USANA Health Sciences, Inc.
US ˙ NYSE ˙ US90328M1071

Introduction

This page provides a comprehensive analysis of the known insider trading history of David Mulham Mulham. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate David Mulham Mulham has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:USNA / USANA Health Sciences, Inc. CHIEF SALES OFFICER 9,260
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by David Mulham Mulham. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases USNA / USANA Health Sciences, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in USNA / USANA Health Sciences, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

USNA / USANA Health Sciences, Inc. Insider Trades
Insider Sales USNA / USANA Health Sciences, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in USNA / USANA Health Sciences, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-07-30 USNA Mulham David Mulham 3,515 30.2600 3,515 30.2600 106,364 9 28.8500 -4,955 -4.66
2025-03-10 USNA Mulham David Mulham 3,234 32.9839 3,234 32.9839 106,670
2024-02-29 USNA Mulham David Mulham 4,311 47.7550 4,311 47.7550 205,872
2023-08-15 USNA Mulham David Mulham 2,159 65.3389 2,159 65.3389 141,067
2023-08-11 USNA Mulham David Mulham 1,080 66.2825 1,080 66.2825 71,585
2023-07-31 USNA Mulham David Mulham 3,354 65.0000 3,354 65.0000 218,010
2023-06-15 USNA Mulham David Mulham 1,557 61.0000 1,557 61.0000 94,977
2023-04-28 USNA Mulham David Mulham 1,138 67.3984 1,138 67.3984 76,699
2021-12-07 USNA Mulham David Mulham 873 101.5000 873 101.5000 88,610
2021-11-15 USNA Mulham David Mulham 569 102.0000 569 102.0000 58,038
2021-11-11 USNA Mulham David Mulham 1,111 100.7400 1,111 100.7400 111,922
2021-11-04 USNA Mulham David Mulham 1,398 101.7700 1,398 101.7700 142,274
2021-11-03 USNA Mulham David Mulham 1,277 99.6347 1,277 99.6347 127,234
2021-03-01 USNA Mulham David Mulham 639 99.0000 639 99.0000 63,261
2021-02-26 USNA Mulham David Mulham 2,144 97.5308 2,144 97.5308 209,106
2021-02-18 USNA Mulham David Mulham 3,145 91.0000 3,145 91.0000 286,195
2020-02-10 USNA Mulham David Mulham 3,798 81.0000 3,798 81.0000 307,638
2018-05-16 USNA Mulham David Mulham 4,855 112.4708 4,855 112.4708 546,046
2018-05-16 USNA Mulham David Mulham 9,878 113.3039 9,878 113.3039 1,119,216

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

USNA / USANA Health Sciences, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by David Mulham Mulham as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-07-31 2025-07-30 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -3,515 9,260 -27.51 30.26 -106,364 280,208
2025-03-11 2025-03-10 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -3,234 12,775 -20.20 32.98 -106,670 421,369
2025-02-11 2025-02-08 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 2,573 16,009 19.15
2025-02-11 2025-02-08 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,677 13,436 14.26
2025-02-10 2025-02-07 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,557 11,759 15.26
2025-02-10 2025-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 2,377 10,202 30.38
2024-03-04 2024-02-29 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -4,311 7,825 -35.52 47.76 -205,872 373,683
2024-02-12 2024-02-08 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,676 12,136 16.02
2024-02-08 2024-02-07 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,556 10,460 17.48
2024-02-08 2024-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 2,377 8,904 36.42
2024-02-06 2024-02-03 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,079 6,527 19.81
2023-08-16 2023-08-15 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -2,159 5,448 -28.38 65.34 -141,067 355,966
2023-08-15 2023-08-11 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,080 7,607 -12.43 66.28 -71,585 504,211
2023-08-01 2023-07-31 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -3,354 8,687 -27.85 65.00 -218,010 564,655
2023-06-16 2023-06-15 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,557 12,041 -11.45 61.00 -94,977 734,501
2023-04-28 2023-04-28 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,138 13,598 -7.72 67.40 -76,699 916,483
2023-02-08 2023-02-08 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,677 14,736 12.84
2023-02-08 2023-02-07 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,557 13,059 13.54
2023-02-07 2023-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,138 11,502 10.98
2023-02-07 2023-02-03 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,080 10,364 11.63
2022-02-10 2022-02-08 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,677 14,553 -10.33
2022-02-10 2022-02-08 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,677 9,374 21.79
2022-02-10 2022-02-07 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 6,226 16,230 62.24
2022-02-08 2022-02-05 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,399 10,004 -12.27
2022-02-08 2022-02-05 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,399 7,697 22.21
2022-02-08 2022-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,138 11,403 -9.07
2022-02-08 2022-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,138 6,298 22.05
2022-02-08 2022-02-03 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,079 12,541 -7.92
2022-02-08 2022-02-03 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,079 5,160 26.44
2021-12-08 2021-12-07 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -873 4,081 -17.62 101.50 -88,610 414,222
2021-11-16 2021-11-15 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -569 4,954 -10.30 102.00 -58,038 505,308
2021-11-12 2021-11-11 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,111 5,523 -16.75 100.74 -111,922 556,387
2021-11-08 2021-11-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,398 6,634 -17.41 101.77 -142,274 675,142
2021-11-04 2021-11-03 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -1,277 8,032 -13.72 99.63 -127,234 800,266
2021-10-26 2021-10-23 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -639 13,620 -4.48
2021-10-26 2021-10-23 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 639 9,309 7.37
2021-03-02 2021-03-01 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -639 8,670 -6.86 99.00 -63,261 858,330
2021-03-02 2021-02-26 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -2,144 9,309 -18.72 97.53 -209,106 907,914
2021-02-22 2021-02-18 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -3,145 11,453 -21.54 91.00 -286,195 1,042,223
2021-02-09 2021-02-08 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 6,707 14,259 88.81
2021-02-09 2021-02-06 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -873 7,552 -10.36
2021-02-09 2021-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 873 14,508 6.40
2021-02-05 2021-02-05 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,398 8,425 -14.23
2021-02-05 2021-02-05 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,398 13,635 11.42
2021-02-05 2021-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -542 9,823 -5.23
2021-02-05 2021-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,138 10,365 -9.89
2021-02-05 2021-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 542 12,237 4.63
2021-02-05 2021-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,138 11,695 10.78
2021-02-05 2021-02-03 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,080 11,503 -8.58
2021-02-05 2021-02-03 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,080 10,557 11.40
2020-10-27 2020-10-23 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -638 12,583 -4.83
2020-10-27 2020-10-23 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 638 8,877 7.74
2020-02-10 2020-02-10 4 USNA USANA HEALTH SCIENCES INC
Stock - Settles Stock Appreciation Right
M - Exercise -30,000 30,000 -50.00
2020-02-10 2020-02-10 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -3,798 8,239 -31.55 81.00 -307,638 667,359
2020-02-10 2020-02-10 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 3,798 12,037 46.10 70.74 268,690 851,558
2020-02-10 2020-02-06 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -873 13,221 -6.19
2020-02-10 2020-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 873 8,239 11.85
2020-02-05 2020-02-05 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,399 14,094 -9.03
2020-02-05 2020-02-05 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,399 7,366 23.45
2020-02-05 2020-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,006 15,493 -6.10
2020-02-05 2020-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,138 16,499 -6.45
2020-02-05 2020-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,006 5,967 20.28
2020-02-05 2020-02-04 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,138 4,961 29.77
2020-02-05 2020-02-03 4 USNA USANA HEALTH SCIENCES INC
Stock-Settled Stock Appreciation Rights
A - Award 15,418 15,418
2020-02-05 2020-02-03 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 4,318 17,637 32.42
2019-10-25 2019-10-23 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -639 13,319 -4.58
2019-10-25 2019-10-23 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 639 3,823 20.07
2019-02-06 2019-02-06 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -873 13,958 -5.89
2019-02-06 2019-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 873 3,874 29.09
2019-02-06 2019-02-05 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -1,399 14,831 -8.62
2019-02-06 2019-02-05 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 1,399 2,911 92.53
2019-02-06 2019-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 1,548 16,230 10.54
2019-02-06 2019-02-04 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 4,552 14,682 44.94
2018-10-25 2018-10-23 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -639 10,130 -5.93
2018-10-25 2018-10-23 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 639 1,512 73.20
2018-05-18 2018-05-16 4 USNA USANA HEALTH SCIENCES INC
Stock - Settles Stock Appreciation Right
M - Exercise -40,000 60,000 -40.00
2018-05-18 2018-05-16 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -9,878 0 -100.00 113.30 -1,119,216
2018-05-18 2018-05-16 4 USNA USANA HEALTH SCIENCES INC
Common Stock
S - Sale -4,855 9,878 -32.95 112.47 -546,046 1,110,987
2018-05-18 2018-05-16 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 14,733 14,733 70.74 1,042,286 1,042,286
2018-02-07 2018-02-06 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
M - Exercise -873 10,769 -7.50
2018-02-07 2018-02-06 4 USNA USANA HEALTH SCIENCES INC
Common Stock
M - Exercise 873 873
2018-02-07 2018-02-05 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 5,595 11,642 92.53
2017-10-25 2017-10-23 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 2,555 6,047 73.17
2017-05-03 2017-05-01 4 USNA USANA HEALTH SCIENCES INC
Restricted Stock Units
A - Award 3,492 103,492 3.49
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)