Fox Factory Holding Corp.
US ˙ NasdaqGS ˙ US35138V1026

Introduction

This page provides a comprehensive analysis of the known insider trading history of Dennison Michael C.. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Dennison Michael C. has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:GPRO / GoPro, Inc. Director 127,358
US:DTC / Solo Brands, Inc. Director 202,427
US:FOXF / Fox Factory Holding Corp. Chief Executive Officer, Director 224,786
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Dennison Michael C.. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases FOXF / Fox Factory Holding Corp. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in FOXF / Fox Factory Holding Corp.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2024-08-06 FOXF DENNISON MICHAEL C. 4,800 41.4400 4,800 41.4400 198,912 49 43.7000 10,848 5.45
2024-06-10 FOXF DENNISON MICHAEL C. 11,250 44.3000 11,250 44.3000 498,375
2020-03-12 FOXF DENNISON MICHAEL C. 2,000 49.8658 2,000 49.8658 99,732

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FOXF / Fox Factory Holding Corp. Insider Trades
Insider Sales FOXF / Fox Factory Holding Corp. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in FOXF / Fox Factory Holding Corp.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2023-08-10 FOXF DENNISON MICHAEL C. 9,129 114.0000 9,129 114.0000 1,040,706 265 38.8900 -685,679 -65.89

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FOXF / Fox Factory Holding Corp. Insider Trades
Insider Purchases SBDS / Solo Brands, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in FOXF / Fox Factory Holding Corp.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SBDS / Solo Brands, Inc. Insider Trades
Insider Sales SBDS / Solo Brands, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in FOXF / Fox Factory Holding Corp.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

SBDS / Solo Brands, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Dennison Michael C. as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-05 2025-06-03 4 GPRO GoPro, Inc.
Class A Common Stock
A - Award 127,358 127,358
2025-05-30 2025-05-27 4 DTC Solo Brands, Inc.
Class A Common Stock
M - Exercise 120,199 202,427 146.18
2025-03-06 2025-03-04 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 103,290 224,786 85.02
2025-03-03 2025-02-27 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -13,570 121,496 -10.05 25.48 -345,764 3,095,718
2024-08-06 2024-08-06 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
P - Purchase 4,800 135,066 3.68 41.44 198,912 5,597,135
2024-06-11 2024-06-10 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
P - Purchase 11,250 130,266 9.45 44.30 498,375 5,770,784
2024-05-30 2024-05-29 4 DTC Solo Brands, Inc.
Class A Common Stock
M - Exercise 34,722 82,228 73.09
2024-05-17 2024-05-16 4 DTC Solo Brands, Inc.
Class A Common Stock
M - Exercise 23,753 47,506 100.00 2.04 48,456 96,912
2024-05-06 2024-05-02 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -5,738 119,016 -4.60 39.42 -226,192 4,691,611
2024-02-29 2024-02-27 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -5,983 124,754 -4.58 50.62 -302,859 6,315,047
2024-02-29 2024-02-27 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 51,364 130,737 64.71
2024-02-27 2024-02-24 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -2,330 79,373 -2.85 47.55 -110,792 3,774,186
2024-02-23 2024-02-21 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -4,852 81,703 -5.61 67.48 -327,413 5,513,318
2024-02-23 2024-02-21 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 15,760 86,555 22.26
2023-08-15 2023-08-10 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale -9,129 70,795 -11.42 114.00 -1,040,706 8,070,630
2023-07-05 2023-07-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,726 79,924 -2.11 108.51 -187,288 8,672,553
2023-05-18 2023-05-17 4 DTC Solo Brands, Inc.
Class A Common Stock
M - Exercise 23,753 23,753
2023-05-04 2023-05-02 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -5,770 81,650 -6.60 110.32 -636,546 9,007,628
2023-03-03 2023-03-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 21,005 87,420 31.63
2023-03-01 2023-02-27 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -2,798 66,415 -4.04 115.80 -324,008 7,690,857
2023-02-28 2023-02-24 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -2,343 69,213 -3.27 112.14 -262,744 7,761,546
2023-02-23 2023-02-21 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -4,972 71,556 -6.50 120.05 -596,889 8,590,298
2023-02-23 2023-02-21 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 13,790 76,528 21.98
2023-01-31 2023-01-27 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -7,500 62,701 -10.68 115.00 -862,500 7,210,615
2022-12-05 2022-12-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -7,500 70,223 -9.65 110.00 -825,000 7,724,530
2022-08-02 2022-07-31 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,839 77,723 -2.31 94.66 -174,080 7,357,259
2022-07-06 2022-07-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,726 79,562 -2.12 83.05 -143,344 6,607,624
2022-05-18 2022-05-16 4 DTC Solo Brands, Inc.
Restricted Stock Unit
A - Award 71,258 71,258
2022-05-04 2022-05-02 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -5,750 81,288 -6.61 85.15 -489,612 6,921,673
2022-02-28 2022-02-24 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -2,790 87,038 -3.11 124.66 -347,801 10,850,157
2022-02-24 2022-02-22 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 18,611 89,828 26.13
2021-10-18 2021-10-15 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -5,000 71,217 -6.56 158.79 -793,950 11,308,547
2021-10-18 2021-10-14 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -5,000 76,217 -6.16 154.00 -770,000 11,737,418
2021-08-03 2021-07-30 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,838 81,217 -2.21 161.54 -296,911 13,119,794
2021-07-06 2021-07-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,726 83,055 -2.04 156.28 -269,739 12,979,835
2021-05-04 2021-05-02 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -5,297 84,781 -5.88 153.23 -811,659 12,990,993
2021-03-16 2021-03-15 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -293 90,078 -0.32 137.44 -40,269 12,379,888
2021-03-16 2021-03-15 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -1,918 90,371 -2.08 136.47 -261,741 12,332,551
2021-03-16 2021-03-15 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -879 92,289 -0.94 135.57 -119,166 12,511,574
2021-03-16 2021-03-15 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -1,174 93,168 -1.24 134.72 -158,156 12,551,146
2021-02-26 2021-02-24 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 15,591 94,342 19.80
2021-02-26 2021-02-24 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 3,660 78,751 4.87
2021-01-05 2021-01-04 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -538 75,091 -0.71 106.95 -57,540 8,031,118
2021-01-05 2021-01-04 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -1,275 75,629 -1.66 105.80 -134,892 8,001,374
2021-01-05 2021-01-04 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -1,202 76,904 -1.54 103.61 -124,542 7,968,223
2021-01-05 2021-01-04 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
S - Sale X -3,392 78,106 -4.16 102.13 -346,434 7,977,169
2020-08-04 2020-07-31 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,813 81,498 -2.18 89.00 -161,357 7,253,322
2020-07-02 2020-07-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,152 83,311 -1.36 81.55 -93,946 6,794,012
2020-04-24 2020-04-22 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 51,185 84,463 153.81
2020-03-12 2020-03-12 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
P - Purchase 2,000 33,278 6.39 49.87 99,732 1,659,434
2019-08-06 2019-08-02 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 15,314 31,278 95.93
2019-08-01 2019-07-31 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -1,310 15,964 -7.58 80.08 -104,905 1,278,397
2019-05-03 2019-05-01 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
F - Taxes -706 17,274 -3.93 75.74 -53,472 1,308,333
2018-08-31 2018-08-29 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 16,310 17,980 976.65
2018-05-07 2018-05-03 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 1,427 1,670 587.24
2018-02-27 2018-02-23 4 FOXF FOX FACTORY HOLDING CORP
Common Stock
A - Award 243 243
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)