Overview
Choice Hotels International, Inc., based in the United States, operates as a prominent entity in the hospitality industry. The company franchises more than 7,000 hotels across nearly 40 countries and territories, encompassing approximately 570,000 rooms. Its diverse portfolio spans various brands, targeting a wide range of market segments, from upscale to economy. Key brands include Comfort Inn, Quality Inn, and Clarion, as well as the Ascend Hotel Collection for boutique hotels and the WoodSpring Suites extended stay brand. Recognized for its extensive loyalty program, Choice Privileges, the company leverages substantial customer engagement strategies alongside technological advancements within its reservation systems to enhance user experience and optimize operational efficiencies.
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Basic Stats
The share price of Choice Hotels International, Inc. as of September 5, 2025 is $116.83 / share. This is a decrease of -2.30% from the prior week. The market cap (or net worth) of Choice Hotels International, Inc. as of September 5, 2025 is $5,365.16 MM.
The Factor Analysis chart (below right) shows a view of Choice Hotels International, Inc. from a variety of lenses. Each factor shows how well the company ranks against all other companies in the Fintel global investing universe. Factor scores range from zero to 100, with 100 being most desirable, and 50 being average.
For example, a company with a Value Score of 100 would be the most undervalued company in our database. A company with a Value Score of zero would be the most overvalued.
| Market Cap | 5,365.16 MM |
| EV | 7,203.91 MM |
| Shares Out. | 45.92 MM |
| Earnings Date | |
| EPS (TTM) | 6.70 |
| Dividend Yield | 0.98 % |
| Ex-Dividend Date | 2025-07-01 |
| Borrow Rate | 2.58 |
| Short Shares Avail. | 0.25 MM |
| Short Interest | 5.54 MM |
| Short Float | 16.27 % |
| Days to Cover | 22.87 days |
| Risk Free Rate | 4.17 % |
| Price Change (1 yr) | -6.00 % |
| Volatility (1 yr) | 0.27 |
| Beta | 0.78 |
| Sharpe Ratio (1 yr) | -0.38 |
| Sortino Ratio (1 yr) | -0.63 |
| PE Ratio | 17.42 |
| Price/Book | -204.38 |
| Price/TBV | -4.75 |
| Book/Market | -0.00 |
| EBIT/EV | 0.06 |
| EBIT(3yr avg)/EV | 0.05 |
| ROA | 0.12 |
| ROE | |
| ROIC | 0.16 |
| CROIC | -0.00 |
| OCROIC | 0.16 |
| Implied Volatility | 25.36 % |
| Put/Call OI Ratio | 1.26 |
Factor Scores range from 0 to 100, with 100 being most desirable. Larger circles are better. In situations where we have no data (e.g. no insider trades), we plot the score at 50 to avoid penalizing companies. However, a company that does not pay dividends will get a Dividend Score of Zero. Additionally, we inverted volatility to create a "stability" metric which is better when higher.
Price Target
The average one-year price target for Choice Hotels International, Inc. is $135.38. The forecasts range from a low of $118.17 to a high of $168.00. A stock’s price target is the price at which analysts consider it fairly valued with respect to its projected earnings and historical earnings. Analysts typically set price targets that correspond to their buy or sell recommendations.
Update Frequency: Monthly
Stock Upgrades/Downgrades
This card shows analyst upgrades/downgrades for Choice Hotels International, Inc.. An analyst rating is a classification that gives investors a sense of analyst sentiment about the direction and performance of an equity - usually a stock - over a period of time, typically 12 months.
The standard analyst ratings are generally as follows:
- Buy/Overweight/Outperform - Any of these ratings conveys an analyst’s belief that the stock is likely to outperform a market index (e.g. the S&P 500).
- Hold/Equal-Weight/Market Perform - Any of these ratings conveys an analyst’s belief that the stock is likely to perform in line with a market index.
- Sell/Underweight/Underperform - Any of these ratings suggest that an analyst believes the stock is likely to underperform a market index.
When an analyst upgrades a stock, they are signaling that the company’s fundamentals are being undervalued by investors. It could also mean they believe the market is underestimating the company’s potential. The opposite is true when a stock receives a downgrade.
The average rating of each individual analyst’s rating is the consensus rating for a stock. This gives investors a broader sense of the overall sentiment for that stock.
| Date | Analyst | Prior | Latest Recommendation |
Action |
|---|---|---|---|---|
| 2022-12-05 | Truist Securities | Hold | Maintains | |
| 2022-12-05 | Morgan Stanley | Equal-Weight | Initiate | |
| 2022-11-30 | Redburn Partners | Sell | Initiate | |
| 2022-11-08 | Barclays | Underweight | Maintains | |
| 2022-09-15 | Baird | Neutral | Maintains | |
| 2022-08-29 | Wells Fargo | Equal-Weight | Underweight | Downgrade |
| 2022-08-09 | JP Morgan | Underweight | Maintains | |
| 2022-08-05 | Barclays | Underweight | Maintains | |
| 2022-08-02 | UBS | Buy | Neutral | Downgrade |
| 2022-06-29 | Barclays | Underweight | Initiate | |
| 2022-06-14 | Baird | Neutral | Maintains | |
| 2022-05-11 | Morgan Stanley | Underweight | Maintains | |
| 2022-05-02 | Morgan Stanley | Underweight | Maintains | |
| 2022-02-18 | Morgan Stanley | Underweight | Maintains | |
| 2022-01-18 | Morgan Stanley | Equal-Weight | Underweight | Downgrade |
| 2021-12-03 | Truist Securities | Hold | Maintains | |
| 2021-12-02 | Loop Capital | Buy | Hold | Downgrade |
| 2021-11-17 | Wells Fargo | Overweight | Equal-Weight | Downgrade |
| 2021-11-08 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-10-20 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-10-06 | Loop Capital | Buy | Initiate | |
| 2021-08-06 | Deutsche Bank | Hold | Maintains | |
| 2021-05-17 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-04-20 | Truist Securities | Hold | Maintains | |
| 2021-02-23 | Morgan Stanley | Equal-Weight | Maintains | |
| 2021-02-18 | Deutsche Bank | Hold | Maintains | |
| 2021-01-20 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-10-27 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-09-30 | B of A Securities | Neutral | Underperform | Downgrade |
| 2020-09-29 | B of A Securities | Neutral | Underperform | Downgrade |
| 2020-09-28 | Longbow Research | Buy | Neutral | Downgrade |
| 2020-08-11 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-07-29 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-07-22 | Wells Fargo | Overweight | Maintains | |
| 2020-06-26 | Gordon Haskett | Hold | Initiate | |
| 2020-05-18 | Longbow Research | Neutral | Buy | Upgrade |
| 2020-05-13 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-05-12 | SunTrust Robinson Humphrey | Hold | Maintains | |
| 2020-05-12 | JP Morgan | Underweight | Maintains | |
| 2020-05-12 | Deutsche Bank | Hold | Maintains | |
| 2020-05-04 | UBS | Neutral | Buy | Upgrade |
| 2020-04-29 | SunTrust Robinson Humphrey | Hold | Maintains | |
| 2020-04-22 | Jefferies | Hold | Maintains | |
| 2020-04-14 | Barclays | Underweight | Maintains | |
| 2020-03-30 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-03-09 | Wells Fargo | Equal-Weight | Maintains | |
| 2020-02-19 | SunTrust Robinson Humphrey | Hold | Maintains | |
| 2020-02-19 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-02-19 | Deutsche Bank | Hold | Maintains | |
| 2020-02-07 | Wells Fargo | Equal-Weight | Maintains | |
| 2020-01-10 | Wolfe Research | Peer Perform | Underperform | Downgrade |
| 2020-01-09 | Morgan Stanley | Equal-Weight | Maintains | |
| 2020-01-06 | Bank of America | Neutral | Underperform | Downgrade |
| 2020-01-03 | Baird | Outperform | Neutral | Downgrade |
| 2019-12-24 | Barclays | Underweight | Maintains | |
| 2019-12-19 | Longbow Research | Buy | Neutral | Downgrade |
| 2019-11-06 | Morgan Stanley | Equal-Weight | Maintains | |
| 2019-10-18 | Wells Fargo | Market Perform | Maintains | |
| 2019-09-06 | JP Morgan | Underweight | Maintains | |
| 2019-08-22 | Baird | Outperform | Initiate | |
| 2019-08-13 | Wells Fargo | Market Perform | Maintains | |
| 2019-06-12 | Bank of America | Buy | Neutral | Downgrade |
| 2019-02-19 | SunTrust Robinson Humphrey | Hold | Hold | Maintains |
| 2018-11-15 | Wells Fargo | Market Perform | Market Perform | Maintains |
| 2018-09-07 | Longbow Research | Buy | Initiate | |
| 2018-05-31 | Jefferies | Hold | Initiate | |
| 2018-05-11 | Wells Fargo | Outperform | Market Perform | Downgrade |
| 2018-02-21 | Wells Fargo | Market Perform | Market Perform | Maintains |
| 2018-02-21 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2018-02-21 | JP Morgan | Underweight | Underweight | Maintains |
| 2018-02-21 | Barclays | Underweight | Underweight | Maintains |
| 2017-12-13 | JP Morgan | Neutral | Underweight | Downgrade |
| 2017-11-13 | Morgan Stanley | Equal-Weight | Maintains | |
| 2017-11-07 | Barclays | Underweight | Maintains | |
| 2017-08-04 | Barclays | Underweight | Maintains | |
| 2017-08-03 | Deutsche Bank | Hold | Maintains | |
| 2017-05-05 | Morgan Stanley | Overweight | Equal-Weight | Downgrade |
| 2016-12-05 | MKM Partners | Sell | Neutral | Upgrade |
| 2016-09-26 | Morgan Stanley | Underweight | Equal-Weight | Upgrade |
| 2016-07-06 | Wolfe Research | Peer Perform | Initiate | |
| 2016-02-19 | JP Morgan | Underperform | Neutral | Upgrade |
| 2016-02-19 | Deutsche Bank | Hold | Maintains | |
| 2016-01-14 | MKM Partners | Neutral | Sell | Downgrade |
| 2016-01-06 | JP Morgan | Neutral | Underweight | Downgrade |
| 2016-01-04 | Telsey Advisory Group | Market Perform | Initiate | |
| 2015-07-31 | Credit Suisse | Neutral | Underperform | Downgrade |
| 2015-07-30 | JP Morgan | Underweight | Neutral | Upgrade |
| 2015-06-23 | UBS | Neutral | Sell | Downgrade |
| 2015-05-08 | Bank of America | Underperform | Buy | Upgrade |
| 2015-02-24 | Nomura | Neutral | Maintains | |
| 2015-02-24 | Barclays | Equal-Weight | Underweight | Downgrade |
| 2014-10-27 | Barclays | Equal-Weight | Maintains | |
| 2014-08-18 | Barclays | Equal-Weight | Maintains | |
| 2014-08-12 | Wells Fargo | Underperform | Market Perform | Upgrade |
| 2014-07-09 | Deutsche Bank | Hold | Maintains | |
| 2014-04-29 | Barclays | Underweight | Equal-Weight | Upgrade |
| 2014-01-21 | Barclays | Underweight | Maintains | |
| 2013-12-16 | Nomura | Neutral | Maintains | |
| 2013-10-28 | Credit Suisse | Upgrade | ||
| 2013-10-28 | Baird | Neutral | Underperform | Downgrade |
| 2013-07-30 | Wells Fargo | Market Perform | Underperform | Downgrade |
| 2013-07-26 | Citigroup | Buy | Neutral | Downgrade |
| 2013-05-23 | Stifel Nicolaus | Hold | Initiate | |
| 2013-05-22 | Stifel Nicolaus | Hold | Initiate | |
| 2013-03-11 | FBR Capital | Outperform | Market Perform | Downgrade |
| 2013-02-13 | Barclays | Underweight | Maintains | |
| 2013-01-15 | JP Morgan | Underweight | Maintains | |
| 2012-09-18 | UBS | Neutral | Maintains | |
| 2012-09-04 | Goldman Sachs | Neutral | Maintains | |
| 2012-08-02 | Bank of America | Underperform | Maintains | |
| 2012-07-30 | Deutsche Bank | Buy | Initiate | |
| 2012-07-20 | SunTrust Robinson Humphrey | Neutral | Initiate | |
| 2012-04-27 | Deutsche Bank | Hold | Maintains | |
| 2012-03-06 | Citigroup | Buy | Maintains | |
| 2012-02-22 | UBS | Neutral | Maintains | |
| 2023-02-07 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-03-01 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-03-16 | Baird | Neutral | Outperform | Upgrade |
| 2023-03-24 | Truist Securities | Hold | Maintains | |
| 2023-03-30 | Wells Fargo | Underweight | Maintains | |
| 2023-04-17 | Morgan Stanley | Equal-Weight | Maintains | |
| 2023-05-10 | Barclays | Underweight | Maintains | |
| 2023-06-01 | Truist Securities | Hold | Hold | Maintains |
| 2023-05-12 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2023-05-12 | Baird | Outperform | Outperform | Maintains |
| 2023-06-27 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2023-08-09 | Barclays | Underweight | Underweight | Maintains |
| 2023-08-09 | Deutsche Bank | Hold | Hold | Maintains |
| 2023-07-21 | Wells Fargo | Underweight | Underweight | Maintains |
| 2023-07-21 | Barclays | Underweight | Underweight | Maintains |
| 2023-11-09 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2023-10-16 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2024-01-02 | Jefferies | Hold | Underperform | Downgrade |
| 2023-08-25 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2023-09-25 | Argus Research | Buy | Initiate | |
| 2023-09-15 | Truist Securities | Hold | Hold | Maintains |
| 2023-12-14 | JP Morgan | Underweight | Neutral | Upgrade |
| 2023-10-18 | Truist Securities | Hold | Hold | Reiterate |
| 2024-04-19 | Barclays | Underweight | Underweight | Maintains |
| 2023-10-23 | HSBC | Hold | Initiate | |
| 2024-02-21 | Barclays | Underweight | Underweight | Maintains |
| 2024-01-22 | Baird | Outperform | Outperform | Reiterate |
| 2024-01-29 | Barclays | Underweight | Underweight | Maintains |
| 2024-05-30 | Truist Securities | Hold | Hold | Maintains |
| 2024-03-12 | Baird | Outperform | Outperform | Maintains |
| 2024-03-12 | Barclays | Underweight | Underweight | Maintains |
| 2024-03-11 | Jefferies | Underperform | Hold | Upgrade |
| 2024-04-24 | Baird | Outperform | Outperform | Maintains |
| 2024-03-14 | Truist Securities | Hold | Hold | Maintains |
| 2024-05-09 | Deutsche Bank | Hold | Hold | Maintains |
| 2024-06-21 | Susquehanna | Neutral | Initiate | |
| 2024-11-05 | Goldman Sachs | Sell | Sell | Maintains |
| 2024-11-05 | Deutsche Bank | Hold | Hold | Maintains |
| 2024-11-05 | Barclays | Underweight | Underweight | Maintains |
| 2025-01-27 | B of A Securities | Buy | Buy | Maintains |
| 2024-08-09 | UBS | Neutral | Neutral | Maintains |
| 2024-08-09 | Barclays | Underweight | Underweight | Maintains |
| 2024-07-19 | JP Morgan | Neutral | Underweight | Downgrade |
| 2024-09-04 | Truist Securities | Hold | Hold | Maintains |
| 2025-02-04 | Wells Fargo | Underweight | Underweight | Maintains |
| 2024-11-06 | Jefferies | Buy | Hold | Downgrade |
| 2024-11-06 | Baird | Outperform | Outperform | Maintains |
| 2024-11-07 | Susquehanna | Neutral | Neutral | Maintains |
| 2024-12-13 | Barclays | Underweight | Underweight | Maintains |
| 2024-12-13 | JP Morgan | Underweight | Underweight | Maintains |
| 2024-11-13 | Morgan Stanley | Equal-Weight | Equal-Weight | Maintains |
| 2024-12-04 | Truist Securities | Hold | Hold | Maintains |
| 2025-02-21 | Barclays | Underweight | Underweight | Maintains |
| 2024-12-05 | Wells Fargo | Underweight | Initiate | |
| 2024-12-10 | Goldman Sachs | Sell | Sell | Maintains |
| 2025-03-21 | Truist Securities | Hold | Hold | Maintains |
| 2025-04-09 | Jefferies | Hold | Hold | Maintains |
| 2024-09-18 | Goldman Sachs | Sell | Initiate | |
| 2024-08-12 | Baird | Outperform | Outperform | Maintains |
| 2025-02-25 | Susquehanna | Neutral | Neutral | Maintains |
| 2025-02-25 | Baird | Outperform | Outperform | Maintains |
| 2025-03-04 | Wells Fargo | Underweight | Underweight | Maintains |
| 2025-03-24 | Redburn Atlantic | Sell | Neutral | Upgrade |
| 2025-01-02 | Jefferies | Hold | Hold | Maintains |
| 2025-01-14 | Morgan Stanley | Equal-Weight | Underweight | Downgrade |
| 2025-03-04 | Morgan Stanley | Underweight | Underweight | Maintains |
| 2025-04-14 | Goldman Sachs | Sell | Buy | Upgrade |
| 2025-04-22 | Barclays | Underweight | Underweight | Maintains |
| 2025-04-22 | Morgan Stanley | Underweight | Underweight | Maintains |
| 2025-05-30 | Truist Securities | Hold | Hold | Maintains |
| 2025-05-19 | Baird | Outperform | Outperform | Maintains |
| 2025-08-07 | Barclays | Underweight | Underweight | Maintains |
| 2025-07-10 | UBS | Neutral | Neutral | Maintains |
| 2025-08-22 | Baird | Outperform | Outperform | Maintains |
| 2025-07-15 | Barclays | Underweight | Underweight | Maintains |
| 2025-06-23 | JP Morgan | Underweight | Initiate |
