The RealReal, Inc.
US ˙ NasdaqGS ˙ US88339P1012

Introduction

This page provides a comprehensive analysis of the known insider trading history of Michael Andrew Kumin. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Michael Andrew Kumin has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:W / Wayfair Inc. Director 260,577
US:REAL / The RealReal, Inc. Director 64,557
Director, 10% Owner
US:VITC / Vitacost.com, Inc. Director, 10% Owner 0
10% Owner 205,507
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Michael Andrew Kumin. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases REAL / The RealReal, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in REAL / The RealReal, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

REAL / The RealReal, Inc. Insider Trades
Insider Sales REAL / The RealReal, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in REAL / The RealReal, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

REAL / The RealReal, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Michael Andrew Kumin as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-09-04 2025-08-28 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 160 260,577 0.06 74.97 11,995 19,535,458
2025-03-07 2025-03-06 4 W Wayfair Inc.
Class A Common Stock
A - Award 7,299 260,417 2.88
2024-03-08 2024-03-07 4 W Wayfair Inc.
Class A Common Stock
A - Award 4,177 253,118 1.68
2023-03-03 2023-03-02 4 W Wayfair Inc.
Class A Common Stock
A - Award 6,356 248,941 2.62
2022-02-11 2022-02-10 4 W Wayfair Inc.
Class A Common Stock
A - Award 1,644 242,585 0.68
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 5,686 56,000 11.30 286.83 1,630,915 16,062,480
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 11,774 50,314 30.55 285.06 3,356,296 14,342,509
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 8,090 38,540 26.57 284.09 2,298,288 10,948,829
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 4,969 30,450 19.50 282.88 1,405,631 8,613,696
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 10,627 25,481 71.54 281.74 2,994,051 7,179,017
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 2,550 14,854 20.72 281.04 716,652 4,174,568
2021-03-05 2021-03-04 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 4,304 12,304 53.80 280.23 1,206,110 3,447,950
2021-02-12 2021-02-11 4 W Wayfair Inc.
Class A Common Stock
A - Award 871 240,941 0.36
2021-01-21 2021-01-21 4 W Wayfair Inc.
Class A Common Stock
J - Other X 43,602 240,070 22.19
2020-12-23 2020-12-07 4 REAL TheRealReal, Inc.
Common Stock
G - Gift -117,847 64,557 -64.61
2020-11-13 2020-11-11 4 REAL TheRealReal, Inc.
Common Stock
J - Other 137,824 182,404 309.16
2020-10-30 2020-10-28 4 REAL TheRealReal, Inc.
Common Stock
A - Award 10,354 44,580 30.25
2020-08-25 2020-08-21 4 REAL TheRealReal, Inc.
Common Stock
J - Other 17,113 34,226 100.00
2020-08-13 2020-08-11 4 REAL TheRealReal, Inc.
Common Stock
J - Other 17,113 17,113
2020-02-24 2020-02-20 4 W Wayfair Inc.
Class A Common Stock
A - Award 1,240 196,468 0.64
2019-10-01 2019-09-26 4 YOGA YogaWorks, Inc.
CONVERTIBLE PROMISSORY NOTES
A - Award 16,640.00
2019-10-01 2019-09-26 4 YOGA YogaWorks, Inc.
CONVERTIBLE PROMISSORY NOTES
A - Award 4,983,360.00
2019-08-27 2019-08-23 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 8,000 8,000 109.47 875,760 875,760
2019-08-27 2019-08-23 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 21,000 195,228 12.05 109.85 2,306,850 21,445,796
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series H Preferred Stock
C - Conversion -5,033 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series H Preferred Stock
C - Conversion -1,299,025 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series G Preferred Stock
C - Conversion -15,075 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series G Preferred Stock
C - Conversion -3,890,696 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series F Preferred Stock
C - Conversion -50,012 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Series F Preferred Stock
C - Conversion -12,906,712 0 -100.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 2,516 38,469 7.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 649,512 9,928,262 7.00
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 7,537 35,953 26.52
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 1,945,348 9,278,750 26.53
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 28,416 28,416
2019-07-02 2019-07-02 4 REAL TheRealReal, Inc.
Common Stock
C - Conversion 7,333,402 7,333,402
2019-06-24 2019-06-20 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 45,000 107,428 72.08
2019-05-15 2019-05-14 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 3,000 174,228 1.75 141.04 423,120 24,573,117
2019-05-15 2019-05-13 4 W Wayfair Inc.
Class A Common Stock
G - Gift -3,000 171,228 -1.72
2019-02-28 2019-02-26 4 W Wayfair Inc.
Class A Common Stock
A - Award 623 174,228 0.36
2018-11-26 2018-11-21 4 W Wayfair Inc.
Class A Common Stock
P - Purchase 18,500 177,605 11.63 89.25 1,651,125 15,851,246
2018-08-17 2018-07-05 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 44,247 11,714,721 0.38
2018-08-17 2018-07-04 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 44,247 11,670,474 0.38
2018-08-17 2017-08-23 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 36,362 11,626,227 0.31
2018-07-05 2018-07-05 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 44,247 62,428 243.37
2018-02-28 2018-02-27 4 W Wayfair Inc.
Class A Common Stock
A - Award 2,666 159,105 1.70
2017-08-30 2017-08-30 4 W Wayfair Inc.
Class A Common Stock
S - Sale -7,231 0 -100.00 68.47 -495,107
2017-08-30 2017-08-28 4 W Wayfair Inc.
Class A Common Stock
J - Other 67,539 156,439 75.97
2017-08-30 2017-08-28 4 W Wayfair Inc.
Class A Common Stock
J - Other -593,992 0 -100.00
2017-08-30 2017-08-28 4 W Wayfair Inc.
Class A Common Stock
J - Other 593,992 593,992
2017-08-30 2017-08-28 4 W Wayfair Inc.
Class A Common Stock
J - Other -2,651,576 0 -100.00
2017-08-25 2017-08-23 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 18,181 18,181
2017-08-18 2017-08-16 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 2,718,196 11,589,865 30.64 5.50 14,950,078 63,744,258
2017-08-18 2017-08-16 4 YOGA YogaWorks, Inc.
COMMON STOCK
A - Award 9,076 38,699 30.64 5.50 49,918 212,844
2017-08-11 2017-08-10 4 W Wayfair Inc.
Class A Common Stock
S - Sale -4,080 7,231 -36.07 70.00 -285,600 506,170
2017-08-11 2017-08-09 4 W Wayfair Inc.
Class A Common Stock
J - Other 38,101 88,900 75.00
2017-08-11 2017-08-09 4 W Wayfair Inc.
Class A Common Stock
J - Other -335,076 0 -100.00
2017-08-11 2017-08-09 4 W Wayfair Inc.
Class A Common Stock
J - Other 335,076 335,076
2017-08-11 2017-08-09 4 W Wayfair Inc.
Class A Common Stock
J - Other -1,495,870 2,651,576 -36.07
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
8,930,915
2017-08-10 3 YOGA YogaWorks, Inc.
COMMON STOCK
17,772,961
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
S - Sale -2,720 11,311 -19.39 63.30 -172,176 715,986
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 24,777 50,484 96.38
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 19,772 40,476 95.50
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 29,731 60,580 96.38
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 26,860 54,852 95.96
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 20,725 41,453 99.99
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 25,398 50,799 99.99
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 26,909 54,966 95.91
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other 31,863 65,062 95.98
2017-05-24 2017-05-24 4 W Wayfair Inc.
Class A Common Stock
J - Other -223,368 0 -100.00
2017-05-24 2017-05-23 4 W Wayfair Inc.
Class A Common Stock
J - Other 201 28,193 0.72
2017-05-24 2017-05-23 4 W Wayfair Inc.
Class A Common Stock
J - Other 202 28,057 0.73
2017-05-24 2017-05-23 4 W Wayfair Inc.
Class A Common Stock
J - Other 202 28,057 0.73
2017-05-24 2017-05-23 4 W Wayfair Inc.
Class A Common Stock
J - Other 223,368 223,368
2017-05-24 2017-05-23 4 W Wayfair Inc.
Class A Common Stock
J - Other -997,214 4,147,446 -19.38
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
S - Sale -2,720 14,031 -16.24 63.00 -171,360 883,953
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 25,707 25,707
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 20,704 20,704
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 30,849 30,849
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 27,791 27,992 13,826.37
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 20,728 20,728
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 25,401 25,401
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 27,653 27,855 13,689.60
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other 32,795 32,997 16,235.15
2017-05-24 2017-05-22 4 W Wayfair Inc.
Class A Common Stock
J - Other -223,390 0 -100.00
2017-05-15 2017-05-11 4 W Wayfair Inc.
Class A Common Stock
J - Other 201 201
2017-05-15 2017-05-11 4 W Wayfair Inc.
Class A Common Stock
J - Other 202 202
2017-05-15 2017-05-11 4 W Wayfair Inc.
Class A Common Stock
J - Other 202 202
2017-05-15 2017-05-11 4 W Wayfair Inc.
Class A Common Stock
J - Other 223,390 223,390
2017-05-15 2017-05-11 4 W Wayfair Inc.
Class A Common Stock
J - Other -997,236 5,144,660 -16.24
2017-03-02 2017-03-02 4 W Wayfair Inc.
Class A Common Stock
S - Sale -185,478 6,141,896 -2.93 37.78 -7,007,359 232,040,831
2017-03-02 2017-03-02 4 W Wayfair Inc.
Class A Common Stock
S - Sale -505 16,751 -2.93 37.77 -19,074 632,685
2017-03-02 2017-03-01 4 W Wayfair Inc.
Class A Common Stock
S - Sale -1,314 6,327,374 -0.02 38.07 -50,024 240,883,128
2017-03-02 2017-03-01 4 W Wayfair Inc.
Class A Common Stock
S - Sale -4 17,256 -0.02 38.08 -152 657,108
2017-03-02 2017-02-28 4 W Wayfair Inc.
Class A Common Stock
S - Sale -311,848 6,328,688 -4.70 38.32 -11,950,015 242,515,324
2017-03-02 2017-02-28 4 W Wayfair Inc.
Class A Common Stock
S - Sale -851 17,260 -4.70 38.32 -32,610 661,403
2017-03-02 2017-03-02 4 W Wayfair Inc.
Class A Common Stock
S - Sale -185,478 6,141,896 -2.93 37.78 -7,007,359 232,040,831
2017-03-02 2017-03-02 4 W Wayfair Inc.
Class A Common Stock
S - Sale -505 16,751 -2.93 37.77 -19,074 632,685
2017-03-02 2017-03-01 4 W Wayfair Inc.
Class A Common Stock
S - Sale -1,314 6,327,374 -0.02 38.07 -50,024 240,883,128
2017-03-02 2017-03-01 4 W Wayfair Inc.
Class A Common Stock
S - Sale -4 17,256 -0.02 38.08 -152 657,108
2017-03-02 2017-02-28 4 W Wayfair Inc.
Class A Common Stock
S - Sale -311,848 6,328,688 -4.70 38.32 -11,950,015 242,515,324
2017-03-02 2017-02-28 4 W Wayfair Inc.
Class A Common Stock
S - Sale -851 17,260 -4.70 38.32 -32,610 661,403
2016-08-31 2016-08-30 4 W Wayfair Inc.
Class A Common Stock
S - Sale -199,456 6,640,536 -2.92 38.43 -7,665,094 255,195,798
2016-08-31 2016-08-30 4 W Wayfair Inc.
Class A Common Stock
S - Sale -544 18,111 -2.92 38.43 -20,906 696,006
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -539 6,839,992 -0.01 38.70 -20,859 264,707,690
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -298,645 6,840,531 -4.18 38.10 -11,378,374 260,624,231
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -816 18,655 -4.19 38.10 -31,090 710,756
2016-08-31 2016-08-30 4 W Wayfair Inc.
Class A Common Stock
S - Sale -199,456 6,640,536 -2.92 38.43 -7,665,094 255,195,798
2016-08-31 2016-08-30 4 W Wayfair Inc.
Class A Common Stock
S - Sale -544 18,111 -2.92 38.43 -20,906 696,006
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -539 6,839,992 -0.01 38.70 -20,859 264,707,690
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -298,645 6,840,531 -4.18 38.10 -11,378,374 260,624,231
2016-08-31 2016-08-29 4 W Wayfair Inc.
Class A Common Stock
S - Sale -816 18,655 -4.19 38.10 -31,090 710,756
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class B Common Stock
C - Conversion -7,139,176 0 -100.00
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class B Common Stock
C - Conversion -19,471 0 -100.00
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 7,139,176 7,139,176
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 19,471 19,471
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class B Common Stock
C - Conversion -7,139,176 0 -100.00
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class B Common Stock
C - Conversion -19,471 0 -100.00
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 7,139,176 7,139,176
2015-01-05 2014-12-31 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 19,471 19,471
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
D - Sale to Issuer -991,317 7,139,176 -12.19
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
D - Sale to Issuer -2,704 19,471 -12.19
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 1,189,828 8,130,493 17.14
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 3,245 22,175 17.14
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 6,940,665 6,940,665
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 18,930 18,930
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-2 Preferred Stock
C - Conversion -1,189,828 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-2 Preferred Stock
C - Conversion -3,245 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-1 Preferred Stock
C - Conversion -6,940,665 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-1 Preferred Stock
C - Conversion -18,930 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
S - Sale -991,317 0 -100.00 27.26 -27,023,301
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 991,317 991,317
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
S - Sale -2,704 0 -100.00 27.26 -73,711
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 2,704 2,704
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
D - Sale to Issuer -991,317 7,139,176 -12.19
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
D - Sale to Issuer -2,704 19,471 -12.19
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 1,189,828 8,130,493 17.14
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 3,245 22,175 17.14
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 6,940,665 6,940,665
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class B Common Stock
C - Conversion 18,930 18,930
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-2 Preferred Stock
C - Conversion -1,189,828 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-2 Preferred Stock
C - Conversion -3,245 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-1 Preferred Stock
C - Conversion -6,940,665 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Series A-1 Preferred Stock
C - Conversion -18,930 0 -100.00
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
S - Sale -991,317 0 -100.00 27.26 -27,023,301
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 991,317 991,317
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
S - Sale -2,704 0 -100.00 27.26 -73,711
2014-10-09 2014-10-07 4 W Wayfair Inc.
Class A Common Stock
C - Conversion 2,704 2,704
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Warrant to Purchase Common Stock
X - Other -110,473 0 -100.00
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Warrant to Purchase Common Stock
X - Other -210,689 0 -100.00
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Warrant to Purchase Common Stock
X - Other -939 0 -100.00
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Common Stock, $0.00001 par value per share
U - Other -2,182,265 0 -100.00 8.00 -17,458,120
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Common Stock, $0.00001 par value per share
U - Other -4,161,898 0 -100.00 8.00 -33,295,184
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Common Stock, $0.00001 par value per share
U - Other -18,550 0 -100.00 8.00 -148,400
2014-08-19 2014-08-18 4 VITC Vitacost.com, Inc.
Option to purchase common stock
D - Sale to Issuer -15,000 0 -100.00
2014-08-19 2014-08-18 4 VITC Vitacost.com, Inc.
Option to purchase common stock
D - Sale to Issuer -10,000 0 -100.00
2014-08-19 2014-08-15 4 VITC Vitacost.com, Inc.
Common Stock
U - Other -20,630 0 -100.00 8.00 -165,040
2013-11-26 2013-11-25 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -1,370,046 205,507 -86.96 5.70 -7,809,262 1,171,390
2013-11-26 2013-11-25 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -36,215 5,433 -86.95 5.70 -206,426 30,968
2013-05-09 2013-05-09 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -289,677 1,575,553 -15.53 5.88 -1,701,852 9,256,374
2013-05-09 2013-05-09 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -7,657 41,648 -15.53 5.88 -44,985 244,682
2013-05-09 2013-05-07 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -1,207,411 1,865,230 -39.30 5.88 -7,093,540 10,958,226
2013-05-09 2013-05-07 4 LOV SPARK NETWORKS INC
Common Stock
S - Sale -31,916 49,305 -39.30 5.88 -187,506 289,667
2013-02-15 2013-02-13 4 VITC Vitacost.com, Inc.
Options to purchase common stock
A - Award 10,000 10,000
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)