Franklin Covey Co.
US ˙ NYSE ˙ US3534691098

Introduction

This page provides a comprehensive analysis of the known insider trading history of Shawn D Moon. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Shawn D Moon has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:FC / Franklin Covey Co. Executive Vice President 21,098
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Shawn D Moon. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases FC / Franklin Covey Co. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in FC / Franklin Covey Co.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FC / Franklin Covey Co. Insider Trades
Insider Sales FC / Franklin Covey Co. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in FC / Franklin Covey Co.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2014-04-16 FC Moon Shawn D 4,994 19.2900 4,994 19.2900 96,334 344 17.1200 -10,837 -11.25
2014-04-08 FC Moon Shawn D 32,690 19.6584 32,690 19.6584 642,633

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FC / Franklin Covey Co. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Shawn D Moon as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2017-07-17 2017-07-13 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -358 21,098 -1.67 19.10 -6,838 402,972
2017-07-17 2017-07-13 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,108 21,456 5.45
2017-04-14 2017-04-12 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -697 20,348 -3.31 21.00 -14,637 427,308
2017-04-14 2017-04-12 4 FC FRANKLIN COVEY CO
common shares
A - Award 2,216 21,045 11.77
2017-01-23 2017-01-19 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -1,573 18,829 -7.71 17.20 -27,056 323,859
2017-01-23 2017-01-19 4 FC FRANKLIN COVEY CO
common shares
A - Award 4,177 20,402 25.74
2016-10-11 2015-08-31 4 FC FRANKLIN COVEY CO
common shares
A - Award 399 14,680 2.79 14.30 5,706 209,924
2016-10-11 2015-05-31 4 FC FRANKLIN COVEY CO
common shares
A - Award 475 14,281 3.44 17.00 8,075 242,777
2016-10-11 2015-02-27 4 FC FRANKLIN COVEY CO
common shares
A - Award 453 13,806 3.39 15.28 6,922 210,956
2016-10-11 2014-08-31 4 FC FRANKLIN COVEY CO
common shares
A - Award 375 13,353 2.89 16.18 6,068 216,052
2016-10-11 2014-05-31 4 FC FRANKLIN COVEY CO
common shares
A - Award 437 12,978 3.48 18.48 8,076 239,833
2016-10-11 2016-08-31 5 FC FRANKLIN COVEY CO
common shares
A - Award 333 16,225 2.10 13.81 4,599 224,067
2016-10-11 2016-05-31 5 FC FRANKLIN COVEY CO
common shares
A - Award 618 15,892 4.05 13.07 8,077 207,708
2016-10-11 2016-02-29 5 FC FRANKLIN COVEY CO
common shares
A - Award 594 15,274 4.05 14.68 8,720 224,222
2015-04-20 2015-04-16 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -283 12,907 -2.15 18.97 -5,369 244,846
2015-04-20 2015-04-16 4 FC FRANKLIN COVEY CO
common shares
A - Award 752 13,190 6.05
2014-11-24 2014-11-20 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -243 12,438 -1.92 19.58 -4,758 243,536
2014-11-24 2014-11-20 4 FC FRANKLIN COVEY CO
common shares
A - Award 752 12,681 6.30
2014-09-25 2013-11-18 5 FC FRANKLIN COVEY CO
common shares
G - Gift -9,350 11,929 -43.94
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
stock units
M - Exercise 17,045 0 -100.00
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -5,482 20,467 -21.13 22.13 -121,317 452,935
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 17,045 25,949 191.43
2014-04-18 2014-04-16 4 FC FRANKLIN COVEY CO
common shares
S - Sale -4,994 8,904 -35.93 19.29 -96,334 171,758
2014-04-10 2014-04-08 4 FC FRANKLIN COVEY CO
common shares
S - Sale -32,690 13,898 -70.17 19.66 -642,633 273,212
2013-10-08 2013-07-18 4 FC FRANKLIN COVEY CO
stock units
A - Award 17,045 17,045
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
stock unit awards
M - Exercise 20,776 0 -100.00
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
stock unit awards
M - Exercise 44,118 0 -100.00
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -7,316 46,588 -13.57 19.00 -139,004 885,172
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 20,776 53,904 62.71
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -15,538 33,128 -31.93 19.00 -295,222 629,432
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 44,118 48,666 970.05
2010-08-09 3 FC FRANKLIN COVEY CO
common stock
79,653
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)