Demand Brands, Inc.
US ˙ OTCPK

Introduction

This page provides a comprehensive analysis of the known insider trading history of Daniel R Fishback. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Daniel R Fishback has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:TDC / Teradata Corporation Director 67,522
US:QUMU / Qumu Corp Director 0
US:SPSC / SPS Commerce, Inc. Director 2,672
US:DMAN / Demand Brands, Inc. President & CEO, Director 0
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Daniel R Fishback. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases DMAN / Demand Brands, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in DMAN / Demand Brands, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

DMAN / Demand Brands, Inc. Insider Trades
Insider Sales DMAN / Demand Brands, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in DMAN / Demand Brands, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

DMAN / Demand Brands, Inc. Insider Trades
Insider Purchases SPSC / SPS Commerce, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in DMAN / Demand Brands, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SPSC / SPS Commerce, Inc. Insider Trades
Insider Sales SPSC / SPS Commerce, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in DMAN / Demand Brands, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SPSC / SPS Commerce, Inc. Insider Trades
Insider Purchases TDC / Teradata Corporation - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in DMAN / Demand Brands, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TDC / Teradata Corporation Insider Trades
Insider Sales TDC / Teradata Corporation - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in DMAN / Demand Brands, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

TDC / Teradata Corporation Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Daniel R Fishback as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-05-19 2025-05-15 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 11,489 67,522 20.50
2024-05-15 2024-05-14 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 6,927 56,033 14.11
2023-05-12 2023-05-12 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 6,176 49,106 14.39
2023-02-09 2023-02-07 4 QUMU Qumu Corp
Common Stock
U - Other -124,659 0 -100.00 0.90 -112,193
2022-05-12 2022-05-10 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 5,828 42,930 15.71
2021-08-13 2021-08-12 4 TDC TERADATA CORP /DE/
Common Stock
G - Gift -4,025 37,102 -9.79
2021-05-07 2021-05-06 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 14,967 14,967
2021-05-06 2021-05-04 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 5,657 41,127 15.95
2020-11-02 2020-10-30 4 QUMU Qumu Corp
Common Stock
P - Purchase 1,100 124,659 0.89 4.61 5,073 574,877
2020-11-02 2020-10-30 4 QUMU Qumu Corp
Common Stock
P - Purchase 3,900 123,559 3.26 4.61 17,984 569,780
2020-10-01 2020-09-30 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 17,353 17,353
2020-10-01 2020-09-29 4 QUMU Qumu Corp
Restricted Stock Units
M - Exercise -18,099 0 -100.00
2020-10-01 2020-09-29 4 QUMU Qumu Corp
Common Stock
G - Gift 18,099 119,659 17.82
2020-10-01 2020-09-29 4 QUMU Qumu Corp
Common Stock
G - Gift -18,099 0 -100.00
2020-10-01 2020-09-29 4 QUMU Qumu Corp
Common Stock
M - Exercise 18,099 18,099
2020-05-07 2020-05-05 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 10,913 35,470 44.44
2019-11-12 2019-11-07 4 QUMU Qumu Corp
Common Stock
P - Purchase 10,000 101,560 10.92 2.50 25,000 253,900
2019-05-10 2019-05-09 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 18,099 18,099
2019-05-10 2019-05-08 4 QUMU Qumu Corp
Restricted Stock Units
M - Exercise -25,000 0 -100.00
2019-05-10 2019-05-08 4 QUMU Qumu Corp
Common Stock
G - Gift 25,000 91,560 37.56
2019-05-10 2019-05-08 4 QUMU Qumu Corp
Common Stock
G - Gift -25,000 0 -100.00
2019-05-10 2019-05-08 4 QUMU Qumu Corp
Common Stock
M - Exercise 25,000 25,000
2019-05-02 2019-04-30 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 5,628 24,557 29.73
2018-05-11 2018-05-10 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 25,000 25,000
2018-05-11 2018-05-09 4 QUMU Qumu Corp
Restricted Stock Units
M - Exercise -25,000 0 -100.00
2018-05-11 2018-05-09 4 QUMU Qumu Corp
Common Stock
G - Gift 25,000 66,560 60.15
2018-05-11 2018-05-09 4 QUMU Qumu Corp
Common Stock
G - Gift -25,000 0 -100.00
2018-05-11 2018-05-09 4 QUMU Qumu Corp
Common Stock
M - Exercise 25,000 25,000
2018-04-19 2018-04-17 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 6,216 18,929 48.89
2017-05-12 2017-05-11 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 25,000 25,000
2017-05-12 2017-05-10 4 QUMU Qumu Corp
Restricted Stock Units
M - Exercise -20,000 0 -100.00
2017-05-12 2017-05-10 4 QUMU Qumu Corp
Common Stock
G - Gift 20,000 41,650 92.38
2017-05-12 2017-05-10 4 QUMU Qumu Corp
Common Stock
G - Gift -20,000 0 -100.00
2017-05-12 2017-05-10 4 QUMU Qumu Corp
Common Stock
M - Exercise 20,000 20,000
2017-04-20 2017-04-19 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 8,183 12,713 180.64
2017-02-24 2017-02-22 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 2,059 4,530 83.33
2017-02-24 2017-02-22 4 TDC TERADATA CORP /DE/
Common Stock
A - Award 2,471 2,471
2017-02-06 3 TDC TERADATA CORP /DE/
No Securities are Beneficially Owned
0
2016-05-23 2016-05-20 4 QUMU Qumu Corp
Common Stock
G - Gift 8,060 21,650 59.31
2016-05-23 2016-05-20 4 QUMU Qumu Corp
Common Stock
G - Gift -8,060 0 -100.00
2016-05-13 2016-05-12 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 20,000 20,000
2016-05-13 2016-05-11 4 QUMU Qumu Corp
Restricted Stock Units
M - Exercise -8,060 0 -100.00
2016-05-13 2016-05-11 4 QUMU Qumu Corp
Common Stock
M - Exercise 8,060 21,560 59.70
2016-05-13 2016-05-12 4/A QUMU Qumu Corp
Restricted Stock Units
A - Award 20,000 20,000
2016-05-13 2016-05-11 4/A QUMU Qumu Corp
Restricted Stock Units
M - Exercise -8,060 0 -100.00
2016-05-13 2016-05-11 4/A QUMU Qumu Corp
Common Stock
M - Exercise 8,060 21,560 59.70
2015-06-02 2015-06-01 4 QUMU Qumu Corp
Common Stock
P - Purchase 1,000 1,000 7.52 7,519 7,519
2015-05-13 2015-05-12 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 8,060 8,060
2015-05-13 2015-05-11 4 QUMU Qumu Corp
Common Stock
M - Exercise 5,000 12,500 66.67
2014-05-21 2014-05-20 4 QUMU Qumu Corp
Restricted Stock Units
A - Award 5,000 5,000
2014-05-02 2014-05-02 4 QUMU Qumu Corp
Restricted Stock
A - Award 7,500 7,500
2013-12-13 3 QUMU Qumu Corp
Common Stock
0
2012-05-29 2012-05-24 4 SPSC SPS COMMERCE INC
Employee Stock Option (right to buy)
A - Award 2,672 2,672
2012-05-29 2012-05-24 4 SPSC SPS COMMERCE INC
Common Stock
A - Award 1,055 1,055
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -219,738 0 -100.00 9.40 -2,065,537
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -275,000 0 -100.00 10.70 -2,942,500
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -128,077 0 -100.00 11.90 -1,524,116
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -33,077 0 -100.00 11.90 -393,616
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -33,077 0 -100.00 11.90 -393,616
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Non-Qualified Stock Option (right to buy)
D - Sale to Issuer -10,000 0 -100.00 12.20 -122,000
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Incentive Stock Option (right to buy)
D - Sale to Issuer -105,262 0 -100.00 9.40 -989,463
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Incentive Stock Option (right to buy)
D - Sale to Issuer -76,923 0 -100.00 11.90 -915,384
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Incentive Stock Option (right to buy)
D - Sale to Issuer -76,923 0 -100.00 11.90 -915,384
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Incentive Stock Option (right to buy)
D - Sale to Issuer -76,923 0 -100.00 11.90 -915,384
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Incentive Stock Option (right to buy)
D - Sale to Issuer -35,000 0 -100.00 12.20 -427,000
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -135,489 0 -100.00 13.20 -1,788,455
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -50,018 0 -100.00 13.20 -660,238
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -50,018 0 -100.00 13.20 -660,238
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -62,500 0 -100.00
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -54,450 62,500 -46.56 13.20 -718,740 825,000
2012-02-16 2012-02-14 4 DMAN DemandTec, Inc.
Common Stock
D - Sale to Issuer -117,500 116,950 -50.12
2008-03-06 2008-03-04 4 DMAN DemandTec, Inc.
Common Stock
A - Award 60,000 60,000
2008-03-06 2008-02-27 4 DMAN DemandTec, Inc.
Common Stock
G - Gift -2,500 282,661 -0.88
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)