Sleep Number Corporation
US ˙ NasdaqGS ˙ US83125X1037

Introduction

This page provides a comprehensive analysis of the known insider trading history of William R Mclaughlin. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

See Highest Ranking Insiders
Companies with Reported Insider Positions

The SEC filings indicate William R Mclaughlin has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:SCSS / Select Comfort Corp. President and CEO, Director 739,707
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by William R Mclaughlin. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases SNBR / Sleep Number Corporation - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in SNBR / Sleep Number Corporation. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SNBR / Sleep Number Corporation Insider Trades
Insider Sales SNBR / Sleep Number Corporation - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in SNBR / Sleep Number Corporation. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 43,794 29.0000 43,794 29.0000 1,270,026 731
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 400 29.0025 400 29.0025 11,601
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 300 29.0033 300 29.0033 8,701
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 500 29.0040 500 29.0040 14,502
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 500 29.0045 500 29.0045 14,502
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 934 29.0050 934 29.0050 27,091
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 300 29.0067 300 29.0067 8,702
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 2,861 29.0100 2,861 29.0100 82,998
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 600 29.0117 600 29.0117 17,407
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 300 29.0133 300 29.0133 8,704
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 500 29.0140 500 29.0140 14,507
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 600 29.0150 600 29.0150 17,409
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 400 29.0175 400 29.0175 11,607
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 1,898 29.0200 1,898 29.0200 55,080
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 100 29.0250 100 29.0250 2,902
2012-02-13 SCSS MCLAUGHLIN WILLIAM R 1,302 29.0300 1,302 29.0300 37,797

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SNBR / Sleep Number Corporation Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by William R Mclaughlin as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change		 Share
Price		 Tran
Value		 Remaining
Value
2012-06-05 2012-06-01 4 SCSS SELECT COMFORT CORP
Common Stock 		F - Taxes -102,889 739,707 -12.21 25.99 -2,674,085 19,224,973
2012-06-05 2012-05-29 4 SCSS SELECT COMFORT CORP
Common Stock 		G - Gift -885 842,596 -0.10
2012-06-05 2012-05-22 4 SCSS SELECT COMFORT CORP
Common Stock 		G - Gift -1,910 843,481 -0.23
2012-04-02 2012-03-31 4 SCSS SELECT COMFORT CORP
Common Stock 		F - Taxes -12,010 845,391 -1.40 32.39 -389,004 27,382,200
2012-02-24 2012-02-23 4 SCSS SELECT COMFORT CORP
Employee Stock Option (Right to Buy) 		A - Award 46,080 46,080
2012-02-24 2012-02-23 4 SCSS SELECT COMFORT CORP
Common Stock 		A - Award 24,653 857,401 2.96
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -1,302 832,748 -0.16 29.03 -37,797 24,174,662
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -100 834,050 -0.01 29.02 -2,902 24,208,288
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -1,898 834,150 -0.23 29.02 -55,080 24,207,020
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -400 836,048 -0.05 29.02 -11,607 24,260,010
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -600 836,448 -0.07 29.02 -17,409 24,269,526
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -500 837,048 -0.06 29.01 -14,507 24,286,098
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -300 837,548 -0.04 29.01 -8,704 24,300,019
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -600 837,848 -0.07 29.01 -17,407 24,307,382
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -2,861 838,448 -0.34 29.01 -82,998 24,323,364
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -300 841,309 -0.04 29.01 -8,702 24,403,585
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -934 841,609 -0.11 29.00 -27,091 24,410,856
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -500 842,543 -0.06 29.00 -14,502 24,437,526
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -500 843,043 -0.06 29.00 -14,502 24,451,606
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -300 843,543 -0.04 29.00 -8,701 24,465,518
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -400 843,843 -0.05 29.00 -11,601 24,473,544
2012-02-14 2012-02-13 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale -43,794 844,243 -4.93 29.00 -1,270,026 24,483,034
2012-02-10 2011-10-25 5 SCSS SELECT COMFORT CORP
Common Stock 		G - Gift -2,384 839,799 -0.28
2012-01-12 2012-01-11 4 SCSS SELECT COMFORT CORP
Employee Stock Option (Right to Buy) 		M - Exercise -48,238 0 -100.00
2012-01-12 2012-01-11 4 SCSS SELECT COMFORT CORP
Common Stock 		M - Exercise 48,238 890,421 5.73 1.82 87,793 1,620,565
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -54 895,918 -0.01 21.28 -1,149 19,060,646
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -600 895,972 -0.07 21.27 -12,762 19,057,315
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -1,000 896,572 -0.11 21.26 -21,260 19,061,111
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -100 897,572 -0.01 21.25 -2,125 19,073,396
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -400 897,672 -0.04 21.24 -8,496 19,066,544
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -300 898,072 -0.03 21.23 -6,369 19,066,059
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -3,100 898,372 -0.34 21.22 -65,782 19,063,445
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -9,700 901,472 -1.06 21.21 -205,737 19,120,212
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -500 911,172 -0.05 21.18 -10,592 19,303,169
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -700 911,672 -0.08 21.18 -14,826 19,309,204
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -500 912,372 -0.05 21.17 -10,585 19,314,906
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -200 912,872 -0.02 21.16 -4,232 19,316,362
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -617 913,072 -0.07 21.15 -13,050 19,311,463
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -400 913,689 -0.04 21.14 -8,456 19,315,376
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -1,383 914,089 -0.15 21.13 -29,223 19,314,691
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -700 915,472 -0.08 21.12 -14,784 19,334,759
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -200 916,172 -0.02 21.11 -4,222 19,340,382
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -100 916,372 -0.01 21.10 -2,110 19,335,440
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -500 916,472 -0.05 21.10 -10,548 19,332,968
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -411 916,972 -0.04 21.09 -8,668 19,338,930
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -300 917,383 -0.03 21.08 -6,324 19,338,424
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -700 917,683 -0.08 21.07 -14,749 19,335,572
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -200 918,383 -0.02 21.05 -4,210 19,331,953
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -100 918,583 -0.01 21.04 -2,104 19,326,977
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -25 918,683 0.00 21.03 -526 19,319,894
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -700 918,708 -0.08 21.02 -14,714 19,311,233
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -2,675 919,408 -0.29 21.01 -56,202 19,316,753
2011-10-26 2011-10-24 4 SCSS SELECT COMFORT CORP
Common Stock 		S - Sale X -100 922,083 -0.01 21.00 -2,100 19,368,344
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)