Herc Holdings Inc.
US ˙ NYSE ˙ US42704L1044

Introduction

This page provides a comprehensive analysis of the known insider trading history of Michael Koehler. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Michael Koehler has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:TDC / Teradata Corporation President and CEO, Director 329,612
US:HRI / Herc Holdings Inc. Director 34,351
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Michael Koehler. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases HRI / Herc Holdings Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HRI / Herc Holdings Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HRI / Herc Holdings Inc. Insider Trades
Insider Sales HRI / Herc Holdings Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HRI / Herc Holdings Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HRI / Herc Holdings Inc. Insider Trades
Insider Purchases TDC / Teradata Corporation - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HRI / Herc Holdings Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2014-02-10 TDC KOEHLER MICHAEL 10,000 41.3000 10,000 41.3000 413,000 49 49.1900 78,900 19.10

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TDC / Teradata Corporation Insider Trades
Insider Sales TDC / Teradata Corporation - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HRI / Herc Holdings Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2016-03-08 TDC KOEHLER MICHAEL 350,000 26.7850 350,000 26.7850 9,374,750 57 24.4 -834,750 -8.90
2016-03-02 TDC KOEHLER MICHAEL 11,331 25.4090 11,331 25.4090 287,909
2014-11-07 TDC KOEHLER MICHAEL 15,394 42.1470 15,394 42.1470 648,811
2012-05-14 TDC KOEHLER MICHAEL 17,503 70.5008 17,503 70.5008 1,233,976
2012-05-04 TDC KOEHLER MICHAEL 67,221 73.7190 67,221 73.7190 4,955,465
2012-05-04 TDC KOEHLER MICHAEL 12,779 73.5140 12,779 73.5140 939,435
2012-02-10 TDC KOEHLER MICHAEL 36,776 61.9690 36,776 61.9690 2,278,972

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TDC / Teradata Corporation Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Michael Koehler as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2016-03-10 2016-03-08 4 TDC TERADATA CORP /DE/
Employee Stock Options
M - Exercise -350,000 329,612 -51.50
2016-03-10 2016-03-08 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -350,000 290,203 -54.67 26.78 -9,374,750 7,773,087
2016-03-10 2016-03-08 4 TDC TERADATA CORP /DE/
Common Stock
M - Exercise 350,000 640,203 120.61 13.77 4,819,500 8,815,595
2016-03-04 2016-03-02 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -11,331 289,916 -3.76 25.41 -287,909 7,366,476
2016-02-02 2016-02-01 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -588 300,942 -0.20 22.94 -13,489 6,903,609
2016-01-28 2016-01-26 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 4,564 301,530 1.54
2015-12-03 2015-12-01 4 TDC TERADATA CORP /DE/
Employee Stock Options
A - Award 118,332 118,332
2015-12-03 2015-12-01 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 63,739 296,966 27.33
2015-12-03 2015-12-01 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -7,296 233,227 -3.03 30.63 -223,476 7,143,743
2015-12-01 2015-12-01 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
A - Award 6,417 34,351 22.97
2015-12-01 2015-11-27 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -9,413 240,523 -3.77 29.80 -280,507 7,167,585
2015-02-13 2015-02-11 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -2,878 204,454 -1.39 43.83 -126,143 8,961,219
2014-12-03 2014-12-01 4 TDC TERADATA CORP /DE/
Employee Stock Options (right to buy)
A - Award 112,944 112,944
2014-12-03 2014-12-01 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 45,642 207,251 28.24
2014-12-03 2014-12-01 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -10,439 161,609 -6.07 44.43 -463,805 7,180,288
2014-11-18 2014-11-17 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale X -10,000 35,000 -22.22 45.00 -450,000 1,575,000
2014-11-12 2014-11-07 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -15,394 172,048 -8.21 42.15 -648,811 7,251,307
2014-11-12 2014-02-28 4 TDC TERADATA CORP /DE/
Common Stock
G - Gift 10,000 187,207 5.64
2014-11-12 2014-02-28 4 TDC TERADATA CORP /DE/
Common Stock
G - Gift 10,000 187,207 5.64
2014-11-12 2014-02-28 4 TDC TERADATA CORP /DE/
Common Stock
G - Gift -10,000 45,000 -18.18
2014-11-12 2014-02-28 4 TDC TERADATA CORP /DE/
Common Stock
G - Gift -10,000 45,000 -18.18
2014-05-15 2014-05-14 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
A - Award 4,351 27,934 18.45
2014-02-13 2014-02-11 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -2,876 167,049 -1.69 43.30 -124,531 7,233,222
2014-02-10 2014-02-10 4 TDC TERADATA CORP /DE/
Common Stock
P - Purchase 10,000 169,925 6.25 41.30 413,000 7,017,902
2013-12-04 2013-12-03 4 TDC TERADATA CORP /DE/
Employee Stock Options (right to buy)
A - Award 145,065 145,065
2013-12-04 2013-12-03 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 27,983 159,750 21.24
2013-12-04 2013-12-02 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -12,886 131,767 -8.91 45.81 -590,308 6,036,246
2013-12-04 2013-12-02 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -22,511 144,653 -13.47 45.81 -1,031,229 6,626,554
2013-05-17 2013-05-15 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
A - Award 4,950 23,583 26.57
2013-05-08 2013-05-06 4 TDC TERADATA CORP /DE/
Common Stock
I - Other 11,071 11,071 51.96 575,249 575,249
2013-05-08 2013-02-14 4/A TDC TERADATA CORP /DE/
Common Stock
F - Taxes -17,697 171,851 -9.34 62.15 -1,099,869 10,680,540
2013-02-19 2013-02-14 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -17,697 186,942 -8.65 62.15 -1,099,869 11,618,445
2013-02-13 2013-02-11 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -2,878 189,454 -1.50 62.26 -179,184 11,795,396
2013-02-13 2013-02-11 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 25,754 192,332 15.46
2013-01-03 2012-12-12 5 TDC TERADATA CORP /DE/
Common Stock
G - Gift 55,000 55,000
2013-01-03 2012-12-12 5 TDC TERADATA CORP /DE/
Common Stock
G - Gift -55,000 166,578 -24.82
2013-01-03 2012-12-12 5 TDC TERADATA CORP /DE/
Common Stock
G - Gift 55,000 55,000
2013-01-03 2012-12-12 5 TDC TERADATA CORP /DE/
Common Stock
G - Gift -55,000 221,578 -19.89
2012-11-29 2012-11-27 4 TDC TERADATA CORP /DE/
Emplolyee Stock Option (right to buy)
A - Award 108,841 108,841
2012-11-29 2012-11-27 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 19,629 316,578 6.61
2012-05-29 2012-05-24 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
A - Award 11,633 18,633 166.19
2012-05-16 2012-05-14 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -17,503 296,949 -5.57 70.50 -1,233,976 20,935,131
2012-05-08 2012-05-04 4 TDC TERADATA CORP /DE/
Employee Stock Options
M - Exercise -80,000 148,386 -35.03
2012-05-08 2012-05-04 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -12,779 314,452 -3.91 73.51 -939,435 23,116,612
2012-05-08 2012-05-04 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -67,221 327,231 -17.04 73.72 -4,955,465 24,123,130
2012-05-08 2012-05-04 4 TDC TERADATA CORP /DE/
Common Stock
M - Exercise 80,000 394,452 25.44 27.98 2,238,400 11,036,762
2012-03-13 3 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
7,000
2012-02-16 2012-02-14 4 TDC TERADATA CORP /DE/
Common Stock
F - Taxes -16,636 314,140 -5.03 62.16 -1,034,094 19,526,973
2012-02-14 2012-02-10 4 TDC TERADATA CORP /DE/
Employee Stock Option
M - Exercise -36,776 0 -100.00
2012-02-14 2012-02-10 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 46,945 330,776 16.54
2012-02-14 2012-02-10 4 TDC TERADATA CORP /DE/
Common Stock
S - Sale -36,776 283,831 -11.47 61.97 -2,278,972 17,588,753
2012-02-14 2012-02-10 4 TDC TERADATA CORP /DE/
Common Stock
M - Exercise 36,776 320,607 12.96 24.87 914,619 7,973,508
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 36,776 36,776
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 38,722 38,722
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 29,031 29,031
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 18,552 18,552
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 10,515 10,515
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Employee Stock Option
A - Award 228,386 228,386
2007-10-03 2007-10-01 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 107,833 126,771 569.40
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)