Inuvo, Inc.
US ˙ NYSEAM

Introduction

This page provides a comprehensive analysis of the known insider trading history of Charles D Morgan. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

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Companies with Reported Insider Positions

The SEC filings indicate Charles D Morgan has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:INUV / Inuvo, Inc. Director 5,638,965
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Charles D Morgan. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases INUV / Inuvo, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in INUV / Inuvo, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
2021-11-17 INUV MORGAN CHARLES D 307,965 0.6750 30,796 6.7500 207,876 0 0.6746 -187,101 -90.01
2021-11-16 INUV MORGAN CHARLES D 42,035 0.6780 4,204 6.7800 28,500
2020-03-20 INUV MORGAN CHARLES D 1,428,571 0.1750 142,857 1.7500 250,000
2019-07-15 INUV MORGAN CHARLES D 1,650,000 0.3000 165,000 3.0000 495,000
2018-08-13 INUV MORGAN CHARLES D 9,020 0.6800 902 6.8000 6,134
2017-06-14 INUV MORGAN CHARLES D 4,908 1.1000 491 11.0000 5,399
2017-06-13 INUV MORGAN CHARLES D 1,392 1.0600 139 10.6000 1,476
2017-06-12 INUV MORGAN CHARLES D 8,700 1.0800 870 10.8000 9,396
2016-11-02 INUV MORGAN CHARLES D 10,000 1.1000 1,000 11.0000 11,000
2014-12-03 INUV MORGAN CHARLES D 4,200 1.2786 420 12.7860 5,370
2014-12-02 INUV MORGAN CHARLES D 23,000 1.2416 2,300 12.4160 28,557
2014-12-01 INUV MORGAN CHARLES D 21,000 1.2785 2,100 12.7850 26,848
2014-11-04 INUV MORGAN CHARLES D 25,000 1.3848 2,500 13.8480 34,620
2014-11-03 INUV MORGAN CHARLES D 30,000 1.3380 3,000 13.3800 40,140
2014-06-09 INUV MORGAN CHARLES D 25,000 0.8239 2,500 8.2390 20,598
2013-08-14 INUV MORGAN CHARLES D 8,300 0.9792 830 9.7920 8,127
2013-08-13 INUV MORGAN CHARLES D 16,700 0.9617 1,670 9.6170 16,060
2013-08-12 INUV MORGAN CHARLES D 25,000 0.9701 2,500 9.7010 24,252
2013-06-12 INUV MORGAN CHARLES D 9,900 0.8241 990 8.2410 8,159
2013-06-11 INUV MORGAN CHARLES D 100 0.8000 10 8.0000 80
2013-06-10 INUV MORGAN CHARLES D 11,000 0.8572 1,100 8.5720 9,429
2013-05-16 INUV MORGAN CHARLES D 18,573 0.8060 1,857 8.0600 14,970
2013-05-15 INUV MORGAN CHARLES D 2,500 0.8900 250 8.9000 2,225
2013-05-14 INUV MORGAN CHARLES D 13,927 0.8677 1,393 8.6770 12,084
2012-06-08 INUV MORGAN CHARLES D 5,000 0.7288 500 7.2880 3,644
2012-06-07 INUV MORGAN CHARLES D 3,000 0.7465 300 7.4650 2,240
2012-06-06 INUV MORGAN CHARLES D 3,300 0.7564 330 7.5640 2,496
2012-06-05 INUV MORGAN CHARLES D 7,000 0.7542 700 7.5420 5,279
2012-05-29 INUV MORGAN CHARLES D 3,500 0.6525 350 6.5250 2,284

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

INUV / Inuvo, Inc. Insider Trades
Insider Sales INUV / Inuvo, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in INUV / Inuvo, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

INUV / Inuvo, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Charles D Morgan as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change		 Share
Price		 Tran
Value		 Remaining
Value
2025-01-03 2025-01-01 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 30,000 5,638,965 0.53
2024-01-03 2024-01-01 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 30,000 5,608,965 0.54
2023-01-04 2023-01-01 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 30,000 5,578,965 0.54
2022-01-04 2022-01-01 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 30,000 30,000
2021-11-19 2021-11-17 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 307,965 5,548,965 5.88 0.68 207,876 3,745,551
2021-11-19 2021-11-16 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 42,035 5,241,000 0.81 0.68 28,500 3,553,398
2021-01-05 2021-01-01 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -35,000 0 -100.00
2021-01-05 2021-01-01 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 35,000 5,198,965 0.68
2020-11-09 2020-11-04 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -24,194 0 -100.00
2020-11-09 2020-11-04 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 24,194 5,163,965 0.47
2020-05-06 2020-05-04 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 24,194 24,194
2020-03-23 2020-03-20 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 1,428,571 5,139,771 38.49 0.18 250,000 899,460
2019-12-19 2019-12-17 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 35,000 35,000
2019-07-17 2019-07-15 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 1,650,000 3,711,200 80.05 0.30 495,000 1,113,360
2019-04-04 2019-03-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -38,961 0 -100.00
2019-04-04 2019-03-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 38,961 2,061,200 1.93
2018-08-15 2018-08-13 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 9,020 2,022,239 0.45 0.68 6,134 1,375,123
2018-07-03 2018-06-30 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 38,961 38,961
2018-04-03 2018-03-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -23,256 0 -100.00
2018-04-03 2018-03-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 23,256 2,013,219 1.17
2017-06-16 2017-06-14 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 4,908 1,989,963 0.25 1.10 5,399 2,188,959
2017-06-14 2017-06-13 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 1,392 1,985,055 0.07 1.06 1,476 2,104,158
2017-06-14 2017-06-12 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 8,700 1,983,663 0.44 1.08 9,396 2,142,356
2017-04-04 2017-04-01 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 23,256 23,256
2017-04-04 2017-03-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -15,790 0 -100.00
2017-04-04 2017-03-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 15,790 1,974,963 0.81
2016-12-13 2016-12-09 4 INUV Inuvo, Inc.
Common Stock 		J - Other 158,965 1,959,173 8.83
2016-11-04 2016-11-02 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 10,000 1,800,208 0.56 1.10 11,000 1,980,229
2016-10-11 2016-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -4,667 0 -100.00
2016-10-11 2016-10-06 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 4,667 1,790,208 0.26
2016-05-19 2016-05-17 4 INUV Inuvo, Inc.
Common Stock 		J - Other 319,066 1,785,541 21.76 1.82 580,700 3,249,685
2016-04-04 2016-04-01 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 15,790 15,790
2016-04-04 2016-03-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -12,987 0 -100.00
2016-04-04 2016-03-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 12,987 1,466,475 0.89
2015-10-08 2015-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -4,667 4,667 -50.00
2015-10-08 2015-10-06 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 4,667 1,453,488 0.32
2015-05-08 2015-05-08 4 INUV Inuvo, Inc.
Common Stock 		A - Award 37,000 1,448,821 2.62 2.12 78,606 3,078,020
2015-05-08 2015-05-06 4 INUV Inuvo, Inc.
Common Stock 		A - Award 25,000 1,411,821 1.80 2.15 53,742 3,034,992
2015-04-22 2015-04-20 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 12,987 12,987
2015-04-02 2015-03-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -6,410 0 -100.00
2015-04-02 2015-03-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 6,410 1,386,821 0.46
2015-01-05 2014-12-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -6,410 6,410 -50.00
2015-01-05 2014-12-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 6,410 1,380,411 0.47
2014-12-05 2014-12-03 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 4,200 1,374,001 0.31 1.28 5,370 1,756,798
2014-12-03 2014-12-02 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 23,000 1,369,801 1.71 1.24 28,557 1,700,745
2014-12-03 2014-12-01 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 21,000 1,346,801 1.58 1.28 26,848 1,721,885
2014-11-05 2014-11-04 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 25,000 1,325,801 1.92 1.38 34,620 1,835,969
2014-11-05 2014-11-03 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 30,000 1,300,801 2.36 1.34 40,140 1,740,472
2014-10-08 2014-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -4,666 9,334 -33.33
2014-10-08 2014-10-06 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 4,666 1,270,801 0.37
2014-10-02 2014-09-30 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -6,410 12,820 -33.33
2014-10-02 2014-09-30 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 6,410 1,266,135 0.51
2014-07-02 2014-06-30 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -6,410 19,230 -25.00
2014-07-02 2014-06-30 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 6,410 1,259,725 0.51
2014-06-11 2014-06-09 4 INUV Inuvo, Inc.
Common Stock 		P - Purchase 25,000 1,253,315 2.04 0.82 20,598 1,032,606
2014-05-01 2014-04-29 4 INUV Inuvo, Inc.
Restricted Stock Unit 		A - Award 25,640 25,640
2014-01-03 2013-12-31 4 INUV Inuvo, Inc.
Restricted Stock Unit 		M - Exercise -20,000 0 -100.00
2014-01-03 2013-12-31 4 INUV Inuvo, Inc.
Common Stock 		M - Exercise 20,000 1,228,315 1.66
2013-10-08 2013-10-06 4 INUV INUVO, INC.
Restricted Stock Unit 		A - Award 14,000 14,000
2013-08-14 2013-08-14 4 INUV INUVO, INC.
Common Stock 		P - Purchase 8,300 1,208,315 0.69 0.98 8,127 1,183,182
2013-08-14 2013-08-13 4 INUV INUVO, INC.
Common Stock 		P - Purchase 16,700 1,200,015 1.41 0.96 16,060 1,154,054
2013-08-14 2013-08-12 4 INUV INUVO, INC.
Common Stock 		P - Purchase 25,000 1,183,315 2.16 0.97 24,252 1,147,934
2013-08-08 2013-04-25 4 INUV INUVO, INC.
Restricted Stock Unit 		A - Award 20,000 20,000
2013-06-12 2013-06-12 4 INUV INUVO, INC.
Common Stock 		P - Purchase 9,900 1,158,315 0.86 0.82 8,159 954,567
2013-06-12 2013-06-11 4 INUV INUVO, INC.
Common Stock 		P - Purchase 100 1,148,415 0.01 0.80 80 918,732
2013-06-12 2013-06-10 4 INUV INUVO, INC.
Common Stock 		P - Purchase 11,000 1,148,315 0.97 0.86 9,429 984,336
2013-05-16 2013-05-16 4 INUV INUVO, INC.
Common Stock 		P - Purchase 18,573 1,137,315 1.66 0.81 14,970 916,676
2013-05-16 2013-05-15 4 INUV INUVO, INC.
Common Stock 		P - Purchase 2,500 1,118,742 0.22 0.89 2,225 995,680
2013-05-16 2013-05-14 4 INUV INUVO, INC.
Common Stock 		P - Purchase 13,927 1,116,242 1.26 0.87 12,084 968,563
2012-06-12 2012-06-08 4 INUV INUVO, INC.
Common Stock 		P - Purchase 5,000 1,102,315 0.46 0.73 3,644 803,367
2012-06-07 2012-06-07 4 INUV INUVO, INC.
Common Stock 		P - Purchase 3,000 1,097,315 0.27 0.75 2,240 819,146
2012-06-07 2012-06-06 4 INUV INUVO, INC.
Common Stock 		P - Purchase 3,300 1,094,315 0.30 0.76 2,496 827,740
2012-06-07 2012-06-05 4 INUV INUVO, INC.
Common Stock 		P - Purchase 7,000 1,091,015 0.65 0.75 5,279 822,844
2012-05-31 2012-05-29 4 INUV INUVO, INC.
Common Stock 		P - Purchase 3,500 1,084,015 0.32 0.65 2,284 707,320
2012-03-05 2012-03-01 4 INUV INUVO, INC.
Common Stock 		F - Taxes -11,394 1,080,515 -1.04 0.90 -10,255 972,464
2012-03-05 2012-03-01 4 INUV INUVO, INC.
Common Stock 		A - Award 40,694 1,091,909 3.87 0.90 36,625 982,718
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)