Introduction

This page provides a comprehensive analysis of the known insider trading history of Mark Breitbard. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Mark Breitbard has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:GAP / The Gap, Inc. President & CEO, Gap Brand 123,985
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Mark Breitbard. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Mark Breitbard as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-05-19 2025-05-16 4 GAP GAP INC
Common Stock
S - Sale X -51,385 123,985 -29.30 27.00 -1,387,395 3,347,595
2025-05-19 2025-05-16 4 GAP GAP INC
Common Stock
M - Exercise X 51,385 175,370 41.44 13.93 715,793 2,442,904
2025-03-20 2025-03-19 4 GAP GAP INC
Common Stock
S - Sale X -9,356 123,985 -7.02 19.47 -182,173 2,414,149
2025-03-18 2025-03-18 4 GAP GAP INC
Common Stock
S - Sale X -3,393 133,341 -2.48 19.58 -66,434 2,610,763
2025-03-18 2025-03-18 4 GAP GAP INC
Common Stock
F - Taxes -7,919 136,734 -5.47 20.10 -159,172 2,748,353
2025-03-18 2025-03-18 4 GAP GAP INC
Common Stock
M - Exercise 17,275 144,653 13.56
2025-03-18 2025-03-17 4 GAP GAP INC
Common Stock
S - Sale X -7,730 127,378 -5.72 20.00 -154,631 2,548,070
2025-03-17 2025-03-15 4 GAP GAP INC
Common Stock
F - Taxes -1,890 135,108 -1.38 20.13 -38,046 2,719,724
2025-03-17 2025-03-15 4 GAP GAP INC
Common Stock
M - Exercise 5,283 136,998 4.01
2025-03-17 2025-03-14 4 GAP GAP INC
Common Stock
F - Taxes -4,306 131,715 -3.17 20.76 -89,393 2,734,403
2025-03-17 2025-03-14 4 GAP GAP INC
Common Stock
M - Exercise 12,036 136,021 9.71
2025-03-17 2025-03-14 4 GAP GAP INC
Common Stock
S - Sale X -16,055 123,985 -11.46 20.43 -327,957 2,532,654
2025-03-14 2025-03-13 4 GAP GAP INC
Common Stock
F - Taxes -8,945 140,040 -6.00 21.03 -188,113 2,945,041
2025-03-14 2025-03-13 4 GAP GAP INC
Common Stock
M - Exercise 25,000 148,985 20.16
2024-08-26 2024-08-23 4 GAP GAP INC
Common Stock
S - Sale X -93,808 123,985 -43.07 25.00 -2,345,200 3,099,625
2024-08-26 2024-08-23 4 GAP GAP INC
Common Stock
M - Exercise X 93,808 217,793 75.66 6.28 589,114 1,367,740
2024-03-27 2024-03-26 4 GPS GAP INC
Common Stock
S - Sale X -17,392 123,985 -12.30 27.94 -485,880 3,463,769
2024-03-26 2024-03-25 4 GPS GAP INC
Common Stock
S - Sale X -93,809 141,377 -39.89 28.14 -2,639,673 3,978,179
2024-03-26 2024-03-25 4 GPS GAP INC
Common Stock
M - Exercise X 93,809 235,186 66.35 6.28 589,121 1,476,968
2024-03-26 2024-03-23 4 GPS GAP INC
Common Stock
F - Taxes -17,640 141,377 -11.09 28.08 -495,331 3,969,866
2024-03-26 2024-03-23 4 GPS GAP INC
Common Stock
M - Exercise 35,032 159,017 28.26
2024-03-25 2024-03-22 4 GPS GAP INC
Common Stock
S - Sale X -27,222 123,985 -18.00 28.18 -767,010 3,493,414
2024-03-18 2024-03-14 4/A GPS GAP INC
Common Stock
F - Taxes -4,294 147,808 -2.82 23.00 -98,762 3,399,584
2024-03-18 2024-03-15 4 GPS GAP INC
Common Stock
F - Taxes -1,884 151,207 -1.23 23.59 -44,444 3,566,973
2024-03-18 2024-03-15 4 GPS GAP INC
Common Stock
M - Exercise 5,283 153,091 3.57
2024-03-15 2024-03-14 4 GPS GAP INC
Common Stock
M - Exercise 12,036 152,102 8.59
2024-03-14 2024-03-13 4 GPS GAP INC
Common Stock
F - Taxes -8,919 140,066 -5.99 22.92 -204,423 3,210,313
2024-03-14 2024-03-13 4 GPS GAP INC
Common Stock
M - Exercise 25,000 148,985 20.16
2023-12-01 2023-11-29 4 GPS GAP INC
Common Stock
S - Sale X -93,808 123,985 -43.07 20.00 -1,876,179 2,479,725
2023-12-01 2023-11-29 4 GPS GAP INC
Common Stock
M - Exercise X 93,808 217,793 75.66 6.28 589,114 1,367,740
2023-11-21 2023-11-17 4 GPS GAP INC
Common Stock
S - Sale X -46,904 123,985 -27.45 18.00 -844,272 2,231,730
2023-11-21 2023-11-17 4 GPS GAP INC
Common Stock
M - Exercise X 46,904 170,889 37.83 6.28 294,557 1,073,183
2023-03-24 2023-03-24 4 GPS GAP INC
Common Stock
S - Sale X -22,918 123,985 -15.60 8.78 -201,268 1,088,849
2023-03-24 2023-03-23 4 GPS GAP INC
Common Stock
F - Taxes -12,114 146,903 -7.62 8.84 -107,088 1,298,623
2023-03-24 2023-03-23 4 GPS GAP INC
Common Stock
M - Exercise 35,032 159,017 28.26
2023-03-16 2023-03-16 4 GPS GAP INC
Common Stock
S - Sale X -3,457 123,985 -2.71 9.59 -33,153 1,189,016
2023-03-16 2023-03-15 4 GPS GAP INC
Common Stock
S - Sale X -7,874 127,442 -5.82 9.66 -76,085 1,231,447
2023-03-16 2023-03-15 4 GPS GAP INC
Common Stock
F - Taxes -1,826 135,316 -1.33 9.75 -17,804 1,319,331
2023-03-16 2023-03-15 4 GPS GAP INC
Common Stock
M - Exercise 5,283 137,142 4.01
2023-03-16 2023-03-14 4 GPS GAP INC
Common Stock
F - Taxes -4,161 131,859 -3.06 9.98 -41,527 1,315,953
2023-03-16 2023-03-14 4 GPS GAP INC
Common Stock
M - Exercise 12,035 136,020 9.71
2023-03-16 2023-03-14 4 GPS GAP INC
Common Stock
F - Taxes -13,215 123,985 -9.63 9.98 -131,886 1,237,370
2023-03-16 2023-03-14 4 GPS GAP INC
Common Stock
M - Exercise 38,220 137,200 38.61
2022-12-22 2022-12-21 4 GPS GAP INC
Common Stock
S - Sale X -7,311 98,980 -6.88 12.34 -90,208 1,221,285
2022-12-22 2022-12-20 4 GPS GAP INC
Common Stock
F - Taxes -7,189 106,291 -6.34 12.17 -87,490 1,293,561
2022-12-22 2022-12-20 4 GPS GAP INC
Common Stock
M - Exercise 14,500 113,480 14.65
2022-05-12 2022-05-10 4 GPS GAP INC
Common Stock
S - Sale X -16,755 98,980 -14.48 12.51 -209,565 1,238,002
2022-03-25 2022-03-23 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -35,032 148,556 -19.08
2022-03-25 2022-03-23 4 GPS GAP INC
Common Stock
F - Taxes -17,368 115,735 -13.05 14.07 -244,368 1,628,391
2022-03-25 2022-03-23 4 GPS GAP INC
Common Stock
M - Exercise 35,032 133,103 35.72
2022-03-16 2022-03-15 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -5,283 183,588 -2.80
2022-03-16 2022-03-15 4 GPS GAP INC
Performance Unit
M - Exercise -24,022 38,220 -38.59
2022-03-16 2022-03-15 4 GPS GAP INC
Common Stock
F - Taxes -10,132 98,071 -9.36 14.59 -147,826 1,430,856
2022-03-16 2022-03-15 4 GPS GAP INC
Common Stock
M - Exercise 5,283 108,203 5.13
2022-03-16 2022-03-15 4 GPS GAP INC
Common Stock
M - Exercise 24,022 102,920 30.45
2022-03-16 2022-03-14 4 GPS GAP INC
Restricted Stock Unit
A - Award 48,143 188,871 34.21
2022-03-16 2022-03-14 4 GPS GAP INC
Performance Unit
A - Award 38,220 62,242 159.10
2022-03-16 2022-03-14 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 137,029 137,029
2022-03-16 2022-03-14 4 GPS GAP INC
Common Stock
F - Taxes -13,215 78,898 -14.35 13.93 -184,085 1,099,049
2022-03-16 2022-03-14 4 GPS GAP INC
Common Stock
M - Exercise 38,220 92,113 70.92
2021-12-22 2021-12-21 4 GPS GAP INC
Common Stock
S - Sale X -7,311 53,893 -11.95 17.01 -124,360 916,720
2021-12-22 2021-12-20 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -14,500 140,728 -9.34
2021-12-22 2021-12-20 4 GPS GAP INC
Common Stock
F - Taxes -7,189 61,204 -10.51 16.69 -119,984 1,021,495
2021-12-22 2021-12-20 4 GPS GAP INC
Common Stock
M - Exercise 14,500 68,393 26.91
2021-05-19 2021-05-17 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
M - Exercise X -46,904 328,329 -12.50
2021-05-19 2021-05-17 4 GPS GAP INC
Common Stock
S - Sale X -46,904 53,893 -46.53 35.44 -1,662,118 1,909,785
2021-05-19 2021-05-17 4 GPS GAP INC
Common Stock
M - Exercise X 46,904 100,797 87.03 6.28 294,557 633,005
2021-05-04 2021-05-04 4 GPS GAP INC
Common Stock
S - Sale X -18,908 53,893 -25.97 35.03 -662,360 1,887,910
2021-05-04 2021-05-01 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -37,500 155,228 -19.46
2021-05-04 2021-05-01 4 GPS GAP INC
Common Stock
F - Taxes -18,592 72,801 -20.34 33.10 -615,395 2,409,713
2021-05-04 2021-05-01 4 GPS GAP INC
Common Stock
M - Exercise 37,500 91,393 69.58
2021-04-19 2021-04-15 4 GPS GAP INC
Common Stock
S - Sale X -6,948 53,893 -11.42 32.82 -228,055 1,768,935
2021-03-25 2021-03-24 4 GPS GAP INC
Common Stock
S - Sale X -17,663 60,841 -22.50 28.38 -501,267 1,726,637
2021-03-25 2021-03-23 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -35,031 192,728 -15.38
2021-03-25 2021-03-23 4 GPS GAP INC
Common Stock
F - Taxes -17,368 78,504 -18.12 27.87 -484,046 2,187,906
2021-03-25 2021-03-23 4 GPS GAP INC
Common Stock
M - Exercise 35,031 95,872 57.58
2021-03-17 2021-03-16 4 GPS GAP INC
Performance Unit
M - Exercise -10,862 24,022 -31.14
2021-03-17 2021-03-16 4 GPS GAP INC
Common Stock
F - Taxes -4,324 60,841 -6.64 31.16 -134,736 1,895,806
2021-03-17 2021-03-16 4 GPS GAP INC
Common Stock
M - Exercise 10,862 65,165 20.00
2021-03-17 2021-03-15 4 GPS GAP INC
Restricted Stock Unit
A - Award 21,132 227,759 10.23
2021-03-17 2021-03-15 4 GPS GAP INC
Performance Unit
A - Award 24,022 34,884 221.16
2021-03-17 2021-03-15 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 62,219 62,219
2021-03-17 2021-03-15 4 GPS GAP INC
Common Stock
S - Sale X -6,948 54,303 -11.34 31.19 -216,682 1,693,504
2021-03-17 2021-03-15 4 GPS GAP INC
Common Stock
F - Taxes -8,305 61,251 -11.94 32.25 -267,836 1,975,345
2021-03-17 2021-03-15 4 GPS GAP INC
Common Stock
M - Exercise 24,021 69,556 52.75
2021-02-17 2021-02-16 4 GPS GAP INC
Common Stock
S - Sale X -6,948 45,535 -13.24 23.29 -161,819 1,060,510
2020-12-03 2020-12-01 4 GPS GAP INC
Common Stock
S - Sale -20,615 52,483 -28.20 21.57 -444,746 1,132,263
2020-05-05 2020-05-01 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -37,500 206,627 -15.36
2020-05-05 2020-05-01 4 GPS GAP INC
Common Stock
F - Taxes -12,967 73,098 -15.07 7.83 -101,532 572,357
2020-05-05 2020-05-01 4 GPS GAP INC
Common Stock
M - Exercise 37,500 86,065 77.22
2020-03-25 2020-03-23 4 GPS GAP INC
Restricted Stock Unit
A - Award 140,127 244,127 134.74
2020-03-25 2020-03-23 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 375,233 375,233
2020-03-18 2020-03-16 4 GPS GAP INC
Performance Unit
A - Award 10,862 10,862
2020-03-18 2020-03-16 4 GPS GAP INC
Common Stock
F - Taxes -3,756 48,565 -7.18 8.34 -31,325 405,032
2020-03-18 2020-03-16 4 GPS GAP INC
Common Stock
M - Exercise 10,862 52,321 26.20
2019-12-23 2019-12-20 4 GPS GAP INC
Restricted Stock Unit
A - Award 29,000 104,000 38.67
2019-12-23 2019-12-20 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 140,000 140,000
2019-05-02 2019-05-01 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -37,500 75,000 -33.33
2019-05-02 2019-05-01 4 GPS GAP INC
Common Stock
F - Taxes -16,656 41,459 -28.66 25.73 -428,559 1,066,740
2019-05-02 2019-05-01 4 GPS GAP INC
Common Stock
M - Exercise 37,500 58,115 181.91
2019-03-20 2019-03-18 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 180,000 180,000
2018-05-02 2018-05-01 4 GPS GAP INC
Restricted Stock Unit
M - Exercise -37,500 112,500 -25.00
2018-05-02 2018-05-01 4 GPS GAP INC
Common Stock
F - Taxes -16,885 20,615 -45.03 28.85 -487,132 594,743
2018-05-02 2018-05-01 4 GPS GAP INC
Common Stock
M - Exercise 37,500 37,500
2018-03-21 2018-03-19 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 180,000 180,000
2017-05-01 2017-05-01 4 GPS GAP INC
Restricted Stock Unit
A - Award 150,000 150,000
2017-05-01 2017-05-01 4 GPS GAP INC
Non-Qualified Stock Option (right to buy)
A - Award 300,000 300,000
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)