MediaAlpha, Inc.
US ˙ NYSE ˙ US58450V1044

Introduction

This page provides a comprehensive analysis of the known insider trading history of Brian Mikalis. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Brian Mikalis has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:MAX / MediaAlpha, Inc. See Remarks 16,335
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Brian Mikalis. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases MAX / MediaAlpha, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in MAX / MediaAlpha, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Sales MAX / MediaAlpha, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in MAX / MediaAlpha, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2021-06-21 MAX Mikalis Brian 12,924 40.9600 12,924 40.9600 529,367 358 8.5800 -418,479 -79.05
2021-05-17 MAX Mikalis Brian 2,662 34.7950 2,662 34.7950 92,624
2021-05-17 MAX Mikalis Brian 1,056 35.7606 1,056 35.7606 37,763
2021-05-17 MAX Mikalis Brian 2,066 36.6066 2,066 36.6066 75,629
2021-03-23 MAX Mikalis Brian 20,491 44.6200 20,491 44.6200 914,308
2020-10-30 MAX Mikalis Brian 30,496 30,496
2020-10-30 MAX Mikalis Brian 30,496 30,496

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Brian Mikalis as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2021-11-03 2021-11-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,783 16,335 -26.15 16.74 -96,807 273,448
2021-11-03 2021-11-01 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -848 130,870 -0.64
2021-11-03 2021-11-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 848 11,908 7.67
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -10,210 81,679 -11.11
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 10,210 22,118 85.74
2021-10-01 2021-10-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -1,699 11,060 -13.32 18.67 -31,720 206,490
2021-09-03 2021-09-01 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -4,249 131,718 -3.13
2021-09-03 2021-09-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,249 12,759 49.93
2021-09-03 2021-09-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -1,699 8,510 -16.64 22.27 -37,837 189,518
2021-08-03 2021-08-03 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,249 10,209 -29.39 32.54 -138,262 332,201
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -4,249 135,967 -3.03
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,393 14,458 -23.30 33.17 -145,720 479,585
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,817 18,851 -23.58 32.65 -189,907 615,427
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,249 24,668 20.81
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -10,210 91,889 -10.00
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 10,210 20,419 100.01
2021-07-02 2021-07-01 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -4,249 140,216 -2.94
2021-07-02 2021-07-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,249 10,209 -29.39 41.66 -177,013 425,307
2021-07-02 2021-07-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,249 14,458 41.62
2021-06-21 2021-06-21 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -12,924 10,209 -55.87 40.96 -529,367 418,161
2021-06-21 2021-06-17 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -8,498 144,465 -5.56
2021-06-21 2021-06-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 8,498 23,133 58.07
2021-05-19 2021-05-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -2,066 14,635 -12.37 36.61 -75,629 535,738
2021-05-19 2021-05-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -1,056 16,701 -5.95 35.76 -37,763 597,238
2021-05-19 2021-05-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -2,662 17,757 -13.04 34.80 -92,624 617,855
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -10,210 102,099 -9.09
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 10,210 20,419 100.01
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -20,491 152,963 -11.81
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -20,491 10,209 -66.75 44.62 -914,308 455,526
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 20,491 30,700 200.72
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -10,209 112,309 -8.33
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 10,209 10,209
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
RESTRICTED STOCK UNITS
A - Award 122,518 122,518
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B-1 UNITS OF QL HOLDINGS LLC
S - Sale -30,496 173,454 -14.95
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
S - Sale -30,496 173,454 -14.95
2020-10-28 3 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
203,950
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)