Overview
The Kraft Heinz Company, based in the United States, is a predominant force in the global food and beverage industry. Formed by the merger of Kraft Foods and Heinz in 2015, the company possesses an extensive portfolio of over 200 brands, including household names like Kraft, Heinz, Oscar Mayer, and Philadelphia. Its core activities are centered around the production and distribution of a diverse array of food products, ranging from condiments and sauces to cheese and dairy, convenient meals, and snack foods. Key projects and strategies have focused on revitalizing brands, optimizing product lines, and expanding into emerging markets, which have been instrumental in driving its international growth and operational efficiency. The company's approach blends innovation with tradition aimed at sustainable growth and maintaining a competitive edge in the fast-evolving food sector.
Basic Stats
The share price of The Kraft Heinz Company as of September 4, 2025 is $26.96 / share. This is a decrease of -2.46% from the prior week. The market cap (or net worth) of The Kraft Heinz Company as of September 4, 2025 is $31,920.64 MM.
The Factor Analysis chart (below right) shows a view of The Kraft Heinz Company from a variety of lenses. Each factor shows how well the company ranks against all other companies in the Fintel global investing universe. Factor scores range from zero to 100, with 100 being most desirable, and 50 being average.
For example, a company with a Value Score of 100 would be the most undervalued company in our database. A company with a Value Score of zero would be the most overvalued.
| Market Cap | 31,920.64 MM |
| EV | 51,686.80 MM |
| Shares Out. | 1,184.00 MM |
| Earnings Date | |
| EPS (TTM) | -4.45 |
| Dividend Yield | 5.94 % |
| Ex-Dividend Date | 2025-08-29 |
| Borrow Rate | 0.38 |
| Short Shares Avail. | 8.10 MM |
| Short Interest | 51.43 MM |
| Short Float | 6.04 % |
| Days to Cover | 2.38 days |
| Risk Free Rate | 4.22 % |
| Price Change (1 yr) | -25.28 % |
| Volatility (1 yr) | 0.24 |
| Beta | 0.18 |
| Sharpe Ratio (1 yr) | -1.21 |
| Sortino Ratio (1 yr) | -1.90 |
| PE Ratio | -6.05 |
| Price/Book | 0.77 |
| Price/TBV | -1.71 |
| Book/Market | 1.30 |
| EBIT/EV | -0.15 |
| EBIT(3yr avg)/EV | -0.01 |
| ROA | -0.06 |
| ROE | -0.11 |
| ROIC | -0.08 |
| CROIC | 0.01 |
| OCROIC | 0.07 |
| Implied Volatility | 27.40 % |
| Put/Call OI Ratio | 0.85 |
Factor Scores range from 0 to 100, with 100 being most desirable. Larger circles are better. In situations where we have no data (e.g. no insider trades), we plot the score at 50 to avoid penalizing companies. However, a company that does not pay dividends will get a Dividend Score of Zero. Additionally, we inverted volatility to create a "stability" metric which is better when higher.
Price Target
The average one-year price target for The Kraft Heinz Company is $31.20. The forecasts range from a low of $28.28 to a high of $56.01. A stock’s price target is the price at which analysts consider it fairly valued with respect to its projected earnings and historical earnings. Analysts typically set price targets that correspond to their buy or sell recommendations.
Update Frequency: Monthly
Stock Upgrades/Downgrades
This card shows analyst upgrades/downgrades for The Kraft Heinz Company. An analyst rating is a classification that gives investors a sense of analyst sentiment about the direction and performance of an equity - usually a stock - over a period of time, typically 12 months.
The standard analyst ratings are generally as follows:
- Buy/Overweight/Outperform - Any of these ratings conveys an analyst’s belief that the stock is likely to outperform a market index (e.g. the S&P 500).
- Hold/Equal-Weight/Market Perform - Any of these ratings conveys an analyst’s belief that the stock is likely to perform in line with a market index.
- Sell/Underweight/Underperform - Any of these ratings suggest that an analyst believes the stock is likely to underperform a market index.
When an analyst upgrades a stock, they are signaling that the company’s fundamentals are being undervalued by investors. It could also mean they believe the market is underestimating the company’s potential. The opposite is true when a stock receives a downgrade.
The average rating of each individual analyst’s rating is the consensus rating for a stock. This gives investors a broader sense of the overall sentiment for that stock.
| Date | Analyst | Prior | Latest Recommendation |
Action |
|---|---|---|---|---|
| 2022-12-20 | Morgan Stanley | Equal-Weight | Maintains | |
| 2022-12-06 | Deutsche Bank | Buy | Maintains | |
| 2022-11-15 | Exane BNP Paribas | Neutral | Initiate | |
| 2022-10-27 | Morgan Stanley | Equal-Weight | Maintains | |
| 2022-10-14 | Morgan Stanley | Equal-Weight | Maintains | |
| 2022-10-10 | Goldman Sachs | Neutral | Buy | Upgrade |
| 2022-09-29 | UBS | Sell | Neutral | Upgrade |
| 2022-07-28 | Stifel | Hold | Buy | Upgrade |
| 2022-07-28 | Goldman Sachs | Sell | Neutral | Upgrade |
| 2022-07-28 | Credit Suisse | Underperform | Maintains | |
| 2022-07-18 | Mizuho | Buy | Initiate | |
| 2022-06-22 | BMO Capital | Market Perform | Outperform | Upgrade |
| 2022-05-26 | UBS | Neutral | Sell | Downgrade |
| 2022-04-28 | BMO Capital | Market Perform | Maintains | |
| 2022-02-23 | Deutsche Bank | Buy | Maintains | |
| 2022-02-23 | Credit Suisse | Underperform | Maintains | |
| 2022-02-17 | Credit Suisse | Underperform | Maintains | |
| 2022-01-11 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-12-08 | Guggenheim | Buy | Neutral | Downgrade |
| 2021-09-22 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-08-05 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-08-05 | Credit Suisse | Underperform | Maintains | |
| 2021-05-05 | DZ Bank | Buy | Hold | Downgrade |
| 2021-04-30 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-04-23 | Piper Sandler | Overweight | Neutral | Downgrade |
| 2021-04-21 | Deutsche Bank | Buy | Maintains | |
| 2021-03-23 | Credit Suisse | Underperform | Maintains | |
| 2021-02-19 | JP Morgan | Overweight | Neutral | Downgrade |
| 2021-02-12 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-10-30 | Guggenheim | Neutral | Buy | Upgrade |
| 2020-09-16 | Wells Fargo | Overweight | Maintains | |
| 2020-09-16 | Guggenheim | Sell | Neutral | Upgrade |
| 2020-07-31 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-07-29 | Piper Sandler | Neutral | Overweight | Upgrade |
| 2020-07-27 | Jefferies | Hold | Maintains | |
| 2020-07-23 | Guggenheim | Neutral | Sell | Downgrade |
| 2020-07-16 | Deutsche Bank | Hold | Buy | Upgrade |
| 2020-07-13 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-06-22 | Goldman Sachs | Neutral | Sell | Downgrade |
| 2020-06-08 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-05-18 | B of A Securities | Neutral | Buy | Upgrade |
| 2020-05-01 | Stifel | Hold | Maintains | |
| 2020-05-01 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-05-01 | Credit Suisse | Underperform | Maintains | |
| 2020-04-17 | JP Morgan | Overweight | Maintains | |
| 2020-04-08 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-03-25 | JP Morgan | Neutral | Overweight | Upgrade |
| 2020-03-23 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-03-20 | Guggenheim | Sell | Neutral | Upgrade |
| 2020-03-13 | Goldman Sachs | Sell | Neutral | Upgrade |
| 2020-02-14 | UBS | Neutral | Maintains | |
| 2020-02-14 | Deutsche Bank | Hold | Maintains | |
| 2020-02-13 | CFRA | Hold | Maintains | |
| 2020-01-23 | Jefferies | Hold | Initiate | |
| 2020-01-17 | UBS | Neutral | Maintains | |
| 2019-11-14 | Goldman Sachs | Neutral | Sell | Downgrade |
| 2019-11-08 | Morgan Stanley | Equal-Weight | Maintains | |
| 2019-09-03 | Morgan Stanley | Equal-Weight | Maintains | |
| 2019-08-12 | BMO Capital | Market Perform | Maintains | |
| 2019-08-09 | Guggenheim | Neutral | Sell | Downgrade |
| 2019-08-09 | Bank of America | Neutral | Reiterate | |
| 2019-06-12 | Evercore ISI Group | In-Line | Initiate | |
| 2019-05-31 | Piper Jaffray | Underweight | Neutral | Upgrade |
| 2019-05-07 | UBS | Neutral | Neutral | Maintains |
| 2019-04-24 | PiperJaffray | Neutral | Underweight | Downgrade |
| 2019-03-29 | Wolfe Research | Peer Perform | Underperform | Downgrade |
| 2019-03-04 | Morgan Stanley | Underweight | Equal-Weight | Upgrade |
| 2019-02-26 | Argus | Buy | Hold | Downgrade |
| 2019-02-25 | BMO Capital | Market Perform | Market Perform | Maintains |
| 2019-02-25 | Bernstein | Outperform | Market Perform | Downgrade |
| 2019-02-22 | UBS | Buy | Neutral | Downgrade |
| 2019-02-22 | Stifel Nicolaus | Buy | Hold | Downgrade |
| 2019-02-22 | PiperJaffray | Overweight | Neutral | Downgrade |
| 2019-02-22 | JP Morgan | Overweight | Neutral | Downgrade |
| 2019-02-22 | Barclays | Overweight | Equal-Weight | Downgrade |
| 2019-02-05 | Deutsche Bank | Buy | Hold | Downgrade |
| 2019-01-23 | Guggenheim | Neutral | Initiate | |
| 2018-12-26 | Standpoint Research | Buy | Initiate | |
| 2018-11-05 | BMO Capital | Market Perform | Market Perform | Maintains |
| 2018-11-02 | Susquehanna | Neutral | Negative | Downgrade |
| 2018-05-04 | DZ Bank | Buy | Sell | Downgrade |
| 2018-05-04 | BMO Capital | Market Perform | Market Perform | Maintains |
| 2018-05-03 | Morgan Stanley | Overweight | Overweight | Maintains |
| 2018-05-03 | Deutsche Bank | Buy | Buy | Maintains |
| 2018-04-18 | Morgan Stanley | Overweight | Overweight | Maintains |
| 2018-04-16 | Credit Suisse | Outperform | Underperform | Downgrade |
| 2018-04-03 | Bank of America | Buy | Buy | Maintains |
| 2018-03-29 | Barclays | Overweight | Overweight | Maintains |
| 2018-03-15 | Societe Generale | Sell | Initiate | |
| 2018-02-20 | UBS | Buy | Buy | Maintains |
| 2018-02-20 | Morgan Stanley | Overweight | Overweight | Maintains |
| 2018-02-20 | JP Morgan | Overweight | Overweight | Maintains |
| 2018-02-20 | DZ Bank | Hold | Buy | Upgrade |
| 2018-02-20 | BMO Capital | Market Perform | Market Perform | Maintains |
| 2018-02-20 | Barclays | Overweight | Overweight | Maintains |
| 2018-01-19 | Jefferies | Buy | Initiate | |
| 2017-11-03 | Morgan Stanley | Overweight | Maintains | |
| 2017-11-02 | Credit Suisse | Outperform | Maintains | |
| 2017-11-02 | Citigroup | Neutral | Maintains | |
| 2017-11-02 | BMO Capital | Market Perform | Maintains | |
| 2017-10-13 | UBS | Buy | Maintains | |
| 2017-10-13 | Morgan Stanley | Overweight | Maintains | |
| 2017-10-06 | PiperJaffray | Neutral | Overweight | Upgrade |
| 2017-10-04 | Goldman Sachs | Buy | Neutral | Downgrade |
| 2017-06-07 | Berenberg | Buy | Initiate | |
| 2017-05-25 | PiperJaffray | Neutral | Initiate | |
| 2017-02-16 | Susquehanna | Positive | Neutral | Downgrade |
| 2017-02-15 | Deutsche Bank | Buy | Initiate | |
| 2016-09-28 | Argus Research | Buy | Maintains | |
| 2016-09-28 | Argus | Buy | Maintains | |
| 2016-08-31 | Morgan Stanley | Overweight | Maintains | |
| 2016-08-26 | Susquehanna | Positive | Maintains | |
| 2016-08-16 | Credit Suisse | Outperform | Maintains | |
| 2016-08-05 | UBS | Buy | Maintains | |
| 2016-08-05 | Stifel Nicolaus | Buy | Maintains | |
| 2016-08-05 | Deutsche Bank | Hold | Buy | Upgrade |
| 2016-04-27 | Argus Research | Buy | Initiate | |
| 2016-04-27 | Argus | Buy | Initiate | |
| 2016-03-16 | Goldman Sachs | Buy | Maintains | |
| 2016-02-26 | Susquehanna | Positive | Maintains | |
| 2016-02-26 | JP Morgan | Neutral | Overweight | Upgrade |
| 2016-02-26 | Bernstein | Outperform | Maintains | |
| 2016-02-24 | UBS | Buy | Initiate | |
| 2016-01-21 | Susquehanna | Neutral | Positive | Upgrade |
| 2015-10-26 | Susquehanna | Neutral | Initiate | |
| 2015-07-30 | Bernstein | Market Perform | Outperform | Upgrade |
| 2015-07-21 | RBC Capital | Outperform | Initiate | |
| 2015-07-08 | Bank of America | Buy | Initiate | |
| 2015-07-06 | Credit Suisse | Outperform | Initiate | |
| 2023-01-03 | Wells Fargo | Equal-Weight | Initiate | |
| 2023-02-16 | Credit Suisse | Underperform | Reiterate | |
| 2023-02-16 | UBS | Neutral | Maintains | |
| 2023-02-13 | Piper Sandler | Neutral | Maintains | |
| 2023-02-17 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-03-20 | Deutsche Bank | Buy | Maintains | |
| 2023-04-18 | Deutsche Bank | Buy | Maintains | |
| 2023-04-14 | Stifel | Buy | Reiterate | |
| 2023-05-04 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-05-04 | B of A Securities | Buy | Maintains | |
| 2023-05-04 | Wells Fargo | Equal-Weight | Maintains | |
| 2023-05-04 | Goldman Sachs | Buy | Maintains | |
| 2023-06-14 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-06-26 | Piper Sandler | Neutral | Neutral | Maintains |
| 2023-10-17 | B of A Securities | Buy | Buy | Maintains |
| 2023-09-22 | HSBC | Hold | Initiate | |
| 2023-06-21 | Wells Fargo | Equal-Weight | Reiterate | |
| 2023-06-21 | Stifel | Buy | Buy | Reiterate |
| 2023-09-13 | TD Cowen | Market Perform | Initiate | |
| 2023-07-26 | Goldman Sachs | Buy | Buy | Maintains |
| 2023-11-14 | Bernstein | Market Perform | Outperform | Upgrade |
| 2023-10-12 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2023-12-11 | Evercore ISI Group | In-Line | Outperform | Upgrade |
| 2023-07-20 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2023-11-02 | Piper Sandler | Neutral | Neutral | Maintains |
| 2023-11-02 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2023-07-27 | Goldman Sachs | Buy | Buy | Maintains |
| 2024-02-01 | Citigroup | Buy | Initiate | |
| 2023-10-20 | Piper Sandler | Neutral | Neutral | Maintains |
| 2024-02-15 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2024-04-18 | Deutsche Bank | Buy | Buy | Maintains |
| 2024-04-15 | B of A Securities | Buy | Buy | Maintains |
| 2024-05-22 | Piper Sandler | Neutral | Overweight | Upgrade |
| 2024-06-27 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2024-07-10 | B of A Securities | Buy | Buy | Maintains |
| 2024-06-20 | Piper Sandler | Overweight | Overweight | Maintains |
| 2025-01-29 | Jefferies | Hold | Hold | Maintains |
| 2024-07-19 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2024-08-01 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2024-08-01 | Deutsche Bank | Buy | Buy | Maintains |
| 2024-08-01 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2025-02-13 | Stifel | Hold | Hold | Maintains |
| 2025-02-13 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2025-02-13 | Piper Sandler | Neutral | Neutral | Maintains |
| 2025-02-13 | JP Morgan | Neutral | Neutral | Maintains |
| 2025-02-13 | Goldman Sachs | Sell | Sell | Maintains |
| 2025-02-13 | Citigroup | Buy | Neutral | Downgrade |
| 2024-07-17 | Citigroup | Buy | Buy | Maintains |
| 2025-07-09 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2024-10-25 | Stifel | Buy | Hold | Downgrade |
| 2024-11-01 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2025-03-24 | Morgan Stanley | Underweight | Initiate | |
| 2025-01-24 | Stifel | Hold | Hold | Maintains |
| 2025-01-31 | JP Morgan | Neutral | Neutral | Maintains |
| 2024-10-31 | Citigroup | Buy | Buy | Maintains |
| 2024-10-31 | Piper Sandler | Overweight | Overweight | Maintains |
| 2024-10-31 | Mizuho | Outperform | Outperform | Maintains |
| 2024-10-31 | Deutsche Bank | Buy | Hold | Downgrade |
| 2024-10-31 | Goldman Sachs | Sell | Sell | Maintains |
| 2025-02-14 | Barclays | Equal-Weight | Equal-Weight | Maintains |
| 2024-08-12 | Goldman Sachs | Sell | Initiate | |
| 2025-04-30 | Stifel | Hold | Hold | Maintains |
| 2024-10-09 | Citigroup | Buy | Buy | Maintains |
| 2025-02-13 | B of A Securities | Buy | Underperform | Downgrade |
| 2025-01-16 | UBS | Neutral | Neutral | Maintains |
| 2024-11-19 | Piper Sandler | Overweight | Neutral | Downgrade |
| 2025-04-04 | Citigroup | Neutral | Sell | Downgrade |
| 2025-01-07 | Evercore ISI Group | Outperform | In-Line | Downgrade |
| 2025-01-07 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2025-01-08 | TD Cowen | Hold | Hold | Maintains |
| 2025-08-14 | Argus Research | Hold | Hold | Reiterate |
| 2025-04-22 | Bernstein | Outperform | Market Perform | Downgrade |
| 2025-05-28 | Mizuho | Neutral | Neutral | Maintains |
| 2025-06-25 | Goldman Sachs | Sell | Neutral | Upgrade |
| 2025-07-14 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2025-06-09 | Goldman Sachs | Sell | Sell | Maintains |
| 2025-07-31 | UBS | Neutral | Neutral | Maintains |
| 2025-07-17 | UBS | Neutral | Neutral | Maintains |
| 2025-09-03 | Morgan Stanley | Underweight | Equal-Weight | Upgrade |
| 2025-09-03 | Wells Fargo | Equal-Weight | Equal-Weight | Maintains |
| 2025-09-03 | Stifel | Hold | Hold | Maintains |
