Winmark Corporation
US ˙ NasdaqGM ˙ US9742501029

Introduction

This page provides a comprehensive analysis of the known insider trading history of Jenele C Grassle. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Jenele C Grassle has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:WINA / Winmark Corporation Director 2,500
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Jenele C Grassle. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases WINA / Winmark Corporation - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in WINA / Winmark Corporation. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

WINA / Winmark Corporation Insider Trades
Insider Sales WINA / Winmark Corporation - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in WINA / Winmark Corporation. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-05-16 WINA GRASSLE JENELE C 1,600 428.2300 1,600 428.2300 685,168 53 363.8500 -103,008 -15.03
2023-05-08 WINA GRASSLE JENELE C 3,000 314.1600 3,000 314.1600 942,480
2022-08-18 WINA GRASSLE JENELE C 1,883 234.7100 1,883 234.7100 441,959
2022-08-18 WINA GRASSLE JENELE C 117 235.5400 117 235.5400 27,558
2019-11-04 WINA GRASSLE JENELE C 700 177.1300 700 177.1300 123,991
2019-11-04 WINA GRASSLE JENELE C 1,200 178.3700 1,200 178.3700 214,044
2019-11-04 WINA GRASSLE JENELE C 100 179.7100 100 179.7100 17,971
2018-05-08 WINA GRASSLE JENELE C 513 129.8600 513 129.8600 66,618
2018-05-08 WINA GRASSLE JENELE C 759 132.4000 759 132.4000 100,492
2018-05-07 WINA GRASSLE JENELE C 1,728 132.1100 1,728 132.1100 228,286
2017-08-23 WINA GRASSLE JENELE C 125 127.4400 125 127.4400 15,930
2017-08-23 WINA GRASSLE JENELE C 925 128.1300 925 128.1300 118,520
2017-08-22 WINA GRASSLE JENELE C 825 129.2300 825 129.2300 106,615
2017-08-22 WINA GRASSLE JENELE C 500 130.3600 500 130.3600 65,180
2017-08-21 WINA GRASSLE JENELE C 425 129.7400 425 129.7400 55,140
2017-08-21 WINA GRASSLE JENELE C 200 130.8100 200 130.8100 26,162
2013-12-10 WINA GRASSLE JENELE C 2,000 82.4000 2,000 82.4000 164,800
2012-12-12 WINA GRASSLE JENELE C 1,500 56.6300 1,500 56.6300 84,945
2012-12-12 WINA GRASSLE JENELE C 1,000 55.8000 1,000 55.8000 55,800

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

WINA / Winmark Corporation Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Jenele C Grassle as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-05-19 2025-05-16 4 WINA WINMARK CORP
Common Stock
S - Sale -1,600 2,500 -39.02 428.23 -685,168 1,070,575
2025-05-14 2025-05-12 4 WINA WINMARK CORP
Common Stock
M - Exercise 800 4,100 24.24 90.99 72,792 373,059
2025-05-14 2025-05-12 4 WINA WINMARK CORP
Common Stock
M - Exercise 800 3,300 32.00 91.93 73,544 303,369
2023-05-09 2023-05-08 4 WINA WINMARK CORP
Common Stock
S - Sale -3,000 2,500 -54.55 314.16 -942,480 785,400
2023-05-04 2023-05-02 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 5,500 22.22 80.32 80,320 441,760
2023-05-04 2023-05-02 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 4,500 28.57 66.29 66,290 298,305
2023-05-04 2023-05-02 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 3,500 40.00 82.72 82,720 289,520
2022-08-19 2022-08-18 4 WINA WINMARK CORP
Common Stock
S - Sale -117 2,500 -4.47 235.54 -27,558 588,850
2022-08-19 2022-08-18 4 WINA WINMARK CORP
Common Stock
S - Sale -1,883 2,617 -41.84 234.71 -441,959 614,236
2022-08-11 2022-08-11 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 4,500 28.57 59.77 59,770 268,965
2022-08-11 2022-08-11 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 3,500 40.00 55.72 55,720 195,020
2021-12-13 2021-12-13 4 WINA WINMARK CORP
Non-Employee Stock Option (right to buy)
A - Award 750 750 261.32 195,990 195,990
2021-06-01 2021-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 750 750 195.82 146,865 146,865
2020-12-14 2020-12-14 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 750 750 183.87 137,902 137,902
2020-06-01 2020-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 750 750 143.87 107,902 107,902
2019-12-16 2019-12-16 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 750 750 176.20 132,150 132,150
2019-11-12 2019-11-08 4 WINA WINMARK CORP
Common Stock
M - Exercise -2,100 2,500 -45.65 177.44 -372,624 443,600
2019-11-12 2019-11-08 4 WINA WINMARK CORP
Common Stock
M - Exercise -2,900 4,600 -38.67 178.18 -516,722 819,628
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 51.17 -51,170
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Nonemployee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 53.34 -53,340
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 37.76 -37,760
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 32.92 -32,920
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 31.19 -31,190
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 7,500 15.38 51.17 51,170 383,775
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 6,500 18.18 53.34 53,340 346,710
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 5,500 22.22 37.76 37,760 207,680
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 4,500 28.57 32.92 32,920 148,140
2019-11-06 2019-11-06 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 3,500 40.00 31.19 31,190 109,165
2019-11-06 2019-11-04 4 WINA WINMARK CORP
Common Stock
S - Sale -100 2,500 -3.85 179.71 -17,971 449,275
2019-11-06 2019-11-04 4 WINA WINMARK CORP
Common Stock
S - Sale -1,200 2,600 -31.58 178.37 -214,044 463,762
2019-11-06 2019-11-04 4 WINA WINMARK CORP
Common Stock
S - Sale -700 3,800 -15.56 177.13 -123,991 673,094
2019-06-03 2019-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 750 750 164.84 123,630 123,630
2018-12-11 2018-12-11 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 156.00 124,800 124,800
2018-06-01 2018-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 143.20 114,560 114,560
2018-05-09 2018-05-08 4 WINA WINMARK CORP
Common Stock
S - Sale -759 4,500 -14.43 132.40 -100,492 595,800
2018-05-09 2018-05-08 4 WINA WINMARK CORP
Common Stock
S - Sale -513 5,259 -8.89 129.86 -66,618 682,934
2018-05-09 2018-05-07 4 WINA WINMARK CORP
Nonemployee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 22.15 -22,150
2018-05-09 2018-05-07 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -1,000 0 -100.00 13.01 -13,010
2018-05-09 2018-05-07 4 WINA WINMARK CORP
Common Stock
S - Sale -1,728 5,772 -23.04 132.11 -228,286 762,539
2018-05-09 2018-05-07 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 7,500 15.38 22.15 22,150 166,125
2018-05-09 2018-05-07 4 WINA WINMARK CORP
Common Stock
M - Exercise 1,000 6,500 18.18 13.01 13,010 84,565
2017-12-11 2017-12-11 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 134.25 107,400 107,400
2017-08-23 2017-08-23 4 WINA WINMARK CORP
Common Stock
S - Sale -925 5,500 -14.40 128.13 -118,520 704,715
2017-08-23 2017-08-23 4 WINA WINMARK CORP
Common Stock
S - Sale -125 6,425 -1.91 127.44 -15,930 818,802
2017-08-23 2017-08-22 4 WINA WINMARK CORP
Common Stock
S - Sale -500 6,550 -7.09 130.36 -65,180 853,858
2017-08-23 2017-08-22 4 WINA WINMARK CORP
Common Stock
S - Sale -825 7,050 -10.48 129.23 -106,615 911,072
2017-08-23 2017-08-21 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -2,000 0 -100.00 12.75 -25,500
2017-08-23 2017-08-21 4 WINA WINMARK CORP
Common Stock
S - Sale -200 7,875 -2.48 130.81 -26,162 1,030,129
2017-08-23 2017-08-21 4 WINA WINMARK CORP
Common Stock
S - Sale -425 8,075 -5.00 129.74 -55,140 1,047,650
2017-08-23 2017-08-21 4 WINA WINMARK CORP
Common Stock
M - Exercise 2,000 8,500 30.77 12.75 25,500 108,375
2017-06-01 2017-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 122.50 98,000 98,000
2016-12-12 2016-12-12 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 125.50 100,400 100,400
2016-06-01 2016-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 98.25 78,600 78,600
2015-12-15 2015-12-14 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 90.99 72,792 72,792
2015-06-02 2015-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 800 800 91.93 73,544 73,544
2014-12-15 2014-12-15 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 80.32 80,320 80,320
2014-06-02 2014-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 66.29 66,290 66,290
2013-12-16 2013-12-16 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 82.72 82,720 82,720
2013-12-10 2013-12-10 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -2,000 0 -100.00 20.96 -41,920
2013-12-10 2013-12-10 4 WINA WINMARK CORP
Common Stock
S - Sale -2,000 6,500 -23.53 82.40 -164,800 535,600
2013-12-10 2013-12-10 4 WINA WINMARK CORP
Common Stock
M - Exercise 2,000 8,500 30.77 20.96 41,920 178,160
2013-06-04 2013-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 59.77 59,770 59,770
2012-12-13 2012-12-13 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 55.72 55,720 55,720
2012-12-13 2012-12-12 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
M - Exercise -2,000 0 -100.00 20.32 -40,640
2012-12-13 2012-12-12 4 WINA WINMARK CORP
Common Stock
S - Sale -1,000 6,500 -13.33 55.80 -55,800 362,700
2012-12-13 2012-12-12 4 WINA WINMARK CORP
Common Stock
S - Sale -1,500 7,500 -16.67 56.63 -84,945 424,725
2012-12-13 2012-12-12 4 WINA WINMARK CORP
Common Stock
M - Exercise 2,000 9,000 28.57 20.32 40,640 182,880
2012-06-05 2012-06-01 4 WINA WINMARK CORP
Non-Employee Director Stock Option (right to buy)
A - Award 1,000 1,000 51.17 51,170 51,170
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)