Introduction

This page provides a comprehensive analysis of the known insider trading history of Victor Luis. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Victor Luis has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:DECK / Deckers Outdoor Corporation Director 17,201
US:TPR / Tapestry, Inc. Chief Executive Officer, Director 537,794
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Victor Luis. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Victor Luis as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-09-04 2025-09-02 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 377 17,201 2.24
2025-06-03 2025-06-02 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 374 16,824 2.27
2025-03-04 2025-03-03 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 294 16,450 1.82
2024-11-20 2024-11-18 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 388 16,156 2.46
2024-09-04 2024-09-03 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 71 2,628 2.78
2024-06-05 2024-06-03 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 66 2,557 2.65
2024-03-05 2024-03-01 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 73 2,491 3.02
2023-11-22 2023-11-20 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 103 2,418 4.45
2023-09-06 2023-09-01 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 122 2,315 5.56
2023-06-02 2023-06-01 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 140 2,193 6.82
2023-03-03 2023-03-01 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 159 2,053 8.39
2022-11-21 2022-11-18 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 188 1,894 11.02
2022-09-19 2022-09-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 192 1,706 12.68
2022-06-17 2022-06-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 243 1,514 19.12
2022-03-16 2022-03-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 220 1,271 20.93
2021-12-16 2021-12-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 144 1,051 15.88
2021-09-17 2021-09-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 135 907 17.49
2021-06-17 2021-06-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 171 772 28.45
2021-03-17 2021-03-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 158 601 35.67
2020-12-17 2020-12-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 176 443 65.92
2020-09-17 2020-09-15 4 DECK DECKERS OUTDOOR CORP
Common Stock
A - Award 267 267
2019-08-21 2019-08-19 4 TPR TAPESTRY, INC.
Stock Option
A - Award 537,794 537,794
2019-08-21 2019-08-19 4 TPR TAPESTRY, INC.
Common Stock
A - Award 45,780 382,240 13.61 20.97 960,007 8,015,573
2019-08-20 2019-08-19 4 TPR TAPESTRY, INC.
Common Stock
A - Award 91,071 336,460 37.11
2019-08-20 2019-08-16 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -4,453 245,389 -1.78 19.96 -88,882 4,897,964
2019-08-13 2019-08-09 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -57,047 249,842 -18.59 27.39 -1,562,517 6,843,172
2019-08-13 2019-08-09 4 TPR TAPESTRY, INC.
Common Stock
A - Award 127,567 306,889 71.14
2019-08-07 2019-08-07 4 TPR TAPESTRY, INC.
Stock Option
A - Award 368,846 368,846
2018-08-20 2018-08-16 4 TPR TAPESTRY, INC.
Stock Option
A - Award 311,752 311,752
2018-08-20 2018-08-16 4 TPR TAPESTRY, INC.
Common Stock
A - Award 35,033 227,286 18.22 51.38 1,799,996 11,677,955
2018-08-14 2018-08-13 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -37,322 192,253 -16.26 47.46 -1,771,302 9,124,327
2018-08-14 2018-08-13 4 TPR TAPESTRY, INC.
Common Stock
A - Award 76,212 229,575 49.69
2018-08-14 2013-08-15 4 TPR TAPESTRY, INC.
Restricted Stock Unit
M - Exercise -3,677 0 -100.00
2018-08-14 2013-08-15 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -1,902 153,363 -1.23 52.46 -99,779 8,045,423
2018-08-14 2013-08-15 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 3,677 155,265 2.43
2018-02-14 2018-02-13 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -95,074 222,946 -29.90
2018-02-14 2018-02-13 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -85,292 151,038 -36.09 50.00 -4,264,600 7,551,900
2018-02-14 2018-02-13 4 TPR TAPESTRY, INC.
Common Stock
S - Sale -9,782 236,330 -3.97 50.00 -489,100 11,816,500
2018-02-14 2018-02-13 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 95,074 246,112 62.95 39.87 3,790,600 9,812,485
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -16,400 318,020 -4.90
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -5,218 0 -100.00
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -314,211 0 -100.00
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -287,823 143,911 -66.67
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Stock Option
M - Exercise -92,441 0 -100.00
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -267,646 151,038 -63.93 50.00 -13,382,300 7,551,900
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -233,466 418,684 -35.80 50.02 -11,677,969 20,942,574
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
S - Sale -113,998 652,150 -14.88 50.02 -5,702,180 32,620,543
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -81,857 766,148 -9.65 50.03 -4,095,306 38,330,384
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -14,711 848,005 -1.71 50.02 -735,844 42,417,210
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
F - Taxes -4,415 862,716 -0.51 50.01 -220,794 43,144,427
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 5,218 867,131 0.61 38.41 200,423 33,306,502
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 16,400 861,913 1.94 39.87 653,868 34,364,471
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 92,441 845,513 12.28 38.75 3,582,089 32,763,629
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 287,823 753,072 61.86
2018-02-14 2018-02-12 4 TPR TAPESTRY, INC.
Common Stock
M - Exercise 314,211 465,249 208.03
2017-08-18 2017-08-17 4 COH COACH INC
Stock Option
A - Award 313,869 313,869
2017-08-16 2017-08-14 4 COH COACH INC
Common Stock
F - Taxes -30,829 151,038 -16.95 47.92 -1,477,326 7,237,741
2017-08-16 2017-08-14 4 COH COACH INC
Common Stock
A - Award 65,335 181,867 56.07
2016-08-16 2016-08-15 4 COH COACH INC
Common Stock
F - Taxes -8,215 115,847 -6.62 39.72 -326,300 4,601,443
2016-08-15 2016-08-15 4 COH COACH INC
Common Stock
A - Award 22,129 124,062 21.71
2016-08-15 2016-08-11 4 COH COACH INC
Stock Option
A - Award 334,420 334,420
2015-09-30 2015-09-28 4 COH COACH INC
Restricted Stock Unit
A - Award 9,246 804,528 1.16 28.01 258,980 22,534,829
2015-08-17 2015-08-14 4 COH COACH INC
Restricted Stock Unit
M - Exercise -22,243 795,282 -2.72
2015-08-17 2015-08-14 4 COH COACH INC
Restricted Stock Unit
M - Exercise -3,922 817,525 -0.48
2015-08-17 2015-08-14 4 COH COACH INC
Common Stock
F - Taxes -11,505 101,169 -10.21 31.93 -367,355 3,230,326
2015-08-17 2015-08-14 4 COH COACH INC
Common Stock
F - Taxes -2,029 112,674 -1.77 31.93 -64,786 3,597,681
2015-08-17 2015-08-14 4 COH COACH INC
Common Stock
M - Exercise 3,922 114,703 3.54
2015-08-17 2015-08-14 4 COH COACH INC
Common Stock
M - Exercise 22,243 110,781 25.12
2015-08-17 2015-08-13 4 COH COACH INC
Stock Option
A - Award 431,734 431,734 31.46 13,582,352 13,582,352
2015-08-17 2015-08-13 4 COH COACH INC
Restricted Stock Unit
A - Award 114,431 821,447 16.19
2015-08-14 2015-08-12 4 COH COACH INC
Restricted Stock Unit
A - Award 2,721 707,016 0.39
2015-06-30 2015-06-30 4 COH COACH INC
Common Stock
F - Taxes -4,311 88,538 -4.64 35.96 -155,024 3,183,826
2015-06-30 2015-06-29 4 COH COACH INC
Restricted Stock Unit
M - Exercise -268 704,295 -0.04
2015-06-30 2015-06-29 4 COH COACH INC
Restricted Stock Unit
A - Award 6,644 704,563 0.95 35.46 235,596 24,983,804
2015-06-30 2015-06-29 4 COH COACH INC
Common Stock
F - Taxes -140 92,849 -0.15 35.46 -4,964 3,292,426
2015-06-30 2015-06-29 4 COH COACH INC
Common Stock
M - Exercise 268 92,989 0.29
2015-06-30 2015-06-27 4 COH COACH INC
Restricted Stock Unit
M - Exercise -16,532 697,919 -2.31
2015-06-30 2015-06-27 4 COH COACH INC
Restricted Stock Unit
M - Exercise -11,658 714,451 -1.61
2015-06-30 2015-06-27 4 COH COACH INC
Common Stock
F - Taxes -6,193 92,721 -6.26 35.96 -222,700 3,334,247
2015-06-30 2015-06-27 4 COH COACH INC
Common Stock
M - Exercise 11,658 98,914 13.36
2015-06-30 2015-06-27 4 COH COACH INC
Common Stock
M - Exercise 16,532 87,256 23.38
2015-06-02 2015-05-29 4 COH COACH INC
Common Stock
A - Award 673 70,724 0.96 29.91 20,129 2,115,355
2015-04-01 2015-03-30 4 COH COACH INC
Restricted Stock Unit
A - Award 5,639 726,109 0.78 41.44 233,680 30,089,957
2014-12-31 2014-12-29 4 COH COACH INC
Restricted Stock Unit
A - Award 6,179 720,470 0.87 37.49 231,651 27,010,420
2014-10-01 2014-10-01 4 COH COACH INC
Restricted Stock Unit
A - Award 6,360 714,291 0.90 36.08 229,469 25,771,619
2014-08-18 2014-08-15 4 COH COACH INC
Restricted Stock Unit
M - Exercise -3,784 707,931 -0.53
2014-08-18 2014-08-15 4 COH COACH INC
Common Stock
F - Taxes -1,958 70,051 -2.72 36.06 -70,605 2,526,039
2014-08-18 2014-08-15 4 COH COACH INC
Common Stock
M - Exercise 3,784 72,009 5.55
2014-08-15 2014-08-14 4 COH COACH INC
Stock Option
A - Award 314,211 314,211 36.31 11,409,001 11,409,001
2014-08-15 2014-08-14 4 COH COACH INC
Restricted Stock Unit
A - Award 82,622 711,715 13.13
2014-08-15 2014-08-13 4 COH COACH INC
Restricted Stock Unit
M - Exercise -18,900 629,093 -2.92
2014-08-15 2014-08-13 4 COH COACH INC
Common Stock
F - Taxes -9,723 68,225 -12.47 35.70 -347,111 2,435,632
2014-08-15 2014-08-13 4 COH COACH INC
Common Stock
M - Exercise 18,900 77,948 32.01
2014-08-04 2014-08-01 4 COH COACH INC
Restricted Stock Unit
M - Exercise -9,791 647,993 -1.49
2014-08-04 2014-08-01 4 COH COACH INC
Common Stock
F - Taxes -3,636 59,048 -5.80 33.70 -122,533 1,989,918
2014-08-04 2014-08-01 4 COH COACH INC
Common Stock
M - Exercise 9,791 62,684 18.51
2014-07-08 2014-07-03 4 COH COACH INC
Restricted Stock Unit
M - Exercise -77 657,784 -0.01
2014-07-08 2014-07-03 4 COH COACH INC
Common Stock
F - Taxes -29 52,893 -0.05 34.19 -992 1,808,412
2014-07-08 2014-07-03 4 COH COACH INC
Common Stock
M - Exercise 77 52,922 0.15
2014-07-01 2014-06-30 4 COH COACH INC
Restricted Stock Unit
A - Award 6,536 657,861 1.00 34.73 226,995 22,847,513
2014-06-30 2014-06-30 4 COH COACH INC
Common Stock
F - Taxes -2,922 52,845 -5.24 34.47 -100,721 1,821,567
2014-06-30 2014-06-27 4 COH COACH INC
Restricted Stock Unit
M - Exercise -11,071 651,325 -1.67
2014-06-30 2014-06-27 4 COH COACH INC
Restricted Stock Unit
M - Exercise -7,870 662,396 -1.17
2014-06-30 2014-06-27 4 COH COACH INC
Common Stock
F - Taxes -4,110 55,767 -6.86 34.59 -142,165 1,928,981
2014-06-30 2014-06-27 4 COH COACH INC
Common Stock
M - Exercise 7,870 59,877 15.13
2014-06-30 2014-06-27 4 COH COACH INC
Common Stock
M - Exercise 11,071 52,007 27.04
2014-06-03 2014-05-31 4 COH COACH INC
Common Stock
A - Award 431 40,936 1.06 34.52 14,878 1,413,111
2014-04-02 2014-03-31 4 COH COACH INC
Restricted Stock Unit
A - Award 4,473 670,266 0.67 49.75 222,532 33,345,734
2014-01-07 2014-01-03 4 COH COACH INC
Restricted Stock Unit
A - Award 3,931 665,793 0.59 56.27 221,197 37,464,172
2013-12-06 2013-11-29 4 COH COACH INC
Common Stock
A - Award 12 40,505 0.03 48.56 583 1,966,923
2013-10-02 2013-09-30 4 COH COACH INC
Restricted Stock Unit
A - Award 4,063 661,862 0.62 54.10 219,808 35,806,734
2013-08-16 2013-08-14 4 COH COACH INC
Stock Option
A - Award 192,578 192,578
2013-08-16 2013-08-14 4 COH COACH INC
Restricted Stock Unit
M - Exercise -14,449 657,799 -2.15
2013-08-16 2013-08-14 4 COH COACH INC
Restricted Stock Unit
M - Exercise -12,085 672,248 -1.77
2013-08-16 2013-08-14 4 COH COACH INC
Restricted Stock Unit
A - Award 54,899 684,333 8.72
2013-08-16 2013-08-14 4 COH COACH INC
Common Stock
F - Taxes -7,474 40,493 -15.58 53.19 -397,542 2,153,823
2013-08-16 2013-08-14 4 COH COACH INC
Common Stock
F - Taxes -6,251 47,967 -11.53 53.23 -332,741 2,553,283
2013-08-16 2013-08-14 4 COH COACH INC
Common Stock
M - Exercise 12,085 54,218 28.68
2013-08-16 2013-08-14 4 COH COACH INC
Common Stock
M - Exercise 14,449 42,133 52.19
2013-08-06 2013-08-02 4 COH COACH INC
Restricted Stock Unit
M - Exercise -4,795 629,434 -0.76
2013-08-06 2013-08-02 4 COH COACH INC
Restricted Stock Unit
M - Exercise -4,477 634,229 -0.70
2013-08-06 2013-08-02 4 COH COACH INC
Common Stock
F - Taxes -2,480 27,684 -8.22 53.42 -132,482 1,478,879
2013-08-06 2013-08-02 4 COH COACH INC
Common Stock
F - Taxes -2,316 30,164 -7.13 53.33 -123,512 1,608,646
2013-08-06 2013-08-02 4 COH COACH INC
Common Stock
M - Exercise 4,477 32,480 15.99
2013-08-06 2013-08-02 4 COH COACH INC
Common Stock
M - Exercise 4,795 28,003 20.66
2013-07-02 2013-07-01 4 COH COACH INC
Restricted Stock Unit
A - Award 3,802 638,706 0.60 57.32 217,931 36,610,628
2013-07-02 2013-06-28 4 COH COACH INC
Restricted Stock Unit
M - Exercise -10,803 634,904 -1.67
2013-07-02 2013-06-28 4 COH COACH INC
Common Stock
F - Taxes -5,514 23,208 -19.20 56.97 -314,133 1,322,160
2013-07-02 2013-06-28 4 COH COACH INC
Common Stock
M - Exercise 10,803 28,722 60.29
2013-04-03 2013-04-01 4 COH COACH INC
Restricted Stock Unit
A - Award 3,860 645,707 0.60 49.89 192,575 32,214,322
2013-03-06 2013-03-04 4 COH COACH INC
Restricted Stock Unit
A - Award 507,305 507,305
2013-02-07 2013-02-06 4 COH COACH INC
Restricted Stock Unit
M - Exercise -19,552 0 -100.00
2013-02-07 2013-02-06 4 COH COACH INC
Restricted Stock Unit
M - Exercise -107 15,399 -0.69
2013-02-07 2013-02-06 4 COH COACH INC
Common Stock
F - Taxes -7,320 17,919 -29.00 49.10 -359,412 879,823
2013-02-07 2013-02-06 4 COH COACH INC
Common Stock
M - Exercise 107 25,239 0.43
2013-02-07 2013-02-06 4 COH COACH INC
Common Stock
M - Exercise 19,552 25,132 350.39
2012-12-28 2012-12-27 4 COH COACH INC
Restricted Stock Unit
A - Award 842 15,506 5.74 54.65 46,015 847,403
2012-11-16 3 COH COACH INC
Common Stock
5,580
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)