Introduction

This page provides a comprehensive analysis of the known insider trading history of Keith Demmings. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Keith Demmings has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:AIZ / Assurant, Inc. President and CEO, Director 98,372
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Keith Demmings. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Keith Demmings as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-09-02 2025-08-29 4 AIZ ASSURANT, INC.
Common Stock
S - Sale X -4,275 98,372 -4.16 220.27 -941,671 21,668,843
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -13,183 102,605 -11.39 211.20 -2,784,250 21,670,182
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 29,465 115,788 34.13
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,606 86,323 -1.83 211.20 -339,187 18,231,424
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -2,184 87,929 -2.42 211.20 -461,261 18,570,611
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,070 90,113 -1.17 211.20 -225,984 19,031,872
2025-03-18 2025-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 10,653 91,183 13.23
2024-11-19 2024-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,611 80,480 -1.96 218.82 -352,519 17,610,654
2024-05-21 2024-05-18 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -3,385 82,041 -3.96 175.60 -594,406 14,406,394
2024-05-21 2024-05-18 4 AIZ ASSURANT, INC.
Common Stock
A - Award 7,565 85,426 9.72
2024-05-21 2024-05-18 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -328 77,861 -0.42 175.60 -57,597 13,672,386
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -3,453 78,189 -4.23 181.16 -625,545 14,164,714
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 7,699 81,642 10.41
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -334 73,943 -0.45 181.16 -60,507 13,395,508
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,072 74,277 -1.42 181.16 -194,204 13,456,016
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -2,189 75,349 -2.82 181.16 -396,559 13,650,219
2024-03-19 2024-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 10,764 77,538 16.12
2023-11-20 2023-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -271 66,708 -0.40 159.94 -43,344 10,669,237
2023-05-22 2023-05-18 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -330 66,912 -0.49 131.79 -43,491 8,818,394
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -4,104 67,242 -5.75 110.97 -455,421 7,461,896
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 9,099 71,346 14.62
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 14,644 62,247 30.76
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -336 47,603 -0.70 110.97 -37,286 5,282,557
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -550 47,939 -1.13 110.97 -61,034 5,319,842
2023-03-20 2023-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,078 48,489 -2.17 110.97 -119,626 5,380,876
2022-11-18 2022-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -271 49,501 -0.54 125.76 -34,081 6,225,225
2022-11-18 2022-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,353 49,772 -2.65 125.76 -170,153 6,259,305
2022-05-20 2022-05-18 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -330 51,072 -0.64 186.85 -61,660 9,542,711
2022-03-18 2022-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -3,874 51,402 -7.01 174.36 -675,471 8,962,366
2022-03-18 2022-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 9,019 55,276 19.50
2022-03-18 2022-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,290 46,257 -2.71 174.36 -224,924 8,065,284
2022-03-18 2022-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 7,169 47,547 17.75
2021-11-18 2021-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -226 40,324 -0.56 160.56 -36,287 6,474,428
2021-11-18 2021-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -271 40,550 -0.66 160.56 -43,512 6,510,714
2021-05-19 2021-05-18 4 AIZ ASSURANT, INC.
Common Stock
A - Award 2,193 40,758 5.69
2021-03-18 2021-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -8,339 38,565 -17.78 137.39 -1,145,695 5,298,440
2021-03-18 2021-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 19,450 46,904 70.85
2021-03-18 2021-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,578 27,454 -5.44 137.39 -216,801 3,771,900
2021-03-18 2021-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 2,231 29,032 8.32
2020-11-18 2020-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -226 26,719 -0.84 137.11 -30,987 3,663,375
2020-11-18 2020-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -271 26,945 -1.00 137.11 -37,157 3,694,362
2020-05-21 2020-03-16 4/A AIZ ASSURANT, INC.
Common Stock
F - Taxes -404 23,776 -1.67 83.90 -33,896 1,994,792
2020-05-21 2020-03-16 4/A AIZ ASSURANT, INC.
Common Stock
F - Taxes -624 24,180 -2.52 83.90 -52,354 2,028,688
2020-04-03 2020-04-01 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -282 27,490 -1.02 102.12 -28,798 2,807,262
2020-03-18 2020-03-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 3,654 27,772 15.15
2020-03-18 2020-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -270 24,118 -1.11 83.90 -22,653 2,023,486
2020-03-18 2020-03-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -416 24,388 -1.68 83.90 -34,902 2,046,139
2020-03-16 2020-03-12 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -1,643 24,804 -6.21 96.61 -158,730 2,396,298
2020-03-16 2020-03-12 4 AIZ ASSURANT, INC.
Common Stock
A - Award 5,458 26,447 26.00
2020-03-11 2020-03-09 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -153 20,989 -0.72 109.05 -16,685 2,288,832
2019-11-19 2019-11-16 4 AIZ ASSURANT, INC.
Common Stock
F - Taxes -151 21,064 -0.71 132.09 -19,946 2,782,408
2019-11-19 2019-11-16 4 AIZ ASSURANT, INC.
Common Stock
A - Award 6,000 21,215 39.43
2019-04-02 2019-04-01 4 AIZ ASSURANT INC
Common Stock
F - Taxes -189 15,123 -1.23 96.15 -18,172 1,454,076
2019-03-19 2019-03-16 4 AIZ ASSURANT INC
Common Stock
A - Award 2,684 15,312 21.25
2019-03-19 2019-03-16 4 AIZ ASSURANT INC
Common Stock
F - Taxes -416 12,628 -3.19 98.73 -41,072 1,246,762
2019-03-12 2019-03-10 4 AIZ ASSURANT INC
Common Stock
F - Taxes -517 13,044 -3.81 99.96 -51,679 1,303,878
2019-03-12 2019-03-10 4 AIZ ASSURANT INC
Common Stock
A - Award 1,717 13,561 14.50
2019-03-12 2019-03-10 4 AIZ ASSURANT INC
Common Stock
F - Taxes -219 11,844 -1.82 99.96 -21,891 1,183,926
2019-03-12 2019-03-09 4 AIZ ASSURANT INC
Common Stock
F - Taxes -153 12,063 -1.25 99.96 -15,294 1,205,817
2019-01-08 3 AIZ ASSURANT INC
Common Stock
24,424
2019-01-08 3 AIZ ASSURANT INC
Common Stock
24,424
2019-01-08 3 AIZ ASSURANT INC
Common Stock
24,424
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)