Basic Stats
Portfolio Value $ 242,792,176
Current Positions 63
Latest Holdings, Performance, AUM (from 13F, 13D)

Fluent Financial, LLC has disclosed 63 total holdings in their latest SEC filings. Most recent portfolio value is calculated to be $ 242,792,176 USD. Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). Fluent Financial, LLC’s top holdings are J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Ultra-Short Income ETF (US:JPST) , Simplify Exchange Traded Funds - Simplify Downside Interest Rate Hedge Strategy ETF (US:RFIX) , Invesco Exchange-Traded Fund Trust II - Invesco S&P 500 Low Volatility ETF (US:SPLV) , SPDR S&P 500 ETF (US:SPY) , and iShares Trust - iShares MSCI EAFE ETF (US:EFA) . Fluent Financial, LLC’s new positions include D.R. Horton, Inc. (US:DHI) , SPDR Series Trust - SPDR S&P Capital Markets ETF (US:KCE) , Super Micro Computer, Inc. (US:SMCI) , Abercrombie & Fitch Co. (US:ANF) , and Piper Sandler Companies (US:PIPR) .

Fluent Financial, LLC - Portfolio Value
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Top Increases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.29 21.43 8.8278 5.0127
0.04 8.86 3.6500 3.2871
0.16 14.25 5.8708 2.2780
0.03 3.82 1.5717 1.5717
0.02 2.94 1.2113 1.2113
0.06 2.83 1.1661 1.1661
0.02 2.78 1.1432 1.1432
0.02 2.59 1.0664 1.0664
0.03 2.24 0.9214 0.9214
0.00 2.00 0.8254 0.8254
Top Decreases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.48 24.57 10.1197 -5.9289
0.03 16.83 6.9336 -3.3658
0.01 5.58 2.2986 -2.1959
0.00 0.26 0.1083 -1.5198
0.03 2.76 1.1372 -1.4989
0.09 5.28 2.1732 -0.5862
0.02 3.31 1.3634 -0.2531
0.01 0.74 0.3030 -0.2411
0.02 2.71 1.1181 -0.1529
0.05 4.36 1.7952 -0.0852
13F and Fund Filings

This form was filed on 2025-07-23 for the reporting period 2025-06-30. Click the link icon to see the full transaction history.

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2022-07-28: Important Note - We have changed the treatment of the Δ Portfolio % column in this table. Previously, we were reporting it as the percent change in the portfolio allocation. We are now reporting it as the raw change in the portfolio allocation (still reported as a percent). In formula terms, we were previously reporting it as 100 * (current allocation - prior allocation ) / prior allocation. We are now reporting it as (current allocation - prior allocation).
Security Type Avg Share Price Shares
(MM)		 ΔShares
(%)		 ΔShares
(%)		 Value
($MM)		 Portfolio
(%)		 ΔPortfolio
(%)
JPST / J.P. Morgan Exchange-Traded Fund Trust - JPMorgan Ultra-Short Income ETF 0.48 -33.36 24.57 -33.29 10.1197 -5.9289
RFIX / Simplify Exchange Traded Funds - Simplify Downside Interest Rate Hedge Strategy ETF 0.48 24.39 23.52 13.04 9.6870 0.6215
SPLV / Invesco Exchange-Traded Fund Trust II - Invesco S&P 500 Low Volatility ETF 0.29 151.18 21.43 144.81 8.8278 5.0127
SPY / SPDR S&P 500 ETF 0.03 -35.52 16.83 -28.78 6.9336 -3.3658
EFA / iShares Trust - iShares MSCI EAFE ETF 0.16 58.05 14.25 72.87 5.8708 2.2780
EEM / iShares, Inc. - iShares MSCI Emerging Markets ETF 0.27 -5.46 13.09 4.36 5.3921 -0.0737
AAPL / Apple Inc. 0.04 1,052.12 8.86 965.02 3.6500 3.2871
IWM / iShares Trust - iShares Russell 2000 ETF 0.04 -1.61 8.18 6.42 3.3707 0.0203
IQLT / iShares Trust - iShares MSCI Intl Quality Factor ETF 0.13 35.97 5.69 48.07 2.3447 0.6694
QQQ / Invesco QQQ Trust, Series 1 0.01 -54.01 5.58 -45.90 2.2986 -2.1959
VGIT / Vanguard Scottsdale Funds - Vanguard Intermediate-Term Treasury ETF 0.09 -17.26 5.28 -16.68 2.1732 -0.5862
FXI / iShares Trust - iShares China Large-Cap ETF 0.14 6.72 4.99 9.45 2.0554 0.0689
JD / JD.com, Inc. - Depositary Receipt (Common Stock) 0.15 94.32 4.85 54.23 1.9988 0.6279
GILD / Gilead Sciences, Inc. 0.04 55.48 4.45 53.85 1.8333 0.5727
TAP.A / Molson Coors Beverage Company 0.09 34.85 4.42 6.53 1.8199 0.0128
FIS / Fidelity National Information Services, Inc. 0.05 -7.35 4.36 1.00 1.7952 -0.0852
ABT / Abbott Laboratories 0.03 43.76 4.34 47.40 1.7892 0.5052
MMIN / New York Life Investments Active ETF Trust - NYLI MacKay Muni Insured ETF 0.18 15.84 4.13 14.27 1.7017 0.1264
DHI / D.R. Horton, Inc. 0.03 3.82 1.5717 1.5717
AGZ / iShares Trust - iShares Agency Bond ETF 0.03 32.41 3.72 32.74 1.5317 0.3109
QUAL / iShares Trust - iShares MSCI USA Quality Factor ETF 0.02 -16.60 3.31 -10.76 1.3634 -0.2531
KCE / SPDR Series Trust - SPDR S&P Capital Markets ETF 0.02 2.94 1.2113 1.2113
SMCI / Super Micro Computer, Inc. 0.06 2.83 1.1661 1.1661
XLV / The Select Sector SPDR Trust - The Health Care Select Sector SPDR Fund 0.02 2.78 1.1432 1.1432
XLU / The Select Sector SPDR Trust - The Utilities Select Sector SPDR Fund 0.03 -55.93 2.76 -54.36 1.1372 -1.4989
PG / The Procter & Gamble Company 0.02 -0.46 2.71 -6.96 1.1181 -0.1529
XLP / The Select Sector SPDR Trust - The Consumer Staples Select Sector SPDR Fund 0.03 42.40 2.70 41.17 1.1131 0.2790
ACWI / iShares Trust - iShares MSCI ACWI ETF 0.02 2.59 1.0664 1.0664
ANF / Abercrombie & Fitch Co. 0.03 2.24 0.9214 0.9214
ECL / Ecolab Inc. 0.01 0.00 2.20 6.27 0.9070 0.0042
BABA / Alibaba Group Holding Limited - Depositary Receipt (Common Stock) 0.02 99.23 2.08 70.95 0.8555 0.3259
BIDU / Baidu, Inc. - Depositary Receipt (Common Stock) 0.02 16.17 2.02 8.24 0.8338 0.0190
LMT / Lockheed Martin Corporation 0.00 2.00 0.8254 0.8254
PIPR / Piper Sandler Companies 0.01 1.75 0.7227 0.7227
TAFI / AB Active ETFs, Inc. - AB Tax-Aware Short Duration Municipal ETF 0.07 68.01 1.71 68.11 0.7059 0.2618
BAC / Bank of America Corporation 0.03 1.47 0.6070 0.6070
MO / Altria Group, Inc. 0.02 1.40 0.5776 0.5776
EWM / iShares, Inc. - iShares MSCI Malaysia ETF 0.06 201.44 1.37 217.91 0.5631 0.3757
OKTA / Okta, Inc. 0.01 94.94 1.08 85.27 0.4457 0.1911
BILL / BILL Holdings, Inc. 0.02 15.47 1.07 16.38 0.4394 0.0400
MDB / MongoDB, Inc. 0.01 1.06 0.4357 0.4357
CMG / Chipotle Mexican Grill, Inc. 0.02 1.05 0.4343 0.4343
IBP / Installed Building Products, Inc. 0.01 1.03 0.4229 0.4229
CXW / CoreCivic, Inc. 0.05 0.97 0.4013 0.4013
EDEN / iShares Trust - iShares MSCI Denmark ETF 0.01 74.60 0.76 91.41 0.3123 0.1395
EWY / iShares, Inc. - iShares MSCI South Korea ETF 0.01 82.02 0.74 142.02 0.3064 0.1723
ROKU / Roku, Inc. 0.01 -52.79 0.74 -41.11 0.3030 -0.2411
KD / Kyndryl Holdings, Inc. 0.02 0.73 0.3018 0.3018
LMND / Lemonade, Inc. 0.02 -5.17 0.72 32.11 0.2967 0.0592
HIPO / Hippo Holdings Inc. 0.03 38.59 0.71 51.39 0.2926 0.0882
WELL / Welltower Inc. 0.00 0.69 0.2856 0.2856
DOCU / DocuSign, Inc. 0.01 23.32 0.69 18.01 0.2836 0.0294
ETHA / iShares Ethereum Trust - iShares Ethereum Trust ETF 0.04 0.67 0.2778 0.2778
IWV / iShares Trust - iShares Russell 3000 ETF 0.00 0.54 0.40 10.96 0.1629 0.0078
XOM / Exxon Mobil Corporation 0.00 -1.03 0.37 -10.36 0.1535 -0.0275
SMB / VanEck ETF Trust - VanEck Short Muni ETF 0.02 0.21 0.29 1.03 0.1213 -0.0058
RTX / RTX Corporation 0.00 -2.62 0.29 7.33 0.1209 0.0018
USMV / iShares Trust - iShares MSCI USA Min Vol Factor ETF 0.00 0.00 0.29 0.35 0.1180 -0.0065
VOO / Vanguard Index Funds - Vanguard S&P 500 ETF 0.00 -93.63 0.26 -92.99 0.1083 -1.5198
TSLA / Tesla, Inc. 0.00 0.25 0.1026 0.1026
MA / Mastercard Incorporated 0.00 -2.07 0.24 0.42 0.0984 -0.0053
VYM / Vanguard Whitehall Funds - Vanguard High Dividend Yield ETF 0.00 0.00 0.23 3.59 0.0952 -0.0022
IRT / Independence Realty Trust, Inc. 0.01 0.00 0.19 -16.67 0.0764 -0.0206
SMH / VanEck ETF Trust - VanEck Semiconductor ETF 0.00 -100.00 0.00 0.0000
PFE / Pfizer Inc. 0.00 -100.00 0.00 0.0000
PPH / VanEck ETF Trust - VanEck Pharmaceutical ETF 0.00 -100.00 0.00 0.0000
DBO / Invesco DB Multi-Sector Commodity Trust - Invesco DB Oil Fund 0.00 -100.00 0.00 0.0000
ENVX / Enovix Corporation 0.00 -100.00 0.00 0.0000
PYPL / PayPal Holdings, Inc. 0.00 -100.00 0.00 0.0000
XLK / The Select Sector SPDR Trust - The Technology Select Sector SPDR Fund 0.00 -100.00 0.00 0.0000
XLC / The Select Sector SPDR Trust - The Communication Services Select Sector SPDR Fund 0.00 -100.00 0.00 0.0000
INTC / Intel Corporation 0.00 -100.00 0.00 0.0000
KR / The Kroger Co. 0.00 -100.00 0.00 0.0000
BRK.B / Berkshire Hathaway Inc. 0.00 -100.00 0.00 0.0000
RSP / Invesco Exchange-Traded Fund Trust - Invesco S&P 500 Equal Weight ETF 0.00 -100.00 0.00 0.0000
ED / Consolidated Edison, Inc. 0.00 -100.00 0.00 0.0000
VBK / Vanguard Index Funds - Vanguard Small-Cap Growth ETF 0.00 -100.00 0.00 0.0000