Introduction

This page provides a comprehensive analysis of the known insider trading history of Richard C Notebaert. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Richard C Notebaert has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:AON / Aon plc Director 29,176
US:AEP / American Electric Power Company, Inc. Director 11,409
US:CAH / Cardinal Health, Inc. Director 0
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Richard C Notebaert. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Richard C Notebaert as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-30 2025-06-26 4 AON Aon plc
Class A Ordinary Stock
F - Taxes -153 29,176 -0.52 353.55 -54,049 10,315,164
2025-06-30 2025-06-26 4 AON Aon plc
Class A Ordinary Stock
A - Award 637 29,329 2.22
2025-06-02 2025-05-29 4 AON Aon plc
Class A Ordinary Stock
G - Gift -1,795 28,692 -5.89
2025-02-19 2025-02-18 4 AON Aon plc
Class A Ordinary Stock
G - Gift -1,290 30,487 -4.06
2024-06-24 2024-06-20 4 AON Aon plc
Class A Ordinary Stock
F - Taxes -182 31,777 -0.57 296.59 -54,025 9,424,695
2024-06-24 2024-06-20 4 AON Aon plc
Class A Ordinary Stock
A - Award 759 31,959 2.43
2024-05-09 2024-05-08 4 AON Aon plc
Class A Ordinary Stock
G - Gift -2,297 31,200 -6.86
2024-02-13 2024-02-09 4 AON Aon plc
Class A Ordinary Stock
G - Gift -1,465 33,497 -4.19
2023-06-20 2023-06-15 4 AON Aon plc
Class A Ordinary Stock
F - Taxes -177 34,962 -0.50 331.06 -58,598 11,574,520
2023-06-20 2023-06-15 4 AON Aon plc
Class A Ordinary Stock
A - Award 635 35,139 1.84
2023-06-20 2023-02-21 4 AON Aon plc
Class A Ordinary Stock
G - Gift -1,475 34,504 -4.10
2023-06-20 2023-02-21 4 AON Aon plc
Class A Ordinary Stock
G - Gift -1,800 35,979 -4.76
2023-02-14 2022-08-09 5 AON Aon plc
Class A Ordinary Stock
G - Gift -2,500 37,779 -6.21
2022-06-22 2022-06-17 4 AON Aon plc
Class A Ordinary Stock
A - Award 771 40,279 1.95
2022-02-11 2021-08-23 5 AON Aon plc
Class A Ordinary Stock
G - Gift -3,215 39,508 -7.53
2021-08-05 2021-08-03 4 AON Aon plc
Class A Ordinary Stock
G - Gift -3,795 42,723 -8.16
2021-06-29 2021-06-25 4 AON Aon plc
Class A Ordinary Stock
A - Award 797 46,518 1.74
2021-04-01 2021-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 481 11,409 4.40 84.70 40,750 966,347
2021-01-04 2020-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 489 10,841 4.73 83.27 40,750 902,758
2020-10-02 2020-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 499 10,263 5.11 81.73 40,750 838,826
2020-08-10 2020-08-06 4 AON Aon plc
Class A Ordinary Stock
G - Gift -2,631 45,721 -5.44
2020-07-02 2020-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 512 9,686 5.58 79.64 40,750 771,360
2020-06-23 2020-06-19 4 AON Aon plc
Class A Ordinary Stock
A - Award 943 48,352 1.99
2020-04-02 2020-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 510 9,100 5.93 79.98 40,750 727,817
2020-01-03 2019-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 417 8,501 5.15 94.51 39,375 803,432
2019-11-04 2019-10-31 4 AON Aon plc
Class A Ordinary Stock
J - Other 12,935 47,409 37.52 193.76 2,506,286 9,185,968
2019-11-04 2019-10-30 4 AON Aon plc
Class A Ordinary Stock
G - Gift -2,630 34,474 -7.09
2019-10-01 2019-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 420 8,029 5.52 93.69 39,374 752,260
2019-07-01 2019-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 447 7,448 6.39 88.01 39,375 655,524
2019-06-25 2019-06-21 4 AON Aon plc
Class A Ordinary Stock
A - Award 917 37,104 2.53
2019-05-08 2019-04-30 4 AON Aon plc
Class A Ordinary Stock
G - Gift -3,085 36,187 -7.86
2019-04-01 2019-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 470 7,064 7.13 83.75 39,375 591,603
2019-02-12 2018-09-26 5 AON Aon plc
Class A Ordinary Stock
G - Gift -5,163 39,272 -11.62
2019-01-02 2018-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 527 6,553 8.74 74.74 39,375 489,747
2018-10-01 2018-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 556 5,979 10.24 70.88 39,375 423,808
2018-07-02 2018-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 569 5,382 11.81 69.25 39,375 372,675
2018-06-25 2018-06-22 4 AON Aon plc
Class A Ordinary Stock
A - Award 1,240 35,333 3.64
2018-04-02 2018-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 574 4,768 13.69 68.59 39,375 327,036
2018-01-02 2017-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 535 4,151 14.80 73.57 39,375 305,366
2017-10-02 2017-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 561 3,588 18.52 70.24 39,375 251,996
2017-07-05 2017-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 567 3,004 23.26 69.47 39,375 208,684
2017-06-27 2017-06-23 4 AON Aon plc
Class A Ordinary Shares
A - Award 1,209 34,093 3.68
2017-04-03 2017-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 587 2,418 32.02 67.13 39,375 162,352
2017-01-03 2016-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 625 1,817 52.47 62.96 39,375 114,414
2016-10-03 2016-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 613 1,180 108.15 64.21 39,375 75,781
2016-07-01 2016-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 562 562 70.09 39,375 39,375
2016-06-28 2016-06-24 4 AON Aon plc
Class A Ordinary Shares
A - Award 1,539 32,884 4.91
2016-04-01 2016-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 593 16,410 3.75
2016-01-04 2015-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 676 15,680 4.50
2015-10-01 2015-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Units
A - Award 660 14,853 4.65
2015-07-01 2015-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 708 14,053 5.30
2015-06-19 2015-06-17 4 AON Aon plc
Class A Ordinary Shares
A - Award 1,495 36,341 4.29
2015-04-01 2015-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 667 13,216 5.31
2015-03-04 2015-03-03 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -9,801 0 -100.00
2015-03-04 2015-03-03 4 CAH CARDINAL HEALTH INC
Common Shares
S - Sale -9,801 35,778 -21.50 88.20 -864,448 3,155,620
2015-03-04 2015-03-03 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 9,801 45,579 27.39 28.80 282,269 1,312,675
2015-01-05 2014-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 618 12,430 5.23
2014-11-06 2014-11-05 4 CAH CARDINAL HEALTH INC
Common Shares
A - Award 2,028 35,778 6.01
2014-10-01 2014-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 694 11,706 6.31
2014-07-02 2014-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 671 10,929 6.54
2014-06-26 2014-06-24 4 AON Aon plc
Class A Ordinary Shares
A - Award 1,725 34,846 5.21
2014-04-01 2014-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 716 10,163 7.57
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -5,282 0 -100.00
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -3,044 0 -100.00
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -2,401 0 -100.00
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Common Shares
S - Sale -10,727 33,750 -24.12 65.68 -704,549 2,216,700
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 5,282 44,477 13.48 44.27 233,834 1,968,997
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 3,044 39,195 8.42 39.69 120,816 1,555,650
2014-02-05 2014-02-04 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 2,401 36,151 7.11 39.69 95,296 1,434,833
2014-01-02 2013-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 776 9,353 9.04
2013-11-07 2013-11-06 4 CAH CARDINAL HEALTH INC
Common Shares
A - Award 2,612 33,750 8.39
2013-10-01 2013-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 796 8,485 10.35
2013-07-01 2013-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 770 7,602 11.28
2013-06-04 2013-05-31 4 AON Aon plc
Phantom Stock
M - Exercise -4,803 0 -100.00
2013-06-04 2013-05-31 4 AON Aon plc
Phantom Stock
M - Exercise -16,858 0 -100.00
2013-06-04 2013-05-31 4 AON Aon plc
Phantom Stock
M - Exercise -11,582 0 -100.00
2013-06-04 2013-05-31 4 AON Aon plc
Deferred Stock Unit Award (Right to Receive)
M - Exercise -9,272 0 -100.00
2013-06-04 2013-05-31 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 4,803 33,121 16.96
2013-06-04 2013-05-31 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 16,858 28,318 147.10
2013-06-04 2013-05-31 4 AON Aon plc
Class A Ordinary Shares
D - Sale to Issuer -11,582 11,460 -50.26 63.67 -737,407 729,658
2013-06-04 2013-05-31 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 11,582 23,042 101.06
2013-06-04 2013-05-31 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 9,272 11,460 423.77
2013-05-23 2013-05-22 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -3,254 0 -100.00
2013-05-23 2013-05-22 4 CAH CARDINAL HEALTH INC
Common Shares
S - Sale -3,197 31,138 -9.31 48.10 -153,776 1,497,738
2013-05-23 2013-05-22 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 3,254 34,335 10.47 46.49 151,278 1,596,234
2013-05-21 2013-05-17 4 AON Aon plc
Class A Ordinary Shares
A - Award 2,188 2,188
2013-05-08 2013-05-06 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -2,796 0 -100.00
2013-05-08 2013-05-06 4 CAH CARDINAL HEALTH INC
Stock Option (right to buy)
M - Exercise -2,205 0 -100.00
2013-05-08 2013-05-06 4 CAH CARDINAL HEALTH INC
Common Shares
S - Sale -5,001 31,081 -13.86 46.25 -231,296 1,437,496
2013-05-08 2013-05-06 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 2,796 36,082 8.40 43.21 120,815 1,559,103
2013-05-08 2013-05-06 4 CAH CARDINAL HEALTH INC
Common Shares
M - Exercise 2,205 33,286 7.09 43.21 95,278 1,438,288
2013-04-01 2013-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 709 6,760 11.73
2013-02-14 2012-07-10 5 AON Aon plc
Class A Ordinary Shares
G - Gift -2,130 0 -100.00
2013-01-02 2012-12-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 808 5,991 15.60
2012-11-06 2012-11-02 4 CAH CARDINAL HEALTH INC
Common Shares
A - Award 3,406 31,081 12.31
2012-10-01 2012-09-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 751 5,127 17.16
2012-07-31 2012-07-27 4 AON Aon plc
Class A Ordinary Shares
A - Award 2,940 19,171 18.11
2012-07-02 2012-06-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 827 4,329 23.62
2012-06-04 2012-06-01 4 AON Aon plc
Deferred Stock Unit Award (Right to Receive)
M - Exercise -2,702 0 -100.00
2012-06-04 2012-06-01 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 2,702 16,231 19.97
2012-04-16 2012-04-12 4 AON Aon plc
Phantom Stock
M - Exercise -8,466 11,415 -42.58
2012-04-16 2012-04-12 4 AON Aon plc
Class A Ordinary Shares
D - Sale to Issuer -8,466 13,529 -38.49 49.06 -415,343 663,733
2012-04-16 2012-04-12 4 AON Aon plc
Class A Ordinary Shares
M - Exercise 8,466 21,995 62.58
2012-04-02 2012-03-31 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 855 3,461 32.82
2012-01-03 2011-12-30 4 AEP AMERICAN ELECTRIC POWER CO INC
Phantom Stock Unit
A - Award 799 2,574 44.99
2011-11-03 2011-11-02 4 CAH CARDINAL HEALTH INC
Common Shares
A - Award 3,195 27,675 13.05
2007-08-08 2007-08-08 4 CAH CARDINAL HEALTH INC
Phantom Stock
A - Award 285 6,061 4.93 68.43 19,503 414,754
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)