 | Keybanc | Overweight | Maintains | |
| 2023-02-01 | Keybanc | Overweight | Maintains | |
| 2023-03-21 | UBS | Neutral | Maintains | |
| 2023-04-14 | Wedbush | Outperform | Reiterate | |
| 2023-11-13 | Oppenheimer | Outperform | Perform | Downgrade |
| 2023-11-10 | Craig-Hallum | Buy | Hold | Downgrade |
| 2023-11-10 | Wedbush | Outperform | Outperform | Maintains |
| 2023-11-10 | Keybanc | Overweight | Overweight | Maintains |
| 2023-08-25 | Oppenheimer | Outperform | Outperform | Reiterate |
| 2023-08-10 | Wedbush | Outperform | Outperform | Maintains |
| 2024-01-24 | Wedbush | Outperform | Outperform | Reiterate |
| 2024-01-24 | Keybanc | Overweight | Overweight | Maintains |
| 2024-03-13 | Wedbush | Outperform | Outperform | Maintains |
| 2024-03-13 | Craig-Hallum | Hold | Hold | Maintains |
| 2024-03-13 | Roth MKM | Neutral | Buy | Upgrade |
| 2024-03-21 | Roth MKM | Buy | Buy | Reiterate |
| 2024-05-08 | Wedbush | Outperform | Outperform | Reiterate |
| 2024-03-07 | Roth MKM | Neutral | Neutral | Maintains |
| 2024-08-06 | Craig-Hallum | Hold | Hold | Maintains |
| 2024-09-04 | Wedbush | Outperform | Neutral | Downgrade |
| 2025-03-26 | Wedbush | Neutral | Neutral | Reiterate |
