The Vita Coco Company, Inc.
US ˙ NasdaqGS ˙ US92846Q1076

Introduction

This page provides a comprehensive analysis of the known insider trading history of Marc Morial. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Marc Morial has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:SSTI / SoundThinking, Inc. Director 44,877
US:RHI / Robert Half Inc. Director 26,939
US:COCO / The Vita Coco Company, Inc. Director 62,861
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Marc Morial. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases COCO / The Vita Coco Company, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in COCO / The Vita Coco Company, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

COCO / The Vita Coco Company, Inc. Insider Trades
Insider Sales COCO / The Vita Coco Company, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in COCO / The Vita Coco Company, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

COCO / The Vita Coco Company, Inc. Insider Trades
Insider Purchases SSTI / SoundThinking, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in COCO / The Vita Coco Company, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SSTI / SoundThinking, Inc. Insider Trades
Insider Sales SSTI / SoundThinking, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in COCO / The Vita Coco Company, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2019-03-08 SSTI Morial Marc 2,540 44.9900 2,540 44.9900 114,275 222 18.66 -66,878 -58.52

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SSTI / SoundThinking, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Marc Morial as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-16 2025-06-04 4 SSTI SOUNDTHINKING, INC.
Common Stock
A - Award 8,115 44,877 22.07
2025-05-15 2025-05-14 4 RHI ROBERT HALF INC.
Common Stock
A - Award 5,907 26,939 28.09
2024-06-26 2024-06-11 4 SSTI SOUNDTHINKING, INC.
Common Stock
A - Award 8,585 36,762 30.47
2024-05-17 2024-05-15 4 RHI ROBERT HALF INC.
Common Stock
A - Award 3,929 21,032 22.97
2024-02-13 2023-04-24 5 RHI ROBERT HALF INC.
Common Stock
S - Sale -25 17,103 -0.15 72.72 -1,818 1,243,759
2024-02-13 2022-08-16 5 RHI ROBERT HALF INC.
Common Stock
S - Sale -11,515 17,128 -40.20 82.00 -944,267 1,404,551
2024-02-13 2021-04-23 5 RHI ROBERT HALF INC.
Common Stock
S - Sale -4,659 28,643 -13.99 85.81 -399,784 2,457,827
2023-11-14 2023-11-13 4 RHI ROBERT HALF INC.
Common Stock
S - Sale -2,465 32,608 -7.03 76.74 -189,175 2,502,481
2023-06-23 2023-06-21 4 SSTI SOUNDTHINKING, INC.
Common Stock
A - Award 5,707 28,177 25.40
2023-05-19 2023-05-17 4 RHI ROBERT HALF INTERNATIONAL INC.
Common Stock
A - Award 4,156 35,073 13.44
2022-06-24 2022-06-22 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 4,936 22,470 28.15
2022-05-19 2022-05-18 4 RHI ROBERT HALF INTERNATIONAL INC.
Common Stock
A - Award 3,120 30,917 11.22
2021-06-21 2021-06-16 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 2,523 17,534 16.81
2021-05-21 2021-05-19 4 RHI ROBERT HALF INTERNATIONAL INC.
Common Stock
A - Award 3,175 27,797 12.89
2020-08-14 2020-08-14 4 RHI ROBERT HALF INTERNATIONAL INC.
Common Stock
S - Sale -3,575 24,622 -12.68 55.93 -199,950 1,377,108
2020-06-19 2020-06-10 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 3,861 15,011 34.63
2020-05-21 2020-05-20 4 RHI ROBERT HALF INTERNATIONAL INC.
Common Stock
A - Award 5,707 28,197 25.38
2019-06-14 2019-06-13 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 2,243 11,150 25.18
2019-05-23 2019-05-22 4 RHI HALF ROBERT INTERNATIONAL INC /DE/
Common Stock
A - Award 4,944 22,490 28.18
2019-03-11 2019-03-08 4 SSTI SHOTSPOTTER, INC
Common Stock
S - Sale -2,540 8,907 -22.19 44.99 -114,275 400,726
2018-06-01 2018-05-29 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 3,295 11,447 40.42
2018-05-23 2018-05-23 4 RHI HALF ROBERT INTERNATIONAL INC /DE/
Common Stock
A - Award 4,376 17,546 33.23
2017-08-15 2017-08-11 4 SSTI SHOTSPOTTER, INC
Common Stock
A - Award 8,152 8,152
2017-06-06 3 SSTI SHOTSPOTTER, INC
Common Stock
0
2017-05-25 2017-05-24 4 RHI HALF ROBERT INTERNATIONAL INC /DE/
Common Stock
A - Award 6,102 13,170 86.33
2016-05-17 2016-05-16 4 RHI HALF ROBERT INTERNATIONAL INC /DE/
Common Stock
A - Award 7,068 7,068
2013-11-13 2013-11-13 4 COCO CORINTHIAN COLLEGES INC
Common Stock
A - Award 42,039 62,861 201.90
2013-06-27 2013-06-25 4 COCO CORINTHIAN COLLEGES INC
Common Stock
A - Award 20,822 20,822
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)