MediaAlpha, Inc.
US ˙ NYSE ˙ US58450V1044

Introduction

This page provides a comprehensive analysis of the known insider trading history of Keith Cramer. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Keith Cramer has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:MAX / MediaAlpha, Inc. Chief Revenue Officer 182,185
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Keith Cramer. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases MAX / MediaAlpha, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in MAX / MediaAlpha, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Sales MAX / MediaAlpha, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in MAX / MediaAlpha, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
2025-08-12 MAX Cramer Keith 20,000 9.7299 20,000 9.7299 194,598 0 9.8300 2,002 1.03
2025-08-11 MAX Cramer Keith 4,753 10.0277 4,753 10.0277 47,662
2025-08-08 MAX Cramer Keith 4,916 11.3063 4,916 11.3063 55,582
2021-06-17 MAX Cramer Keith 8,500 39.2100 8,500 39.2100 333,285
2021-05-17 MAX Cramer Keith 6,622 35.0051 6,622 35.0051 231,804
2021-03-23 MAX Cramer Keith 62,568 44.6200 62,568 44.6200 2,791,784
2020-10-30 MAX Cramer Keith 62,875 62,875
2020-10-30 MAX Cramer Keith 62,875 62,875

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

MAX / MediaAlpha, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Keith Cramer as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-08-18 2025-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,472 182,185 2.52
2025-08-18 2025-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,303 177,713 3.08
2025-08-18 2025-08-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,210 172,410 3.12
2025-08-12 2025-08-12 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -20,000 167,200 -10.68 9.73 -194,598 1,626,839
2025-08-12 2025-08-11 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -4,753 187,200 -2.48 10.03 -47,662 1,877,185
2025-08-12 2025-08-08 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -4,916 191,953 -2.50 11.31 -55,582 2,170,278
2025-05-16 2025-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,472 196,869 2.32
2025-05-16 2025-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,303 192,397 2.83
2025-05-16 2025-05-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,209 187,094 2.86
2025-03-18 2025-03-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
A - Award 166,900 181,885 1,113.78
2025-02-18 2025-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 4,472 14,985 42.54
2025-02-18 2025-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,304 10,513 101.82
2025-02-18 2025-02-15 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 5,209 5,209
2021-11-03 2021-11-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,743 46,940 -10.90 16.74 -96,138 785,776
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -12,762 102,099 -11.11
2021-11-03 2021-10-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 12,762 52,683 31.97
2021-10-20 2021-10-18 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,250 39,921 -9.62 18.92 -80,410 755,305
2021-09-21 2021-09-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,250 44,171 -8.78 20.65 -87,762 912,131
2021-09-03 2021-09-01 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -11,750 248,050 -4.52
2021-09-03 2021-09-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 11,750 48,421 32.04
2021-08-19 2021-08-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -4,250 36,671 -10.39 24.00 -102,000 880,104
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -11,750 259,800 -4.33
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -288 40,921 -0.70 33.29 -9,586 1,362,068
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -5,455 41,209 -11.69 32.85 -179,205 1,353,782
2021-08-03 2021-08-02 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 11,750 46,664 33.65
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -12,762 114,861 -10.00
2021-08-03 2021-07-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 12,762 34,914 57.61
2021-07-21 2021-07-19 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -8,500 22,152 -27.73 30.49 -259,165 675,414
2021-07-01 2021-07-01 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
M - Exercise -11,750 271,550 -4.15
2021-07-01 2021-07-01 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 11,750 30,652 62.16
2021-07-01 2021-06-29 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale X -3,250 18,902 -14.67 47.00 -152,750 888,394
2021-06-21 2021-06-17 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -11,750 283,300 -3.98
2021-06-21 2021-06-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -8,500 22,152 -27.73 39.21 -333,285 868,580
2021-06-21 2021-06-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 11,750 30,652 62.16
2021-05-19 2021-05-17 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -6,622 18,902 -25.94 35.01 -231,804 661,666
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -12,762 127,623 -9.09
2021-05-04 2021-04-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 12,762 25,524 100.00
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class B-1 Units of QL Holdings LLC and Class B Common Stock
C - Conversion -62,568 295,050 -17.50
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
S - Sale -62,568 12,762 -83.06 44.62 -2,791,784 569,440
2021-03-25 2021-03-23 4 MAX MediaAlpha, Inc.
Class A Common Stock
C - Conversion 62,568 75,330 490.27
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Restricted Stock Units
M - Exercise -12,762 140,385 -8.33
2021-02-02 2021-01-30 4 MAX MediaAlpha, Inc.
Class A Common Stock
M - Exercise 12,762 12,762
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
RESTRICTED STOCK UNITS
A - Award 153,147 153,147
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B-1 UNITS OF QL HOLDINGS LLC
S - Sale -62,875 357,618 -14.95
2020-11-03 2020-10-30 4 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
S - Sale -62,875 357,618 -14.95
2020-10-28 3 MAX MediaAlpha, Inc.
CLASS B COMMON STOCK
420,493
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)