Basic Stats
Portfolio Value $ 297,928,816
Current Positions 71
Latest Holdings, Performance, AUM (from 13F, 13D)

Sterling Financial Group, Inc. has disclosed 71 total holdings in their latest SEC filings. Most recent portfolio value is calculated to be $ 297,928,816 USD. Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). Sterling Financial Group, Inc.’s top holdings are Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Quality ETF (US:SPHQ) , J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Active Growth ETF (US:JGRO) , Amplify ETF Trust - Amplify CWP Enhanced Dividend Income ETF (US:DIVO) , iShares Trust - iShares iBonds 2026 Term High Yield and Income ETF (US:IBHF) , and iShares Trust - iShares International Equity Factor ETF (US:INTF) . Sterling Financial Group, Inc.’s new positions include Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Quality ETF (US:SPHQ) , iShares Trust - iShares iBonds 2026 Term High Yield and Income ETF (US:IBHF) , iShares Bitcoin Trust ETF (US:IBIT) , Grayscale Ethereum Trust (US:ETHE) , and Invesco Exchange-Traded Fund Trust - Invesco S&P SmallCap Momentum ETF (US:XSMO) .

Sterling Financial Group, Inc. - Portfolio Value
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Top Increases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.52 37.21 12.4901 12.4901
1.21 28.13 9.4405 9.4405
0.62 21.35 7.1664 2.1980
0.35 30.51 10.2423 0.8795
0.03 1.96 0.6590 0.6590
0.02 2.47 0.8298 0.2350
0.44 15.12 5.0751 0.1315
0.01 0.29 0.0980 0.0980
0.00 0.26 0.0882 0.0882
0.00 0.23 0.0775 0.0775
Top Decreases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.00 0.35 0.1179 -13.8684
0.05 10.88 3.6527 -0.5913
0.84 18.89 6.3417 -0.3715
0.00 1.46 0.4893 -0.2732
0.73 14.96 5.0216 -0.2718
0.60 12.30 4.1290 -0.2016
0.18 7.85 2.6340 -0.1933
0.02 5.21 1.7497 -0.1260
0.00 1.81 0.6067 -0.1121
0.11 2.69 0.9025 -0.0898
13F and Fund Filings

This form was filed on 2025-07-10 for the reporting period 2025-06-30. Click the link icon to see the full transaction history.

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2022-07-28: Important Note - We have changed the treatment of the Δ Portfolio % column in this table. Previously, we were reporting it as the percent change in the portfolio allocation. We are now reporting it as the raw change in the portfolio allocation (still reported as a percent). In formula terms, we were previously reporting it as 100 * (current allocation - prior allocation ) / prior allocation. We are now reporting it as (current allocation - prior allocation).
Security Type Avg Share Price Shares
(MM)		 ΔShares
(%)		 ΔShares
(%)		 Value
($MM)		 Portfolio
(%)		 ΔPortfolio
(%)
SPHQ / Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Quality ETF 0.52 37.21 12.4901 12.4901
JGRO / J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Active Growth ETF 0.35 0.73 30.51 17.49 10.2423 0.8795
DIVO / Amplify ETF Trust - Amplify CWP Enhanced Dividend Income ETF 0.70 2.54 29.89 7.02 10.0320 -0.0361
IBHF / iShares Trust - iShares iBonds 2026 Term High Yield and Income ETF 1.21 28.13 9.4405 9.4405
INTF / iShares Trust - iShares International Equity Factor ETF 0.62 39.57 21.35 54.91 7.1664 2.1980
SPLB / SPDR Series Trust - SPDR Portfolio Long Term Corporate Bond ETF 0.84 1.46 18.89 1.46 6.3417 -0.3715
IDVO / Amplify ETF Trust - Amplify CWP International Enhanced Dividend Income ETF 0.44 0.92 15.12 10.26 5.0751 0.1315
BSCS / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2028 Corporate Bond ETF 0.73 1.19 14.96 1.89 5.0216 -0.2718
BSCW / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2032 Corporate Bond ETF 0.60 1.26 12.30 2.41 4.1290 -0.2016
AAPL / Apple Inc. 0.05 0.08 10.88 -7.56 3.6527 -0.5913
TFI / SPDR Series Trust - SPDR Nuveen ICE Municipal Bond ETF 0.18 0.96 7.85 0.06 2.6340 -0.1933
GSY / Invesco Actively Managed Exchange-Traded Fund Trust - Invesco Ultra Short Duration ETF 0.12 3.88 5.88 3.91 1.9726 -0.0661
CI / The Cigna Group 0.02 -0.29 5.21 0.17 1.7497 -0.1260
SPY / SPDR S&P 500 ETF 0.01 1.34 3.96 11.95 1.3299 0.0539
DFAU / Dimensional ETF Trust - Dimensional US Core Equity Market ETF 0.09 -0.99 3.87 9.11 1.2981 0.0203
JMST / J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Ultra-Short Municipal Income ETF 0.07 1.31 3.42 1.42 1.1475 -0.0674
DFAI / Dimensional ETF Trust - Dimensional International Core Equity Market ETF 0.09 -4.35 3.14 5.90 1.0544 -0.0151
BSSX / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2033 Municipal Bond ETF 0.11 -1.34 2.69 -2.33 0.9025 -0.0898
NVDD / Direxion Shares ETF Trust - Direxion Daily NVDA Bear 1X Shares 0.02 2.79 2.47 49.91 0.8298 0.2350
SPLG / SPDR Series Trust - SPDR Portfolio S&P 500 ETF 0.03 0.00 2.18 10.55 0.7320 0.0208
AMZN / Amazon.com, Inc. 0.01 -0.29 2.17 14.94 0.7283 0.0480
BSMT / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2029 Municipal Bond ETF 0.09 -0.54 2.10 -0.66 0.7051 -0.0573
MSFT / Microsoft Corporation 0.00 -24.37 2.06 0.24 0.6929 -0.0497
IBIT / iShares Bitcoin Trust ETF 0.03 1.96 0.6590 0.6590
BRK.B / Berkshire Hathaway Inc. 0.00 -0.61 1.81 -9.33 0.6067 -0.1121
VOE / Vanguard Index Funds - Vanguard Mid-Cap Value ETF 0.01 0.00 1.73 2.49 0.5807 -0.0281
IWV / iShares Trust - iShares Russell 3000 ETF 0.00 0.00 1.64 10.52 0.5502 0.0154
DVY / iShares Trust - iShares Select Dividend ETF 0.01 0.00 1.55 -1.08 0.5204 -0.0447
MSTR / Strategy Inc 0.00 -50.85 1.46 -31.11 0.4893 -0.2732
IWN / iShares Trust - iShares Russell 2000 Value ETF 0.01 0.00 1.35 4.50 0.4525 -0.0126
BSMW / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2032 Municipal Bond ETF 0.05 -0.82 1.34 -1.26 0.4485 -0.0395
QQQ / Invesco QQQ Trust, Series 1 0.00 0.00 1.15 17.66 0.3849 0.0335
BSMV / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2031 Municipal Bond ETF 0.05 -0.93 1.10 -1.52 0.3688 -0.0331
CVS / CVS Health Corporation 0.02 0.34 1.07 2.19 0.3602 -0.0185
TSLA / Tesla, Inc. 0.00 -1.87 0.87 20.42 0.2911 0.0312
META / Meta Platforms, Inc. 0.00 0.98 0.84 29.28 0.2817 0.0477
ESBA / Empire State Realty OP, L.P. - Limited Partnership 0.09 0.00 0.74 1.52 0.2468 -0.0146
BSCX / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2033 Corporate Bond ETF 0.03 0.00 0.71 1.43 0.2376 -0.0139
GOOGL / Alphabet Inc. 0.00 -0.16 0.66 13.67 0.2208 0.0124
BSMU / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2030 Municipal Bond ETF 0.03 -0.59 0.59 -1.00 0.1992 -0.0168
CVX / Chevron Corporation 0.00 -2.92 0.59 -17.02 0.1984 -0.0580
AVGO / Broadcom Inc. 0.00 1.17 0.53 66.46 0.1767 0.0628
PANW / Palo Alto Networks, Inc. 0.00 0.00 0.50 19.81 0.1668 0.0174
V / Visa Inc. 0.00 0.00 0.50 1.23 0.1664 -0.0100
MAR / Marriott International, Inc. 0.00 0.00 0.48 14.73 0.1595 0.0101
UNP / Union Pacific Corporation 0.00 0.00 0.47 -2.51 0.1568 -0.0161
BSMS / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2028 Municipal Bond ETF 0.02 -2.76 0.45 -2.37 0.1524 -0.0155
JPM / JPMorgan Chase & Co. 0.00 0.00 0.45 18.21 0.1505 0.0137
LMT / Lockheed Martin Corporation 0.00 0.00 0.44 3.55 0.1469 -0.0053
GOOGL / Alphabet Inc. 0.00 0.04 0.43 13.61 0.1457 0.0079
BSMQ / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2026 Municipal Bond ETF 0.02 -0.83 0.43 -1.14 0.1456 -0.0124
BSMR / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2027 Municipal Bond ETF 0.02 -0.83 0.43 -1.14 0.1451 -0.0126
BSMP / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2025 Municipal Bond ETF 0.02 -3.87 0.42 -3.65 0.1419 -0.0163
PEP / PepsiCo, Inc. 0.00 54.68 0.41 36.45 0.1370 0.0290
XOM / Exxon Mobil Corporation 0.00 2.86 0.40 -6.71 0.1355 -0.0206
BSCV / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2031 Corporate Bond ETF 0.02 -5.39 0.39 -4.23 0.1295 -0.0156
GSLC / Goldman Sachs ETF Trust - Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF 0.00 -99.18 0.35 -99.10 0.1179 -13.8684
LLY / Eli Lilly and Company 0.00 -0.49 0.32 -6.18 0.1073 -0.0154
HD / The Home Depot, Inc. 0.00 0.00 0.31 0.00 0.1045 -0.0077
ETHE / Grayscale Ethereum Trust 0.01 0.29 0.0980 0.0980
COST / Costco Wholesale Corporation 0.00 0.00 0.29 4.71 0.0970 -0.0025
XSMO / Invesco Exchange-Traded Fund Trust - Invesco S&P SmallCap Momentum ETF 0.00 0.26 0.0882 0.0882
MS / Morgan Stanley 0.00 0.00 0.25 20.67 0.0846 0.0093
IVV / iShares Trust - iShares Core S&P 500 ETF 0.00 0.00 0.24 10.91 0.0819 0.0023
TSM / Taiwan Semiconductor Manufacturing Company Limited - Depositary Receipt (Common Stock) 0.00 0.23 0.0775 0.0775
BSX / Boston Scientific Corporation 0.00 0.00 0.22 6.22 0.0748 -0.0007
CSCO / Cisco Systems, Inc. 0.00 0.21 0.0721 0.0721
BSCU / Invesco Exchange-Traded Self-Indexed Fund Trust - Invesco BulletShares 2030 Corporate Bond ETF 0.01 -9.70 0.21 -8.77 0.0701 -0.0123
NFLX / Netflix, Inc. 0.00 0.20 0.0688 0.0688
QCOM / QUALCOMM Incorporated 0.00 0.20 0.0687 0.0687
TJX / The TJX Companies, Inc. 0.00 0.20 0.0672 0.0672
BSJQ / Invesco BulletShares 2026 High Yield Corporate Bond ETF 0.00 -100.00 0.00 0.0000
ACN / Accenture plc 0.00 -100.00 0.00 -100.00 -0.0741