ASOMF - ASOS Plc (OTCPK) - Share Price and News

ASOS Plc
US ˙ OTCPK ˙ GB0030927254

Overview
ASOS Plc is an online fashion and cosmetic retailer based in the United Kingdom. The company primarily operates in the global e-commerce space, servicing customers in over 200 markets through its robust distribution network. ASOS offers a wide range of products, including women's wear, men's apparel, footwear, accessories, and beauty products, featuring a mix of own-brand products, global brands, and local labels. Key projects include significant investments in technology and logistics to enhance user experience and streamline order fulfillment, as exemplified by its fully-automated, state-of-the-art warehouse operations and its innovative approach to customer engagement through digital platforms. These strategic initiatives are central to ASOS's mission to become the number-one destination for fashion-loving 20-somethings worldwide.
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Basic Stats

The share price of ASOS Plc as of May 21, 2024 is $4.79 / share. The market cap (or net worth) of ASOS Plc as of September 8, 2025 is $571.06 MM.

The Factor Analysis chart (below right) shows a view of ASOS Plc from a variety of lenses. Each factor shows how well the company ranks against all other companies in the Fintel global investing universe. Factor scores range from zero to 100, with 100 being most desirable, and 50 being average.

For example, a company with a Value Score of 100 would be the most undervalued company in our database. A company with a Value Score of zero would be the most overvalued.

Market Cap 571.06 MM
EV
Shares Out. 119.22 MM
Earnings Date
EPS (TTM) -2.47
Dividend Yield
Ex-Dividend Date
Borrow Rate
Short Shares Avail.
Short Interest
Short Float
Days to Cover
Risk Free Rate 4.10 %
Price Change (1 yr)
Volatility (1 yr)
Beta
Sharpe Ratio (1 yr)
Sortino Ratio (1 yr)
PE Ratio
Price/Book
Price/TBV
Book/Market
EBIT/EV
EBIT(3yr avg)/EV
ROA -0.13
ROE -0.56
ROIC -0.28
CROIC -0.11
OCROIC 0.11
Implied Volatility
Put/Call OI Ratio
Growth
Profitability
Quality Score
Value Score
Momentum Score
Stability (Low Vol) Score
Analyst Sentiment
Fund Sentiment
Insider Sentiment
Officer Sentiment
Dividend Score
QVM Score
Piotroski F-SCORE 4.00 /9
Factor Scores range from 0 to 100, with 100 being most desirable. Larger circles are better. In situations where we have no data (e.g. no insider trades), we plot the score at 50 to avoid penalizing companies. However, a company that does not pay dividends will get a Dividend Score of Zero. Additionally, we inverted volatility to create a "stability" metric which is better when higher.
Price Target

The average one-year price target for ASOS Plc is $4.87. The forecasts range from a low of $3.06 to a high of $6.63. A stock’s price target is the price at which analysts consider it fairly valued with respect to its projected earnings and historical earnings. Analysts typically set price targets that correspond to their buy or sell recommendations.

Update Frequency: Monthly

Record Date Projection Date High Low Median Average
2024-08-06 2025-08-06 6.63 3.06 4.73 4.87
Stock Upgrades/Downgrades

This card shows analyst upgrades/downgrades for ASOS Plc. An analyst rating is a classification that gives investors a sense of analyst sentiment about the direction and performance of an equity - usually a stock - over a period of time, typically 12 months.

The standard analyst ratings are generally as follows:
  • Buy/Overweight/Outperform - Any of these ratings conveys an analyst’s belief that the stock is likely to outperform a market index (e.g. the S&P 500).
  • Hold/Equal-Weight/Market Perform - Any of these ratings conveys an analyst’s belief that the stock is likely to perform in line with a market index.
  • Sell/Underweight/Underperform - Any of these ratings suggest that an analyst believes the stock is likely to underperform a market index.

When an analyst upgrades a stock, they are signaling that the company’s fundamentals are being undervalued by investors. It could also mean they believe the market is underestimating the company’s potential. The opposite is true when a stock receives a downgrade.

The average rating of each individual analyst’s rating is the consensus rating for a stock. This gives investors a broader sense of the overall sentiment for that stock.

Date Analyst Prior Latest
Recommendation
Action
2024-04-18 Deutsche Buy Reiterate
2024-04-18 JP Morgan Cazenove Neutral Reiterate
2024-04-18 Jefferies Hold Reiterate
2024-04-18 Barclays Equal Weight Reiterate
2024-04-17 Berenberg Bank Buy Reiterate
2024-04-17 Shore Capital Sell Reiterate
2024-04-09 Shore Capital Sell Reiterate
2024-02-01 Berenberg Bank Buy Reiterate
2023-11-21 Deutsche Buy Reiterate
2023-11-06 Shore Capital Sell Reiterate
2023-09-27 Barclays Equal Weight Reiterate
2023-09-26 Peel Hunt Limited Hold Reiterate
2023-09-26 Berenberg Bank Buy Reiterate
2023-09-26 Shore Capital Sell Reiterate
2023-09-13 Berenberg Bank Buy Reiterate
2023-07-18 JP Morgan Cazenove Neutral Reiterate
2023-06-05 Berenberg Bank Buy Reiterate
2023-05-26 Shore Capital Sell Reiterate
2023-05-15 Shore Capital Sell Reiterate
2023-04-06 Barclays Equal Weight Reiterate
2023-01-30 Barclays Equal Weight Reiterate
2022-12-12 Shore Capital Sell Reiterate
2022-12-05 Deutsche Equal Weight Reiterate
2022-12-02 Shore Capital Sell Reiterate
2022-10-21 Barclays Equal Weight Reiterate
2022-10-14 Deutsche Buy Reiterate
2022-10-12 Shore Capital Sell Reiterate
2022-09-16 Berenberg Bank Buy Reiterate
2022-09-12 Barclays Equal Weight Reiterate
2022-09-12 Jefferies Hold Reiterate
2022-09-05 Shore Capital Sell Reiterate
2022-08-31 Berenberg Bank Buy Reiterate
2022-08-30 Barclays Equal Weight Reiterate
2022-08-17 Shore Capital Sell Reiterate
2022-07-25 Shore Capital Sell Reiterate
2022-06-20 Barclays Equal Weight Reiterate
2022-06-17 Berenberg Bank Buy Reiterate
2022-06-16 Jefferies Buy Reiterate
2022-06-16 Shore Capital Under Review Reiterate
2022-05-30 RBC Capital Markets Outperform Reiterate
2022-05-16 RBC Capital Markets Outperform Reiterate
2022-05-03 RBC Capital Markets Outperform Reiterate
2022-04-13 Barclays Equal Weight Reiterate
2022-04-13 Deutsche Buy Reiterate
2022-04-12 Liberum Capital Hold Reiterate
2022-04-12 Berenberg Bank Buy Reiterate
2022-04-11 RBC Capital Markets Outperform Reiterate
2022-04-05 Barclays Equal Weight Reiterate
2022-03-28 Berenberg Bank Buy Reiterate
2022-03-25 Morgan Stanley Equal Weight Reiterate
2022-03-24 RBC Capital Markets Outperform Reiterate
2022-03-11 JP Morgan Cazenove Overweight Reiterate
2022-02-23 RBC Capital Markets Outperform Reiterate
2022-02-23 RBC Capital Markets Reiteration Reiterate
2022-02-15 RBC Capital Markets Reiteration Reiterate
2022-02-08 Barclays Reiteration Reiterate
2022-02-08 Deutsche Reiteration Reiterate
2022-01-25 RBC Capital Markets Reiteration Reiterate
2022-01-25 Deutsche Reiteration Reiterate
2022-01-13 Deutsche Reiteration Reiterate
2016-07-12 Exane BNP Paribas Outperform Reiterate
2016-07-05 Liberum Capital Buy Reiterate
2016-06-30 Shore Capital Buy Reiterate
2016-06-28 Goldman Sachs Buy Reiterate
2016-06-23 UBS Buy Reiterate
2016-06-17 Goldman Sachs Buy Reiterate
2016-05-26 Shore Capital Buy Reiterate
2016-05-10 Goldman Sachs Buy Reiterate
2016-04-28 Goldman Sachs Buy Reiterate
2016-04-26 HSBC Buy Reiterate
2016-04-20 Barclays Overweight Reiterate
2016-04-13 Canaccord Genuity Hold Reiterate
2016-04-13 Exane BNP Paribas Outperform Reiterate
2016-04-13 Credit Suisse Buy Reiterate
2016-04-13 JP Morgan Cazenove Overweight Reiterate
2016-04-13 Citigroup Buy Reiterate
2016-04-12 Shore Capital Buy Reiterate
2016-04-08 HSBC Buy Reiterate
2016-03-18 HSBC Buy Reiterate
2016-03-14 Exane BNP Paribas Outperform Reiterate
2016-03-04 Investec Hold Reiterate
2016-02-25 Berenberg Bank Buy Reiterate
2016-02-17 JP Morgan Cazenove Overweight Reiterate
2016-02-05 HSBC Buy Reiterate
2016-02-05 Goldman Sachs Buy Reiterate
2016-02-01 Deutsche Bank Buy Reiterate
2016-01-18 HSBC Buy Reiterate
2015-12-11 Berenberg Bank Buy Reiterate
2015-12-07 Nomura Neutral Reiterate
2015-12-03 Goldman Sachs Buy Reiterate
2015-11-12 Shore Capital Buy Reiterate
2015-11-10 Shore Capital Buy Initiate
2015-11-06 Berenberg Bank Buy Reiterate
2015-10-21 Investec Hold Reiterate
2015-10-21 Barclays Overweight Reiterate
2015-10-21 Nomura Neutral Reiterate
2015-10-21 JP Morgan Cazenove Overweight Reiterate
2015-10-19 HSBC Buy Reiterate
2015-10-19 RBC Capital Markets Outperform Reiterate
2015-10-16 Numis Add Reiterate
2015-10-16 UBS Buy Reiterate
2015-09-15 Exane BNP Paribas Outperform Reiterate
2015-07-07 N+1 Singer Sell Reiterate
2015-06-30 Barclays Overweight Reiterate
2015-06-19 Deutsche Bank Hold Reiterate
2015-05-06 JP Morgan Cazenove Overweight Reiterate
2015-04-01 Numis Securities Buy Reiterate
2015-03-20 Citigroup Neutral Reiterate
2015-03-13 JP Morgan Cazenove Overweight Reiterate
2015-03-12 Numis Securities Buy Reiterate
2015-03-12 Investec Sell Reiterate
2015-03-12 Canaccord Genuity Hold Reiterate
2015-03-05 Nomura Buy Reiterate
2015-02-26 Deutsche Bank Hold Reiterate
2015-02-05 Investec Sell Reiterate
2015-02-03 Berenberg Bank Buy Reiterate
2015-01-23 Liberum Capital Sell Reiterate
2015-01-13 Numis Securities Buy Reiterate
2015-01-13 Canaccord Genuity Hold Reiterate
2015-01-13 Cantor Fitzgerald Hold Reiterate
2015-01-13 JP Morgan Cazenove Overweight Reiterate
2014-12-18 Societe Generale Buy Reiterate
2014-12-18 Deutsche Bank Hold Reiterate
2014-12-09 JP Morgan Cazenove Overweight Reiterate
2014-12-09 Cantor Fitzgerald Hold Reiterate
2014-12-09 N+1 Singer Sell Reiterate
2014-12-09 Deutsche Bank Hold Reiterate
2014-12-04 Numis Securities Buy Reiterate
2014-12-02 Liberum Capital Sell Reiterate
2014-12-02 Nomura Buy Reiterate
2014-11-28 Deutsche Bank Hold Reiterate
2014-11-27 JP Morgan Cazenove Overweight Reiterate
2014-11-27 Citigroup Neutral Reiterate
2014-11-26 Canaccord Genuity Hold Initiate
2014-11-12 Societe Generale Buy Reiterate
2014-10-22 Citigroup Buy Reiterate
2014-10-22 Liberum Capital Sell Reiterate
2022-01-13 Berenberg Bank Reiteration Reiterate
2022-01-13 Liberum Capital Reiteration Reiterate
2022-01-05 Berenberg Bank Reiteration Reiterate
2021-12-23 Peel Hunt Limited Reiteration Reiterate
2021-11-10 Peel Hunt LLP Add Reiterate
2021-11-08 Deutsche Bank Buy Reiterate
2021-10-14 JP Morgan Cazenove Overweight Reiterate
2021-10-12 Deutsche Bank Buy Reiterate
2021-10-12 Berenberg Bank Buy Reiterate
2021-10-08 Barclays Equal-weight Reiterate
2021-09-03 JP Morgan Cazenove Overweight Reiterate
2021-09-03 Berenberg Bank Buy Reiterate
2021-07-16 Barclays Equal-weight Reiterate
2021-07-12 Peel Hunt Limited Reiteration Reiterate
2021-07-12 Peel Hunt LLP Buy Reiterate
2021-04-15 Liberum Capital Buy Reiterate
2021-02-23 RBC Capital Markets Outperform Reiterate
2021-02-16 Shore Capital Hold Reiterate
2021-02-01 Shore Capital Hold Reiterate
2021-01-13 Shore Capital Hold Reiterate
2020-11-10 Berenberg Bank Buy Reiterate
2020-10-15 Berenberg Bank Buy Reiterate
2020-10-14 Peel Hunt LLP Buy Reiterate
2020-09-03 Barclays Equal-weight Reiterate
2020-08-18 Citigroup Buy Reiterate
2020-08-12 Peel Hunt LLP Buy Reiterate
2020-08-12 Shore Capital Hold Reiterate
2020-07-27 Shore Capital Hold Reiterate
2020-06-22 Bank of America Underperform Reiterate
2020-06-18 Credit Suisse Outperform Reiterate
2020-05-11 Credit Suisse Outperform Reiterate
2020-01-23 RBC Capital Markets Outperform Reiterate
2020-01-23 Liberum Capital Hold Reiterate
2020-01-23 Peel Hunt LLP Add Reiterate
2019-11-25 Berenberg Bank Hold Reiterate
2019-11-19 UBS Neutral Reiterate
2019-10-17 Berenberg Bank Hold Reiterate
2019-10-16 Liberum Capital Hold Initiate
2019-10-15 Peel Hunt LLP Hold Reiterate
2019-10-15 UBS Neutral Reiterate
2019-10-03 Peel Hunt LLP Hold Reiterate
2019-04-15 Credit Suisse Outperform Reiterate
2019-04-15 RBC Capital Markets Outperform Reiterate
2019-04-10 Numis Buy Reiterate
2019-04-10 UBS Buy Reiterate
2019-03-19 Numis Buy Reiterate
2019-01-03 Peel Hunt LLP Buy Reiterate
2018-12-17 Numis Buy Reiterate
2018-12-11 Morgan Stanley Underweight Reiterate
2018-10-22 Credit Suisse Neutral Reiterate
2018-10-17 Numis Buy Reiterate
2018-10-17 Liberum Capital Buy Reiterate
2018-09-27 Shore Capital Buy Reiterate
2018-07-26 Berenberg Bank Buy Reiterate
2018-07-13 Deutsche Bank Hold Reiterate
2018-07-12 UBS Buy Reiterate
2018-07-12 Liberum Capital Buy Reiterate
2018-07-12 Peel Hunt LLP Buy Reiterate
2018-07-12 RBC Capital Markets Top Pick Reiterate
2018-07-12 Numis Buy Reiterate
2018-06-28 Citigroup Neutral Reiterate
2018-06-28 Berenberg Bank Buy Reiterate
2018-06-27 JP Morgan Cazenove Overweight Reiterate
2018-06-25 Numis Buy Reiterate
2018-06-22 Liberum Capital Buy Reiterate
2018-04-11 Canaccord Genuity Sell Reiterate
2018-04-11 Numis Buy Reiterate
2018-03-12 Credit Suisse Neutral Reiterate
2018-02-26 Numis Buy Reiterate
2018-02-22 Berenberg Bank Buy Reiterate
2017-11-02 Shore Capital Buy Reiterate
2017-11-02 Berenberg Bank Buy Reiterate
2017-10-17 Canaccord Genuity Sell Reiterate
2017-08-09 Numis Securities Buy Reiterate
2017-07-21 HSBC Hold Reiterate
2017-07-10 Berenberg Bank Buy Reiterate
2017-06-30 Deutsche Bank Hold Reiterate
2017-06-20 Goldman Sachs Neutral Reiterate
2017-06-07 HSBC Hold Reiterate
2017-05-17 HSBC Hold Reiterate
2017-05-10 Citigroup Buy Reiterate
2017-04-24 HSBC Hold Reiterate
2017-04-19 Liberum Capital Buy Reiterate
2017-04-19 JP Morgan Cazenove Overweight Reiterate
2017-04-05 Macquarie Outperform Reiterate
2017-04-05 Deutsche Bank Hold Reiterate
2017-04-05 Goldman Sachs Neutral Reiterate
2017-04-05 Barclays Overweight Reiterate
2017-04-04 Shore Capital Buy Reiterate
2017-04-04 Numis Securities Buy Reiterate
2017-02-15 HSBC Hold Reiterate
2017-01-13 Deutsche Bank Hold Reiterate
2017-01-13 Goldman Sachs Buy Reiterate
2017-01-13 HSBC Hold Reiterate
2017-01-12 RBC Capital Markets Outperform Reiterate
2017-01-12 Numis Buy Reiterate
2017-01-06 Deutsche Bank Buy Reiterate
2017-01-03 HSBC Hold Reiterate
2016-11-24 Berenberg Bank Buy Reiterate
2016-11-02 Societe Generale Hold Reiterate
2016-10-19 JP Morgan Cazenove Overweight Reiterate
2016-10-18 Numis Buy Reiterate
2016-10-18 HSBC Hold Reiterate
2016-09-30 JP Morgan Cazenove Overweight Reiterate
2016-09-29 Jefferies Hold Reiterate
2016-09-28 UBS Buy Reiterate
2016-09-16 JP Morgan Cazenove Overweight Reiterate
2016-09-12 Exane BNP Paribas Outperform Reiterate
2016-09-06 Goldman Sachs Neutral Reiterate
2016-09-02 Shore Capital Buy Reiterate
2016-08-30 RBC Capital Markets Outperform Reiterate
2016-08-10 HSBC Hold Reiterate
2016-08-02 Exane BNP Paribas Neutral Reiterate
2016-07-18 RBC Capital Markets Outperform Reiterate
2016-07-13 JP Morgan Cazenove Overweight Reiterate
2016-07-13 Berenberg Bank Buy Reiterate
2016-07-12 Numis Buy Reiterate
2014-10-22 Deutsche Bank Hold Reiterate
2014-10-21 Numis Securities Buy Reiterate
2014-10-21 Cantor Fitzgerald Hold Reiterate
2014-10-21 Liberum Capital Sell Reiterate
2014-10-21 N+1 Singer Sell Reiterate
2014-10-17 Jefferies Buy Reiterate
2014-10-16 Goldman Sachs Buy Reiterate
2014-10-16 JP Morgan Cazenove Overweight Reiterate
2014-09-29 Cantor Fitzgerald Hold Reiterate
2014-09-16 Canaccord Genuity Hold Reiterate
2014-09-16 Peel Hunt LLP Hold Reiterate
2014-09-02 Deutsche Bank Buy Reiterate
2014-08-12 Exane BNP Paribas Neutral Reiterate
2014-08-11 Barclays Overweight Reiterate
2014-08-04 Liberum Capital Sell Reiterate
2014-07-02 Liberum Capital Sell Reiterate
2014-06-23 Numis Securities Buy Reiterate
2014-06-23 Berenberg Bank Buy Reiterate
2014-06-17 JP Morgan Cazenove Overweight Reiterate
2014-06-11 Berenberg Bank Buy Reiterate
2014-06-09 Jefferies Buy Reiterate
2014-06-06 Barclays Overweight Reiterate
2014-06-06 Societe Generale Hold Reiterate
2014-06-06 Goldman Sachs Buy Reiterate
2014-06-06 Deutsche Bank Buy Reiterate
2014-06-06 Citigroup Buy Reiterate
2014-06-06 JP Morgan Cazenove Overweight Reiterate
2014-06-06 Northland Capital Partners Hold Reiterate
2014-06-05 Numis Securities Buy Reiterate
2014-06-04 Barclays Overweight Reiterate
2014-06-03 Berenberg Bank Buy Reiterate
2014-05-30 N+1 Singer Hold Reiterate
2014-05-16 JP Morgan Cazenove Overweight Reiterate
2014-05-15 Berenberg Bank Buy Initiate
2014-04-11 Citigroup Buy Reiterate
2014-04-03 JP Morgan Cazenove Overweight Reiterate
2014-04-02 N+1 Brewin Hold Reiterate
2014-04-02 Numis Securities Buy Reiterate
2014-03-31 Barclays Overweight Reiterate
2014-03-28 Panmure Gordon Hold Reiterate
2014-03-19 Nomura Neutral Reiterate
2014-03-19 Citigroup Buy Reiterate
2014-03-19 Deutsche Bank Hold Reiterate
2014-03-19 Barclays Overweight Reiterate
2014-03-18 Panmure Gordon Hold Reiterate
2014-03-18 Numis Securities Buy Reiterate
2014-03-18 Jefferies Buy Reiterate
2014-03-14 Panmure Gordon Hold Reiterate
2014-01-15 Deutsche Bank Hold Reiterate
2014-01-14 Jefferies Buy Initiate
2014-01-13 HSBC Overweight Reiterate
2013-12-20 Numis Securities Buy Reiterate
2013-12-13 Deutsche Bank Hold Reiterate
2013-12-05 Citigroup Buy Reiterate
2013-12-03 Liberum Capital Sell Initiate
2013-11-07 Societe Generale Hold Reiterate
2013-10-24 Citigroup Buy Reiterate
2013-10-23 Numis Securities Buy Reiterate
2013-10-23 Canaccord Genuity Buy Reiterate
2013-10-23 N+1 Brewin Hold Reiterate
2013-10-23 Jefferies Buy Reiterate
2013-10-21 Panmure Gordon Buy Reiterate
2013-09-23 Bank of America Buy Reiterate
2013-09-20 Deutsche Bank Hold Reiterate
2013-09-19 Numis Securities Buy Reiterate
2013-09-19 N+1 Brewin Hold Reiterate
2013-09-13 Panmure Gordon Buy Reiterate
2013-09-04 Barclays Overweight Reiterate
2013-09-04 Citigroup Buy Reiterate
2013-09-03 Exane BNP Paribas Outperform Reiterate
2013-07-01 Panmure Gordon Buy Reiterate
2013-06-20 Deutsche Bank Hold Reiterate
2013-06-20 Jefferies Underperform Reiterate
2024-11-05 Shore Capital Hold Reiterate
2024-09-05 Berenberg Bank Buy Reiterate
2024-09-10 Shore Capital Sell Reiterate
2025-04-24 Berenberg Bank Buy Reiterate
2025-04-24 Shore Capital Buy Reiterate
2025-06-17 Shore Capital Buy Reiterate
2025-08-18 Shore Capital Buy Reiterate
Other Listings
GB:ASC £283.50
DE:DYQ €3.18
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