Introduction

This page provides a comprehensive analysis of the known insider trading history of Geoff E Tanner. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Geoff E Tanner has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:SMPL / The Simply Good Foods Company President and CEO, Director 98,190
US:SJM / The J. M. Smucker Company Chief Commercial & Marketing 9,745
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Geoff E Tanner. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Geoff E Tanner as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-07-23 2025-07-23 4 SMPL Simply Good Foods Co
Common Stock
P - Purchase 6,050 98,190 6.57 33.11 200,297 3,250,776
2025-04-11 2025-04-10 4 SMPL Simply Good Foods Co
Common Stock
F - Taxes -1,916 92,140 -2.04 36.27 -69,493 3,341,918
2024-11-12 2024-11-08 4 SMPL Simply Good Foods Co
Common Stock
F - Taxes -2,863 94,056 -2.95 36.23 -103,726 3,407,649
2024-11-12 2024-11-08 4 SMPL Simply Good Foods Co
Common Stock
A - Award 35,190 96,919 57.01
2024-04-11 2024-04-10 4 SMPL Simply Good Foods Co
Common Stock
F - Taxes -1,916 61,729 -3.01 32.40 -62,078 2,000,020
2023-11-13 2023-11-08 4 SMPL Simply Good Foods Co
Common Stock
A - Award 29,883 63,645 88.51
2023-07-05 2023-07-03 4 SMPL Simply Good Foods Co
Common Stock
P - Purchase 6,850 33,762 25.45 36.61 250,758 1,235,926
2023-04-11 2023-04-10 4 SMPL Simply Good Foods Co
Common Stock
A - Award 20,000 26,912 289.35
2023-04-10 2023-04-10 4 SMPL Simply Good Foods Co
Common Stock
P - Purchase 6,912 6,912 36.17 249,978 249,978
2022-08-29 2022-08-25 4 SJM J M SMUCKER Co
Common Shares
S - Sale -7,161 9,745 -42.36 143.65 -1,028,678 1,399,869
2022-08-29 2022-08-25 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 1,794 16,906 11.87 103.20 185,141 1,744,699
2022-08-29 2022-08-25 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 3,632 15,112 31.64 108.90 395,525 1,645,697
2022-06-28 2022-06-15 4/A SJM J M SMUCKER Co
Common Shares
F - Taxes -238 11,398 -2.05 125.82 -29,945 1,434,096
2022-06-17 2022-06-15 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -238 11,316 -2.06 125.82 -29,945 1,423,779
2022-06-17 2022-06-15 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -258 11,554 -2.18 125.82 -32,462 1,453,724
2022-06-17 2022-06-15 4 SJM J M SMUCKER Co
Common Shares
A - Award 823 11,812 7.49
2022-06-17 2022-06-15 4 SJM J M SMUCKER Co
Common Shares
A - Award 894 10,989 8.86
2022-06-17 2022-06-15 4 SJM J M SMUCKER Co
Common Shares
A - Award 1,130 10,095 12.60
2022-06-16 2022-06-14 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -1,654 7,545 -17.98 126.19 -208,718 952,104
2022-06-16 2022-06-14 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -343 9,199 -3.59 126.19 -43,283 1,160,822
2022-06-16 2022-06-14 4/A SJM J M SMUCKER Co
Common Shares
F - Taxes -478 8,965 -5.06 126.19 -60,319 1,131,293
2022-06-16 2022-06-14 4/A SJM J M SMUCKER Co
Common Shares
F - Taxes -99 9,443 -1.04 126.19 -12,493 1,191,612
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Option Common Shares
M - Exercise -3,633 7,263 -33.34 108.90 -395,634 790,941
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Option Common Shares
M - Exercise -1,795 3,587 -33.35
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Option Common Shares
M - Exercise -2,451 1,225 -66.68 123.68 -303,140 151,508
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Common Shares
S - Sale -10,039 9,542 -51.27 138.23 -1,387,691 1,318,991
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 3,633 19,581 22.78 108.90 395,634 2,132,371
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 1,795 15,948 12.68 103.20 185,244 1,645,834
2021-12-20 2021-12-17 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 2,451 14,153 20.95 123.68 303,140 1,750,443
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Option Common Shares
M - Exercise -3,633 7,263 -33.34 108.90 -395,634 790,941
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Option Common Shares
M - Exercise -1,795 3,587 -33.35 103.20 -185,244 370,178
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Option Common Shares
M - Exercise -2,451 1,225 -66.68 123.68 -303,140 151,508
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Common Shares
S - Sale -10,039 9,542 -51.27 138.23 -1,387,691 1,318,991
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Common Shares
M - Exercise 3,633 19,581 22.78 108.90 395,634 2,132,371
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Common Shares
M - Exercise 1,795 15,948 12.68 103.20 185,244 1,645,834
2021-12-20 2021-12-17 4/A SJM J M SMUCKER Co
Common Shares
M - Exercise 2,451 14,153 20.95 123.68 303,140 1,750,443
2021-06-21 2021-06-15 4/A SJM J M SMUCKER Co
Option Common Shares
A - Award 8,192 8,192
2021-06-21 2021-06-15 4/A SJM J M SMUCKER Co
Common Shares
F - Taxes -376 11,702 -3.11 135.53 -50,959 1,585,972
2021-06-17 2021-06-15 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -376 11,702 -3.11 135.53 -50,959 1,585,972
2021-06-09 2021-06-07 4 SJM J M SMUCKER Co
Option Common Shares
M - Exercise -5,000 0 -100.00
2021-06-09 2021-06-07 4 SJM J M SMUCKER Co
Option Common Shares
M - Exercise -10,000 0 -100.00
2021-06-09 2021-06-07 4 SJM J M SMUCKER Co
Common Shares
S - Sale -15,000 12,078 -55.40 139.83 -2,097,450 1,688,867
2021-06-09 2021-06-07 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 5,000 27,078 22.65 111.41 557,050 3,016,760
2021-06-09 2021-06-07 4 SJM J M SMUCKER Co
Common Shares
M - Exercise 10,000 22,078 82.80 111.41 1,114,100 2,459,710
2021-03-17 2021-03-16 4 SJM J M SMUCKER Co
Common Shares
S - Sale -1,200 12,078 -9.04 122.53 -147,036 1,479,917
2020-06-19 2020-06-17 4 SJM J M SMUCKER Co
Option Common Shares
A - Award 10,896 10,896
2020-06-10 2020-06-08 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -512 13,278 -3.71 108.87 -55,741 1,445,576
2020-01-02 2019-12-30 4 SJM J M SMUCKER Co
Option Common Shares
A - Award 5,382 5,382
2019-12-13 2019-12-11 4 SJM J M SMUCKER Co
Common Shares
F - Taxes -273 13,790 -1.94 105.02 -28,670 1,448,226
2019-08-29 2019-08-29 4 SJM J M SMUCKER Co
Common Shares
P - Purchase 1,000 14,063 7.66 103.42 103,420 1,454,395
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
26,458
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
13,727
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
26,458
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
13,727
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
26,458
2019-08-21 3 SJM J M SMUCKER Co
Common Shares
13,727
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)