Steeneck Craig D. - Insider Trading Tracker

Freshpet, Inc.

US ˙ NasdaqGM ˙ US3580391056

Introduction

This page provides a comprehensive analysis of the known insider trading history of Steeneck Craig D.. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

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Companies with Reported Insider Positions

The SEC filings indicate Steeneck Craig D. has reported holdings or trades in the following companies:

Security	Title	Latest Reported Holdings
US:UTZ / Utz Brands, Inc.	Director	295,073
US:FRPT / Freshpet, Inc.	Director	33,911
US:TWNK / Hostess Brands Inc - Class A	Director	0
US:PF / Pinnacle Foods, Inc.	EVP, CFO	0

How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Steeneck Craig D.. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases FRPT / Freshpet, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in FRPT / Freshpet, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date	Ticker	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Max	Price at Max	Max Profit ($)	Max Return (%)
2025-02-24	FRPT	Steeneck Craig D.	2,000	106.2800	2,000	106.2800	212,560	0	107.5800	2,600	1.22
2021-02-26	FRPT	Steeneck Craig D.	2,500	143.0000	2,500	143.0000	357,500
2020-02-26	FRPT	Steeneck Craig D.	7,500	66.0000	7,500	66.0000	495,000
2014-11-13	FRPT	Steeneck Craig D.	16,667	15.0000	16,667	15.0000	250,005

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Sales FRPT / Freshpet, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in FRPT / Freshpet, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date	Ticker	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Min	Price at Min	Max Loss Avoided ($)	Max Loss Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Purchases UTZ / Utz Brands, Inc. - Short Term Profit Analysis

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date	Ticker	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Max	Price at Max	Max Profit ($)	Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Sales UTZ / Utz Brands, Inc. - Short Term Loss Analysis

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date	Ticker	Insider	Reported Shares	Reported Price	Adjusted Shares	Adjusted Price	Cost Basis	Days to Min	Price at Min	Max Loss Avoided ($)	Max Loss Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

Insider Trading History

This table shows the complete list of insider trades made by Steeneck Craig D. as disclosed to the Securities Exchange Commission (SEC).

File Date	Tran Date	Form	Ticker	Security	Code	10b5-1	Shares	Remaining Shares	Percent Change	Share Price	Tran Value	Remaining Value
2025-04-25	2025-04-24	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		9,673	295,073	3.39
2025-03-13	2025-03-11	4	FRPT	Freshpet, Inc. Common Stock	A - Award		1,432	33,911	4.41
2025-02-26	2025-02-24	4	FRPT	Freshpet, Inc. Common Stock	P - Purchase		2,000	32,479	6.56	106.28	212,560	3,451,868
2024-04-26	2024-04-24	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		7,420	285,400	2.67
2024-04-26	2024-04-24	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		270	277,980	0.10
2024-03-20	2024-03-15	4	FRPT	Freshpet, Inc. Common Stock	A - Award		1,095	30,479	3.73
2023-11-07	2023-11-07	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	D - Sale to Issuer		-48,258	0	-100.00
2023-11-06	2023-11-02	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	G - Gift		-17,600	48,258	-26.72
2023-06-08	2023-06-06	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		5,210	65,858	8.59
2023-05-08	2023-05-04	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		6,746	277,710	2.49
2023-03-15	2023-03-13	4	FRPT	Freshpet, Inc. Common Stock	A - Award		2,113	29,384	7.75
2022-06-10	2022-06-08	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		4,900	60,648	8.79
2022-05-09	2022-05-05	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		8,369	270,964	3.19	14.47	121,099	3,920,849
2022-03-16	2022-03-14	4	FRPT	Freshpet, Inc. Common Stock	A - Award		1,422	27,271	5.50
2021-07-02	2021-06-30	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		6,455	55,748	13.10
2021-05-07	2021-05-05	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		4,392	262,595	1.70
2021-03-22	2021-03-12	4	FRPT	Freshpet, Inc. Common Stock	A - Award		765	25,849	3.05
2021-03-05	2021-02-26	4	FRPT	Freshpet, Inc. Common Stock	P - Purchase		2,500	25,084	11.07	143.00	357,500	3,587,012
2021-01-15	2021-01-12	4	UTZ	Utz Brands, Inc. Warrants to purchase Class A Common Stock	X - Other		-50,000	0	-100.00
2021-01-15	2021-01-12	4	UTZ	Utz Brands, Inc. Class A Common Stock	X - Other		50,000	258,203	24.02	11.50	575,000	2,969,334
2020-11-03	2020-11-02	4	UTZ	Utz Brands, Inc. Class A Common Stock	A - Award		5,703	208,203	2.82
2020-09-01	2020-08-28	4	UTZ	Utz Brands, Inc. Warrants to purchase Class A common stock	A - Award		50,000	50,000
2020-09-01	2020-08-28	4	UTZ	Utz Brands, Inc. Class B ordinary shares	J - Other		-52,500	0	-100.00
2020-09-01	2020-08-28	4	UTZ	Utz Brands, Inc. Class A common stock	A - Award		150,000	202,500	285.71	10.00	1,500,000	2,025,000
2020-09-01	2020-08-28	4	UTZ	Utz Brands, Inc. Class A common stock	J - Other		52,500	52,500
2020-06-08	2020-06-04	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		8,000	49,293	19.37
2020-04-03	2020-04-01	4	FRPT	Freshpet, Inc. Common Stock	A - Award		1,096	22,584	5.10
2020-02-28	2020-02-26	4	FRPT	Freshpet, Inc. Common Stock	P - Purchase		7,500	21,488	53.62	66.00	495,000	1,418,208
2020-01-14	2019-12-04	5	FRPT	Freshpet, Inc. Common Stock	G - Gift		-16,667	13,988	-54.37
2019-06-03	2019-05-30	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		7,084	41,293	20.71
2019-04-16	2019-04-01	4	FRPT	Freshpet, Inc. Common Stock	A - Award		1,655	30,655	5.71
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Performance Rights	D - Sale to Issuer		-11,613	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Performance Rights	D - Sale to Issuer		-39,596	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Performance Rights	A - Award		20,940	39,596	112.24
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Employee Stock Options (Right to Buy)	D - Sale to Issuer		-55,726	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Employee Stock Options (Right to Buy)	D - Sale to Issuer		-43,469	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Employee Stock Options (Right to Buy)	D - Sale to Issuer		-55,707	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Employee Stock Options (Right to Buy)	D - Sale to Issuer		-41,458	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Employee Stock Options (Right to Buy)	D - Sale to Issuer		-56,430	0	-100.00
2018-10-26	2018-10-26	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	D - Sale to Issuer		-189,061	0	-100.00
2018-09-14	2018-09-12	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	J - Other		-7,500	189,061	-3.82
2018-06-11	2018-06-07	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		7,127	34,209	26.32
2018-04-20	2018-03-30	4	FRPT	Freshpet, Inc. Common Stock	A - Award		2,280	29,000	8.53
2018-04-05	2018-04-03	4	PF	PINNACLE FOODS INC. Performance Shares	M - Exercise		-18,655	0	-100.00
2018-04-05	2018-04-03	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	F - Taxes		-6,410	196,561	-3.16	54.10	-346,781	10,633,950
2018-04-05	2018-04-03	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		18,655	202,971	10.12
2018-04-03	2018-04-01	4	PF	PINNACLE FOODS INC. Performance Rights	A - Award		9,297	9,297
2018-04-03	2018-04-01	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	A - Award		55,726	55,726
2018-03-07	2018-03-05	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	P - Purchase		13,000	27,082	92.32	14.09	183,170	381,585
2017-11-28	2017-11-24	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		3,799	14,082	36.94
2017-11-17	2017-11-15	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	J - Other		-9,000	184,316	-4.66
2017-08-07	2017-08-07	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	M - Exercise		-22,047	0	-100.00
2017-08-07	2017-08-07	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	S - Sale		-22,047	193,316	-10.24	59.53	-1,312,454	11,508,063
2017-08-07	2017-08-07	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		22,047	215,363	11.40	20.00	440,940	4,307,260
2017-08-07	2017-08-03	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	M - Exercise		-11,048	22,047	-33.38
2017-08-07	2017-08-03	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	S - Sale		-11,048	193,316	-5.41	59.76	-660,225	11,552,506
2017-08-07	2017-08-03	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		11,048	204,364	5.71	20.00	220,960	4,087,280
2017-04-07	2017-05-05	4	PF	PINNACLE FOODS INC. Performance Shares	M - Exercise		-33,858	0	-100.00
2017-04-07	2017-04-05	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	F - Taxes		-17,556	193,316	-8.33	57.87	-1,015,966	11,187,197
2017-04-07	2017-04-05	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		33,858	210,872	19.13
2017-04-05	2017-04-03	4	FRPT	Freshpet, Inc. Common Stock	A - Award		3,409	26,720	14.62
2017-04-04	2017-04-01	4	PF	PINNACLE FOODS INC. Performance Rights	A - Award		9,359	9,359
2017-04-04	2017-04-01	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	A - Award		43,469	43,469
2017-03-08	2017-03-07	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	M - Exercise		-50,745	33,095	-60.53
2017-03-08	2017-03-07	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	S - Sale		-50,745	177,014	-22.28	58.00	-2,943,002	10,266,086
2017-03-08	2017-03-07	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		50,745	227,759	28.67	20.00	1,014,900	4,555,180
2017-03-01	2017-02-27	4	PF	PINNACLE FOODS INC. Stock Option (Right to Buy)	M - Exercise		-100,000	83,840	-54.40
2017-03-01	2017-02-27	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	S - Sale		-100,000	177,014	-36.10	56.59	-5,658,880	10,017,010
2017-03-01	2017-02-27	4	PF	PINNACLE FOODS INC. Common Stock, par value $0.01	M - Exercise		100,000	277,014	56.49	20.00	2,000,000	5,540,280
2017-01-27	2017-01-25	4	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share	A - Award		5,683	10,283	123.54
2016-11-14		3	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share				9,200
2016-11-14		3	TWNK	Hostess Brands, Inc. Class A Common Stock, par value $0.0001 per share				9,200
2016-11-09	2016-11-08	4	PF	Pinnacle Foods Inc. Stock Option (Right to Buy)	M - Exercise		-25,000	183,840	-11.97
2016-11-09	2016-11-08	4	PF	Pinnacle Foods Inc. Common Stock, par value $0.01	S - Sale		-25,000	177,014	-12.38	52.24	-1,306,068	9,247,689
2016-11-09	2016-11-08	4	PF	Pinnacle Foods Inc. Common Stock, par value $0.01	M - Exercise		25,000	202,014	14.12	20.00	500,000	4,040,280
2016-06-10	2016-06-08	4	PF	Pinnacle Foods Inc. Common Stock, par value $0.01	S - Sale		-20,683	177,014	-10.46	43.58	-901,324	7,713,916
2016-05-19	2016-05-17	4	FRPT	Freshpet, Inc. Common Stock	A - Award		4,144	23,311	21.62
2016-04-05	2016-04-01	4	PF	Pinnacle Foods Inc. Performance Rights	A - Award		11,613	11,613
2016-04-05	2016-04-01	4	PF	Pinnacle Foods Inc. Stock Option (Right to Buy)	A - Award		55,707	55,707
2016-03-01	2016-02-29	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale		-40,000	197,697	-16.83	43.28	-1,731,352	8,557,077
2015-04-24	2014-11-13	4	FRPT	Freshpet, Inc. Common Stock	P - Purchase		16,667	19,167	666.68	15.00	250,005	287,505
2015-04-03	2015-04-01	4	PF	Pinnacle Foods Inc. Performance Rights	A - Award		12,437	12,437
2015-04-03	2015-04-01	4	PF	Pinnacle Foods Inc. Stock Option (Right to Buy)	A - Award		41,458	41,458
2015-04-03	2014-04-01	4	PF	Pinnacle Foods Inc. Performance Rights	A - Award		16,929	16,929
2015-02-03	2015-02-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-30,000	237,697	-11.21	35.86	-1,075,818	8,523,957
2015-01-14	2015-01-12	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-30,000	267,697	-10.08	35.01	-1,050,417	9,373,116
2014-12-18	2014-12-16	4	FRPT	Freshpet, Inc. Common Stock	A - Award		2,500	2,500
2014-09-03	2014-09-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	297,697	-3.25	32.39	-323,947	9,643,805
2014-08-04	2014-08-01	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	307,697	-3.15	30.19	-301,900	9,289,372
2014-07-02	2014-07-01	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	317,697	-3.05	32.78	-327,800	10,414,108
2014-06-03	2014-06-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	327,697	-2.96	31.62	-316,200	10,361,779
2014-05-02	2014-05-01	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	337,697	-2.88	30.23	-302,300	10,208,580
2014-04-03	2014-04-01	4	PF	Pinnacle Foods Inc. Employee Stock Option (Right to Buy)	A - Award		56,430	56,430
2014-04-02	2014-04-01	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	347,697	-2.80	29.48	-294,800	10,250,108
2014-03-04	2013-03-03	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	357,697	-2.72	28.08	-280,800	10,044,132
2014-02-04	2013-01-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	367,697	-2.65	26.90	-269,000	9,891,049
2014-01-06	2013-01-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	377,697	-2.58	27.50	-275,000	10,386,668
2013-12-04	2013-12-02	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	387,697	-2.51	27.22	-272,200	10,553,112
2013-11-05	2013-11-01	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	397,697	-2.45	27.17	-271,700	10,805,427
2013-10-08	2013-10-04	4	PF	Pinnacle Foods Inc. Common Stock	S - Sale	X	-10,000	407,697	-2.39	25.81	-258,111	10,523,108
2013-03-29	2013-03-27	4	PF	Pinnacle Foods Inc. Stock option (right to purchase)	A - Award		208,840	208,840
2013-03-27		3	PF	Pinnacle Foods Inc. Common Stock				417,697

Open market or private purchase of non-derivative or derivative security

Open market or private sale of non-derivative or derivative security

Grant, award, or other acquisition of securities from the company (such as an option)

Conversion of derivative

Sale or transfer of securities back to the company

Payment of exercise price or tax liability using portion of securities received from the company

Gift of securities by or to the insider

Equity swaps and similar hedging transactions

Exercise or conversion of derivative security received from the company (such as an option)

A transaction voluntarily reported on Form 4

Other (accompanied by a footnote describing the transaction)