The New York Times Company
US ˙ NYSE ˙ US6501111073

Introduction

This page provides a comprehensive analysis of the known insider trading history of James M Follo. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

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Companies with Reported Insider Positions

The SEC filings indicate James M Follo has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:NYT / The New York Times Company EVP & CFO 102,219
US:HSNI / HSN, Inc. Director 0
US:MSO / Martha Stewart Living Omnimedia, Inc. CFO 54,772
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by James M Follo. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases NYT / The New York Times Company - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in NYT / The New York Times Company. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Max		 Price at
Max		 Max
Profit ($)		 Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

NYT / The New York Times Company Insider Trades
Insider Sales NYT / The New York Times Company - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in NYT / The New York Times Company. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares		 Reported
Price		 Adjusted
Shares		 Adjusted
Price		 Cost Basis Days to
Min		 Price at
Min		 Max Loss
Avoided ($)		 Max Loss
Avoided (%)
2018-02-12 NYT FOLLO JAMES M 110,000 24.0243 110,000 24.0243 2,642,673 325 21.39 -289,773 -10.97
2017-08-08 NYT FOLLO JAMES M 138,161 18.9686 138,161 18.9686 2,620,721
2016-05-16 NYT FOLLO JAMES M 54,898 12.2990 54,898 12.2990 675,191
2015-11-19 NYT FOLLO JAMES M 55,000 13.8730 55,000 13.8730 763,015
2015-02-25 NYT FOLLO JAMES M 60,000 14.0691 60,000 14.0691 844,146

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

NYT / The New York Times Company Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by James M Follo as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change		 Share
Price		 Tran
Value		 Remaining
Value
2018-02-23 2018-02-21 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -16,922 102,219 -14.20 25.25 -427,280 2,581,030
2018-02-23 2018-02-21 4 NYT NEW YORK TIMES CO
Class A Common Stock 		A - Award 38,567 119,141 47.87
2018-02-22 2018-02-20 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -3,949 80,574 -4.67 25.05 -98,922 2,018,379
2018-02-14 2018-02-12 4 NYT NEW YORK TIMES CO
Options 		M - Exercise -100,000 0 -100.00
2018-02-14 2018-02-12 4 NYT NEW YORK TIMES CO
Class A Common Stock 		S - Sale -110,000 84,523 -56.55 24.02 -2,642,673 2,030,606
2018-02-14 2018-02-12 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 100,000 194,523 105.79 20.24 2,023,500 3,936,173
2018-01-03 2017-12-29 4 HSNI HSN, Inc.
Deferred Stock Units 		D - Sale to Issuer -19,843 0 -100.00
2018-01-03 2017-12-29 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		D - Sale to Issuer -23,054 0 -100.00
2017-12-19 2017-12-15 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 168 19,843 0.86 40.90 6,886 811,577
2017-09-26 2017-09-22 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 174 19,675 0.89 39.20 6,825 771,244
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Options 		M - Exercise -53,410 0 -100.00
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Options 		M - Exercise -42,751 0 -100.00
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Options 		M - Exercise -42,000 0 -100.00
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Class A Common Stock 		I - Other -3,155 0 -100.00 19.00 -59,945
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Class A Common Stock 		S - Sale -138,161 94,523 -59.38 18.97 -2,620,721 1,792,969
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 53,410 232,684 29.79 7.22 385,353 1,678,815
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 42,751 179,274 31.31 10.46 446,962 1,874,310
2017-08-10 2017-08-08 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 42,000 136,523 44.43 11.13 467,460 1,519,501
2017-06-23 2017-06-21 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 218 19,500 1.13 30.95 6,749 603,540
2017-05-25 2017-05-24 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 3,260 19,282 20.35
2017-03-24 2017-03-22 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 155 16,022 0.98 35.75 5,553 572,802
2017-02-22 2017-02-21 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -4,298 94,523 -4.35 15.45 -66,404 1,460,380
2017-02-21 2017-02-16 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -5,495 98,821 -5.27 15.95 -87,645 1,576,195
2017-02-21 2017-02-16 4 NYT NEW YORK TIMES CO
Class A Common Stock 		A - Award 14,434 104,316 16.06
2016-12-22 2016-12-20 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 150 15,867 0.95 36.65 5,501 581,529
2016-09-26 2016-09-22 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award -138 15,717 -0.87 39.60 -5,453 622,393
2016-06-17 2016-06-15 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 110 15,579 0.71 49.19 5,414 766,346
2016-05-19 2016-05-18 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 2,279 15,469 17.28
2016-05-18 2016-05-16 4 NYT NEW YORK TIMES CO
Class A Common Stock 		S - Sale -54,898 89,882 -37.92 12.30 -675,191 1,105,459
2016-03-25 2016-03-23 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 87 13,190 0.67 52.46 4,586 691,960
2016-02-23 2016-02-22 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -6,004 144,780 -3.98 12.69 -76,191 1,837,258
2016-02-22 2016-02-18 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -36,517 150,784 -19.50 12.86 -469,609 1,939,082
2016-02-22 2016-02-18 4 NYT NEW YORK TIMES CO
Class A Common Stock 		A - Award 85,796 187,301 84.52
2015-12-18 2015-12-16 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 88 13,103 0.68 51.69 4,555 677,285
2015-11-20 2015-11-19 4 NYT NEW YORK TIMES CO
Employee Stock Option (right to buy) 		M - Exercise -55,000 0 -100.00
2015-11-20 2015-11-19 4 NYT NEW YORK TIMES CO
CLASS A COMMON STOCK 		S - Sale -55,000 101,505 -35.14 13.87 -763,015 1,408,179
2015-11-20 2015-11-19 4 NYT NEW YORK TIMES CO
CLASS A COMMON STOCK 		M - Exercise 55,000 156,505 54.18 3.62 199,375 567,331
2015-09-18 2015-09-16 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 77 13,015 0.59 59.12 4,528 769,429
2015-06-19 2015-06-17 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 66 12,938 0.51 68.77 4,505 889,753
2015-05-21 2015-05-19 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 1,596 12,873 14.15
2015-03-27 2015-03-25 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 58 11,277 0.52
2015-02-26 2015-02-25 4 NYT NEW YORK TIMES CO
Employee Stock Option (right to buy) 		M - Exercise -60,000 55,000 -52.17
2015-02-26 2015-02-25 4 NYT NEW YORK TIMES CO
Class A Common Stock 		S - Sale -60,000 101,505 -37.15 14.07 -844,146 1,428,084
2015-02-26 2015-02-25 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 60,000 161,505 59.11 3.62 217,500 585,456
2015-02-23 2015-02-20 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -4,024 101,505 -3.81 14.17 -57,020 1,438,326
2015-02-23 2015-02-19 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 1,438 11,218 14.70
2015-02-18 2015-02-16 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -8,482 105,529 -7.44 14.45 -122,565 1,524,894
2014-12-19 2014-12-17 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award -45 9,781 -0.46
2014-09-19 2014-09-17 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 41 9,736 0.42
2014-09-19 2014-09-17 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 96 23,054 0.42
2014-06-20 2014-06-18 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 43 9,695 0.44
2014-06-20 2014-06-18 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 100 22,958 0.44
2014-05-28 2014-05-23 4 HSNI HSN, Inc.
Deferred Stock Units 		A - Award 1,812 9,653 23.11
2014-03-21 2014-03-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 8 1,832 0.41
2014-03-21 2014-03-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 11 2,786 0.41
2014-03-21 2014-03-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 13 3,223 0.41
2014-03-21 2014-03-19 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 93 22,857 0.41
2014-02-21 2014-02-20 4 NYT NEW YORK TIMES CO
Class A Common Stock 		A - Award 58,115 114,011 103.97
2014-02-18 2014-02-17 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -7,106 55,896 -11.28 14.50 -103,037 810,492
2013-12-20 2013-12-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 7 1,824 0.41
2013-12-20 2013-12-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 11 2,775 0.41
2013-12-20 2013-12-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 13 3,210 0.41
2013-12-20 2013-12-18 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 93 22,765 0.41
2013-09-20 2013-09-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 6 1,817 0.33
2013-09-20 2013-09-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 9 2,763 0.33
2013-09-20 2013-09-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 10 3,196 0.31
2013-09-20 2013-09-18 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 74 22,671 0.33
2013-06-21 2013-06-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 6 1,811 0.33
2013-06-21 2013-06-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 10 2,754 0.36
2013-06-21 2013-06-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 11 3,186 0.35
2013-06-21 2013-06-19 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 77 22,599 0.34
2013-05-10 2013-05-08 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 1,805 1,805
2013-03-22 2013-03-20 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 9 2,744 0.33
2013-03-22 2013-03-20 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 11 3,175 0.35
2013-03-22 2013-03-20 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 73 22,522 0.33
2013-02-20 2013-02-18 4 NYT NEW YORK TIMES CO
Cash-settled restricted stock unit 		M - Exercise -4,253 0 -100.00
2013-02-20 2013-02-18 4 NYT NEW YORK TIMES CO
Class A Common Stock 		D - Sale to Issuer -4,253 63,002 -6.32 8.99 -38,234 566,388
2013-02-20 2013-02-18 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 4,253 67,255 6.75
2012-12-21 2012-12-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 8 2,735 0.29
2012-12-21 2012-12-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 10 3,164 0.32
2012-12-21 2012-12-19 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 73 22,449 0.33
2012-09-25 2012-09-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 7 2,727 0.26
2012-09-25 2012-09-19 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 8 3,154 0.25
2012-09-25 2012-09-19 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 58 22,376 0.26
2012-06-26 2012-06-20 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 8 2,720 0.29
2012-06-26 2012-06-20 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 9 3,146 0.29
2012-06-26 2012-06-20 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 69 22,318 0.31
2012-05-22 2012-05-19 4 HSNI HSN, Inc.
Restricted Stock Units 		M - Exercise -1,952 0 -100.00
2012-05-22 2012-05-19 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		M - Exercise 1,952 22,249 9.62
2012-05-22 2012-05-18 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 2,712 2,712
2012-03-28 2012-03-21 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 10 3,137 0.32
2012-03-28 2012-03-21 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 6 1,952 0.31
2012-03-28 2012-03-21 4 HSNI HSN, Inc.
Common Stock, par value $0.01 per share 		A - Award 137 20,297 0.68
2012-02-21 2012-02-19 4 NYT NEW YORK TIMES CO
Cash-settled restricted stock unit 		M - Exercise -10,000 0 -100.00
2012-02-21 2012-02-19 4 NYT NEW YORK TIMES CO
Class A Common Stock 		D - Sale to Issuer -10,000 63,002 -13.70 7.29 -72,900 459,285
2012-02-21 2012-02-19 4 NYT NEW YORK TIMES CO
Class A Common Stock 		M - Exercise 10,000 73,002 15.87
2012-02-21 2012-02-16 4 NYT NEW YORK TIMES CO
Option 		A - Award 53,410 53,410
2012-02-21 2012-02-16 4 NYT NEW YORK TIMES CO
Class A Common Stock 		A - Award 24,500 63,002 63.63
2012-02-21 2012-02-02 4/A NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -2,215 38,502 -5.44 7.67 -16,989 295,310
2012-02-15 2011-11-16 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 11 3,127 0.35
2012-02-15 2011-11-16 4 HSNI HSN, Inc.
Restricted Stock Units 		A - Award 7 1,946 0.36
2012-02-06 2012-02-02 4 NYT NEW YORK TIMES CO
Class A Common Stock 		F - Taxes -2,215 44,002 -4.79 7.67 -16,989 337,495
2010-02-19 2010-02-18 4 NYT NEW YORK TIMES CO
Cash-settled Restricted Stock Unit 		A - Award 4,253 4,253
2010-02-19 2010-02-18 4 NYT NEW YORK TIMES CO
Option 		A - Award 42,000 42,000
2005-11-08 2005-11-07 4 MSO MARTHA STEWART LIVING OMNIMEDIA INC
Class A Common Stock, par value $0.01 		F - Taxes -14,480 54,772 -20.91 18.60 -269,328 1,018,759
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)