Eventbrite, Inc.
US ˙ NYSE ˙ US29975E1091

Introduction

This page provides a comprehensive analysis of the known insider trading history of Julia Hartz. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Julia Hartz has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:EB / Eventbrite, Inc. CEO, Director, 10% Owner 1,626,420
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Julia Hartz. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases EB / Eventbrite, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in EB / Eventbrite, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

EB / Eventbrite, Inc. Insider Trades
Insider Sales EB / Eventbrite, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in EB / Eventbrite, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

EB / Eventbrite, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Julia Hartz as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-08-05 2025-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,456 1,626,420 -0.15 2.29 -5,624 3,724,502
2025-05-05 2025-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,456 1,628,876 -0.15 2.14 -5,256 3,485,795
2025-05-05 2025-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,863 1,631,332 0.42
2025-04-21 2025-04-17 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -44,065 1,624,469 -2.64 2.25 -99,146 3,655,055
2025-04-17 2025-04-15 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 909,090 1,668,534 119.70
2025-04-17 2025-04-15 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -68,188 759,444 -8.24 2.20 -150,014 1,670,777
2025-02-06 2025-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,819 827,632 -0.34 3.17 -8,936 2,623,593
2025-02-06 2025-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 830,451 0.83
2024-11-05 2024-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -3,478 823,589 -0.42 3.35 -11,651 2,759,023
2024-11-05 2024-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 827,067 0.84
2024-08-05 2024-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -3,479 820,205 -0.42 4.55 -15,829 3,731,933
2024-08-05 2024-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,863 823,684 0.84
2024-07-17 2024-07-15 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,388 75,729 1.87
2024-05-03 2024-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -3,288 816,821 -0.40 5.37 -17,657 4,386,329
2024-05-03 2024-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 820,109 0.84
2024-04-19 2024-04-17 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -43,941 813,247 -5.13 5.15 -226,296 4,188,222
2024-04-17 2024-04-15 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,679 74,341 2.31
2024-04-17 2024-04-15 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 575,815 857,188 204.64
2024-02-05 2024-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,813 281,373 -0.99 8.55 -24,051 2,405,739
2024-02-05 2024-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 284,186 2.47
2024-01-17 2024-01-12 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,136 72,662 1.59
2023-11-03 2023-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,374 277,324 -0.85 7.53 -17,876 2,088,250
2023-11-03 2023-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,863 279,698 2.52
2023-10-18 2023-10-13 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 891 71,526 1.26
2023-08-09 2023-08-07 4 EB Eventbrite, Inc.
Class A Common Stock
J - Other 1,228 2,456 100.00 11.87 14,576 29,153
2023-08-03 2023-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,373 272,835 -0.86 11.11 -26,364 3,031,197
2023-08-03 2023-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 275,208 2.56
2023-07-18 2023-07-14 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,031 70,635 1.48
2023-06-12 2023-06-08 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 28,089 69,604 67.66
2023-05-03 2023-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,373 268,346 -0.88 7.29 -17,299 1,956,242
2023-05-03 2023-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 270,719 2.60
2023-04-20 2023-04-17 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 246,305 263,857 1,403.29
2023-04-18 2023-04-14 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,018 41,515 2.51
2023-02-03 2023-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,813 17,552 -13.81 8.99 -25,289 157,792
2023-02-03 2023-02-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,863 20,365 50.83
2023-01-13 2023-01-11 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,396 40,497 3.57
2022-11-03 2022-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,373 13,502 -14.95 6.58 -15,614 88,843
2022-11-03 2022-11-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 15,875 76.13
2022-10-14 2022-10-12 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 1,255 39,101 3.32
2022-08-03 2022-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,373 9,013 -20.84 8.51 -20,194 76,701
2022-08-03 2022-08-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 11,386 151.68
2022-07-29 2022-07-13 4/A EB Eventbrite, Inc.
Class A Common Stock
A - Award 777 37,846 2.10
2022-07-15 2022-07-13 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 3,110 40,179 8.39
2022-06-13 2022-06-09 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 11,891 37,069 47.23
2022-05-03 2022-05-01 4 EB Eventbrite, Inc.
Restricted Stock Units
M - Exercise -6,862 102,935 -6.25
2022-05-03 2022-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -2,338 4,524 -34.07 10.58 -24,736 47,864
2022-05-03 2022-05-01 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 6,862 6,862
2022-04-15 2022-04-13 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 621 25,178 2.53
2022-04-15 2021-06-09 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 3,671 3,671
2022-04-15 2021-06-09 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 6,274 24,557 34.32
2022-03-30 2022-03-25 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 621,811 621,811
2022-03-30 2022-03-25 4 EB Eventbrite, Inc.
Restricted Stock Units
A - Award 109,797 109,797
2021-12-08 2021-12-06 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
M - Exercise -1,250,000 0 -100.00
2021-12-08 2021-12-06 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
M - Exercise -250,000 0 -100.00
2021-12-08 2021-12-06 4 EB Eventbrite, Inc.
Class B Common Stock
M - Exercise 1,250,000 1,661,026 304.12 2.41 3,012,500 4,003,073
2021-12-08 2021-12-06 4 EB Eventbrite, Inc.
Class B Common Stock
M - Exercise 250,000 1,250,000 25.00 2.41 602,500 3,012,500
2021-03-26 2021-03-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 519,169 519,169
2021-03-17 2021-03-15 4 EB Eventbrite, Inc.
Class A Common Stock
J - Other 1,228 1,228 25.81 31,695 31,695
2020-05-26 2020-05-21 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 835,189 835,189
2020-02-07 2019-06-07 4/A EB Eventbrite, Inc.
Class A Common Stock
A - Award 5,017 7,464 205.03
2019-11-15 2019-11-11 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 614 614
2019-06-24 2019-06-07 4/A EB Eventbrite, Inc.
Class A Common Stock
A - Award 5,017 418,490 1.21
2019-06-12 2019-06-07 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 10,724 10,724
2019-06-12 2019-06-07 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 520,834 520,834
2019-06-12 2019-06-07 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 4,825 418,298 1.17
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
A - Award 5,645 5,645
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 411,026 411,026
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other 1,250,000 1,250,000
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other -1,250,000 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other 2,877,468 2,877,468
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other -2,877,468 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other 1,552,468 1,552,468
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other -1,552,468 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other 75,000 75,000
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other -75,000 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other 250,000 250,000
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Stock Option (Right to Buy)
J - Other -250,000 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 32,608 4,273,601 0.77
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 403,259 4,240,993 10.51
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Series G Convertible Preferred Stock
C - Conversion -30,518 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Series A Convertible Preferred Stock
C - Conversion -403,259 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 2,627,266 2,627,266
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Common Stock
J - Other -2,627,266 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 3,837,734 3,837,734
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Common Stock
J - Other -3,837,734 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class B Common Stock
J - Other 1,000,000 1,000,000
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Common Stock
J - Other -1,000,000 0 -100.00
2018-09-26 2018-09-24 4 EB Eventbrite, Inc.
Class A Common Stock
A - Award 2,447 2,447
2018-09-26 2018-09-19 4 EB Eventbrite, Inc.
Common Stock
M - Exercise -391,874 411,026 -48.81
2018-09-26 2018-09-19 4 EB Eventbrite, Inc.
Common Stock
J - Other 802,900 802,900
2018-09-26 2018-09-19 4 EB Eventbrite, Inc.
Restricted Stock Units
M - Exercise -802,900 0 -100.00
2018-09-26 2018-09-19 4 EB Eventbrite, Inc.
Class A Common Stock
F - Taxes -391,874 0 -100.00 23.00 -9,013,102
2018-09-26 2018-09-19 4 EB Eventbrite, Inc.
Class A Common Stock
M - Exercise 391,874 391,874
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)