MediaAlpha, Inc.
US ˙ NYSE ˙ US58450V1044

Introduction

This page provides a comprehensive analysis of the known insider trading history of Steven Yi. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Steven Yi has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:MAX / MediaAlpha, Inc. See Remarks, Director 2,981,036
US:WTM / White Mountains Insurance Group, Ltd. Director 525
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Steven Yi. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases MAX / MediaAlpha, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in MAX / MediaAlpha, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Sales MAX / MediaAlpha, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in MAX / MediaAlpha, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2021-05-28 MAX Yi Steven 33,657 40.6391 33,657 40.6391 1,367,790 361 9.6400 -1,043,337 -76.28
2021-05-28 MAX Yi Steven 8,014 41.4512 8,014 41.4512 332,190
2021-05-27 MAX Yi Steven 26,717 40.3855 26,717 40.3855 1,078,979
2021-05-26 MAX Yi Steven 14,427 40.5018 14,427 40.5018 584,319
2021-05-24 MAX Yi Steven 800 40.0150 800 40.0150 32,012
2021-03-23 MAX Yi Steven 643,844 44.6200 643,844 44.6200 28,728,319
2021-03-23 MAX Yi Steven 198,024 44.6200 198,024 44.6200 8,835,831
2020-10-30 MAX Yi Steven 1,464 1,464
2020-10-30 MAX Yi Steven 144,646 144,646
2020-10-30 MAX Yi Steven 699,904 699,904
2020-10-30 MAX Yi Steven 1,464 1,464
2020-10-30 MAX Yi Steven 144,646 144,646
2020-10-30 MAX Yi Steven 699,904 699,904

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Purchases WTM / White Mountains Insurance Group, Ltd. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in MAX / MediaAlpha, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

WTM / White Mountains Insurance Group, Ltd. Insider Trades
Insider Sales WTM / White Mountains Insurance Group, Ltd. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in MAX / MediaAlpha, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

WTM / White Mountains Insurance Group, Ltd. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Steven Yi as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-08-18 2025-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 2,981,036 0.62
2025-05-23 2025-05-22 4 WTM WHITE MOUNTAINS INSURANCE GROUP LTD
Common Shares
A - Award 150 525 40.00
2025-05-16 2025-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,293 2,962,742 0.62
2025-03-18 2025-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 26,249 2,944,449 0.90
2025-03-18 2025-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 606,800 2,918,200 26.25
2025-02-18 2025-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 2,311,400 0.80
2024-11-18 2024-11-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 2,293,106 0.80
2024-11-01 2024-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -72,000 2,312,162 -3.02 20.66 -1,487,750 47,776,666
2024-08-15 2024-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 2,384,162 0.77
2024-05-24 2024-05-23 4 WTM WHITE MOUNTAINS INSURANCE GROUP LTD
Common Shares
A - Award 165 375 78.57
2024-05-20 2024-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,293 2,365,868 0.78
2024-03-19 2024-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 43,750 2,347,575 1.90
2024-03-19 2024-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 291,400 2,303,825 14.48
2024-03-19 2024-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 6,400 2,012,425 0.32
2024-02-16 2024-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 2,006,025 0.92
2023-12-18 2023-12-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 12,150 1,987,731 0.62
2023-11-16 2023-11-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 1,975,581 0.93
2023-10-31 2023-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,154 1,957,287 8.49
2023-09-18 2023-09-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 14,100 1,804,133 0.79
2023-08-17 2023-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 1,790,033 1.03
2023-08-01 2023-07-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,147 1,771,739 9.46
2023-05-26 3 WTM WHITE MOUNTAINS INSURANCE GROUP LTD
Common Shares
30
2023-05-26 2023-05-25 4 WTM WHITE MOUNTAINS INSURANCE GROUP LTD
Common Shares
A - Award 180 210 600.00
2023-05-17 2023-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,293 1,618,592 1.14
2023-05-02 2023-04-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 1,600,299 10.58
2023-03-17 2023-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 37,350 1,447,153 2.65
2023-03-17 2023-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 373,250 1,409,803 36.01
2023-02-27 2023-02-27 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -30,698 1,036,553 -2.88 15.71 -482,302 16,285,491
2023-02-27 2023-02-24 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -50,000 1,067,251 -4.48 16.34 -817,015 17,439,202
2023-02-23 2023-02-21 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -1,402 1,117,251 -0.13 15.07 -21,126 16,835,297
2023-02-17 2023-02-16 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -400 1,118,653 -0.04 15.00 -6,000 16,779,795
2023-02-17 2023-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 1,119,053 1.66
2023-01-31 2023-01-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,147 1,100,759 16.16
2022-11-17 2022-11-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 947,612 1.97
2022-11-01 2022-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 929,318 19.73
2022-08-17 2022-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,294 776,172 2.41
2022-08-02 2022-07-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,147 757,878 25.32
2022-05-17 2022-05-15 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -18,293 274,407 -6.25
2022-05-17 2022-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 18,293 604,731 3.12
2022-05-02 2022-04-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,146 918,887 -14.29
2022-05-02 2022-04-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 586,438 35.34
2022-04-27 2022-04-15 4 MAX MediaAlpha, Inc.
Performance Restricted Stock Units
A - Award 60,150 60,150
2022-03-24 2022-03-22 4 MAX MediaAlpha, Inc.
Restricted Stock Units
A - Award 292,700 292,700
2022-03-24 2022-03-22 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -32,200 0 -100.00
2022-03-24 2022-03-22 4 MAX MediaAlpha, Inc.
Restricted Stock Units
A - Award 32,200 32,200
2022-03-24 2022-03-22 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 32,200 433,292 8.03
2022-02-14 2022-01-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,147 1,072,033 -12.50
2022-02-14 2022-01-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,147 401,092 61.77
2021-11-03 2021-11-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -12,612 247,945 -4.84 16.16 -203,800 4,006,593
2021-11-03 2021-11-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -73,570 260,557 -22.02 15.48 -1,138,525 4,032,224
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,146 1,225,180 -11.11
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 334,127 84.62
2021-08-06 2021-08-06 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -9,004 180,981 -4.74 29.41 -264,764 5,321,783
2021-08-06 2021-08-05 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,449 189,985 -2.79 30.28 -165,016 5,753,449
2021-08-06 2021-08-05 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -10,102 195,434 -4.91 29.84 -301,412 5,831,145
2021-08-06 2021-08-04 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,321 205,536 -2.06 30.30 -130,914 6,227,145
2021-08-06 2021-08-04 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -10,529 209,857 -4.78 29.72 -312,912 6,236,761
2021-08-03 2021-08-03 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -3,002 220,386 -1.34 31.93 -95,855 7,036,991
2021-08-03 2021-08-03 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -19,844 223,388 -8.16 30.99 -614,956 6,922,682
2021-08-03 2021-08-03 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -8,465 243,232 -3.36 30.07 -254,506 7,312,940
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,494 251,697 -1.75 33.37 -149,946 8,398,072
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -8,167 256,191 -3.09 32.73 -267,302 8,385,003
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,147 1,378,326 -10.00
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,147 264,358 137.71
2021-07-16 2021-07-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -6,466 111,211 -5.49 32.38 -209,367 3,600,979
2021-07-16 2021-07-14 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -100 117,677 -0.08 33.11 -3,311 3,896,285
2021-07-16 2021-07-14 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -14,900 117,777 -11.23 32.49 -484,095 3,826,528
2021-07-09 2021-07-09 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -3,500 132,677 -2.57 36.96 -129,345 4,903,158
2021-07-09 2021-07-09 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -11,110 136,177 -7.54 36.62 -406,848 4,986,802
2021-07-09 2021-07-09 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -8,341 147,287 -5.36 34.97 -291,666 5,150,288
2021-07-09 2021-07-08 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,049 155,628 -3.14 37.35 -188,594 5,813,142
2021-07-09 2021-07-08 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -2,000 160,677 -1.23 36.35 -72,694 5,840,159
2021-07-09 2021-07-07 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -1,768 162,677 -1.08 37.96 -67,120 6,175,837
2021-07-09 2021-07-07 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -13,232 164,445 -7.45 36.89 -488,085 6,065,833
2021-07-02 2021-07-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -1,742 177,677 -0.97 41.26 -71,875 7,330,953
2021-07-02 2021-07-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -3,929 179,419 -2.14 40.58 -159,423 7,280,123
2021-07-02 2021-07-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -9,329 183,348 -4.84 39.46 -368,130 7,235,059
2021-07-02 2021-07-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -6,555 192,677 -3.29 41.89 -274,605 8,071,721
2021-07-02 2021-07-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -10,546 199,232 -5.03 41.02 -432,572 8,172,018
2021-07-02 2021-06-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,235 209,778 -2.43 43.24 -226,343 9,070,046
2021-07-02 2021-06-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -7,664 215,013 -3.44 42.53 -325,941 9,144,266
2021-05-28 2021-05-28 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -8,014 222,677 -3.47 41.45 -332,190 9,230,229
2021-05-28 2021-05-28 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -33,657 230,691 -12.73 40.64 -1,367,790 9,375,075
2021-05-28 2021-05-27 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -26,717 264,348 -9.18 40.39 -1,078,979 10,675,826
2021-05-26 2021-05-26 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -14,427 291,065 -4.72 40.50 -584,319 11,788,656
2021-05-26 2021-05-24 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -800 305,492 -0.26 40.02 -32,012 12,224,262
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,146 1,531,473 -9.09
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 306,292 100.00
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -198,024 0 -100.00
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -643,844 3,923,885 -14.10
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -198,024 0 -100.00 44.62 -8,835,831
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 198,024 198,024
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -643,844 0 -100.00 44.62 -28,728,319
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 643,844 643,844
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -153,146 1,684,619 -8.33
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 153,146 153,146
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
RESTRICTED STOCK UNITS
A - Award 1,837,765 1,837,765
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B-1 UNITS OF QL HOLDINGS LLC
S - Sale -699,904 198,024 -77.95
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B-1 UNITS OF QL HOLDINGS LLC
S - Sale -144,646 4,567,729 -3.07
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B-1 UNITS OF QL HOLDINGS LLC
S - Sale -1,464 46,166 -3.07
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
S - Sale -699,904 198,024 -77.95
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
S - Sale -144,646 4,567,729 -3.07
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
S - Sale -1,464 46,166 -3.07
2020-10-28 3 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
47,630
2020-10-28 3 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
4,712,375
2020-10-28 3 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
897,928
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)