Leafly Holdings, Inc. - Equity Warrant
US ˙ OTCPK ˙ US52178J1135

Introduction

This page provides a comprehensive analysis of the known insider trading history of Alan R Pickerill. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Alan R Pickerill has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:PRCH / Porch Group, Inc. Director 182,416
US:LFLY / Leafly Holdings, Inc. Director 16,259
US:EXPE / Expedia Group, Inc. EVP & CFO 0
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Alan R Pickerill. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases LFLYW / Leafly Holdings, Inc. - Equity Warrant - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in LFLYW / Leafly Holdings, Inc. - Equity Warrant. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

LFLYW / Leafly Holdings, Inc. - Equity Warrant Insider Trades
Insider Sales LFLYW / Leafly Holdings, Inc. - Equity Warrant - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in LFLYW / Leafly Holdings, Inc. - Equity Warrant. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

LFLYW / Leafly Holdings, Inc. - Equity Warrant Insider Trades
Insider Purchases PRCH / Porch Group, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in LFLYW / Leafly Holdings, Inc. - Equity Warrant. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

PRCH / Porch Group, Inc. Insider Trades
Insider Sales PRCH / Porch Group, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in LFLYW / Leafly Holdings, Inc. - Equity Warrant. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

PRCH / Porch Group, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Alan R Pickerill as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-13 2025-06-12 4 PRCH Porch Group, Inc.
Common Stock
S - Sale X -40,000 182,416 -17.98 11.26 -450,576 2,054,807
2025-06-13 2025-06-11 4 PRCH Porch Group, Inc.
Common Stock
A - Award 13,135 222,416 6.28
2024-06-14 2024-06-12 4 PRCH Porch Group, Inc.
Common Stock
A - Award 81,081 209,281 63.25 1.85 150,000 387,170
2024-06-11 2024-06-08 4 PRCH Porch Group, Inc.
Common Stock
A - Award 8,928 128,200 7.49
2024-06-06 2024-06-04 4 LFLY Leafly Holdings, Inc. /DE
Common Stock
A - Award 7,500 16,259 85.63
2024-02-09 2023-12-23 5 PRCH Porch Group, Inc.
Common Stock
J - Other -1,221 119,272 -1.01
2023-12-21 2023-12-19 4 LFLY Leafly Holdings, Inc. /DE
Common Stock
A - Award 600 8,759 7.35 5.28 3,168 46,248
2023-07-27 2023-07-25 4 LFLY Leafly Holdings, Inc. /DE
Common Stock
A - Award 127,272 163,173 354.51 0.31 39,454 50,584
2023-06-12 2023-06-08 4 PRCH Porch Group, Inc.
Common Stock
A - Award 82,097 120,493 213.82
2022-10-14 2022-10-06 4 LFLY Leafly Holdings, Inc. /DE
Common Stock
A - Award 10,293 35,901 40.19
2022-08-19 2022-08-17 4 LFLY Leafly Holdings, Inc. /DE
Common Stock
A - Award 6,402 6,402
2022-06-10 2022-06-08 4 PRCH Porch Group, Inc.
Common Stock
A - Award 26,542 38,396 223.91
2021-12-13 2021-12-09 4 PRCH Porch Group, Inc.
Common Stock
A - Award 30 11,854 0.25
2021-06-11 2021-06-09 4 PRCH Porch Group, Inc.
Restricted Stock Units (RSU)
M - Exercise -2,448 0 -100.00
2021-06-11 2021-06-09 4 PRCH Porch Group, Inc.
Common Stock
M - Exercise 2,448 11,824 26.11
2021-06-11 2021-06-09 4 PRCH Porch Group, Inc.
Common Stock
A - Award 712 9,376 8.22
2021-06-11 2021-06-09 4 PRCH Porch Group, Inc.
Common Stock
A - Award 5,044 8,664 139.34
2021-04-20 2021-04-16 4 PRCH Porch Group, Inc.
Common Stock
A - Award 9 3,620 0.25
2021-03-25 2021-03-23 4 PRCH Porch Group, Inc.
Restricted Stock Units
A - Award 2,448 2,448
2020-12-29 2020-12-23 4 PRCH Porch Group, Inc.
Stock Option (right to buy)
A - Award 14,092 14,092
2020-12-29 2020-12-23 4 PRCH Porch Group, Inc.
Stock Option (right to buy)
A - Award 21,139 21,139
2020-12-29 2020-12-23 4 PRCH Porch Group, Inc.
Common Stock
J - Other 3,611 3,611
2019-08-20 2019-08-19 4 EXPE Expedia Group, Inc.
Options to Purchase Common Stock
M - Exercise -500 0 -100.00
2019-08-20 2019-08-19 4 EXPE Expedia Group, Inc.
Common Stock
M - Exercise 500 3,897 14.72 65.75 32,875 256,228
2019-03-04 2019-02-28 4 EXPE Expedia Group, Inc.
Restricted Stock Units
A - Award 18,271 18,271
2019-02-20 2019-02-15 4 EXPE Expedia Group, Inc.
Restricted Stock Units
M - Exercise -2,531 7,594 -25.00
2019-02-20 2019-02-15 4 EXPE Expedia Group, Inc.
Restricted Stock Units
M - Exercise -542 543 -49.95
2019-02-20 2019-02-15 4 EXPE Expedia Group, Inc.
Common Stock
F - Taxes -775 3,397 -18.58 126.76 -98,239 430,604
2019-02-20 2019-02-15 4 EXPE Expedia Group, Inc.
Common Stock
M - Exercise 542 4,172 14.93
2019-02-20 2019-02-15 4 EXPE Expedia Group, Inc.
Common Stock
M - Exercise 2,531 3,630 230.30
2018-03-06 2018-03-02 4 EXPE Expedia, Inc.
Restricted Stock Units
A - Award 10,125 10,125
2018-03-06 2018-03-02 4 EXPE Expedia, Inc.
Options to Purchase Common Stock
A - Award 40,502 40,502
2018-03-06 2018-03-02 4 EXPE Expedia, Inc.
Options to Purchase Common Stock
A - Award 40,502 40,502
2018-03-06 2018-03-02 4 EXPE Expedia, Inc.
Options to Purchase Common Stock
A - Award 51,280 51,280
2018-02-20 2018-02-15 4 EXPE Expedia, Inc.
Restricted Stock Units
M - Exercise -543 1,085 -33.35
2018-02-20 2018-02-15 4 EXPE Expedia, Inc.
Common Stock
F - Taxes -161 1,099 -12.78 100.10 -16,116 110,010
2018-02-20 2018-02-15 4 EXPE Expedia, Inc.
Common Stock
M - Exercise 543 1,260 75.73
2017-09-19 2017-09-15 4 EXPE Expedia, Inc.
Options to Purchase Common Stock
A - Award 50,000 50,000
2017-09-11 3 EXPE Expedia, Inc.
Common Stock
1,434
2017-09-11 3 EXPE Expedia, Inc.
Common Stock
1,434
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)