Basic Stats
Portfolio Value $ 226,919,869
Current Positions 41
Latest Holdings, Performance, AUM (from 13F, 13D)

SimpliFi, Inc. has disclosed 41 total holdings in their latest SEC filings. Most recent portfolio value is calculated to be $ 226,919,869 USD. Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). SimpliFi, Inc.’s top holdings are iShares U.S. ETF Trust - iShares Inflation Hedged Corporate Bond ETF (US:LQDI) , SPDR S&P 500 ETF (US:SPY) , SPDR Index Shares Funds - SPDR MSCI EAFE StrategicFactors ETF (US:QEFA) , PIMCO ETF Trust - PIMCO Active Bond Exchange-Traded Fund (US:BOND) , and WisdomTree Trust - WisdomTree Yield Enhanced U.S. Aggregate Bond Fund (US:AGGY) . SimpliFi, Inc.’s new positions include Dimensional ETF Trust - Dimensional U.S. Core Equity 2 ETF (US:DFAC) , .

SimpliFi, Inc. - Portfolio Value
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Top Increases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.04 26.53 11.6895 0.7645
0.07 15.89 7.0037 0.3164
0.26 22.09 9.7332 0.3160
0.20 5.53 2.4363 0.2033
0.01 0.31 0.1345 0.1345
0.06 12.27 5.4062 0.0722
0.01 0.49 0.2147 0.0614
0.00 0.85 0.3737 0.0611
0.06 10.47 4.6152 0.0469
0.01 0.87 0.3856 0.0405
Top Decreases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
1.45 38.12 16.7994 -0.4772
0.44 19.18 8.4533 -0.2633
0.21 19.26 8.4869 -0.2139
0.62 7.47 3.2898 -0.2002
0.41 12.26 5.4047 -0.1216
0.20 11.28 4.9704 -0.0604
0.03 1.26 0.5539 -0.0450
0.02 2.01 0.8876 -0.0403
0.04 1.05 0.4628 -0.0277
0.13 4.75 2.0915 -0.0245
13F and Fund Filings

This form was filed on 2025-07-18 for the reporting period 2025-06-30. Click the link icon to see the full transaction history.

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2022-07-28: Important Note - We have changed the treatment of the Δ Portfolio % column in this table. Previously, we were reporting it as the percent change in the portfolio allocation. We are now reporting it as the raw change in the portfolio allocation (still reported as a percent). In formula terms, we were previously reporting it as 100 * (current allocation - prior allocation ) / prior allocation. We are now reporting it as (current allocation - prior allocation).
Security Type Avg Share Price Shares
(MM)		 ΔShares
(%)		 ΔShares
(%)		 Value
($MM)		 Portfolio
(%)		 ΔPortfolio
(%)
LQDI / iShares U.S. ETF Trust - iShares Inflation Hedged Corporate Bond ETF 1.45 0.73 38.12 1.26 16.7994 -0.4772
SPY / SPDR S&P 500 ETF 0.04 0.88 26.53 11.43 11.6895 0.7645
QEFA / SPDR Index Shares Funds - SPDR MSCI EAFE StrategicFactors ETF 0.26 -0.42 22.09 7.63 9.7332 0.3160
BOND / PIMCO ETF Trust - PIMCO Active Bond Exchange-Traded Fund 0.21 1.90 19.26 1.58 8.4869 -0.2139
AGGY / WisdomTree Trust - WisdomTree Yield Enhanced U.S. Aggregate Bond Fund 0.44 0.53 19.18 1.00 8.4533 -0.2633
IWM / iShares Trust - iShares Russell 2000 ETF 0.07 0.83 15.89 9.07 7.0037 0.3164
VIG / Vanguard Specialized Funds - Vanguard Dividend Appreciation ETF 0.06 0.04 12.27 5.55 5.4062 0.0722
SPSB / SPDR Series Trust - SPDR Portfolio Short Term Corporate Bond ETF 0.41 1.54 12.26 1.84 5.4047 -0.1216
DSTL / ETF Series Solutions - Distillate U.S. Fundamental Stability & Value ETF 0.20 0.82 11.28 2.88 4.9704 -0.0604
RSP / Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Equal Weight ETF 0.06 0.28 10.47 5.20 4.6152 0.0469
HIPS / GraniteShares ETF Trust - GraniteShares HIPS US High Income ETF 0.62 3.15 7.47 -1.83 3.2898 -0.2002
DGRE / WisdomTree Trust - WisdomTree Emerging Markets Quality Dividend Growth Fund 0.20 0.18 5.53 13.63 2.4363 0.2033
VFLO / Victory Portfolios II - VictoryShares Free Cash Flow ETF 0.13 -0.18 4.75 2.95 2.0915 -0.0245
IEF / iShares Trust - iShares 7-10 Year Treasury Bond ETF 0.02 -0.80 2.01 -0.35 0.8876 -0.0403
VTI / Vanguard Index Funds - Vanguard Total Stock Market ETF 0.00 -1.72 1.46 8.71 0.6435 0.0269
PWZ / Invesco Exchange-Traded Fund Trust II - Invesco California AMT-Free Municipal Bond ETF 0.06 5.02 1.46 2.82 0.6421 -0.0085
CMF / iShares Trust - iShares California Muni Bond ETF 0.03 4.73 1.44 3.75 0.6346 -0.0025
VZ / Verizon Communications Inc. 0.03 0.97 1.26 -3.68 0.5539 -0.0450
AOR / iShares Trust - iShares Core 60/40 Balanced Allocation ETF 0.02 1.20 1.21 8.25 0.5322 0.0201
INMU / BlackRock ETF Trust II - iShares Intermediate Muni Income Active ETF 0.05 0.00 1.06 -0.94 0.4651 -0.0238
HYMB / SPDR Series Trust - SPDR Nuveen ICE High Yield Municipal Bond ETF 0.04 0.00 1.05 -1.69 0.4628 -0.0277
IGSB / iShares Trust - iShares 1-5 Year Investment Grade Corporate Bond ETF 0.02 0.34 0.92 1.10 0.4043 -0.0122
EFA / iShares Trust - iShares MSCI EAFE ETF 0.01 6.39 0.87 16.38 0.3856 0.0405
VTIP / Vanguard Malvern Funds - Vanguard Short-Term Inflation-Protected Securities ETF 0.02 0.19 0.86 0.94 0.3786 -0.0120
QQQ / Invesco QQQ Trust, Series 1 0.00 5.85 0.85 24.52 0.3737 0.0611
PVI / Invesco Exchange-Traded Fund Trust II - Invesco Floating Rate Municipal Income ETF 0.03 0.00 0.71 -0.14 0.3139 -0.0135
XMPT / VanEck ETF Trust - VanEck CEF Muni Income ETF 0.03 4.96 0.69 1.93 0.3033 -0.0068
AOA / iShares Trust - iShares Core 80/20 Aggressive Allocation ETF 0.01 -1.88 0.59 6.93 0.2585 0.0068
VXUS / Vanguard STAR Funds - Vanguard Total International Stock ETF 0.01 -1.57 0.57 9.62 0.2513 0.0123
PWV / Invesco Exchange-Traded Fund Trust - Invesco Large Cap Value ETF 0.01 0.72 0.56 5.27 0.2465 0.0024
ARKK / ARK ETF Trust - ARK Innovation ETF 0.01 -1.30 0.49 45.81 0.2147 0.0614
PID / Invesco Exchange-Traded Fund Trust - Invesco International Dividend Achievers ETF 0.02 1.29 0.46 8.85 0.2009 0.0088
SCHE / Schwab Strategic Trust - Schwab Emerging Markets Equity ETF 0.01 5.85 0.44 16.00 0.1917 0.0192
BKLN / Invesco Exchange-Traded Fund Trust II - Invesco Senior Loan ETF 0.02 4.70 0.43 5.93 0.1893 0.0030
JEPI / J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Equity Premium Income ETF 0.01 2.60 0.42 1.96 0.1840 -0.0037
SPYD / SPDR Series Trust - SPDR Portfolio S&P 500 High Dividend ETF 0.01 1.18 0.42 -2.80 0.1838 -0.0135
BUFR / First Trust Exchange-Traded Fund VIII - FT Vest Laddered Buffer ETF 0.01 0.00 0.39 7.10 0.1729 0.0048
AOM / iShares Trust - iShares Core 40/60 Moderate Allocation ETF 0.01 0.40 0.39 5.43 0.1713 0.0020
DFAC / Dimensional ETF Trust - Dimensional U.S. Core Equity 2 ETF 0.01 0.31 0.1345 0.1345
NOC / Northrop Grumman Corporation 0.00 -7.63 0.29 -9.94 0.1280 -0.0198
SRE / Sempra 0.00 0.91 0.25 7.23 0.1112 0.0031
BRK.B / Berkshire Hathaway Inc. 0.00 -100.00 0.00 0.0000