Basic Stats
Portfolio Value $ 28,634,342
Current Positions 27
Latest Holdings, Performance, AUM (from 13F, 13D)

Appleton Group, Llc has disclosed 27 total holdings in their latest SEC filings. Most recent portfolio value is calculated to be $ 28,634,342 USD. Actual Assets Under Management (AUM) is this value plus cash (which is not disclosed). Appleton Group, Llc’s top holdings are Schwab Strategic Trust - Schwab U.S. Dividend Equity ETF (US:SCHD) , Schwab Strategic Trust - Schwab U.S. Aggregate Bond ETF (US:SCHZ) , iShares Trust - iShares Core S&P Mid-Cap ETF (US:IJH) , iShares Trust - iShares Russell 1000 Value ETF (US:IWD) , and SPDR S&P 500 ETF (US:SPY) . Appleton Group, Llc’s new positions include Splunk Inc. (US:SPLK) , John Wiley & Sons, Inc. (US:WLY) , ScanSource, Inc. (US:SCSC) , UiPath Inc. (US:PATH) , and .

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Top Increases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.22 15.57 54.3685 53.1886
0.04 1.93 6.7563 3.8378
0.01 0.97 3.3970 2.0437
0.00 0.97 3.3769 2.0349
0.01 0.47 1.6555 1.6555
0.00 0.66 2.2907 1.3837
0.02 0.39 1.3582 1.3582
0.00 0.33 1.1558 1.1558
0.00 0.45 1.5856 1.0973
0.00 0.29 0.9956 0.9956
Top Decreases This Quarter

We use the change in the portfolio allocation because this is the most meaningful metric. Changes can be due to trades or changes in share prices.

Security Shares
(MM)		 Value
(MM$)		 Portfolio % ΔPortfolio %
0.01 0.84 2.9419 -25.6989
0.00 0.00 -21.9220
0.01 0.60 2.0898 -13.6557
0.00 1.06 3.6870 -10.0061
0.00 0.00 -0.6602
0.00 0.00 -0.6105
0.00 0.00 -0.5001
0.00 0.00 -0.4886
0.00 0.00 -0.4465
0.00 0.00 -0.4431
13F and Fund Filings

This form was filed on 2023-11-08 for the reporting period 2023-09-30. Click the link icon to see the full transaction history.

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2022-07-28: Important Note - We have changed the treatment of the Δ Portfolio % column in this table. Previously, we were reporting it as the percent change in the portfolio allocation. We are now reporting it as the raw change in the portfolio allocation (still reported as a percent). In formula terms, we were previously reporting it as 100 * (current allocation - prior allocation ) / prior allocation. We are now reporting it as (current allocation - prior allocation).
Security Type Avg Share Price Shares
(MM)		 ΔShares
(%)		 ΔShares
(%)		 Value
($MM)		 Portfolio
(%)		 ΔPortfolio
(%)
SCHD / Schwab Strategic Trust - Schwab U.S. Dividend Equity ETF 0.22 1,790.14 15.57 1,742.37 54.3685 53.1886
SCHZ / Schwab Strategic Trust - Schwab U.S. Aggregate Bond ETF 0.04 -3.44 1.93 -7.46 6.7563 3.8378
IJH / iShares Trust - iShares Core S&P Mid-Cap ETF 0.00 -88.71 1.06 -89.24 3.6870 -10.0061
IWD / iShares Trust - iShares Russell 1000 Value ETF 0.01 4.30 0.97 0.31 3.3970 2.0437
SPY / SPDR S&P 500 ETF 0.00 4.29 0.97 0.52 3.3769 2.0349
SCHG / Schwab Strategic Trust - Schwab U.S. Large-Cap Growth ETF 0.01 -95.77 0.84 -95.90 2.9419 -25.6989
IWN / iShares Trust - iShares Russell 2000 Value ETF 0.00 4.85 0.66 0.92 2.2907 1.3837
SCHA / Schwab Strategic Trust - Schwab U.S. Small-Cap ETF 0.01 -94.39 0.60 -94.70 2.0898 -13.6557
SDS / ProShares Trust - ProShares UltraShort S&P500 0.01 0.47 1.6555 1.6555
MPC / Marathon Petroleum Corporation 0.00 0.00 0.45 30.09 1.5856 1.0973
TWM / ProShares Trust - ProShares UltraShort Russell2000 0.02 0.39 1.3582 1.3582
ETN / Eaton Corporation plc 0.00 -24.93 0.39 -20.49 1.3571 0.6758
META / Meta Platforms, Inc. 0.00 -53.32 0.36 -51.16 1.2539 0.2276
HQY / HealthEquity, Inc. 0.00 0.00 0.36 15.96 1.2444 0.8145
TJX / The TJX Companies, Inc. 0.00 0.00 0.36 5.01 1.2438 0.7695
SPLK / Splunk Inc. 0.00 0.33 1.1558 1.1558
STX / Seagate Technology Holdings plc 0.00 0.00 0.30 6.50 1.0332 0.6458
DSI / iShares Trust - iShares ESG MSCI KLD 400 ETF 0.00 0.00 0.29 -3.39 0.9982 0.5857
OLED / Universal Display Corporation 0.00 0.29 0.9956 0.9956
WLY / John Wiley & Sons, Inc. 0.01 0.28 0.9823 0.9823
GRMN / Garmin Ltd. 0.00 -3.25 0.27 -2.51 0.9512 0.5616
CVS / CVS Health Corporation 0.00 7.10 0.27 8.00 0.9449 0.5957
SCSC / ScanSource, Inc. 0.01 0.27 0.9302 0.9302
SO / The Southern Company 0.00 0.25 0.8824 0.8824
PATH / UiPath Inc. 0.01 0.25 0.8806 0.8806
XLE / The Select Sector SPDR Trust - The Energy Select Sector SPDR Fund 0.00 0.24 0.8555 0.8555
NIC / Nicolet Bankshares, Inc. 0.00 -24.97 0.22 -22.76 0.7835 0.3773
TWLO / Twilio Inc. 0.00 -100.00 0.00 -100.00 -0.3789
PEP / PepsiCo, Inc. 0.00 -100.00 0.00 -100.00 -0.2815
PHO / Invesco Exchange-Traded Fund Trust - Invesco Water Resources ETF 0.00 -100.00 0.00 -100.00 -0.2927
ON / ON Semiconductor Corporation 0.00 -100.00 0.00 -100.00 -0.4431
ENPH / Enphase Energy, Inc. 0.00 -100.00 0.00 -100.00 -0.4886
SPYX / SPDR Series Trust - SPDR S&P 500 Fossil Fuel Reserves Free ETF 0.00 -100.00 0.00 -100.00 -0.4106
XLRE / The Select Sector SPDR Trust - The Real Estate Select Sector SPDR Fund 0.00 -100.00 0.00 -100.00 -0.3595
NFLX / Netflix, Inc. 0.00 -100.00 0.00 -100.00 -0.6105
F / Ford Motor Company 0.00 -100.00 0.00 -100.00 -0.5001
PFE / Pfizer Inc. 0.00 -100.00 0.00 -100.00 -0.3592
SOXX / iShares Trust - iShares Semiconductor ETF 0.00 -100.00 0.00 -100.00 -0.3441
XLB / The Select Sector SPDR Trust - The Materials Select Sector SPDR Fund 0.00 -100.00 0.00 -100.00 -0.2822
XLY / The Select Sector SPDR Trust - The Consumer Discretionary Select Sector SPDR Fund 0.00 -100.00 0.00 -100.00 -0.3001
AAPL / Apple Inc. 0.00 -100.00 0.00 -100.00 -0.6602
SCHX / Schwab Strategic Trust - Schwab U.S. Large-Cap ETF 0.00 -100.00 0.00 -100.00 -21.9220
ITW / Illinois Tool Works Inc. 0.00 -100.00 0.00 -100.00 -0.4340
XBI / SPDR Series Trust - SPDR S&P Biotech ETF 0.00 -100.00 0.00 -100.00 -0.3069
VMW / Vmware Inc. - Class A 0.00 -100.00 0.00 -100.00 -0.4465
XLK / The Select Sector SPDR Trust - The Technology Select Sector SPDR Fund 0.00 -100.00 0.00 -100.00 -0.3543