Herc Holdings Inc.
US ˙ NYSE ˙ US42704L1044

Introduction

This page provides a comprehensive analysis of the known insider trading history of Thomas C Kennedy. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Thomas C Kennedy has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:SNCY / Sun Country Airlines Holdings, Inc. Director 37,862
US:HTZ / Hertz Global Holdings, Inc. Sr EVP CFO 55,376
US:HRI / Herc Holdings Inc. Senior Executive VP & CFO 106,000
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Thomas C Kennedy. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases HRI / Herc Holdings Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HRI / Herc Holdings Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2016-05-13 HTZ Kennedy Thomas C 40,000 7.7600 2,667 116.4000 310,400 730 55.8800 -161,424 -52.01
2015-08-13 HTZ Kennedy Thomas C 25,000 18.2400 1,667 273.6000 456,000

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HRI / Herc Holdings Inc. Insider Trades
Insider Sales HRI / Herc Holdings Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HRI / Herc Holdings Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HRI / Herc Holdings Inc. Insider Trades
Insider Purchases HTZWW / Hertz Global Holdings, Inc. - Equity Warrant - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HRI / Herc Holdings Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2018-05-10 HTZ Kennedy Thomas C 15,000 17.2150 15,000 17.2150 258,225 731
2016-11-14 HTZ Kennedy Thomas C 10,000 28.0530 10,000 28.0530 280,530

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HTZWW / Hertz Global Holdings, Inc. - Equity Warrant Insider Trades
Insider Sales HTZWW / Hertz Global Holdings, Inc. - Equity Warrant - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HRI / Herc Holdings Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

HTZWW / Hertz Global Holdings, Inc. - Equity Warrant Insider Trades
Insider Purchases SNCY / Sun Country Airlines Holdings, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in HRI / Herc Holdings Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SNCY / Sun Country Airlines Holdings, Inc. Insider Trades
Insider Sales SNCY / Sun Country Airlines Holdings, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in HRI / Herc Holdings Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SNCY / Sun Country Airlines Holdings, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Thomas C Kennedy as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-13 2025-06-11 4 SNCY Sun Country Airlines Holdings, Inc.
Common Stock, par value $0.01 per share
A - Award 10,390 37,862 37.82
2024-06-14 2024-06-12 4 SNCY Sun Country Airlines Holdings, Inc.
Common Stock, par value $0.01 per share
A - Award 11,386 27,472 70.78
2023-06-16 2023-06-14 4 SNCY Sun Country Airlines Holdings, Inc.
Common Stock, par value $0.01 per share
A - Award 6,186 16,086 62.48 19.40 120,008 312,068
2023-06-16 2023-06-14 4/A SNCY Sun Country Airlines Holdings, Inc.
Common Stock, par value $0.01 per share
A - Award 6,186 16,086 62.48
2022-06-17 2022-06-16 4 SNCY Sun Country Airlines Holdings, Inc.
Common stock, par value $0.01 per share
A - Award 6,945 9,900 235.03
2022-06-13 2022-04-27 4 SNCY Sun Country Airlines Holdings, Inc.
Common stock, par value $0.01 per share
M - Exercise 2,955 2,955
2021-05-04 2021-04-27 4 SNCY Sun Country Airlines Holdings, Inc.
Restricted Share Units
A - Award 2,955 2,955
2018-05-11 2018-05-10 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
P - Purchase 15,000 55,376 37.15 17.22 258,225 953,298
2018-05-01 2018-04-29 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Performance Stock Units
M - Exercise -3,127 0 -100.00
2018-05-01 2018-04-29 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
F - Taxes -762 40,376 -1.85 21.94 -16,718 885,849
2018-05-01 2018-04-29 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
M - Exercise 3,127 41,138 8.23
2018-03-06 2018-03-03 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Employee Stock Option
A - Award 39,231 39,231
2018-03-06 2018-03-02 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Restricted Stock
M - Exercise -6,008 12,018 -33.33
2018-03-06 2018-03-02 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
F - Taxes -1,438 38,011 -3.65 18.69 -26,876 710,426
2018-03-06 2018-03-02 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
M - Exercise 6,008 39,449 17.97
2017-04-06 2017-03-02 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Employee Stock Option (Right to Purchase)
A - Award 42,769 42,769
2016-12-13 2016-12-09 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Performance Stock Units
M - Exercise -3,467 0 -100.00
2016-12-13 2016-12-09 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
F - Taxes -1,226 33,441 -3.54 24.18 -29,645 808,603
2016-12-13 2016-12-09 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
M - Exercise 3,467 34,667 11.11
2016-11-16 2016-11-14 4 HTZ HERTZ GLOBAL HOLDINGS, INC
Common Stock
P - Purchase 10,000 31,200 47.17 28.05 280,530 875,254
2016-05-17 2016-05-13 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
P - Purchase 40,000 106,000 60.61 7.76 310,400 822,560
2016-03-07 2016-03-03 4 HTZ HERTZ GLOBAL HOLDINGS INC
Employee Stock Options (right to purchase)
A - Award 138,764 138,764
2015-08-17 2015-08-13 4 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
P - Purchase 25,000 66,000 60.98 18.24 456,000 1,203,840
2015-01-22 2015-01-20 4 HTZ HERTZ GLOBAL HOLDINGS INC
Employee Stock Options (right to purchase)
A - Award 279,564 279,564
2013-12-09 3 HTZ HERTZ GLOBAL HOLDINGS INC
Common Stock
41,000
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)