Introduction

This page provides a comprehensive analysis of the known insider trading history of Mark Borland. Insiders are officers, directors, or significant investors in a company. It is illegal for insiders to make trades in their companies based on specific, non-public information. This does not mean it is illegal for them to make any trades in their own companies. However, they must report all trades to the SEC via a Form 4. Despite these restrictions, academic research suggests that insiders - in general - tend to outperform the market in their own companies.

Average Trade Profitability

The average trade profitability is the average return of all the open market purchases made by the insider in the last three years. To calculate this, we examine every open-market, unplanned purchase made by the insider, excluding all trades that were marked as part of a 10b5-1 trading plan. We then calculate the average performance of those trades over 3, 6, and 12 months, averaging each of those durations to generate a final performance metric for each trade. Finally, we average all of the performance metrics to calculate a performance metric for the insider. This list only includes insiders that have made at least three trades in the last two years.

If this insiders trade profitability is "N/A", then the insider either has not made any open-market purchases in the last three years, or the trades they’ve made are too recent to calculate a reliable performance metric.

Update Frequency: Daily

See the list of most profitable insider traders.

Companies with Reported Insider Positions

The SEC filings indicate Mark Borland has reported holdings or trades in the following companies:

Security Title Latest Reported Holdings
US:PNRA / Panera Bread Co. Senior Vice President 3,846
How to Interpret the Charts

The following charts show the stock performance of securities subsequent to each open-market, non-planned trade made by Mark Borland. Non-planned trade are trades that were not made as part of a 10b5-1 trading plan. The stock performance is charted as cumulative percent change in share price. For example, if an insider trade was made on January 1, 2019, the chart will show the daily percent change of the security to the present day. If the share price were to go from $10 to $15 during this time, the cumulative percent change in share price would be 50%. A change in price from $10 to $20 would be 100%, and a change in price of $10 to $5 would be -50%.

Ultimately, we are trying to determine how closely the insider’s trades correlate to excess returns (positive or negative) in the share price in order to see if the insider is timing their trades to profit from insider information. Consider the situation where an insider was doing this. In this situation, we would expect either (a) positive returns after purchases, or (b) negative returns after sales. In the case of (a), the PURCHASE chart would show a series of upwardly sloping curves, indicating positive returns after each purchase transaction. In the case of (b), the SALE chart would show a series of downward sloping curves, indicating negative returns after each sale transaction.

However, this alone is not enough to draw conclusions. If, for example, the share price of the company was in a non-cyclical climb over many years, then we would expect all the post-purchase plots to be upwardly sloping. Likewise, non-cyclical declines over many years would result in downward sloping post-trade plots. Neither of these charts would suggest insider trading activity.

The strongest indicator would be a situation where the share price was extremely cyclical, and there were both positive signals in the PURCHASE chart and negative plots on the SALE chart. This situation would be highly suggestive of an insider that was timing trades to their financial advantage.

Insider Trading History

This table shows the complete list of insider trades made by Mark Borland as disclosed to the Securities Exchange Commission (SEC).

File Date Tran Date Form Ticker Security Code 10b5-1 Shares Remaining Shares Percent
Change
Share
Price
Tran
Value
Remaining
Value
2015-08-26 2015-08-24 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -200 3,846 -4.94 176.53 -35,306 678,934
2015-08-25 2015-08-21 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -102 4,046 -2.46 185.52 -18,923 750,614
2015-08-14 2015-08-12 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -394 4,148 -8.67 199.90 -78,761 829,185
2015-08-12 2015-08-11 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -302 4,542 -6.23 199.49 -60,246 906,084
2015-08-12 2015-08-11 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -200 4,844 -3.97 201.66 -40,332 976,841
2015-08-12 2015-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -152 5,044 -2.93 202.14 -30,725 1,019,594
2015-08-06 2015-08-04 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -194 5,196 -3.60 201.71 -39,132 1,048,085
2015-08-03 2015-07-30 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -98 5,390 -1.79 204.48 -20,039 1,102,147
2014-08-27 2014-08-25 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -198 5,488 -3.48 152.79 -30,252 838,512
2014-08-26 2014-08-23 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -102 5,686 -1.76 152.23 -15,527 865,580
2014-08-14 2014-08-12 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -394 5,788 -6.37 147.39 -58,072 853,093
2014-08-13 2014-08-11 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -200 6,182 -3.13 147.75 -29,550 913,390
2014-08-13 2014-08-11 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -302 6,382 -4.52 146.00 -44,092 931,772
2014-08-12 2014-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -152 6,684 -2.22 145.39 -22,099 971,787
2014-08-08 2014-08-06 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 679 6,836 11.03
2014-08-08 2014-08-06 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 679 6,836 11.03
2014-08-07 2014-08-05 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -785 5,478 -12.53 148.93 -116,910 815,839
2014-08-05 2014-08-04 4 PNRA PANERA BREAD CO
Stock Appreciation Rights
M - Exercise X -1,224 0 -100.00
2014-08-05 2014-08-03 4 PNRA PANERA BREAD CO
Class A Common Stock
D - Sale to Issuer -710 6,263 -10.18 149.20 -105,932 934,440
2014-08-05 2014-08-03 4 PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise X 1,224 6,973 21.29 55.20 67,565 384,910
2014-08-05 2014-08-03 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -137 5,749 -2.33 149.20 -20,440 857,751
2013-08-14 2013-08-12 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -542 5,886 -8.43 174.43 -94,541 1,026,695
2013-08-13 2013-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -504 6,428 -7.27 175.81 -88,608 1,130,107
2013-08-13 2013-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -446 6,932 -6.04 174.92 -78,014 1,212,545
2013-08-13 2013-08-05 4 PNRA PANERA BREAD CO
Stock Appreciation Right
M - Exercise -1,224 1,224 -50.00
2013-08-13 2013-08-05 4/A PNRA PANERA BREAD CO
Stock Appreciation Right
M - Exercise -1,224 1,224 -50.00
2013-08-13 2013-08-05 4/A PNRA PANERA BREAD CO
Class A Common Stock
D - Sale to Issuer -674 7,378 -8.37 170.04 -114,607 1,254,555
2013-08-13 2013-08-05 4/A PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise 1,224 8,052 17.93 55.20 67,565 444,470
2013-08-12 2013-08-05 4/A PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -414 7,099 -5.51 171.57 -71,030 1,217,975
2013-08-07 2013-08-05 4 PNRA PANERA BREAD CO
Stock Appreciation Right
M - Exercise X -1,224 1,224 -50.00
2013-08-07 2013-08-05 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -271 6,829 -3.82 170.04 -46,081 1,161,203
2013-08-07 2013-08-05 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -413 7,100 -5.50 171.57 -70,858 1,218,147
2013-08-06 2013-08-02 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -137 7,513 -1.79 170.00 -23,290 1,277,210
2013-08-01 2013-07-30 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 586 7,650 8.30
2013-08-01 2013-07-30 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 586 7,650 8.30
2013-07-16 2013-07-15 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -565 6,478 -8.02 189.62 -107,135 1,228,358
2013-07-16 2013-07-09 4/A PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
M - Exercise X 1,224 0 -100.00
2013-07-16 2013-07-09 4/A PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise X 565 7,043 8.72 55.20 31,188 388,774
2013-07-11 2013-07-09 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
M - Exercise X -1,224 0 -100.00
2013-07-11 2013-07-09 4 PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise X 1,224 7,702 18.89 55.20 67,565 425,150
2012-08-31 2012-08-23 4/A PNRA PANERA BREAD CO
Class A Common Stock
A - Award 603 6,478 10.26
2012-08-31 2012-08-23 4/A PNRA PANERA BREAD CO
Class A Common Stock
A - Award 603 5,875 11.44
2012-08-24 2012-08-23 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 1,206 7,684 18.62
2012-08-24 2012-08-23 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 1,206 7,684 18.62
2012-08-14 2012-08-13 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -630 5,272 -10.67 155.09 -97,707 817,634
2012-08-14 2012-08-10 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
M - Exercise X -1,844 0 -100.00
2012-08-14 2012-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -425 5,902 -6.72 156.28 -66,419 922,365
2012-08-14 2012-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -1,844 6,327 -22.57 155.33 -286,429 982,773
2012-08-14 2012-08-10 4 PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise X 1,844 8,171 29.14 43.31 79,864 353,886
2012-08-13 2012-08-09 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -536 6,327 -7.81 156.90 -84,098 992,706
2012-08-13 2012-08-03 4/A PNRA PANERA BREAD CO
Stock Appreciation Right
M - Exercise X -1,224 3,672 -25.00
2012-08-13 2012-08-03 4/A PNRA PANERA BREAD CO
Class A Common Stock
D - Sale to Issuer X -688 6,863 -9.11 155.21 -106,784 1,065,206
2012-08-13 2012-08-03 4/A PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise X 1,224 7,551 19.35 55.20 67,565 416,815
2012-08-07 2012-08-06 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale X -855 6,327 -11.90 155.21 -132,705 982,014
2012-08-07 2012-08-03 4 PNRA PANERA BREAD CO
Stock Appreciation Right
A - Award 1,224 3,672 50.00
2012-08-07 2012-08-03 4 PNRA PANERA BREAD CO
Class A Common Stock
F - Taxes -413 7,182 -5.44 155.97 -64,416 1,120,177
2008-03-07 2008-03-02 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 549 5,322 11.50
2006-08-15 2006-08-11 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
A - Award 6,468 6,468
2006-08-15 2006-08-11 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 1,617 3,041 113.55
2005-11-14 2005-11-10 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
C - Conversion -12,500 0 -100.00 29.30 -366,250
2005-11-14 2005-11-10 4 PNRA PANERA BREAD CO
Class A Common Strock
S - Sale -12,500 0 -100.00 61.00 -762,535
2005-11-14 2005-11-10 4 PNRA PANERA BREAD CO
Class A Common Strock
M - Exercise 12,500 12,500 29.30 366,250 366,250
2005-09-19 2005-09-15 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
M - Exercise 5,689 5,689
2005-09-19 2005-09-15 4 PNRA PANERA BREAD CO
Choice Award (Right to Restricted Shs or Stock Options)
M - Exercise -5,689 0 -100.00
2005-09-06 2005-09-01 4 PNRA PANERA BREAD CO
Choice Award Right to Buy Class A Common Stock
A - Award 5,689 5,689
2005-09-06 2005-09-01 4 PNRA PANERA BREAD CO
Class A Common Stock
A - Award 1,422 1,422
2005-03-01 2005-02-25 4/A PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
C - Conversion -12,500 0 -100.00 29.30 -366,250
2005-03-01 2005-02-25 4/A PNRA PANERA BREAD CO
Class A Common Stock
S - Sale -12,500 0 -100.00 54.30 -678,750
2005-03-01 2005-02-25 4/A PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise 12,500 12,500 29.30 366,250 366,250
2005-02-25 2005-02-25 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
C - Conversion -12,500 0 -100.00 29.30 -366,250
2005-02-25 2005-02-25 4 PNRA PANERA BREAD CO
Class A Common Stock
S - Sale -12,500 0 -100.00 29.30 -366,250
2005-02-25 2005-02-25 4 PNRA PANERA BREAD CO
Class A Common Stock
M - Exercise 12,500 12,500 29.30 366,250 366,250
2004-08-24 2004-08-20 4 PNRA PANERA BREAD CO
Employee Stock Option (Right to Buy)
A - Award 5,000 5,000 35.29 176,450 176,450
P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award, or other acquisition of securities from the company (such as an option)
C
Conversion of derivative
D
Sale or transfer of securities back to the company
F
Payment of exercise price or tax liability using portion of securities received from the company
G
Gift of securities by or to the insider
K
Equity swaps and similar hedging transactions
M
Exercise or conversion of derivative security received from the company (such as an option)
V
A transaction voluntarily reported on Form 4
J
Other (accompanied by a footnote describing the transaction)