Morningstar, Inc.
US ˙ NasdaqGS ˙ US6177001095

Introduction

This page provides a comprehensive analysis of the known insider trading history of Tao Huang. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Tao Huang has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:AWI / Armstrong World Industries, Inc. Director 31,176
US:ELS / Equity LifeStyle Properties, Inc. Director 31,058
US:MORN / Morningstar, Inc. Chief Operating Officer 703,000
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Tao Huang. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases MORN / Morningstar, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in MORN / Morningstar, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MORN / Morningstar, Inc. Insider Trades
Insider Sales MORN / Morningstar, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in MORN / Morningstar, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MORN / Morningstar, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Tao Huang as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2021-06-28 2021-06-25 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 992 31,176 3.29
2021-02-03 2021-02-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 176 31,058 0.57 51.40 9,046 1,596,381
2021-02-03 2021-02-01 4/A ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 176 31,058 0.57 51.40 9,046 1,596,381
2020-11-04 2020-11-02 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 178 30,882 0.58 50.31 8,955 1,553,673
2020-08-05 2020-08-03 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 160 30,704 0.52 55.40 8,864 1,701,002
2020-07-30 2020-07-28 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 187 30,544 0.62 66.81 12,493 2,040,645
2020-07-30 2020-07-28 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 1,497 30,357 5.19 66.81 100,015 2,028,151
2020-06-30 2020-06-26 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 1,465 30,184 5.10
2020-05-04 2020-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 196 28,860 0.68 45.18 8,855 1,303,895
2020-02-05 2020-02-03 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 134 28,664 0.47 58.73 7,870 1,683,437
2019-09-05 2019-09-03 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 2,154 14,265 17.79 106.80 230,047 1,523,502
2019-08-05 2019-08-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 62 12,111 0.51 103.85 6,439 1,257,727
2019-07-16 2019-07-12 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 1,064 28,719 3.85
2019-05-02 2019-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 67 12,049 0.56 97.04 6,502 1,169,235
2019-05-02 2019-04-30 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 107 11,982 0.90 116.70 12,487 1,398,299
2019-05-02 2019-04-30 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 857 11,875 7.78 116.70 100,012 1,385,812
2019-02-05 2019-02-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 72 11,018 0.66 79.92 5,754 880,559
2018-07-17 2018-07-13 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 1,558 27,655 5.97
2018-07-05 2018-07-02 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 2,976 10,946 37.34 78.12 232,485 855,102
2018-05-03 2018-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 5,575 20,055 38.50 89.65 499,799 1,797,931
2018-05-03 2018-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 695 20,750 3.47 89.65 62,307 1,860,238
2018-05-03 2018-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 55 7,970 0.69 74.30 4,086 592,171
2018-02-05 2018-02-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 48 7,915 0.61 73.37 3,522 580,724
2018-01-03 2018-01-02 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 130 7,867 1.68 75.67 9,837 595,296
2017-09-06 2017-09-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 1,929 7,737 33.21 74.49 143,691 576,329
2017-08-03 2017-08-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 35 5,808 0.61 73.12 2,559 424,681
2017-07-18 2017-07-14 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 2,298 26,097 9.66
2017-06-05 2017-06-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 1,448 5,773 33.48 69.10 100,057 398,914
2017-05-03 2017-05-02 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 770 14,480 5.62 81.15 62,486 1,175,052
2017-05-03 2017-05-02 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 6,160 13,710 81.59 81.15 499,884 1,112,566
2017-05-03 2017-05-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 20 4,325 0.46 66.15 1,323 286,099
2017-02-02 2017-02-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 19 4,305 0.44 60.65 1,152 261,098
2017-01-05 2017-01-03 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 20 4,286 0.47 58.72 1,174 251,674
2016-09-06 2016-09-01 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
A - Award 3,793 4,266 801.90 65.90 249,959 281,129
2016-07-13 2016-07-11 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 2,612 23,799 12.33
2016-05-12 2016-05-10 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 840 7,550 12.52 74.53 62,605 562,702
2016-05-12 2016-05-10 4 ELS EQUITY LIFESTYLE PROPERTIES INC
Non-Qualified Stock Option (Right to Buy)
A - Award 6,710 6,710 74.53 500,096 500,096
2015-11-10 3 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
946
2015-11-10 3 ELS EQUITY LIFESTYLE PROPERTIES INC
Common Stock, par value $.01
946
2015-07-15 2015-07-13 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 1,924 18,551 11.57
2014-06-25 2014-06-23 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 1,842 16,627 12.46
2013-06-26 2013-06-24 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 2,272 14,785 18.16
2012-06-26 2012-06-25 4 AWI ARMSTRONG WORLD INDUSTRIES INC
Common Stock
A - Award 2,171 12,513 20.99
2008-05-06 2008-05-05 4 MORN Morningstar, Inc.
Employee Stock Option (Right to Buy)
M - Exercise -7,500 703,000 -1.06
2008-05-06 2008-05-05 4 MORN Morningstar, Inc.
Common Stock
M - Exercise 7,500 185,659 4.21 10.98 82,350 2,038,536
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Employee Stock Option (Right to Buy)
M - Exercise -5,000 710,500 -0.70
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -105 182,316 -0.06 70.48 -7,400 12,849,632
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -53 182,421 -0.03 70.47 -3,735 12,855,208
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -131 182,474 -0.07 70.46 -9,230 12,857,118
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -105 182,605 -0.06 70.45 -7,397 12,864,522
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 182,710 -0.01 70.44 -1,831 12,870,092
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 182,736 -0.01 70.41 -1,831 12,866,442
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -158 182,762 -0.09 70.40 -11,123 12,866,445
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -27 182,920 -0.01 70.37 -1,900 12,872,080
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 182,947 -0.01 70.35 -1,829 12,870,321
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -27 182,973 -0.01 70.34 -1,899 12,870,321
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 183,000 -0.01 70.33 -1,829 12,870,390
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -237 183,026 -0.13 70.32 -16,666 12,870,388
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -52 183,263 -0.03 70.31 -3,656 12,885,222
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -132 183,315 -0.07 70.30 -9,280 12,887,044
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -211 183,447 -0.11 70.29 -14,831 12,894,490
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -237 183,658 -0.13 70.28 -16,656 12,907,484
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -132 183,895 -0.07 70.27 -9,276 12,922,302
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -106 184,027 -0.06 70.26 -7,448 12,929,737
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -184 184,133 -0.10 70.25 -12,926 12,935,343
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 184,317 -0.01 70.23 -1,826 12,944,583
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -79 184,343 -0.04 70.21 -5,547 12,942,722
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -66 184,422 -0.04 70.19 -4,633 12,944,580
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -118 184,488 -0.06 70.16 -8,279 12,943,678
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -79 184,606 -0.04 70.15 -5,542 12,950,111
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -158 184,685 -0.09 70.12 -11,079 12,950,112
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -115 184,843 -0.06 70.11 -8,063 12,959,343
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -26 184,958 -0.01 70.02 -1,821 12,950,759
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -675 184,984 -0.36 70.00 -47,250 12,948,880
2008-05-06 2008-05-02 4 MORN Morningstar, Inc.
Common Stock
M - Exercise 5,000 178,159 2.89 10.98 54,900 1,956,186
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Employee Stock Option (Right to Buy)
M - Exercise -800 59,200 -1.33
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -124 40,880 -0.30 45.09 -5,591 1,843,279
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -124 41,004 -0.30 45.08 -5,590 1,848,460
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -62 41,128 -0.15 45.06 -2,794 1,853,228
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Common Stock
S - Sale X -490 41,190 -1.18 45.00 -22,050 1,853,550
2006-11-06 2006-11-03 4 MORN Morningstar, Inc.
Common Stock
M - Exercise 800 41,680 1.96 19.68 15,748 820,450
2005-05-02 3 MORN Morningstar, Inc.
Common Stock
28,657
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)