Franklin Covey Co.
US ˙ NYSE ˙ US3534691098

Introduction

This page provides a comprehensive analysis of the known insider trading history of Michael Sean Merrill Covey. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Michael Sean Merrill Covey has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:FC / Franklin Covey Co. President, Education Division 229,636
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Michael Sean Merrill Covey. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases FC / Franklin Covey Co. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in FC / Franklin Covey Co.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FC / Franklin Covey Co. Insider Trades
Insider Sales FC / Franklin Covey Co. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in FC / Franklin Covey Co.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

FC / Franklin Covey Co. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Michael Sean Merrill Covey as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-07-14 2025-07-11 4 FC FRANKLIN COVEY CO
Common Shares
A - Award 2,136 229,636 0.94
2024-10-15 2024-10-11 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -7,117 227,500 -3.03 40.85 -290,729 9,293,375
2024-10-15 2024-10-11 4 FC FRANKLIN COVEY CO
common shares
A - Award 8,051 234,617 3.55
2024-10-15 2024-10-11 4 FC FRANKLIN COVEY CO
common shares
A - Award 5,880 226,566 2.66
2024-10-15 2024-10-11 4 FC FRANKLIN COVEY CO
common shares
A - Award 2,520 220,686 1.16
2024-06-12 2024-05-28 4 FC FRANKLIN COVEY CO
common shares
G - Gift -960 218,166 -0.44
2024-06-12 2024-05-24 4 FC FRANKLIN COVEY CO
common shares
G - Gift -3,000 219,126 -1.35
2023-10-10 2023-10-06 4 FC FRANKLIN COVEY CO
Common shares
A - Award 1,340 222,126 0.61
2023-10-10 2023-10-06 4 FC FRANKLIN COVEY CO
Common shares
F - Taxes -14,567 220,786 -6.19 41.06 -598,121 9,065,473
2023-10-10 2023-10-06 4 FC FRANKLIN COVEY CO
Common shares
A - Award 17,392 235,353 7.98
2023-10-10 2023-10-06 4 FC FRANKLIN COVEY CO
Common shares
A - Award 8,971 217,961 4.29
2023-10-10 2023-10-06 4 FC FRANKLIN COVEY CO
Common shares
A - Award 3,845 208,990 1.87
2023-09-26 2022-12-06 4 FC FRANKLIN COVEY CO
Common shares
G - Gift -2,000 205,145 -0.97
2023-08-15 2023-08-04 4 FC FRANKLIN COVEY CO
common shares
G - Gift -5,000 207,145 -2.36
2022-10-18 2022-10-14 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,169 212,145 0.55
2022-10-18 2022-10-14 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -532 210,976 -0.25 47.05 -25,031 9,926,421
2022-10-12 2022-05-31 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,600 211,508 -0.75
2022-08-09 2021-10-01 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,342 213,108 0.63
2021-10-06 2020-10-02 4/A FC FRANKLIN COVEY CO
common shares
A - Award 10,749 205,483 5.52
2021-10-06 2021-10-01 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -4,351 211,766 -2.01 40.99 -178,347 8,680,288
2021-10-06 2021-10-01 4 FC FRANKLIN COVEY CO
common shares
A - Award 11,646 216,117 5.70
2020-10-06 2020-10-02 4 FC FRANKLIN COVEY CO
common shares
A - Award 2,899 207,069 1.42
2020-10-06 2020-10-02 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -3,911 204,170 -1.88 17.25 -67,465 3,521,932
2020-10-06 2020-10-02 4 FC FRANKLIN COVEY CO
common shares
A - Award 13,347 208,081 6.85
2020-03-06 2019-10-18 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,400 194,734 0.72
2019-10-09 2019-08-07 5 FC FRANKLIN COVEY CO
common shares
G - Gift -2,000 193,334 -1.02
2019-10-09 2019-07-11 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,200 195,334 -0.61
2019-10-09 2019-04-17 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,200 196,534 -0.61
2019-10-09 2019-01-15 5 FC FRANKLIN COVEY CO
common shares
G - Gift -10,000 197,734 -4.81
2019-10-09 2018-11-20 5 FC FRANKLIN COVEY CO
common shares
G - Gift -3,000 207,734 -1.42
2019-10-09 2018-10-01 5 FC FRANKLIN COVEY CO
common shares
A - Award 2,136 210,734 1.02
2019-10-09 2017-11-14 5 FC FRANKLIN COVEY CO
common shares
A - Award 2,598 208,598 1.26
2018-10-11 2018-07-16 5 FC FRANKLIN COVEY CO
common shares
G - Gift -2,000 206,000 -0.96
2018-10-11 2018-07-13 5 FC FRANKLIN COVEY CO
common shares
G - Gift -4,000 208,000 -1.89
2018-10-11 2018-04-16 5 FC FRANKLIN COVEY CO
common shares
G - Gift -2,000 212,000 -0.93
2018-10-11 2017-11-29 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,000 214,000 -0.47
2017-11-17 2017-11-15 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -4,474 215,000 -2.04 19.15 -85,677 4,117,250
2017-11-17 2017-11-15 4 FC FRANKLIN COVEY CO
common shares
A - Award 13,830 219,474 6.73
2017-10-12 2017-08-04 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,000 205,644 -0.48
2017-10-11 2017-05-30 5 FC FRANKLIN COVEY CO
common shares
G - Gift -5,000 206,644 -2.36
2017-07-17 2017-07-13 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -358 211,644 -0.17 19.10 -6,838 4,042,400
2017-07-17 2017-07-13 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,108 212,002 0.53
2017-04-14 2017-04-12 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -697 210,894 -0.33 21.00 -14,637 4,428,774
2017-04-14 2017-04-12 4 FC FRANKLIN COVEY CO
common shares
A - Award 2,216 211,591 1.06
2017-01-23 2017-01-19 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -1,573 209,375 -0.75 17.20 -27,056 3,601,250
2017-01-23 2017-01-19 4 FC FRANKLIN COVEY CO
common shares
A - Award 4,177 210,948 2.02
2017-01-23 2017-01-17 4 FC FRANKLIN COVEY CO
common shares
G - Gift -7,000 206,771 -3.27
2015-04-20 2015-04-16 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -283 213,771 -0.13 18.97 -5,369 4,055,236
2015-04-20 2015-04-16 4 FC FRANKLIN COVEY CO
common shares
A - Award 752 214,054 0.35
2014-11-24 2014-11-20 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -243 213,302 -0.11 19.58 -4,758 4,176,453
2014-11-24 2014-11-20 4 FC FRANKLIN COVEY CO
common shares
A - Award 752 213,545 0.35
2014-09-25 2014-02-28 5 FC FRANKLIN COVEY CO
common shares
G - Gift -25,000 212,793 -10.51
2014-09-25 2013-11-29 5 FC FRANKLIN COVEY CO
common shares
G - Gift -1,000 237,793 -0.42
2014-09-25 2013-11-27 5 FC FRANKLIN COVEY CO
common shares
G - Gift -7,500 238,793 -3.05
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
stock units
M - Exercise 17,045 0 -100.00
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -5,499 246,293 -2.18 22.13 -121,693 5,450,464
2014-06-11 2014-06-10 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 17,045 251,792 7.26
2013-11-25 2013-11-21 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -381 234,747 -0.16 19.94 -7,597 4,680,855
2013-11-25 2013-11-21 4 FC FRANKLIN COVEY CO
common shares
A - Award 810 235,128 0.35
2013-10-08 2013-07-18 4 FC FRANKLIN COVEY CO
stock units
A - Award 17,045 17,045
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
stock unit awards
M - Exercise 20,776 0 -100.00
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
stock unit awards
M - Exercise 44,118 0 -100.00
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -7,677 234,318 -3.17 19.00 -145,863 4,452,042
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 20,776 241,995 9.39
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -16,301 221,219 -6.86 19.00 -309,719 4,203,161
2013-10-07 2013-10-03 4 FC FRANKLIN COVEY CO
common shares
M - Exercise 44,118 237,520 22.81
2013-04-19 2013-04-17 4 FC FRANKLIN COVEY CO
common shares
F - Taxes -480 193,402 -0.25 13.50 -6,480 2,610,927
2013-04-19 2013-04-17 4 FC FRANKLIN COVEY CO
common shares
A - Award 1,273 193,882 0.66
2013-01-09 2012-12-21 4 FC FRANKLIN COVEY CO
common shares
G - Gift -250 192,609 -0.13
2013-01-09 2012-12-20 4 FC FRANKLIN COVEY CO
common shares
G - Gift -2,500 192,859 -1.28
2013-01-09 2012-12-18 4 FC FRANKLIN COVEY CO
common shares
G - Gift -2,500 195,359 -1.26
2013-01-09 2012-12-12 4 FC FRANKLIN COVEY CO
common shares
G - Gift -2,500 197,859 -1.25
2013-01-09 2012-12-11 4 FC FRANKLIN COVEY CO
common shares
G - Gift -2,500 200,359 -1.23
2012-11-19 2012-11-15 4 FC FRANKLIN COVEY CO
Common Stock
F - Taxes -3,807 202,859 -1.84 11.61 -44,199 2,355,193
2012-11-19 2012-11-15 4 FC FRANKLIN COVEY CO
Common Stock
A - Award 12,104 206,666 6.22
2012-01-09 2011-12-30 4 FC FRANKLIN COVEY CO
common shares
G - Gift -2,000 194,562 -1.02
2008-10-01 3 FC FRANKLIN COVEY CO
common stock
296,942
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)