Brookdale Senior Living Inc.
US ˙ NYSE ˙ US1124631045

Introduction

This page provides a comprehensive analysis of the known insider trading history of Parrell Mark J.. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Parrell Mark J. has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:EQR / Equity Residential President & CEO, Director 21,980
US:BKD / Brookdale Senior Living Inc. Director 14,289
US: / Director 0
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Parrell Mark J.. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases BKD / Brookdale Senior Living Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in BKD / Brookdale Senior Living Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

BKD / Brookdale Senior Living Inc. Insider Trades
Insider Sales BKD / Brookdale Senior Living Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in BKD / Brookdale Senior Living Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

BKD / Brookdale Senior Living Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Parrell Mark J. as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2022-05-18 2022-05-16 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
A - Award 1,583 21,980 7.76 63.17 99,998 1,388,477
2022-02-07 2022-02-03 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 24,467 24,467
2022-02-07 2022-02-03 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 30,349 30,349
2022-01-25 2022-01-21 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 27,166 27,166
2021-02-17 2021-02-12 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 9,329 9,329
2021-02-17 2021-02-12 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 75,462 75,462
2021-01-26 2021-01-22 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 11,812 11,812
2020-02-20 2020-02-19 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -50,000 82,975 -37.60
2020-02-20 2020-02-19 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -50,000 20,397 -71.03 85.42 -4,271,000 1,742,312
2020-02-20 2020-02-19 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 50,000 70,397 245.13 60.33 3,016,500 4,247,051
2020-02-04 2020-01-31 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 30,291 30,291
2020-01-21 2020-01-16 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 25,395 25,395
2019-05-21 2019-05-17 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -59,385 29,693 -66.67
2019-05-21 2019-05-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -59,385 20,397 -74.43 76.60 -4,548,891 1,562,410
2019-05-21 2019-05-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 59,385 79,782 291.15 60.76 3,608,233 4,847,554
2019-02-05 2019-02-01 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 19,932 19,932
2019-01-22 2019-01-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
A - Award 4,112 24,509 20.16
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -20,912 0 -100.00
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -16,382 0 -100.00
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -20,912 20,397 -50.62 67.64 -1,414,488 1,379,653
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -16,382 41,309 -28.40 67.56 -1,106,768 2,790,836
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 20,912 57,691 56.86 48.13 1,006,495 2,776,668
2018-11-19 2018-11-15 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 16,382 36,779 80.32 51.34 841,052 1,888,234
2018-02-08 2018-02-07 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -7,355 20,397 -26.50 58.18 -427,929 1,186,738
2018-02-05 2018-02-01 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 10,314 10,314
2018-02-05 2018-02-01 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 132,975 132,975
2018-01-18 2018-01-17 4 EQR EQUITY RESIDENTIAL
Restricted Units
A - Award 2,594 2,594
2017-11-03 2017-11-03 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -45,400 16,382 -73.48
2017-11-03 2017-11-03 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -45,400 27,752 -62.06 68.00 -3,087,300 1,887,197
2017-11-03 2017-11-03 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 45,400 73,152 163.59 51.34 2,330,836 3,755,624
2017-11-03 2017-11-02 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -3,000 61,782 -4.63
2017-11-03 2017-11-02 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -3,000 27,752 -9.76 68.01 -204,021 1,887,330
2017-11-03 2017-11-02 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 3,000 30,752 10.81 51.34 154,020 1,578,808
2017-11-03 2017-11-01 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -1,600 64,782 -2.41
2017-11-03 2017-11-01 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -1,600 27,752 -5.45 68.01 -108,810 1,887,303
2017-11-03 2017-11-01 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 1,600 29,352 5.77 51.34 82,144 1,506,932
2017-02-15 2017-02-13 4 BKD Brookdale Senior Living Inc.
Common Stock
A - Award 6,738 14,289 89.23
2017-02-06 2017-02-02 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 89,078 89,078
2016-03-30 2016-03-29 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -36,874 0 -100.00
2016-03-30 2016-03-29 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -36,874 27,752 -57.06 74.40 -2,743,462 2,064,777
2016-03-30 2016-03-29 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 36,874 64,626 132.87 48.94 1,804,614 3,162,796
2016-03-01 2016-02-26 4 BKD Brookdale Senior Living Inc.
Common Stock
A - Award 4,783 7,551 172.80
2016-02-08 2016-02-04 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
A - Award 11,233 27,752 68.00
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -8,909 17,818 -33.33
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -1,861 0 -100.00
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -17,124 1,861 -90.20
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -8,909 16,519 -35.04 80.29 -715,286 1,326,277
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 8,909 25,428 53.93 56.48 503,180 1,436,173
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -1,861 16,519 -10.13 80.28 -149,397 1,326,112
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 1,861 18,380 11.27 53.71 99,954 987,190
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -17,124 16,519 -50.90 80.29 -1,374,869 1,326,294
2015-10-29 2015-10-27 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 17,124 33,643 103.66 53.71 919,730 1,806,966
2015-08-11 2015-08-10 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -3,609 0 -100.00 75.28 -271,680
2015-05-11 2015-05-07 4 BKD Brookdale Senior Living Inc.
Common Stock
A - Award 2,768 2,768
2015-04-03 2015-04-01 4 AVIV AVIV REIT, INC.
Common Stock
D - Sale to Issuer -12,323 0 -100.00
2015-02-09 2015-02-05 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
A - Award 16,519 16,519
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -30,000 18,985 -61.24
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -4,569 0 -100.00
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -3,609 3,609 -50.00 69.96 -252,481 252,481
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -30,000 0 -100.00 70.00 -2,100,000
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 30,000 30,000 53.71 1,611,300 1,611,300
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -4,569 0 -100.00 70.00 -319,830
2014-11-12 2014-11-11 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 4,569 4,569 53.50 244,442 244,442
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -4,335 0 -100.00
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -4,068 4,335 -48.41
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -4,335 0 -100.00 66.63 -288,835
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 4,335 4,335 23.07 100,008 100,008
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -4,068 0 -100.00 66.64 -271,092
2014-08-20 2014-08-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 4,068 4,068 23.07 93,849 93,849
2014-08-20 2014-08-18 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -8,402 8,403 -50.00
2014-08-20 2014-08-18 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -8,402 0 -100.00 66.15 -555,792
2014-08-20 2014-08-18 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 8,402 8,402 23.07 193,834 193,834
2014-05-29 2014-05-27 4 AVIV AVIV REIT, INC.
Common Stock
A - Award 2,323 12,323 23.23
2014-05-13 2014-05-12 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -18,512 0 -100.00
2014-05-13 2014-05-12 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -18,512 0 -100.00 61.83 -1,144,665
2014-05-13 2014-05-12 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 18,512 18,512 32.97 610,341 610,341
2014-05-13 2014-05-12 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -7,218 7,218 -50.00 62.30 -449,672 449,673
2014-02-10 2014-02-07 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -3,812 0 -100.00 56.95 -217,101
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
LTIP Units
A - Award 8,852 8,852
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
LTIP Units
A - Award 12,947 12,947
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 26,727 26,727
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -16,000 16,805 -48.77
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -10,624 14,436 -42.39 56.48 -600,027 815,329
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -16,000 3,812 -80.76 56.05 -896,763 213,654
2014-02-10 2014-02-06 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 16,000 19,812 419.73 23.07 369,120 457,063
2013-05-20 2013-05-20 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -10,000 18,512 -35.07
2013-05-20 2013-05-20 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -4,902 0 -100.00
2013-05-20 2013-05-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -14,902 7,624 -66.15 59.95 -893,400 457,072
2013-05-20 2013-05-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 10,000 22,526 79.83 32.97 329,700 742,682
2013-05-20 2013-05-20 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 4,902 12,526 64.30 38.57 189,070 483,128
2013-05-20 2013-05-17 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -205 4,902 -4.01
2013-05-20 2013-05-17 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -4,023 0 -100.00
2013-05-20 2013-05-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -4,228 7,624 -35.67 59.76 -252,665 455,610
2013-05-20 2013-05-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 205 11,852 1.76 38.57 7,907 457,132
2013-05-20 2013-05-17 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 4,023 11,647 52.77 42.80 172,184 498,492
2013-05-20 2013-05-16 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -8,231 7,624 -51.91 59.45 -489,311 453,241
2013-03-26 2013-03-26 4 AVIV AVIV REIT, INC.
Common Stock
A - Award 10,000 10,000
2013-03-18 2013-03-14 4 EQR EQUITY RESIDENTIAL
LTIP Units
A - Award 17,733 17,733
2013-02-11 2013-02-07 4 EQR EQUITY RESIDENTIAL
LTIP Units
A - Award 14,228 14,228
2013-02-11 2013-02-07 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 32,914 32,914
2012-08-01 2012-07-30 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
M - Exercise -10,000 28,512 -25.97
2012-08-01 2012-07-30 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -10,000 21,269 -31.98 63.18 -631,802 1,343,796
2012-08-01 2012-07-30 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
S - Sale -7,799 15,833 -33.00 63.33 -493,882 1,002,731
2012-08-01 2012-07-30 4 EQR EQUITY RESIDENTIAL
Common Shares Of Beneficial Interest
M - Exercise 10,000 31,269 47.02 32.97 329,700 1,030,947
2012-02-07 2012-02-03 4 EQR EQUITY RESIDENTIAL
LTIP Units
A - Award 8,016 8,016
2012-02-07 2012-02-03 4 EQR EQUITY RESIDENTIAL
Non-qualified Stock Option (Right to Buy)
A - Award 56,561 56,561
2007-10-11 3 EQR EQUITY RESIDENTIAL
Common Shares of Beneficial Interest
4,868
2007-10-11 3 EQR EQUITY RESIDENTIAL
Common Shares of Beneficial Interest
2,949
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)