Introduction

This page provides a comprehensive analysis of the known insider trading history of Eleanor Hong. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Eleanor Hong has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:SFS / Smart & Final Stores, Inc. Senior VP and CMO 0
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Eleanor Hong. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Eleanor Hong as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2019-06-20 2019-06-20 4 SFS Smart & Final Stores, Inc.
Common stock (par value $0.001)
D - Sale to Issuer -57,597 0 -100.00 6.50 -374,380
2019-06-20 2019-06-20 4 SFS Smart & Final Stores, Inc.
Common stock (par value $0.001)
D - Sale to Issuer -55,844 0 -100.00 6.50 -362,986
2019-05-21 2019-05-18 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -4,833 113,441 -4.09 6.52 -31,511 739,635
2019-04-23 2019-04-21 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -1,105 118,274 -0.93 6.52 -7,205 771,146
2018-05-16 2018-05-14 4 SFS Smart & Final Stores, Inc.
Common stock, par value $0.001
A - Award 30,303 119,379 34.02
2018-03-06 2018-03-03 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -4,365 89,076 -4.67 7.35 -32,083 654,709
2017-12-12 2017-12-08 4 SFS Smart & Final Stores, Inc.
Common stock, par value $0.001
A - Award 33,519 93,441 55.94
2017-11-22 2017-11-21 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
S - Sale -6,400 59,922 -9.65 8.00 -51,200 479,376
2017-05-10 2017-05-08 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
A - Award 29,069 29,069
2017-05-10 2017-05-08 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
A - Award 11,627 66,322 21.26
2017-04-25 2017-04-21 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -1,201 54,695 -2.15 12.35 -14,832 675,483
2017-03-07 2017-03-03 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -4,614 55,896 -7.63 13.10 -60,443 732,238
2016-05-10 2016-05-06 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
A - Award 23,961 23,961
2016-05-10 2016-05-06 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
A - Award 9,584 60,510 18.82
2016-05-10 2016-03-03 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
F - Taxes -4,450 50,926 -8.04 16.27 -72,402 828,566
2015-12-28 2015-12-24 4 SFS Smart & Final Stores, Inc.
Stock Option(right to buy)
M - Exercise -1,598 100,726 -1.56
2015-12-28 2015-12-24 4 SFS Smart & Final Stores, Inc.
Stock Option(right to buy)
M - Exercise -189 75,001 -0.25
2015-12-28 2015-12-24 4 SFS Smart & Final Stores, Inc.
Common stock par value $0.001
S - Sale X -1,787 55,376 -3.13 18.00 -32,169 996,862
2015-12-28 2015-12-24 4 SFS Smart & Final Stores, Inc.
Common stock par value $0.001
M - Exercise 1,787 57,163 3.23 12.00 21,444 685,956
2015-12-28 2015-12-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -3,998 102,324 -3.76
2015-12-28 2015-12-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -3,466 62,401 -5.26
2015-12-28 2015-12-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -3,977 75,190 -5.02
2015-12-28 2015-12-23 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
S - Sale X -16,628 55,376 -23.09 18.00 -299,311 996,790
2015-12-28 2015-12-23 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
M - Exercise 11,441 72,004 18.89 12.00 137,292 864,048
2015-12-28 2015-12-22 4/A SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -3,103 106,322 -2.84
2015-12-28 2015-12-22 4/A SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -1,016 65,867 -1.52
2015-12-28 2015-12-21 4/A SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -2,492 109,425 -2.23
2015-12-28 2015-12-21 4/A SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -2,450 66,883 -3.53
2015-12-23 2015-12-22 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -3,103 63,738 -4.64
2015-12-23 2015-12-22 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -1,016 108,451 -0.93
2015-12-23 2015-12-22 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -1,711 79,167 -2.12
2015-12-23 2015-12-22 4 SFS Smart & Final Stores, Inc.
common stock par value $0.001
S - Sale X -5,830 60,563 -8.78 17.67 -102,989 1,069,870
2015-12-23 2015-12-22 4 SFS Smart & Final Stores, Inc.
common stock par value $0.001
M - Exercise 5,830 66,393 9.63 12.00 69,960 796,716
2015-12-23 2015-12-21 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -2,492 66,841 -3.59
2015-12-23 2015-12-21 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -2,450 109,467 -2.19
2015-12-23 2015-12-21 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
M - Exercise -2,455 80,878 -2.95
2015-12-23 2015-12-21 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
S - Sale X -12,584 60,563 -17.20 17.48 -219,977 1,058,684
2015-12-23 2015-12-21 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
M - Exercise 7,397 73,147 11.25 12.00 88,764 877,764
2014-09-25 2014-09-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
A - Award 69,333 69,333
2014-09-25 2014-09-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
A - Award 111,917 111,917
2014-09-25 2014-09-23 4 SFS Smart & Final Stores, Inc.
Stock Option (right to buy)
A - Award 83,333 83,333
2014-09-25 2014-09-23 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
A - Award 6,667 65,750 11.28
2014-09-25 2014-09-23 4 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
A - Award 49,583 59,083 521.93
2014-09-23 3 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
19,000
2014-09-23 3 SFS Smart & Final Stores, Inc.
common stock, par value $0.001
19,000
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)