Introduction

This page provides a comprehensive analysis of the known insider trading history of Gavin Patterson. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Gavin Patterson has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:CRM / Salesforce, Inc. Pres. & Chief Revenue Officer 17,282
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Gavin Patterson. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Gavin Patterson as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2022-07-25 2022-07-25 4 CRM Salesforce, Inc.
Common Stock
S - Sale -7 17,282 -0.04 176.13 -1,233 3,043,879
2022-07-25 2022-07-25 4 CRM Salesforce, Inc.
Common Stock
S - Sale -536 17,289 -3.01 177.89 -95,349 3,075,530
2022-07-25 2022-07-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 935 17,825 5.54
2022-07-25 2022-07-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 627 16,890 3.86
2022-06-23 2022-06-23 4 CRM Salesforce, Inc.
Common Stock
S - Sale -1,273 16,263 -7.26 170.43 -216,956 2,771,680
2022-06-23 2022-06-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 871 17,536 5.23
2022-06-23 2022-06-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 1,351 16,665 8.82
2022-04-25 2022-04-25 4 CRM Salesforce, Inc.
Common Stock
S - Sale -536 15,314 -3.38 171.68 -92,020 2,629,098
2022-04-25 2022-04-22 4 CRM Salesforce, Inc.
Restricted Stock Units
M - Exercise -935 7,482 -11.11
2022-04-25 2022-04-22 4 CRM Salesforce, Inc.
Restricted Stock Units
M - Exercise -628 3,764 -14.30
2022-04-25 2022-04-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 935 15,850 6.27
2022-04-25 2022-04-22 4 CRM Salesforce, Inc.
Common Stock
M - Exercise 628 14,915 4.40
2022-04-22 2022-03-22 4/A CRM Salesforce, Inc.
Restricted Stock Units
A - Award 16,040 16,040
2022-04-22 2022-03-22 4/A CRM Salesforce, Inc.
Non-qualified Stock Option (Right to Buy)
A - Award 107,952 107,952
2022-04-22 2022-03-22 4/A CRM Salesforce, Inc.
Performance-Based Restricted Stock Units
A - Award 15,159 15,159
2022-03-24 2022-03-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
A - Award 16,040 16,040
2022-03-24 2022-03-22 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
A - Award 107,714 107,714
2022-03-24 2022-03-22 4 CRM SALESFORCE.COM, INC.
Performance-Based Restricted Stock Units
A - Award 15,159 15,159
2022-03-23 2022-03-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -42 14,287 -0.29 210.13 -8,825 3,002,127
2022-03-23 2022-03-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -17 14,329 -0.12 210.10 -3,572 3,010,523
2022-03-23 2022-03-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -2,674 14,346 -15.71 210.94 -564,043 3,026,091
2022-03-23 2022-03-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -3,485 10,458 -24.99
2022-03-23 2022-03-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -1,351 12,157 -10.00
2022-03-23 2022-03-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 3,485 17,020 25.75
2022-03-23 2022-03-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 1,351 13,535 11.09
2022-02-01 2022-01-31 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
M - Exercise X -1,801 52,225 -3.33
2022-02-01 2022-01-31 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
M - Exercise X -1,246 33,663 -3.57
2022-02-01 2022-01-31 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -3,047 12,184 -20.01 225.00 -685,575 2,741,400
2022-02-01 2022-01-31 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise X 1,801 15,231 13.41 191.65 345,162 2,919,021
2022-02-01 2022-01-31 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise X 1,246 13,430 10.23 154.14 192,058 2,070,100
2022-01-25 2022-01-24 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -9 12,184 -0.07 214.73 -1,933 2,616,320
2022-01-25 2022-01-24 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -517 12,193 -4.07 212.47 -109,848 2,590,677
2022-01-25 2022-01-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -935 8,417 -10.00
2022-01-25 2022-01-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -627 4,392 -12.49
2022-01-25 2022-01-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 935 12,710 7.94
2022-01-25 2022-01-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 627 11,775 5.62
2021-12-23 2021-12-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -747 11,148 -6.28 251.47 -187,852 2,803,442
2021-12-23 2021-12-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -1,351 13,508 -9.09
2021-12-23 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 1,351 11,895 12.81
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
M - Exercise X -24,936 34,909 -41.67
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
M - Exercise X -32,416 54,026 -37.50
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -9,033 10,544 -46.14 253.73 -2,291,943 2,675,329
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -14,157 19,577 -41.97 252.88 -3,579,951 4,950,534
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -14,464 33,734 -30.01 252.09 -3,646,188 8,503,906
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -15,558 48,198 -24.40 251.14 -3,907,273 12,104,561
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale X -4,140 63,756 -6.10 250.09 -1,035,354 15,944,445
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise X 24,936 67,896 58.04 154.14 3,843,635 10,465,489
2021-12-22 2021-12-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise X 32,416 42,960 307.44 191.65 6,212,526 8,233,284
2021-10-25 2021-10-25 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -517 10,544 -4.67 293.19 -151,580 3,091,404
2021-10-25 2021-10-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -935 9,352 -9.09
2021-10-25 2021-10-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -627 5,019 -11.11
2021-10-25 2021-10-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 935 11,061 9.23
2021-10-25 2021-10-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 627 10,126 6.60
2021-09-23 2021-09-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -747 9,499 -7.29 272.20 -203,334 2,585,638
2021-09-23 2021-09-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -1,350 14,859 -8.33
2021-09-23 2021-09-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 1,350 10,246 15.18
2021-07-23 2021-07-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -517 8,896 -5.49 248.21 -128,325 2,208,080
2021-07-23 2021-07-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -935 10,287 -8.33
2021-07-23 2021-07-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -628 5,646 -10.01
2021-07-23 2021-07-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 935 9,413 11.03
2021-07-23 2021-07-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 628 8,478 8.00
2021-06-24 2021-06-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -2,987 7,850 -27.56 242.40 -724,037 1,902,810
2021-06-24 2021-06-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -5,402 16,209 -25.00
2021-06-24 2021-06-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 5,402 10,837 99.39
2021-04-23 2021-04-23 4 CRM SALESFORCE.COM, INC.
Common Stock
S - Sale -2,068 5,435 -27.56 234.42 -484,778 1,274,065
2021-04-23 2021-04-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -3,740 11,222 -25.00
2021-04-23 2021-04-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -627 6,274 -9.09
2021-04-23 2021-04-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 3,740 7,503 99.39
2021-04-23 2021-04-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 627 3,763 19.99
2021-03-24 2021-03-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
A - Award 13,943 13,943
2021-03-24 2021-03-22 4 CRM SALESFORCE.COM, INC.
Non-qualified Stock Option (Right to Buy)
A - Award 105,508 105,508 215.17 22,702,156 22,702,156
2021-03-24 2021-03-22 4 CRM SALESFORCE.COM, INC.
Performance-Based Restricted Stock Units
A - Award 14,599 14,599
2021-01-25 2021-01-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -627 6,901 -8.33
2021-01-25 2021-01-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 627 3,136 24.99
2020-10-26 2020-10-22 4 CRM SALESFORCE.COM, INC.
Restricted Stock Units
M - Exercise -2,509 7,528 -25.00
2020-10-26 2020-10-22 4 CRM SALESFORCE.COM, INC.
Common Stock
M - Exercise 2,509 2,509
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)