Xcel Brands, Inc.

Introduction

This page provides a comprehensive analysis of the known insider trading history of Seth Burroughs. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Seth Burroughs has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:XELB / Xcel Brands, Inc. EVP of BD Treasurer Secretary 65,314
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Seth Burroughs. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases XELB / Xcel Brands, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in XELB / Xcel Brands, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2024-03-15 XELB Burroughs Seth 32,500 0.6500 3,250 6.5000 21,125 17 0.9210 -18,132 -85.83
2012-05-30 XELB Burroughs Seth 40,000 3.0000 4,000 30.0000 120,000

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

XELB / Xcel Brands, Inc. Insider Trades
Insider Sales XELB / Xcel Brands, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in XELB / Xcel Brands, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

XELB / Xcel Brands, Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Seth Burroughs as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-09-03 2025-08-29 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -4,092 65,314 -5.90 1.40 -5,729 91,440
2025-09-03 2025-08-29 4 XELB XCel Brands, Inc.
Common Stock
A - Award 8,110 69,406 13.23 1.40 11,354 97,168
2025-08-18 2025-08-15 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -5,304 61,296 -7.96 1.08 -5,728 66,200
2025-08-18 2025-08-15 4 XELB XCel Brands, Inc.
Common Stock
A - Award 10,512 66,600 18.74 1.08 11,353 71,928
2025-07-02 2025-06-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -3,497 56,088 -5.87 1.81 -6,330 101,519
2025-07-02 2025-06-30 4 XELB XCel Brands, Inc.
Common Stock
A - Award 6,273 59,585 11.77 1.81 11,354 107,849
2025-06-03 2025-05-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -2,694 53,312 -4.81 2.35 -6,331 125,283
2025-06-03 2025-05-30 4 XELB XCel Brands, Inc.
Common Stock
A - Award 4,831 56,006 9.44 2.35 11,353 131,614
2025-05-30 2025-05-28 4 XELB XCel Brands, Inc.
Common Stock
A - Award 2,500 51,175 5.14
2025-05-02 2025-04-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -2,660 48,675 -5.18 2.38 -6,331 115,846
2025-05-02 2025-04-30 4 XELB XCel Brands, Inc.
Common Stock
A - Award 4,770 51,335 10.24 2.38 11,353 122,177
2025-04-02 2025-03-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -2,089 46,565 -4.29 2.82 -5,891 131,313
2025-04-02 2025-03-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 3,747 48,810 8.32 2.82 10,567 137,644
2025-03-05 2025-03-03 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -22,375 447,840 -4.76 0.28 -6,330 126,694
2025-03-05 2025-03-03 4 XELB XCel Brands, Inc.
Common Stock
A - Award 40,132 470,215 9.33 0.28 11,353 133,024
2025-02-03 2025-01-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -14,964 430,083 -3.36 0.42 -6,330 181,925
2025-02-03 2025-01-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 26,830 445,047 6.42 0.42 11,349 188,255
2025-01-03 2024-12-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -11,123 418,217 -2.59 0.69 -7,644 287,399
2025-01-03 2024-12-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 22,045 429,330 5.41 0.69 15,149 295,036
2024-12-02 2024-11-29 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -8,336 407,285 -2.01 0.69 -5,728 279,886
2024-12-02 2024-11-29 4 XELB XCel Brands, Inc.
Common Stock
A - Award 16,521 415,621 4.14 0.69 11,353 285,615
2024-11-05 2024-10-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -7,256 399,100 -1.79 0.79 -5,732 315,289
2024-11-05 2024-10-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 14,382 406,356 3.67 0.79 11,362 321,021
2024-11-05 2024-09-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -7,658 391,974 -1.92 0.75 -5,744 293,980
2024-11-05 2024-09-30 4 XELB XCel Brands, Inc.
Common Stock
A - Award 15,178 399,632 3.95 0.75 11,384 299,724
2024-11-05 2024-08-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -8,146 384,454 -2.07 0.70 -5,702 269,118
2024-11-05 2024-08-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 16,145 392,600 4.29 0.70 11,302 274,820
2024-08-02 2024-07-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -3,943 376,455 -1.04 0.72 -2,839 271,048
2024-08-02 2024-07-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 7,885 380,398 2.12 0.72 5,677 273,887
2024-03-19 2024-03-19 4 XELB XCel Brands, Inc.
Common Stock
A - Award 29,464 372,513 8.59 0.98 28,875 365,063
2024-03-19 2024-03-15 4 XELB XCel Brands, Inc.
Common Stock
P - Purchase 32,500 343,049 10.47 0.65 21,125 222,982
2019-12-17 2019-12-16 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -8,577 310,549 -2.69 1.45 -12,437 450,296
2019-03-01 2019-02-28 4 XELB XCel Brands, Inc.
Stock Options
A - Award 368,421 368,421
2018-11-21 2018-11-21 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -12,868 319,126 -3.88 2.30 -29,596 733,990
2018-05-04 2018-05-03 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -19,950 331,994 -5.67 3.10 -61,845 1,029,181
2018-04-04 2018-03-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -3,000 351,944 -0.85 3.20 -9,600 1,126,221
2017-12-15 2017-12-14 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -14,040 354,944 -3.81 2.55 -35,802 905,107
2017-04-04 2017-03-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -28,737 368,984 -7.23 2.70 -77,590 996,257
2017-01-26 2016-11-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -3,060 397,721 -0.76 4.95 -15,147 1,968,719
2016-10-04 2016-09-30 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -15,300 400,781 -3.68 4.99 -76,347 1,999,897
2016-04-04 2016-03-31 4 XELB XCel Brands, Inc.
Employee Stock Option
A - Award 126,312 126,312
2016-04-04 2016-03-31 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -5,100 416,081 -1.21 5.80 -29,580 2,413,270
2016-04-04 2016-03-31 4 XELB XCel Brands, Inc.
Common Stock
A - Award 15,789 421,181 3.89
2015-10-08 2015-10-06 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -5,100 405,392 -1.24 8.59 -43,809 3,482,317
2015-05-20 2014-12-01 4 XELB XCel Brands, Inc.
Common Stock
A - Award 35,000 410,492 9.32
2014-12-03 2014-12-01 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes -14,675 375,492 -3.76 8.00 -117,400 3,003,936
2014-05-19 2014-05-15 4 XELB XCel Brands, Inc.
Common Stock
A - Award 50,000 390,167 14.70
2013-04-03 2013-04-01 4 XELB XCel Brands, Inc.
Common Stock
A - Award 100,000 356,360 39.01
2012-11-26 2012-11-21 4 XELB XCel Brands, Inc.
Common Stock
F - Taxes 20,776 256,360 8.82 3.00 62,328 769,080
2012-06-01 2012-06-01 4 XELB XCel Brands, Inc.
Common Stock
A - Award 27,667 277,136 11.09
2012-06-01 2012-05-30 4 XELB XCel Brands, Inc.
Common Stock
P - Purchase 40,000 249,469 19.10 3.00 120,000 748,407
2012-05-09 2012-05-08 4 XELB XCel Brands, Inc.
Warrants
X - Other -5,000 0 -100.00
2012-05-09 2012-05-08 4 XELB XCel Brands, Inc.
Common Stock
A - Award 5,000 209,469 2.45 0.01 50 2,095
2012-04-18 2012-04-17 4 XELB XCel Brands, Inc.
Common Stock
A - Award 100,000 204,469 95.72
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)