Lakeland Financial Corporation
US ˙ NasdaqGS ˙ US5116561003

Introduction

This page provides a comprehensive analysis of the known insider trading history of Steven D Ross. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Steven D Ross has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:LKFN / Lakeland Financial Corporation Director 27,651
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Steven D Ross. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases LKFN / Lakeland Financial Corporation - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in LKFN / Lakeland Financial Corporation. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2012-11-08 LKFN ROSS STEVEN D 400 24.9400 600 16.6267 9,976 365 24.32 4,616 46.27
2012-11-08 LKFN ROSS STEVEN D 100 24.9600 150 16.6400 2,496
2012-11-08 LKFN ROSS STEVEN D 220 25.0000 330 16.6667 5,500

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

LKFN / Lakeland Financial Corporation Insider Trades
Insider Sales LKFN / Lakeland Financial Corporation - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in LKFN / Lakeland Financial Corporation. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-01-29 LKFN ROSS STEVEN D 1,800 69.9500 1,800 69.9500 125,910 75 51.4500 -33,300 -26.45
2024-03-04 LKFN ROSS STEVEN D 1,300 64.5000 1,300 64.5000 83,850
2023-02-16 LKFN ROSS STEVEN D 1,300 70.0000 1,300 70.0000 91,000
2022-02-08 LKFN ROSS STEVEN D 2,300 82.0000 2,300 82.0000 188,600
2021-05-03 LKFN ROSS STEVEN D 1,000 66.2842 1,000 66.2842 66,284
2020-02-05 LKFN ROSS STEVEN D 1,000 48.0000 1,000 48.0000 48,000
2019-02-20 LKFN ROSS STEVEN D 1,400 47.8740 1,400 47.8740 67,024
2018-05-02 LKFN ROSS STEVEN D 9,320 48.0000 9,320 48.0000 447,360

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

LKFN / Lakeland Financial Corporation Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Steven D Ross as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-07-09 2025-07-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 27,651 2.41
2025-02-12 2025-01-29 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,800 27,001 -6.25 69.95 -125,910 1,888,720
2025-01-15 2025-01-14 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,801 2.31
2024-07-10 2024-07-09 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,151 2.36
2024-03-07 2024-03-04 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,300 27,501 -4.51 64.50 -83,850 1,773,814
2024-01-11 2024-01-09 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,801 2.31
2023-07-12 2023-07-11 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,151 2.36
2023-03-28 2023-02-16 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,300 27,501 -4.51 70.00 -91,000 1,925,070
2023-01-12 2023-01-10 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,801 2.31
2022-07-14 2022-07-12 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,151 2.36
2022-02-09 2022-02-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -2,300 27,501 -7.72 82.00 -188,600 2,255,082
2022-02-07 2021-05-03 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,000 29,151 -3.32 66.28 -66,284 1,932,251
2022-02-07 2019-02-20 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,400 29,151 -4.58 47.87 -67,024 1,395,575
2022-01-13 2022-01-11 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 32,201 2.06
2021-07-15 2021-07-13 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 31,551 2.10
2021-01-13 2021-01-12 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 30,901 2.15
2020-07-15 2020-07-14 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 30,251 2.20
2020-02-06 2020-02-05 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -1,000 29,601 -3.27 48.00 -48,000 1,420,848
2020-01-15 2020-01-14 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 30,601 2.17
2019-07-09 2019-07-09 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 29,951 2.22
2019-01-09 2019-01-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 29,301 2.27
2018-07-11 2018-07-10 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 28,651 2.32
2018-05-02 2018-05-02 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
S - Sale -9,320 28,001 -24.97 48.00 -447,360 1,344,048
2018-02-14 2017-12-31 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
J - Other 152 36,671 0.42 45.84 6,968 1,680,999
2018-01-09 2018-01-09 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 650 37,169 1.78
2017-07-12 2017-07-11 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 844 36,519 2.37
2017-02-13 2016-12-31 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
J - Other 754 34,831 2.21 33.95 25,598 1,182,512
2017-01-11 2017-01-10 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 844 34,921 2.48
2016-07-12 2016-07-12 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 22,718 2.83
2016-02-11 2015-12-31 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
J - Other 469 21,468 2.23 42.48 19,923 911,961
2016-01-14 2016-01-12 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 21,624 2.98
2015-07-15 2015-07-14 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 20,999 3.07
2015-02-11 2014-12-31 5 LKFN LAKELAND FINANCIAL CORP
Common Stock
J - Other 413 19,749 2.14 38.48 15,892 759,942
2015-01-14 2015-01-13 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 19,961 3.23
2014-07-09 2014-07-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 19,336 3.34
2014-02-19 2014-02-11 4 LKFN LAKELAND FINANCIAL CORP
Stock Options (Right to Buy)
M - Exercise -1,000 0 -100.00
2014-02-19 2014-02-11 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
M - Exercise 1,000 18,711 5.65
2014-01-15 2014-01-14 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 16,077 4.04
2013-07-11 2013-07-09 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 15,452 4.22
2013-01-10 2013-01-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 14,827 4.40
2012-11-08 2012-11-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
P - Purchase 220 14,202 1.57 25.00 5,500 355,050
2012-11-08 2012-11-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
P - Purchase 100 13,982 0.72 24.96 2,496 348,991
2012-11-08 2012-11-08 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
P - Purchase 400 13,882 2.97 24.94 9,976 346,217
2012-08-01 2012-07-31 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 13,482 4.86
2012-02-01 2012-01-31 4 LKFN LAKELAND FINANCIAL CORP
Common Stock
A - Award 625 12,857 5.11
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)