Introduction

This page provides a comprehensive analysis of the known insider trading history of Steven E Rendle. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Steven E Rendle has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:BBY / Best Buy Co., Inc. Director 13,723
US:VFC / V.F. Corporation Chairman, President & CEO, Director 353,408
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Steven E Rendle. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Steven E Rendle as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-17 2025-06-13 4 BBY BEST BUY CO INC
Common Stock
A - Award 2,946 13,723 27.34
2024-06-14 2024-06-12 4 BBY BEST BUY CO INC
Common Stock
A - Award 2,258 10,273 28.17
2023-06-16 2023-06-14 4 BBY BEST BUY CO INC
Common Stock
A - Award 2,545 7,661 49.75
2022-06-10 2022-06-09 4 BBY BEST BUY CO INC
Common Stock
A - Award 2,603 4,863 115.18
2022-05-26 2022-05-24 4 VFC V F CORP
FY 2023 Non-qualified Stock Option (Right to Buy)
A - Award 353,408 353,408
2022-05-18 2022-05-16 4 VFC V F CORP
Common Stock
A - Award 12,714 75,199 20.35
2022-02-23 2022-02-18 4 VFC V F CORP
Common Stock
F - Taxes -2,036 62,486 -3.16 59.32 -120,776 3,706,656
2021-06-17 2021-06-16 4 BBY BEST BUY CO INC
Common Stock
A - Award 1,775 2,205 412.79
2021-05-27 2021-05-25 4 VFC V F CORP
FY 2022 Non-qualified Stock Option (Right to Buy)
A - Award 236,849 236,849
2021-05-19 2021-05-17 4 VFC V F CORP
Common Stock
A - Award 12,868 64,369 24.99 85.93 1,105,766 5,531,255
2021-05-19 2021-05-17 4 VFC V F CORP
Common Stock
A - Award 3,217 51,501 6.66 85.93 276,420 4,425,489
2021-03-23 2021-03-20 4 BBY BEST BUY CO INC
Common Stock
A - Award 430 430
2021-02-25 2021-02-23 4 VFC V F CORP
Common Stock
F - Taxes -15,985 48,239 -24.89 80.48 -1,286,473 3,882,291
2021-02-25 2020-12-30 4 VFC V F CORP
Common Stock
G - Gift 98,920 98,920
2021-02-25 2020-12-30 4 VFC V F CORP
Common Stock
G - Gift -98,920 64,224 -60.63
2021-02-25 2020-12-30 4 VFC V F CORP
Common Stock
G - Gift 135,210 135,210
2021-02-25 2020-12-30 4 VFC V F CORP
Common Stock
G - Gift -135,210 163,144 -45.32
2020-05-21 2020-05-19 4 VFC V F CORP
FY 2021 Non-qualified Stock Option (Right to Buy)
A - Award 294,469 294,469
2020-05-13 2020-05-11 4 VFC V F CORP
Common Stock
A - Award 66,368 297,496 28.71 57.04 3,785,640 16,969,149
2020-02-24 2020-02-21 4 VFC V F CORP
Common Stock
F - Taxes -1,945 230,346 -0.84 83.49 -162,388 19,231,546
2019-12-12 2019-12-11 4 VFC V F CORP
2017 Non-qualified Stock Option (Right to Buy)
M - Exercise -155,582 171,901 -47.51
2019-12-12 2019-12-11 4 VFC V F CORP
Common Stock
S - Sale -4,634 232,031 -1.96 91.77 -425,262 21,293,449
2019-12-12 2019-12-11 4 VFC V F CORP
Common Stock
S - Sale -150,948 236,665 -38.94 91.39 -13,795,138 21,628,779
2019-12-12 2019-12-11 4 VFC V F CORP
Common Stock
M - Exercise 155,582 387,613 67.05 49.66 7,726,187 19,248,803
2019-12-12 2019-12-10 4 VFC V F CORP
2017 Non-qualified Stock Option (Right to Buy)
M - Exercise -16,319 327,483 -4.75
2019-12-12 2019-12-10 4 VFC V F CORP
2013 Non-qualified Stock Option (Right to Buy)
M - Exercise -69,982 0 -100.00
2019-12-12 2019-12-10 4 VFC V F CORP
Common Stock
S - Sale -86,301 232,031 -27.11 90.71 -7,828,364 21,047,497
2019-12-12 2019-12-10 4 VFC V F CORP
Common Stock
M - Exercise 16,319 318,332 5.40 49.66 810,400 15,808,316
2019-12-12 2019-12-10 4 VFC V F CORP
Common Stock
M - Exercise 69,982 302,013 30.16 37.60 2,631,659 11,357,124
2019-06-28 2019-05-24 4/A VFC V F CORP
FY 2020 Non-qualified Stock Option (Right to Buy)
A - Award 258,221 258,221
2019-06-03 2019-05-30 4 VFC V F CORP
Common Stock
F - Taxes -20,252 205,903 -8.95 84.33 -1,707,851 17,363,769
2019-05-29 2019-05-24 4 VFC V F CORP
FY 2020 Non-qualified Stock Option (Right to Buy)
A - Award 245,997 245,997
2019-05-14 2019-05-13 4 VFC V F CORP
Common Stock
A - Award 42,765 219,402 24.21
2019-02-19 2019-02-14 4 VFC V F CORP
2012 Non-qualified Stock Option (Right to Buy)
M - Exercise -65,988 0 -100.00
2019-02-19 2019-02-14 4 VFC V F CORP
Common Stock
S - Sale -65,988 170,526 -27.90 85.91 -5,669,029 14,649,880
2019-02-19 2019-02-14 4 VFC V F CORP
Common Stock
M - Exercise 65,988 236,514 38.70 36.40 2,401,963 8,609,106
2018-10-25 2018-09-07 4 VFC V F CORP
Common Stock
G - Gift -10,931 170,275 -6.03
2018-07-16 2018-07-13 4 VFC V F CORP
Common Stock
F - Taxes -2,072 181,031 -1.13 85.24 -176,617 15,431,074
2018-05-21 2018-05-18 4 VFC V F CORP
2011 Non-qualified Stock Option (Right to Buy)
M - Exercise -74,180 0 -100.00
2018-05-21 2018-05-18 4 VFC V F CORP
Common Stock
S - Sale -74,180 182,890 -28.86 80.12 -5,943,079 14,652,580
2018-05-21 2018-05-18 4 VFC V F CORP
Common Stock
M - Exercise 74,180 257,070 40.56 23.89 1,772,160 6,141,397
2018-02-23 2018-02-21 4 VFC V F CORP
2018 Non-qualified Stock Option (Right to Buy)
A - Award 247,271 247,271 74.80 18,495,871 18,495,871
2018-02-23 2018-02-21 4 VFC V F CORP
Common Stock
A - Award 12,617 177,073 7.67
2018-02-14 2018-02-12 4 VFC V F CORP
Common Stock
A - Award 12,825 164,456 8.46
2018-01-04 2017-12-08 5 VFC V F CORP
Common Stock
G - Gift -11,700 112,650 -9.41
2017-10-30 2017-10-26 4 VFC V F CORP
2010 Non-qualified Stock Option (Right to Buy)
M - Exercise -21,504 0 -100.00
2017-10-30 2017-10-26 4 VFC V F CORP
2010 Non-qualified Stock Option (Right to Buy)
M - Exercise -44,100 21,504 -67.22
2017-10-30 2017-10-26 4 VFC V F CORP
Common Stock
S - Sale -21,504 118,135 -15.40 70.57 -1,517,580 8,337,027
2017-10-30 2017-10-26 4 VFC V F CORP
Common Stock
S - Sale -44,100 139,639 -24.00 70.57 -3,112,225 9,854,608
2017-10-30 2017-10-26 4 VFC V F CORP
Common Stock
M - Exercise 21,504 183,739 13.25 18.72 402,555 3,439,595
2017-10-30 2017-10-26 4 VFC V F CORP
Common Stock
M - Exercise 44,100 162,235 37.33 18.72 825,552 3,037,040
2017-02-24 2017-02-22 4 VFC V F CORP
2017 Non-Qualified Stock Option (right to buy)
A - Award 319,304 319,304
2017-02-15 2017-02-13 4 VFC V F CORP
Common Stock
A - Award 5,288 135,882 4.05
2017-02-15 2017-02-10 4/A VFC V F CORP
Common Stock
F - Taxes -28,981 130,594 -18.16 50.20 -1,454,846 6,555,822
2017-02-13 2017-02-10 4 VFC V F CORP
Common Stock
F - Taxes -29,090 130,485 -18.23 50.20 -1,460,318 6,550,350
2016-12-07 2016-08-30 4 VFC V F CORP
Common Stock
G - Gift -2,325 165,691 -1.38
2016-03-03 2016-03-02 4 VFC V F CORP
2008 Non-Qualified Stock Option (right to buy)
M - Exercise -53,800 0 -100.00
2016-03-03 2016-03-02 4 VFC V F CORP
Common Stock
S - Sale -53,800 194,375 -21.68 66.13 -3,557,767 12,853,937
2016-03-03 2016-03-02 4 VFC V F CORP
Common Stock
M - Exercise 53,800 248,175 27.68 19.88 1,069,544 4,933,724
2016-02-25 2016-02-23 4 VFC V F CORP
2016 Non-Qualified Stock Option (right to buy)
A - Award 144,748 144,748
2016-02-25 2016-02-23 4 VFC V F CORP
Common Stock
A - Award 32,632 194,375 20.18
2016-02-17 2016-02-15 4 VFC V F CORP
Common Stock
A - Award 13,323 161,743 8.98
2015-07-29 2015-07-28 4 VFC V F CORP
2015 (July) Non-Qualified Stock Option (right to buy)
A - Award 32,052 32,052
2015-02-25 2015-02-24 4 VFC V F CORP
2007 Non-Qualified Stock Option (right to buy)
M - Exercise -32,400 0 -100.00
2015-02-25 2015-02-24 4 VFC V F CORP
Common Stock
S - Sale -32,400 142,384 -18.54 76.29 -2,471,751 10,862,294
2015-02-25 2015-02-24 4 VFC V F CORP
Common Stock
M - Exercise 32,400 174,784 22.76 19.03 616,572 3,326,144
2015-02-19 2015-02-18 4 VFC V F CORP
2015 Non-Qualified Stock Option (right to buy)
A - Award 63,198 63,198
2015-02-11 2015-02-09 4 VFC V F CORP
Common Stock
A - Award 15,675 142,384 12.37
2014-10-31 2014-10-30 4 VFC V F CORP
Common Stock
S - Sale -22,000 126,424 -14.82 67.44 -1,483,623 8,525,721
2014-07-16 2014-07-14 4 VFC V F CORP
Common Stock
A - Award 4,200 148,169 2.92
2014-03-10 2014-03-06 4 VFC V F CORP
2009 Non-Qualified Stock Option (right to buy)
M - Exercise -66,748 0 -100.00
2014-03-10 2014-03-06 4 VFC V F CORP
Common Stock
S - Sale -66,748 143,452 -31.75 60.02 -4,005,901 8,609,329
2014-03-10 2014-03-06 4 VFC V F CORP
Common Stock
M - Exercise 66,748 210,200 46.53 13.40 894,423 2,816,683
2014-02-21 2014-02-19 4 VFC V F CORP
2014 Non-Qualified Stock Option (right to buy)
A - Award 51,911 51,911
2014-02-11 2014-02-10 4 VFC V F CORP
Common Stock
F - Taxes -31,837 143,452 -18.16 58.30 -1,856,097 8,363,265
2014-02-11 2014-02-10 4 VFC V F CORP
Common Stock
A - Award 15,590 175,289 9.76
2014-01-08 2013-10-28 5 VFC V F CORP
Common Stock
G - Gift -1,533 159,684 -0.95
2013-10-25 2013-10-24 4 VFC V F CORP
Common Stock
S - Sale -1,300 49,526 -2.56 211.44 -274,867 10,471,602
2013-03-06 2013-03-05 4 VFC V F CORP
2006 Non-Qualified Stock Option (right to buy)
M - Exercise -8,600 0 -100.00
2013-03-06 2013-03-05 4 VFC V F CORP
Common Stock
S - Sale -8,600 50,386 -14.58 164.93 -1,418,388 8,310,112
2013-03-06 2013-03-05 4 VFC V F CORP
Common Stock
M - Exercise 8,600 58,986 17.07 56.80 488,480 3,350,408
2013-02-28 2013-02-20 4 VFC V F CORP
2013 Non-Qualified Stock Option (right to buy)
A - Award 16,249 16,249
2013-02-13 2013-02-11 4 VFC V F CORP
Common Stock
A - Award 15,000 50,386 42.39
2013-02-13 2013-02-11 4 VFC V F CORP
Common Stock
A - Award 4,702 35,386 15.32
2012-12-04 2012-11-01 4 VFC V F CORP
Common Stock
G - Gift -640 30,591 -2.05
2012-08-14 2012-08-14 4 VFC V F CORP
Common Stock
S - Sale -1,982 31,078 -6.00 150.79 -298,873 4,686,375
2012-02-22 2012-02-21 4 VFC V F CORP
2012 Non-Qualified Stock Option (right to buy)
A - Award 16,497 16,497
2012-02-15 2012-02-13 4 VFC V F CORP
Common Stock
A - Award 5,094 32,621 18.51
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)