Asana, Inc.
US ˙ NYSE ˙ US04342Y1047

Introduction

This page provides a comprehensive analysis of the known insider trading history of Marc Boroditsky. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Marc Boroditsky has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:ASAN / Asana, Inc. Director 23,271
US:OSPN / OneSpan Inc. Director 52,073
US:TWLO / Twilio Inc. Chief Revenue Officer 57,076
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Marc Boroditsky. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Purchases ASAN / Asana, Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in ASAN / Asana, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ASAN / Asana, Inc. Insider Trades
Insider Sales ASAN / Asana, Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in ASAN / Asana, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

ASAN / Asana, Inc. Insider Trades
Insider Purchases OSPN / OneSpan Inc. - Short Term Profit Analysis

In this section, we analyze the profitability of every unplanned, open-market insider purchase made in ASAN / Asana, Inc.. This analysis helps to understand if the insider consistently generates abnormal returns, and is worth following. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market purchases that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Max
Price at
Max
Max
Profit ($)
Max Return (%)
2021-08-09 OSPN Boroditsky Marc 2,500 18.7500 2,500 18.7500 46,875 86 21.3 6,375 13.60
2020-05-14 OSPN Boroditsky Marc 3,000 17.2500 3,000 17.2500 51,750

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

OSPN / OneSpan Inc. Insider Trades
Insider Sales OSPN / OneSpan Inc. - Short Term Loss Analysis

In this section, we analyze the short-term loss avoidance of every unplanned, open-market insider sale made in ASAN / Asana, Inc.. A consistent pattern of loss avoidance may suggest that future sale transactions may predict declines in price. This analysis is for one-year following each trade, and the results are theoretical.

The following table shows the most recent open market sales that were not part of an automatic trading plan.

Trade Date Ticker Insider Reported
Shares
Reported
Price
Adjusted
Shares
Adjusted
Price
Cost Basis Days to
Min
Price at
Min
Max Loss
Avoided ($)
Max Loss
Avoided (%)
There are no known unplanned open-market trades for this insider and security combination

Adjusted Price is the split-adjusted price. Adjusted Shares is the split-adjusted shares.

OSPN / OneSpan Inc. Insider Trades
Insider Trading History

This table shows the complete list of insider trades made by Marc Boroditsky as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2025-04-17 2025-04-16 4 ASAN Asana, Inc.
Class A Common Stock
A - Award 23,271 23,271
2025-01-10 2025-01-09 4 OSPN OneSpan Inc.
Common Stock
M - Exercise 12,914 52,073 32.98
2024-01-09 2024-01-05 4 OSPN OneSpan Inc.
Common Stock
M - Exercise 10,823 39,159 38.20
2023-01-09 2023-01-05 4 OSPN OneSpan Inc.
Common Stock
M - Exercise 7,618 28,336 36.77
2022-03-23 2022-02-15 4/A TWLO TWILIO INC
Class A Common Stock
F - Taxes -119 57,076 -0.21
2022-03-23 2022-03-21 4 TWLO TWILIO INC
Class A Common Stock
A - Award 25,015 82,091 43.83
2022-03-14 3/A TWLO TWILIO INC
Class A Common Stock
61,757
2022-02-17 2022-02-15 4 TWLO TWILIO INC
Class A Common Stock
S - Sale -212 57,314 -0.37 200.70 -42,549 11,503,063
2022-02-17 2022-02-15 4 TWLO TWILIO INC
Class A Common Stock
S - Sale -900 57,526 -1.54 199.76 -179,788 11,491,647
2022-02-17 2022-02-15 4 TWLO TWILIO INC
Class A Common Stock
S - Sale -1,150 58,426 -1.93 198.63 -228,426 11,605,232
2022-02-17 2022-02-15 4 TWLO TWILIO INC
Class A Common Stock
S - Sale -300 59,576 -0.50 197.26 -59,177 11,751,860
2022-01-21 2022-01-19 4 TWLO TWILIO INC
Class A Common Stock
S - Sale X -1,000 59,876 -1.64 208.21 -208,210 12,466,782
2022-01-07 2022-01-05 4 OSPN OneSpan Inc.
Restricted Stock Units
A - Award 7,618 7,618 16.41 125,011 125,011
2022-01-06 2022-01-04 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
M - Exercise 5,833 20,718 39.19 17.23 100,503 356,971
2022-01-06 2021-01-04 4 OSPN OneSpan Inc.
Restricted Stock Units
M - Exercise 5,833 0 -100.00 17.23 100,503
2021-12-29 3/A TWLO TWILIO INC
Class A Common Stock
61,876
2021-12-22 2021-12-20 4 TWLO TWILIO INC
Class A Common Stock
S - Sale X -1,000 60,876 -1.62 267.40 -267,400 16,278,242
2021-12-17 3 TWLO TWILIO INC
Class A Common Stock
61,876
2021-08-11 2021-08-09 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
P - Purchase 2,500 14,885 20.19 18.75 46,875 279,094
2021-04-02 2021-01-15 4 OSPN OneSpan Inc.
Restricted Stock Units
M - Exercise -5,230 0 -100.00 22.92 -119,872
2021-04-02 2021-01-15 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
M - Exercise 5,230 12,385 73.10 22.92 119,872 283,864
2021-01-06 2021-01-04 4 OSPN OneSpan Inc.
Restricted Stock Units
A - Award 5,833 5,833
2020-06-16 2020-06-12 4 OSPN OneSpan Inc.
Restricted Stock Units
M - Exercise -4,155 4,155 -50.00 22.71 -94,360 94,360
2020-06-16 2020-06-12 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
M - Exercise 4,155 7,155 138.50 22.71 94,360 162,490
2020-05-14 2020-05-14 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
P - Purchase 3,000 3,000 17.25 51,750 51,750
2020-04-22 2020-01-15 4/A OSPN OneSpan Inc.
Restricted Stock Units
A - Award 5,230 5,230
2020-04-22 2019-06-12 4/A OSPN OneSpan Inc.
Restricted Stock Units
A - Award 4,155 4,155
2020-02-06 2019-06-12 4/A OSPN OneSpan Inc.
Restricted Stock Units
A - Award 4,155 4,155
2019-06-17 2019-06-12 4 OSPN OneSpan Inc.
Common Stock, $0.001 par value
A - Award 4,155 4,155 13.69 56,882 56,882
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)