Celsius Holdings, Inc.
US ˙ NasdaqCM ˙ US15118V2079

Introduction

This page provides a comprehensive analysis of the known insider trading history of John Fieldly. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate John Fieldly has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:CELH / Celsius Holdings, Inc. Chief Executive Officer, Director 895,410
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by John Fieldly. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases CELH / Celsius Holdings, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in CELH / Celsius Holdings, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

CELH / Celsius Holdings, Inc. Insider Trades
Insider Sales CELH / Celsius Holdings, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in CELH / Celsius Holdings, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2024-09-13 CELH Fieldly John 551,421 34.3600 551,421 34.3600 18,946,826 152 21.2800 -7,212,586 -38.07
2024-09-12 CELH Fieldly John 74,847 32.8000 74,847 32.8000 2,454,982
2024-03-04 CELH Fieldly John 119,604 85.0700 119,604 85.0700 10,174,712
2024-01-03 CELH Fieldly John 27,334 56.7200 27,334 56.7200 1,550,384
2023-12-06 CELH Fieldly John 13,842 52.0500 13,842 52.0500 720,476
2023-12-05 CELH Fieldly John 286,158 52.4100 286,158 52.4100 14,997,541
2023-08-21 CELH Fieldly John 90,000 174.3461 270,000 58.1154 15,691,149
2023-08-21 CELH Fieldly John 1,873 179.3500 5,619 59.7833 335,923
2023-01-02 CELH Fieldly John 6,505 93.1300 19,515 31.0433 605,811
2023-01-02 CELH Fieldly John 2,602 93.1300 7,806 31.0433 242,324
2022-08-24 CELH Fieldly John 70,000 115.5530 210,000 38.5177 8,088,710
2022-08-19 CELH Fieldly John 617 107.4600 1,851 35.8200 66,303
2021-06-14 CELH Fieldly John 150,000 62.5000 450,000 20.8333 9,375,000
2020-08-25 CELH Fieldly John 100,000 15.3000 300,000 5.1000 1,530,000

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

CELH / Celsius Holdings, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by John Fieldly as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-08-08 2025-08-07 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale X -143,167 895,410 -13.78 51.18 -7,327,287 45,827,084
2025-06-26 2025-06-24 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale X -130,803 1,038,577 -11.19 45.00 -5,886,135 46,735,965
2025-06-12 2025-06-10 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale X -132,171 1,169,380 -10.15 43.06 -5,691,283 50,353,503
2025-05-20 2025-05-17 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -1,058 1,301,551 -0.08 39.39 -41,675 51,268,094
2025-03-04 2025-03-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 72,985 1,302,609 5.94
2025-03-04 2025-03-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -2,482 1,229,624 -0.20 25.69 -63,763 31,589,041
2025-01-03 2025-01-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -10,963 1,232,106 -0.88 26.34 -288,765 32,453,672
2024-12-26 2024-12-23 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
D - Sale to Issuer -18,000 1,243,069 -1.43
2024-09-16 2024-09-13 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -551,421 1,261,069 -30.42 34.36 -18,946,826 43,330,331
2024-09-16 2024-09-13 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
M - Exercise 900,000 1,887,337 91.15 1.61 1,449,000 3,038,613
2024-09-16 2024-09-13 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
M - Exercise 397,827 987,337 67.48 1.93 767,806 1,905,560
2024-09-16 2024-09-12 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -74,847 1,812,490 -3.97 32.80 -2,454,982 59,449,672
2024-09-16 2024-09-12 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
M - Exercise 180,396 589,510 44.09 1.16 209,259 683,832
2024-09-16 2024-09-12 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
M - Exercise 11,922 409,114 3.00 14.21 169,412 5,813,510
2024-08-21 2024-08-19 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -5,766 397,192 -1.43 41.56 -239,635 16,507,300
2024-08-21 2024-08-19 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 14,652 402,958 3.77
2024-05-17 2024-05-17 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 8,062 388,306 2.12 93.02 749,927 36,120,224
2024-03-05 2024-03-04 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -119,604 380,244 -23.93 85.07 -10,174,712 32,347,357
2024-03-05 2024-03-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 18,922 499,848 3.93
2024-01-05 2023-08-21 4/A CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -1,873 269,420 -0.69 179.35 -335,923 48,320,477
2024-01-05 2024-01-03 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -27,334 480,926 -5.38 56.72 -1,550,384 27,278,123
2024-01-05 2023-01-02 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -2,602 340,550 -0.76 93.13 -242,324 31,715,422
2024-01-05 2023-01-02 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -6,505 343,152 -1.86 93.13 -605,811 31,957,746
2024-01-05 2022-08-19 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -617 419,657 -0.15 107.46 -66,303 45,096,341
2024-01-05 2022-01-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 18,000 323,907 5.88
2024-01-05 2022-01-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -4,345 305,907 -1.40 75.09 -326,266 22,970,557
2024-01-05 2021-01-01 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 45,000 480,252 10.34
2024-01-05 2020-11-12 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -877 435,252 -0.20 31.95 -28,020 13,906,301
2024-01-05 2020-07-30 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
A - Award 4,129 436,129 0.96
2024-01-05 2019-10-23 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
F - Taxes -18,000 432,000 -4.00 3.33 -59,940 1,438,560
2023-12-07 2023-12-06 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -13,842 508,260 -2.65 52.05 -720,476 26,454,933
2023-12-07 2023-12-05 4 CELH Celsius Holdings, Inc.
Common Stock, $0.001 par value per share
S - Sale -286,158 522,102 -35.40 52.41 -14,997,541 27,363,366
2023-09-08 2023-08-21 4 CELH Celsius Holdings, Inc.
Common Stock
F - Taxes -1,873 240,489 -0.77 179.35 -335,923 43,131,702
2023-08-31 2023-08-01 4 CELH Celsius Holdings, Inc.
Common Stock
A - Award 4,884 242,362 2.06
2023-08-23 2023-08-21 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale -90,000 237,478 -27.48 174.35 -15,691,149 41,403,363
2023-01-04 2023-01-01 4 CELH Celsius Holdings, Inc.
Common Stock
A - Award 15,859 327,478 5.09
2022-08-25 2022-08-24 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale -70,000 311,619 -18.34 115.55 -8,088,710 36,008,510
2022-08-23 2022-08-19 4 CELH Celsius Holdings, Inc.
Common Stock
A - Award 2,442 381,619 0.64
2022-08-16 2022-08-12 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 26,666 379,177 7.56 3.73 99,464 1,414,330
2022-08-16 2022-08-12 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 17,391 545,252 3.29 5.80 100,868 3,162,462
2022-08-16 2022-08-12 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 39,868 335,120 13.50 3.48 138,741 1,166,218
2022-08-16 2022-08-12 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 100,000 295,252 51.22 1.97 197,000 581,646
2022-08-02 2022-08-01 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -30,000 195,252 -13.32 100.11 -3,003,300 19,546,678
2022-08-02 2022-08-01 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -25,000 225,252 -9.99 100.00 -2,500,000 22,525,200
2022-08-02 2022-08-01 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -25,000 250,252 -9.08 96.92 -2,423,000 24,254,424
2022-07-22 2022-07-21 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -50,000 275,252 -15.37 85.00 -4,250,000 23,396,420
2022-07-06 2022-07-06 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -50,000 325,252 -13.32 75.00 -3,750,000 24,393,900
2022-05-18 2022-05-13 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 90,000 375,252 31.55 1.05 94,500 394,015
2022-01-04 2021-12-27 4/A CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -20,000 265,252 -7.01 75.00 -1,500,000 19,893,900
2021-12-29 2021-12-27 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale X -20,000 265,252 -7.01 75.00 -1,500,000 19,893,900
2021-06-15 2021-06-14 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale -150,000 285,252 -34.46 62.50 -9,375,000 17,828,250
2020-08-28 2020-08-25 4 CELH Celsius Holdings, Inc.
Common Stock
S - Sale -100,000 356,666 -21.90 15.30 -1,530,000 5,456,990
2020-08-28 2020-08-10 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
M - Exercise -100,000
2020-08-28 2020-08-10 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 100,000 456,666 28.04 0.34 34,000 155,266
2019-12-26 2019-10-23 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
A - Award 150,000 1,140,000 15.15
2019-12-26 2019-10-23 4 CELH Celsius Holdings, Inc.
Common Stock
A - Award 100,000 450,000 28.57
2019-03-14 2019-03-01 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
M - Exercise -80,000 990,000 -7.48
2019-03-14 2019-03-01 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 80,000 350,000 29.63
2019-01-28 2019-01-24 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
A - Award 150,000 1,070,000 16.30
2018-07-05 2018-04-16 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
A - Award 300,000 920,000 48.39
2018-04-06 2018-03-07 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
M - Exercise 170,000 620,000 37.78
2018-04-06 2018-03-07 4 CELH Celsius Holdings, Inc.
Common Stock
M - Exercise 170,000 270,000 170.00
2018-04-06 2018-02-01 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
A - Award 150,000 790,000 23.44
2017-03-01 2017-03-01 4 CELH Celsius Holdings, Inc.
Common Stock
A - Award 100,000 100,000
2017-02-24 2017-01-26 4 CELH Celsius Holdings, Inc.
Stock Option (Right to Buy)
A - Award 100,000 640,000 18.52 3.48 348,000 2,227,200
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)