Inuvo, Inc.
US ˙ NYSEAM

Introduction

This page provides a comprehensive analysis of the known insider trading history of Richard K Howe. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Richard K Howe has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:INUV / Inuvo, Inc. Chairman & CEO, Director 484,007
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Richard K Howe. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases INUV / Inuvo, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in INUV / Inuvo, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2025-06-12 INUV Howe Richard K 15,000 3.6460 15,000 3.6460 54,690 41 5.8800 33,510 61.27
2020-03-20 INUV Howe Richard K 634,286 0.1750 63,429 1.7500 111,000
2016-11-15 INUV Howe Richard K 100 1.2499 10 12.4990 125
2016-11-14 INUV Howe Richard K 100 1.2898 10 12.8980 129
2016-11-14 INUV Howe Richard K 100 1.2448 10 12.4480 124
2016-11-11 INUV Howe Richard K 100 1.2148 10 12.1480 121
2016-11-02 INUV Howe Richard K 5,000 1.1000 500 11.0000 5,500
2015-08-06 INUV Howe Richard K 5,000 2.6100 500 26.1000 13,050
2014-06-09 INUV Howe Richard K 10,000 0.8100 1,000 8.1000 8,100
2013-08-12 INUV Howe Richard K 4,000 0.9600 400 9.6000 3,840

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

INUV / Inuvo, Inc. Insider Trades
Insider Sales INUV / Inuvo, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in INUV / Inuvo, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

INUV / Inuvo, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Richard K Howe as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-08-04 2025-07-31 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -24,120 484,007 -4.75 4.88 -117,706 2,361,954
2025-08-04 2025-07-31 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 52,136 508,127 11.43
2025-06-12 2025-06-12 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 15,000 455,991 3.40 3.65 54,690 1,662,543
2025-04-17 2025-04-15 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -31,032 4,409,901 -0.70 0.39 -12,102 1,719,861
2025-04-17 2025-04-15 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 75,000 4,440,933 1.72
2025-04-03 2025-04-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -151,351 4,365,933 -3.35 0.36 -55,243 1,593,566
2025-04-03 2025-04-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 366,667 4,517,284 8.83
2025-03-06 2025-03-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -171,974 4,150,617 -3.98 0.37 -63,734 1,538,219
2025-03-06 2025-03-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 416,666 4,322,591 10.67
2025-02-06 2025-02-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -167,246 3,905,925 -4.11 0.46 -76,615 1,789,304
2025-02-06 2025-02-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 366,667 4,073,171 9.89
2024-04-03 2024-04-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -160,519 3,706,504 -4.15 0.34 -54,127 1,249,833
2024-04-03 2024-04-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 366,666 3,867,023 10.48
2024-03-05 2024-03-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -109,460 3,500,357 -3.03 0.41 -44,879 1,435,146
2024-03-05 2024-03-01 4 INUV Inuvo, Inc.
Common Stock
A - Award 250,000 3,609,817 7.44
2024-02-14 2024-02-03 4/A INUV Inuvo, Inc.
Common Stock
F - Taxes -171,194 3,359,817 -4.85 0.39 -66,766 1,310,329
2024-02-06 2024-02-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -128,333 3,402,678 -3.63 0.39 -50,050 1,327,044
2024-02-06 2024-02-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 366,667 3,531,011 11.59
2023-03-17 2023-03-15 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -100,731 3,164,344 -3.09 0.31 -31,196 979,997
2023-03-17 2023-03-15 4 INUV Inuvo, Inc.
Common Stock
A - Award 250,000 3,265,075 8.29
2023-02-07 2023-02-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -167,918 3,015,075 -5.28 0.49 -81,810 1,468,945
2023-02-07 2023-02-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 366,666 3,182,993 13.02
2022-08-05 2022-08-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -94,743 2,816,327 -3.25 0.50 -47,372 1,408,164
2022-08-05 2022-08-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 250,000 2,911,070 9.39
2022-03-29 2022-03-25 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -94,690 2,661,070 -3.44 0.47 -44,504 1,250,703
2022-03-29 2022-03-25 4 INUV Inuvo, Inc.
Common Stock
A - Award 250,000 2,755,760 9.98
2022-02-07 2022-02-03 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -250,000 250,000 -50.00
2022-02-07 2022-02-03 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 1,100,000 1,100,000
2022-02-07 2022-02-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -108,949 2,505,760 -4.17 0.39 -42,490 977,246
2022-02-07 2022-02-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 250,000 2,614,709 10.57
2021-08-05 2021-08-03 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -250,000 500,000 -33.33
2021-08-05 2021-08-03 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -95,661 2,364,709 -3.89 0.80 -76,998 1,903,354
2021-08-05 2021-08-03 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 250,000 2,460,370 11.31
2021-02-05 2021-02-03 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 750,000 750,000
2021-01-05 2021-01-01 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -433,333 0 -100.00
2021-01-05 2021-01-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -150,569 2,210,370 -6.38 0.47 -70,090 1,028,927
2021-01-05 2021-01-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 433,333 2,360,939 22.48
2021-01-04 2020-12-30 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -16,578 0 -100.00
2021-01-04 2020-12-30 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -5,181 1,927,606 -0.27 0.46 -2,372 882,458
2021-01-04 2020-12-30 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 16,578 1,932,787 0.87
2020-12-17 2020-12-15 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -13,017 0 -100.00
2020-12-17 2020-12-15 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -4,068 1,916,209 -0.21 0.41 -1,672 787,562
2020-12-17 2020-12-15 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 13,017 1,920,277 0.68
2020-12-03 2020-11-30 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -20,668 0 -100.00
2020-12-03 2020-11-30 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -6,459 1,907,260 -0.34 0.37 -2,363 697,866
2020-12-03 2020-11-30 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 20,668 1,913,719 1.09
2020-11-20 2020-11-18 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -26,831 0 -100.00
2020-11-20 2020-11-18 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -8,385 1,893,051 -0.44 0.35 -2,967 669,951
2020-11-20 2020-11-18 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 26,831 1,901,436 1.43
2020-07-02 2020-07-01 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -96,834 0 -100.00
2020-07-02 2020-07-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -30,261 1,874,605 -1.59 0.53 -16,038 993,541
2020-07-02 2020-07-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 96,834 1,904,866 5.36
2020-07-02 2020-06-30 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 16,578 16,578
2020-06-17 2020-06-15 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 13,017 13,017
2020-06-03 2020-06-01 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 26,831 26,831
2020-05-19 2020-05-15 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 26,831 26,831
2020-03-23 2020-03-20 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 634,286 1,808,032 54.04 0.18 111,000 316,406
2020-01-03 2020-01-01 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -96,833 96,834 -50.00
2020-01-03 2020-01-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -35,392 1,173,746 -2.93 0.30 -10,618 352,124
2020-01-03 2020-01-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 96,833 1,209,138 8.71
2019-11-26 2019-11-22 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 433,333 433,333
2019-08-21 2019-08-19 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -96,833 193,667 -33.33
2019-08-21 2019-08-19 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -38,007 1,112,305 -3.30 0.25 -9,502 278,076
2019-08-21 2019-08-19 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 96,833 1,150,312 9.19
2019-08-16 2019-08-14 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -98,000 196,000 -33.33
2019-08-16 2019-08-14 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 294,000 294,000
2019-08-16 2019-08-14 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -38,465 1,053,479 -3.52 0.21 -8,078 221,231
2019-08-16 2019-08-14 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 98,000 1,091,944 9.86
2019-07-02 2019-06-30 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -31,500 94,500 -25.00
2019-07-02 2019-06-30 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -12,364 993,944 -1.23 0.42 -5,193 417,456
2019-07-02 2019-06-30 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 31,500 1,006,308 3.23
2018-08-16 2018-08-14 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -38,465 974,808 -3.80 0.69 -26,541 672,618
2018-08-16 2018-08-14 4 INUV Inuvo, Inc.
Common Stock
A - Award 98,000 1,013,273 10.71
2018-07-31 2018-07-27 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -63,000 0 -100.00
2018-07-31 2018-07-27 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -19,688 915,273 -2.11 0.67 -13,191 613,233
2018-07-31 2018-07-27 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 63,000 934,961 7.23
2018-06-19 2018-06-15 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 126,000 126,000
2017-08-15 2017-08-11 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -38,465 871,961 -4.22 0.97 -37,311 845,802
2017-08-15 2017-08-11 4 INUV Inuvo, Inc.
Common Stock
A - Award 98,000 910,426 12.06
2017-07-31 2017-07-27 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -31,500 63,000 -33.33
2017-07-31 2017-07-27 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -13,939 812,426 -1.69 1.10 -15,333 893,669
2017-07-31 2017-07-27 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 31,500 826,365 3.96
2016-12-13 2016-12-09 4 INUV Inuvo, Inc.
Common Stock
J - Other 12,217 794,865 1.56
2016-11-16 2016-11-15 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 100 782,648 0.01 1.25 125 978,232
2016-11-16 2016-11-14 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 100 782,548 0.01 1.24 124 974,116
2016-11-16 2016-11-14 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 100 782,448 0.01 1.29 129 1,009,201
2016-11-16 2016-11-11 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 100 782,348 0.01 1.21 121 950,396
2016-11-04 2016-11-02 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 5,000 782,248 0.64 1.10 5,500 860,473
2016-10-11 2016-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -90,001 0 -100.00
2016-10-11 2016-10-06 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -39,826 777,248 -4.87 1.30 -51,774 1,010,422
2016-10-11 2016-10-06 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 90,001 817,074 12.38
2016-08-10 2016-08-08 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -38,466 727,073 -5.02 1.23 -47,313 894,300
2016-08-10 2016-08-08 4 INUV Inuvo, Inc.
Common Stock
A - Award 98,000 765,539 14.68
2016-07-29 2016-07-27 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -31,500 94,500 -25.00
2016-07-29 2016-07-27 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -12,363 667,539 -1.82 1.60 -19,781 1,068,062
2016-07-29 2016-07-27 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 31,500 679,902 4.86
2015-10-08 2015-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -90,000 90,001 -50.00
2015-10-08 2015-10-06 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -30,825 648,402 -4.54 2.83 -87,235 1,834,978
2015-10-08 2015-10-06 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 90,000 679,227 15.27
2015-08-10 2015-08-06 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 5,000 589,227 0.86 2.61 13,050 1,537,882
2015-07-29 2015-07-27 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 126,000 126,000
2015-01-23 2015-01-21 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -86,225 584,227 -12.86 1.13 -97,434 660,177
2015-01-23 2015-01-21 4 INUV Inuvo, Inc.
Common Stock
A - Award 239,617 670,452 55.62
2014-10-08 2014-10-06 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -89,999 180,001 -33.33
2014-10-08 2014-10-06 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -30,915 430,835 -6.70 1.35 -41,735 581,627
2014-10-08 2014-10-06 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 89,999 461,750 24.21
2014-06-10 2014-06-09 4 INUV Inuvo, Inc.
Common Stock
P - Purchase 10,000 371,751 2.76 0.81 8,100 301,118
2014-02-04 2014-02-01 4 INUV Inuvo, Inc.
Restricted Stock Unit
M - Exercise -50,000 0 -100.00
2014-02-04 2014-02-01 4 INUV Inuvo, Inc.
Common Stock
F - Taxes -19,825 361,751 -5.20 1.26 -24,980 455,806
2014-02-04 2014-02-01 4 INUV Inuvo, Inc.
Common Stock
M - Exercise 50,000 381,576 15.08
2014-02-04 2013-07-31 4 INUV Inuvo, Inc.
Restricted Stock Unit
A - Award 50,000 50,000
2013-10-08 2013-10-06 4 INUV INUVO, INC.
Restricted Stock Unit
A - Award 270,000 270,000
2013-08-13 2013-08-12 4 INUV INUVO, INC.
Common Stock
P - Purchase 4,000 331,576 1.22 0.96 3,840 318,313
2012-05-31 2012-05-30 4 INUV INUVO, INC.
Common Stock
A - Award 500 327,576 0.15 0.76 380 248,958
2012-05-31 2012-05-30 4 INUV INUVO, INC.
Common Stock
A - Award 500 327,076 0.15 0.67 335 219,141
2012-05-31 2012-05-30 4 INUV INUVO, INC.
Common Stock
A - Award 500 326,576 0.15 0.68 340 222,072
2012-04-24 2012-03-01 4/A INUV INUVO, INC.
Common Stock
F - Taxes -94,488 326,076 -22.47 0.90 -85,039 293,468
2012-04-24 2012-03-01 4/A INUV INUVO, INC.
Common Stock
A - Award 337,449 420,564 406.00 0.90 303,704 378,508
2012-03-05 2012-03-01 4 INUV INUVO, INC.
Common Stock
F - Taxes -94,488 406,076 -18.88 0.90 -85,039 365,468
2012-03-05 2012-03-01 4 INUV INUVO, INC.
Common Stock
A - Award 337,449 420,564 406.00 0.90 303,704 378,508
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)