Vera Bradley, Inc.
US ˙ NasdaqGS ˙ US92335C1062

Introduction

This page provides a comprehensive analysis of the known insider trading history of Mark C Dely. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Mark C Dely has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:VRA / Vera Bradley, Inc. CHIEF ADMINISTRATIVE OFFICER 363,946
US:FRED / Fred's, Inc. Former SVP 247
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Mark C Dely. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases VRA / Vera Bradley, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in VRA / Vera Bradley, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

VRA / Vera Bradley, Inc. Insider Trades
Insider Sales VRA / Vera Bradley, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in VRA / Vera Bradley, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2021-06-11 VRA Dely Mark C 9,011 12.3900 9,011 12.3900 111,646 364 5.3400 -63,527 -56.90
2020-03-11 VRA Dely Mark C 9,287 11.2100 9,287 11.2100 104,107

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

VRA / Vera Bradley, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Mark C Dely as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-06-26 2025-06-24 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 128,755 363,946 54.74 2.33 299,999 847,994
2025-06-10 2025-06-08 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -1,165 235,191 -0.49 2.14 -2,493 503,309
2025-04-08 2025-04-05 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -3,676 236,356 -1.53 2.13 -7,830 503,438
2025-04-08 2025-04-04 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 70,423 240,032 41.52
2025-04-01 2025-04-01 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -5,893 169,609 -3.36 2.25 -13,259 381,620
2025-04-01 2025-04-01 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 13,834 175,502 8.56
2025-04-01 2025-04-01 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -2,922 161,668 -1.78 2.25 -6,574 363,753
2025-04-01 2025-03-31 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -3,233 164,590 -1.93 2.31 -7,468 380,203
2024-12-11 2024-12-09 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -8,573 167,823 -4.86 5.65 -48,437 948,200
2024-06-10 2024-06-08 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -1,364 176,396 -0.77 7.81 -10,653 1,377,653
2024-04-09 2024-04-05 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 29,851 177,760 20.18
2024-04-02 2024-04-02 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -4,224 147,909 -2.78 6.70 -28,301 990,990
2024-04-02 2024-04-02 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 9,766 152,133 6.86
2024-04-02 2024-04-02 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -2,112 142,367 -1.46 6.70 -14,150 953,859
2024-04-02 2024-04-01 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -2,992 144,479 -2.03 6.80 -20,346 982,457
2024-04-02 2024-03-31 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -3,309 147,471 -2.19 6.80 -22,501 1,002,803
2023-12-11 2023-12-09 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -8,341 150,780 -5.24 7.52 -62,724 1,133,866
2023-06-09 2023-06-08 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 9,457 159,121 6.32
2023-04-11 2023-04-07 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -7,432 149,664 -4.73 5.89 -43,774 881,521
2023-04-04 2023-04-02 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -2,054 157,096 -1.29 5.99 -12,303 941,005
2023-04-04 2023-04-01 4 VRA Vera Bradley, Inc.
Common Stock
F - Taxes -2,909 159,150 -1.80 5.99 -17,425 953,308
2023-04-04 2023-03-31 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 22,955 162,059 16.50
2022-12-13 2022-12-09 4 VRA Vera Bradley, Inc.
Common Stock
A - Award 53,305 139,104 62.13
2022-04-07 2022-04-07 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -4,500 85,799 -4.98 6.83 -30,735 586,007
2022-04-07 2022-04-05 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -5,135 90,299 -5.38 7.54 -38,718 680,854
2022-04-05 2022-04-02 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -2,152 95,434 -2.21 7.47 -16,075 712,892
2022-04-05 2022-04-01 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 20,750 97,586 27.01
2022-03-31 2022-03-29 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 9,543 76,836 14.18
2021-06-14 2021-06-11 4 VRA Vera Bradley, Inc.
Common Shares
S - Sale -9,011 67,293 -11.81 12.39 -111,646 833,760
2021-04-07 2021-04-07 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -3,785 76,304 -4.73 10.75 -40,689 820,268
2021-04-07 2021-04-05 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -1,062 80,089 -1.31 10.24 -10,875 820,111
2021-04-06 2021-04-02 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 14,648 81,151 22.03
2021-04-01 2021-03-30 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -5,241 66,503 -7.31 9.87 -51,729 656,385
2021-04-01 2021-03-30 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 5,741 71,744 8.70
2021-03-15 2020-03-11 4 VRA Vera Bradley, Inc.
Common Shares
S - Sale -9,287 66,003 -12.33 11.21 -104,107 739,894
2020-04-07 2020-04-07 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 30,637 75,290 68.61
2020-04-07 2020-04-05 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -1,061 44,653 -2.32 3.24 -3,438 144,676
2020-04-01 2020-03-31 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 14,827 45,714 48.00
2020-04-01 2020-03-31 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -6,637 30,887 -17.69 4.24 -28,141 130,961
2020-04-01 2020-03-30 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -874 37,524 -2.28 4.34 -3,793 162,854
2019-08-09 2019-08-08 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -1,995 38,398 -4.94 11.27 -22,484 432,745
2019-04-09 2019-04-05 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 8,588 40,393 27.00
2019-04-02 2019-03-31 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -1,399 31,805 -4.21 13.25 -18,537 421,416
2019-04-02 2019-03-30 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -921 33,204 -2.70 13.25 -12,203 439,953
2019-03-27 2019-03-25 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 5,929 34,125 21.03
2018-04-03 2018-04-03 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 6,300 28,196 28.77
2018-04-03 2018-03-31 4 VRA Vera Bradley, Inc.
Common Shares
F - Taxes -1,020 21,896 -4.45 10.61 -10,822 232,317
2018-04-03 2018-03-30 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 7,069 22,916 44.61
2017-04-04 2017-03-31 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 10,741 15,847 210.36
2016-12-22 2016-12-20 4 FRED FREDS INC
Class A Common Stock
S - Sale -4,081 247 -94.29 19.80 -80,804 4,891
2016-09-13 2016-09-13 4 FRED FREDS INC
Class A Common Stock
S - Sale -1,189 4,328 -21.55 10.04 -11,938 43,453
2016-09-07 2016-09-04 4 FRED FREDS INC
Options on Class A Common Stock
J - Other -9,150 0 -100.00
2016-08-10 2016-08-08 4 VRA Vera Bradley, Inc.
Common Shares
A - Award 5,106 5,106
2016-08-08 2016-08-05 4 FRED FREDS INC
Options on Class A Common Stock
J - Other -6,101 9,150 -40.00
2016-08-08 2016-08-05 4 FRED FREDS INC
Options on Class A Common Stock
J - Other -12,000 15,251 -44.04
2016-08-08 2016-08-05 4 FRED FREDS INC
Class A Common Stock
J - Other -6,767 5,517 -55.09
2016-07-26 2016-07-20 4 FRED FREDS INC
Class A Common Stock
A - Award 290 12,284 2.42 13.40 3,886 164,606
2016-04-21 2016-04-19 4 FRED FREDS INC
Class A Common Stock
A - Award 277 11,994 2.36 12.67 3,510 151,964
2016-03-29 2016-03-25 4 FRED FREDS INC
Class A Common Stock
F - Taxes -577 11,717 -4.69 14.42 -8,320 168,959
2015-04-22 2015-04-17 4 FRED FREDS INC
Class A Common Stock
A - Award 374 11,224 3.45 14.18 5,303 159,156
2015-03-30 2015-03-30 4 FRED FREDS INC
Class A Common Stock
S - Sale -10 10,850 -0.09 17.27 -173 187,380
2015-03-30 2015-03-30 4 FRED FREDS INC
Class A Common Stock
S - Sale -1,180 10,860 -9.80 17.26 -20,367 187,444
2015-03-30 2015-03-30 4 FRED FREDS INC
Class A Common Stock
J - Other -577 12,040 -4.57
2015-01-20 2015-01-14 4 FRED FREDS INC
Class A Common Stock
P - Purchase 354 12,616 2.89 14.80 5,239 186,717
2014-10-16 2014-10-14 4 FRED FREDS INC
Class A Common Stock
P - Purchase 358 12,262 3.01 11.90 4,260 145,918
2014-07-11 2014-07-11 4 FRED FREDS INC
Class A Common Stock
P - Purchase 347 11,904 3.00 13.00 4,511 154,752
2014-04-17 2014-04-16 4 FRED FREDS INC
Class A Common Stock
P - Purchase 351 11,557 3.13 15.28 5,363 176,591
2014-04-10 2014-03-25 4 FRED FREDS INC
Class A Common Stock
P - Purchase 5,300 11,206 89.74
2014-01-15 2014-01-13 4 FRED FREDS INC
Class A Common Stock
P - Purchase 453 5,906 8.31 11.70 5,300 69,100
2013-10-29 2013-10-25 4 FRED FREDS INC
Class A Common Stock
P - Purchase 453 5,453 9.06 11.70 5,300 63,800
2013-02-25 3 FRED FREDS INC
Class A Common Stock
5,000
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)