Mission Produce, Inc.
US ˙ NasdaqGS ˙ US60510V1089

Introduction

This page provides a comprehensive analysis of the known insider trading history of Luis A Gonzalez. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

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Companies with Reported Insider Positions

The SEC filings indicate Luis A Gonzalez has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:AVO / Mission Produce, Inc. Director, 10% Owner 40,782
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Luis A Gonzalez. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases AVO / Mission Produce, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in AVO / Mission Produce, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

AVO / Mission Produce, Inc. Insider Trades
Insider Sales AVO / Mission Produce, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in AVO / Mission Produce, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
2024-09-17 AVO Gonzalez Luis A 3,200 13.2500 3,200 13.2500 42,400 205 9.7400 -11,232 -26.49
2024-09-13 AVO Gonzalez Luis A 6,773 13.2700 6,773 13.2700 89,878
2024-09-12 AVO Gonzalez Luis A 51,615 13.2800 51,615 13.2800 685,447
2024-09-11 AVO Gonzalez Luis A 127,673 13.2000 127,673 13.2000 1,685,284
2024-09-11 AVO Gonzalez Luis A 27,500 13.2000 27,500 13.2000 363,000
2024-09-11 AVO Gonzalez Luis A 27,500 13.2000 27,500 13.2000 363,000
2024-09-11 AVO Gonzalez Luis A 12,000 13.2000 12,000 13.2000 158,400
2024-09-11 AVO Gonzalez Luis A 30,000 13.2000 30,000 13.2000 396,000
2024-09-10 AVO Gonzalez Luis A 49,331 13.0300 49,331 13.0300 642,783
2024-05-14 AVO Gonzalez Luis A 3,000 12.5900 3,000 12.5900 37,770
2024-05-13 AVO Gonzalez Luis A 8,667 12.2300 8,667 12.2300 105,997
2024-05-13 AVO Gonzalez Luis A 8,668 12.2300 8,668 12.2300 106,010
2024-05-13 AVO Gonzalez Luis A 3,783 12.2300 3,783 12.2300 46,266
2024-05-13 AVO Gonzalez Luis A 6,304 12.2300 6,304 12.2300 77,098
2024-05-10 AVO Gonzalez Luis A 18,833 12.1400 18,833 12.1400 228,633
2024-05-10 AVO Gonzalez Luis A 18,832 12.1400 18,832 12.1400 228,620
2024-05-10 AVO Gonzalez Luis A 8,217 12.1400 8,217 12.1400 99,754
2024-05-10 AVO Gonzalez Luis A 13,696 12.1400 13,696 12.1400 166,269
2024-05-09 AVO Gonzalez Luis A 15,687 12.0000 15,687 12.0000 188,244
2024-04-24 AVO Gonzalez Luis A 31,157 11.2200 31,157 11.2200 349,582
2024-04-23 AVO Gonzalez Luis A 35,429 11.4200 35,429 11.4200 404,599
2024-04-22 AVO Gonzalez Luis A 34,617 11.3700 34,617 11.3700 393,595
2024-04-19 AVO Gonzalez Luis A 106,466 11.5300 106,466 11.5300 1,227,553
2024-04-18 AVO Gonzalez Luis A 61,893 11.5000 61,893 11.5000 711,770
2024-04-17 AVO Gonzalez Luis A 30,438 11.4900 30,438 11.4900 349,733
2024-04-08 AVO Gonzalez Luis A 117 12.0000 117 12.0000 1,404
2024-04-05 AVO Gonzalez Luis A 1 12.0000 1 12.0000 12
2024-03-28 AVO Gonzalez Luis A 6,869 12.0100 6,869 12.0100 82,497
2024-03-21 AVO Gonzalez Luis A 88 12.0000 88 12.0000 1,056
2024-03-19 AVO Gonzalez Luis A 7,183 12.0100 7,183 12.0100 86,268
2024-03-18 AVO Gonzalez Luis A 42,008 12.0700 42,008 12.0700 507,037
2024-03-15 AVO Gonzalez Luis A 49,403 12.0400 49,403 12.0400 594,812
2024-03-14 AVO Gonzalez Luis A 501 12.0000 501 12.0000 6,012
2024-03-13 AVO Gonzalez Luis A 43,893 12.0500 43,893 12.0500 528,911
2024-03-12 AVO Gonzalez Luis A 231,250 11.8300 231,250 11.8300 2,735,688
2023-07-07 AVO Gonzalez Luis A 703 12.0160 703 12.0160 8,447
2023-07-06 AVO Gonzalez Luis A 20,000 12.1560 20,000 12.1560 243,120
2023-07-03 AVO Gonzalez Luis A 100,000 12.0000 100,000 12.0000 1,200,000
2021-10-07 AVO Gonzalez Luis A 500,000 18.0807 500,000 18.0807 9,040,350
2021-10-06 AVO Gonzalez Luis A 43,820 18.2680 43,820 18.2680 800,504
2021-07-12 AVO Gonzalez Luis A 250,000 19.8000 250,000 19.8000 4,950,000
2021-07-09 AVO Gonzalez Luis A 100,000 20.0000 100,000 20.0000 2,000,000
2021-04-08 AVO Gonzalez Luis A 350,000 19.5025 350,000 19.5025 6,825,875
2021-04-06 AVO Gonzalez Luis A 350,000 19.0100 350,000 19.0100 6,653,500
2020-10-05 AVO Gonzalez Luis A 530,224 12.0000 530,224 12.0000 6,362,688

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

AVO / Mission Produce, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Luis A Gonzalez as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change		 Share
Price		 Tran
Value		 Remaining
Value
2025-04-14 2025-04-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		F - Taxes -2,543 40,782 -5.87 9.74 -24,769 397,217
2025-04-14 2025-04-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 10,902 43,325 33.62
2025-01-06 2025-01-02 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -300 7,175,319 0.00 14.49 -4,347 103,970,372
2024-12-31 2024-12-31 4 AVO Mission Produce, Inc.
COMMOM STOCK 		S - Sale X -34,022 7,175,619 -0.47 14.49 -492,867 103,951,040
2024-12-31 2024-12-30 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -18,278 256,722 -6.65 14.49 -264,859 3,720,056
2024-12-31 2024-12-27 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -20,000 275,000 -6.78 14.18 -283,610 3,899,638
2024-09-19 2024-09-17 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -3,200 7,209,641 -0.04 13.25 -42,400 95,527,743
2024-09-16 2024-09-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -6,773 7,212,841 -0.09 13.27 -89,878 95,714,400
2024-09-12 2024-09-12 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -51,615 7,219,614 -0.71 13.28 -685,447 95,876,474
2024-09-11 2024-09-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -30,000 295,000 -9.23 13.20 -396,000 3,894,000
2024-09-11 2024-09-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -12,000 111,000 -9.76 13.20 -158,400 1,465,200
2024-09-11 2024-09-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -27,500 310,000 -8.15 13.20 -363,000 4,092,000
2024-09-11 2024-09-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -27,500 310,000 -8.15 13.20 -363,000 4,092,000
2024-09-11 2024-09-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -127,673 7,271,229 -1.73 13.20 -1,685,284 95,980,223
2024-09-11 2024-09-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -49,331 7,398,902 -0.66 13.03 -642,783 96,407,693
2024-05-16 2024-05-14 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -3,000 7,448,233 -0.04 12.59 -37,770 93,773,253
2024-05-13 2024-05-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -6,304 325,000 -1.90 12.23 -77,098 3,974,750
2024-05-13 2024-05-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -3,783 123,000 -2.98 12.23 -46,266 1,504,290
2024-05-13 2024-05-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -8,668 337,500 -2.50 12.23 -106,010 4,127,625
2024-05-13 2024-05-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -8,667 337,500 -2.50 12.23 -105,997 4,127,625
2024-05-13 2024-05-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -13,696 331,304 -3.97 12.14 -166,269 4,022,031
2024-05-13 2024-05-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -8,217 126,783 -6.09 12.14 -99,754 1,539,146
2024-05-13 2024-05-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -18,832 346,168 -5.16 12.14 -228,620 4,202,480
2024-05-13 2024-05-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -18,833 346,167 -5.16 12.14 -228,633 4,202,467
2024-05-13 2024-05-09 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -15,687 7,451,233 -0.21 12.00 -188,244 89,414,796
2024-04-24 2024-04-24 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -31,157 7,466,920 -0.42 11.22 -349,582 83,778,842
2024-04-24 2024-04-23 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -35,429 7,498,077 -0.47 11.42 -404,599 85,628,039
2024-04-24 2024-04-22 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -34,617 7,533,506 -0.46 11.37 -393,595 85,655,963
2024-04-19 2024-04-19 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -106,466 7,568,123 -1.39 11.53 -1,227,553 87,260,458
2024-04-19 2024-04-18 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -61,893 7,674,589 -0.80 11.50 -711,770 88,257,774
2024-04-19 2024-04-17 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -30,438 7,736,482 -0.39 11.49 -349,733 88,892,178
2024-04-15 2024-04-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 8,475 32,423 35.39
2024-04-15 2024-04-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		F - Taxes -2,748 23,948 -10.29 11.47 -31,520 274,684
2024-04-08 2024-04-08 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -117 7,766,920 0.00 12.00 -1,404 93,203,040
2024-04-08 2024-04-05 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -1 7,767,037 0.00 12.00 -12 93,204,444
2024-04-01 2024-03-28 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -6,869 7,767,038 -0.09 12.01 -82,497 93,282,126
2024-03-25 2024-03-21 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -88 7,773,907 0.00 12.00 -1,056 93,286,884
2024-03-21 2024-03-19 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -7,183 7,773,995 -0.09 12.01 -86,268 93,365,680
2024-03-18 2024-03-18 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -42,008 7,781,178 -0.54 12.07 -507,037 93,918,818
2024-03-18 2024-03-15 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -49,403 7,823,186 -0.63 12.04 -594,812 94,191,159
2024-03-18 2024-03-14 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -501 7,872,589 -0.01 12.00 -6,012 94,471,068
2024-03-13 2024-03-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -43,893 7,873,090 -0.55 12.05 -528,911 94,870,734
2024-03-13 2024-03-12 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -231,250 7,916,983 -2.84 11.83 -2,735,688 93,657,909
2023-10-11 2023-10-09 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -13,776 0 -100.00
2023-10-11 2023-10-09 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -156,224 8,148,233 -1.88
2023-07-10 2023-07-07 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -703 8,304,457 -0.01 12.02 -8,447 99,786,355
2023-07-06 2023-07-06 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -20,000 345,000 -5.48 12.16 -243,120 4,193,820
2023-07-06 2023-07-03 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -100,000 8,305,160 -1.19 12.00 -1,200,000 99,661,920
2023-04-14 2023-04-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 9,158 26,696 52.22
2023-04-14 2023-04-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		F - Taxes -2,438 17,538 -12.20
2022-09-30 2022-09-29 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift 135,000 365,000 58.70
2022-09-30 2022-09-29 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift 365,000 365,000
2022-09-30 2022-09-29 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift 365,000 365,000
2022-09-30 2022-09-29 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift 365,000 365,000
2022-09-30 2022-09-29 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -1,230,000 13,776 -98.89
2022-04-14 2022-04-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 8,124 19,976 68.55
2022-04-14 2022-04-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		F - Taxes -1,509 11,852 -11.29 12.90 -19,466 152,891
2022-01-10 2022-01-07 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -135,000 8,405,160 -1.58
2022-01-10 2022-01-07 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -135,000 8,405,160 -1.58
2021-10-14 2021-10-14 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -44,000 1,243,776 -3.42
2021-10-14 2021-10-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		G - Gift -52,000 1,287,776 -3.88
2021-10-07 2021-10-07 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -500,000 8,675,160 -5.45 18.08 -9,040,350 156,852,965
2021-10-07 2021-10-06 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -43,820 9,175,160 -0.48 18.27 -800,504 167,611,823
2021-07-12 2021-07-12 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -250,000 9,218,980 -2.64 19.80 -4,950,000 182,535,804
2021-07-12 2021-07-09 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -100,000 9,468,980 -1.05 20.00 -2,000,000 189,379,600
2021-06-11 2021-06-11 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -55,454 9,568,980 -0.58 22.15 -1,228,472 211,981,614
2021-06-11 2021-06-10 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -2,443 9,624,434 -0.03 22.04 -53,856 212,170,648
2021-06-11 2021-06-09 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -17,156 9,626,877 -0.18 22.05 -378,290 212,272,638
2021-06-09 2021-06-08 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale X -24,947 9,644,033 -0.26 22.07 -550,630 212,863,096
2021-04-14 2021-04-13 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 5,028 13,361 60.34
2021-04-08 2021-04-08 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -350,000 9,668,980 -3.49 19.50 -6,825,875 188,569,282
2021-04-07 2021-04-06 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -350,000 10,018,980 -3.38 19.01 -6,653,500 190,460,810
2020-10-07 2020-10-05 4 AVO Mission Produce, Inc.
COMMON STOCK 		S - Sale -530,224 1,339,776 -28.35 12.00 -6,362,688 16,077,312
2020-10-07 2020-10-05 4 AVO Mission Produce, Inc.
COMMON STOCK 		A - Award 8,333 8,333
2020-10-07 3/A AVO Mission Produce, Inc.
COMMON STOCK 		1,870,000
2020-10-07 3/A AVO Mission Produce, Inc.
COMMON STOCK 		10,368,980
2020-09-30 3 AVO Mission Produce, Inc.
COMMON STOCK 		10,192,624
2020-09-30 3 AVO Mission Produce, Inc.
COMMON STOCK 		2,046,356
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)